SMALL KINE FARM

What SMALL KINE FARM does

Small Kine Farm is a Waimanalo, Hawaii-based producer and online seller of organic mushrooms, founded in 2014. The company is the only known Portabella farm in Hawaii and holds USDA Organic certification. Its product portfolio comprises Keiki Portabella (Crimini), Tūtū Portabella fresh mushrooms, a mushroom compost by-product, and the 'Humongous Fungus Tour' agritourism experience. Distribution is concentrated on Oahu and spans a multi-channel model: multiple farmers markets (HFB Farmers Markets, Pearl Ridge, and Aloha Farm Lovers at Kailua), an online shop, weekly delivery subscriptions, and direct restaurant supply.

The revenue model is diversified across three streams. Fresh mushroom sales constitute the core, sold direct-to-consumer through farmers markets and weekly delivery, with a wholesale arm supplying Hawaii restaurants and culinary institutions including KCC Culinary, Fatto a Mano, and Little Sparrow. Mushroom compost is sold as a secondary product line that monetizes what would otherwise be production waste. The 'Humongous Fungus Tour' adds an experiential/agritourism revenue stream with high incremental margin. Pricing is positioned as a premium organic local product, leveraging the geographic monopoly on Portabellas in Hawaii and the USDA Organic credential as core differentiators.

The company is private and bootstrapped, with no disclosed external funding rounds, no recorded acquisitions, and no published management roster. The workforce is between 1 and 10 employees, and operations are single-site. Strategic intent over 2022-2023 has been incremental expansion of market coverage, capacity, and revenue-line breadth rather than transformational moves.

Name

SMALL KINE FARM

Legal name

Small Kine Farm

Website

https://smallkinefarm.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Small Kine Farm is a Waimanalo, Hawaii-based USDA organic mushroom farm producing Portabella varieties for Oahu consumers, restaurants, and agritourism tours via farmers markets, online sales, and weekly delivery.

Ownership category

akta.pro rank

Product category

Specialty Mushrooms

NAICS

Mushroom Production (111411)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Mushroom Farming (Button, Oyster, Shiitake) (AFAGADAJ)

akta.pro secondary industry

Mushroom & Fungi Production (Indoor/Protected) (AFAGAHAK)

Keywords

• Organic mushroom farming
• Portabella mushroom production
• Mushroom compost
• Agritourism farm tours
• USDA organic certification

Headquarters

HQ city

Waimanalo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Fresh Mushroom Sales: Sale of USDA certified organic mushrooms including Keiki Portabella (Crimini) and Tūtū Portabella varieties to home chefs, restaurants, and through farmers markets and online ordering.
2. Mushroom Compost Sales: Sale of spent mushroom substrate to farmers, gardeners, and agricultural companies for soil improvement, vegetable production, and weed control.
3. Agritourism Tours: Humongous Fungus Tour and Tasting experience at $70 per person plus tax, including farm presentation, cultivation tour, and mushroom tasting.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Small Kine Farm grows and sells USDA certified organic Portabella mushrooms in two varieties — Keiki Portabella (Crimini-style) and Tūtū Portabella (large, minimum 4-inch diameter) — from its Waimanalo, Hawai‘i farm. As a secondary line, the farm sells spent mushroom substrate (SMS) as an organic compost/soil amendment, and operates the Humongous Fungus Tour and Tasting as a paid on-farm agritourism experience. Products are distributed via farmers markets, an online shop, weekly restaurant delivery, and channel partners on O‘ahu.

Product overview

Small Kine Farm is a single-product focused agricultural business offering USDA certified organic Portabella mushrooms in two varieties (Keiki and Tūtū), complemented by mushroom compost as a byproduct. The company also provides farm tours as an experiential service. The mushroom products form the core offering while compost and tours represent secondary revenue streams.

