What Mankaia does

Mankaia is a Marseille-based direct-to-consumer e-commerce retailer founded in 2004 that distributes multi-brand medical apparel, footwear, and accessories to healthcare professionals across French-, English-, and Spanish-speaking markets. Its catalog aggregates more than a dozen third-party brands — including Koi, Dickies, Cherokee, Skechers, Birkenstock, New Balance, Barco One, Grey's Anatomy Stretch, Oxypas, DIAN, Safety Jogger, and the French-made Chrysval — organized around scrubs, medical caps, footwear, suits and pants, plus a smaller parapharmacy category. Product features marketed at the SKU level are conventional fabric technologies (70°C washable, stretch, antimicrobial, moisture-wicking, hair-resistant, easy-clean, anti-stain) sourced from the brand partners rather than developed in-house.

The business model is straightforward unit-level resale with a pay-as-you-go pricing structure: women's and men's blouses and pants price between roughly €25 and €90, footwear occupies a separate price tier, and an in-house custom embroidery service (1-line, 2-line, and logo/caduceus options) is offered at €12 per item with a 7-day processing extension. Free delivery is provided above a €200 order threshold, with returns accepted within 14 days and exchanges/credits available up to 150 days. Go-to-market is purely digital — the company's own tri-lingual storefront at mankaia.com, supported by email/newsletter marketing, an SEO-oriented blog with seasonal guides, and periodic sales events. No paid social, marketplace listing, or physical retail presence is evidenced.

Mankaia operates with 1–10 employees, is privately held, and discloses no funding rounds, M&A activity, or institutional customers. The unit economics imply a micro-retailer: low headcount, no proprietary supply chain, no AI/ML layer, and revenue entirely dependent on the continued wholesale availability of upstream brands that are themselves owned by larger groups and distributed by competing resellers across Europe.

Name

Mankaia

Legal name

Mankaia