Differentiator

Problem solved

Functional benefit

Products and services

• Keiki Portabella Mushrooms USDA certified organic Keiki Portabella mushrooms (Crimini-style) with a lighter flavor and crisper texture, sold to home chefs, restaurants, and at farmers markets on O‘ahu.
• Tūtū Portabella Mushrooms USDA certified organic Tūtū Portabella mushrooms with a minimum 4-inch diameter and a rich, robust flavor, sold to home chefs, restaurants, and at farmers markets on O‘ahu.
• Mushroom Compost (Spent Mushroom Substrate) Organic mushroom compost (spent mushroom substrate) sold to farmers, gardeners, and agricultural companies as a nutrient-rich soil amendment containing 25% organic matter, an optimal 13:1 carbon-to-nitrogen ratio, and key plant nutrients (nitrogen 1.12%, phosphate 0.67%, potash 1.24%, calcium 2.29%, magnesium 0.35%, iron 1.07%). Used for soil improvement, vegetable production, weed control, and roadside vegetation establishment.
• Humongous Fungus Tour and Tasting Paid on-farm agritourism experience at $70 per person plus tax, including a 15-minute farm history presentation, a 30-minute cultivation and composting tour, and a 20-minute mushroom tasting (total 70–80 minutes). Reservations required, available Wednesdays at 2:30 PM, minimum 6 and maximum 10 guests, minimum age 3.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Aloha Farm LoverscoreChannel Partner/ Reseller/ DistributorProducts sold through Aloha Farm Lovers farmers markets and retail locations including their new Kailua location at 640 Ulukahiki St. Aloha Farm Lovers organizes markets at Kakaako and Kailua where Small Kine Farm sells their mushrooms.
• HFB Farmers MarketscoreChannel Partner/ Reseller/ DistributorPartnership with HFB (Hawaii Farmers Foundation) for presence at Mililani Farmers Market and other HFB-organized markets.
• Ward VillageminorChannel Partner/ Reseller/ DistributorPresence at Ward Village farmers market, expanding distribution to urban Honolulu area.
• Fatto a ManominorStrategic or Co-development PartnerHawaiian restaurant featuring Small Kine Farm Keiki Portabella mushrooms on their pizza and other dishes, supporting local farmers.
• Little SparrowminorStrategic or Co-development PartnerLocal restaurant featuring Small Kine Farm portabella mushrooms in their lunch menu, demonstrating support for local farmers.
• KCC Culinary (Kapiolani Community College)minorGTM or Marketing PartnerFeatured Keiki Portabella and Tūtū Portabella in their 11th annual 'The Art of Healthy-licious Cooking' event demonstrating recipes for Seniors, building community awareness.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• South Mill Champs: South Mill Champs is a large North American mushroom grower and distributor supplying retail and wholesale channels. It is relevant as the scaled, broad-market incumbent against which Small Kine Farm differentiates via local and organic positioning.
• Fungi Perfecti: Fungi Perfecti (parent of Host Defense Mushrooms) is a long-established mushroom company covering cultivation, supplements, and consumer products. It is broader in scope than Small Kine Farm but overlaps in the controlled-cultivation and consumer mushroom space.
• Monterey Mushrooms: Monterey Mushrooms is one of the largest U.S. commercial mushroom growers with broad retail and foodservice distribution. It represents the conventional, large-scale incumbents that compete with Small Kine Farm on price rather than on local, organic, or specialty positioning.

Emerging players

• Back to the Roots: Back to the Roots is a consumer mushroom kit and indoor gardening brand. While not a fresh mushroom grower like Small Kine Farm, it competes for the same consumer interest in home and educational mushroom cultivation, including farm-tour-adjacent audiences.
• MyForest Foods: MyForest Foods grows mycelium-based bacon alternatives and other novel mushroom-derived food products. It is an emerging player that intersects with the specialty mushroom category and could compete for the same farm-to-restaurant pipeline as Small Kine Farm.
• GroCycle: GroCycle is a small-scale mushroom cultivation company and education platform selling mushroom kits, supplies, and training. It is comparable to Small Kine Farm as a niche mushroom venture that supplements fresh mushroom production with educational and product offerings.

Direct peers

• Cascadia Mushrooms: Cascadia Mushrooms is a small-batch, certified organic specialty mushroom grower in the Pacific Northwest selling directly to chefs, farmers markets, and home cooks. It is comparable to Small Kine Farm in scale, organic positioning, and direct-to-restaurant distribution.
• Smallhold: Smallhold operates indoor, controlled-environment mushroom farms in multiple U.S. cities with a distributed farming model. It is a directly comparable specialty mushroom producer using a similar small-batch, direct-to-chefs and consumers approach, though at materially larger scale.
• North Spore: North Spore is a Maine-based specialty mushroom farm that also sells cultivation supplies, grow kits, and fresh mushrooms. It shares Small Kine Farm's combination of fresh mushroom production with adjacent product and educational offerings.

Regional players

• Hamakua Mushrooms: Hamakua Mushrooms is a Hawaii-based specialty mushroom producer operating on the Big Island. It is the most direct in-state competitor to Small Kine Farm, sharing the island-isolation dynamics and Hawaii-focused customer base.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@smallkinefarm
• Instagraminstagram.com/smallkinefarm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMALL KINE FARM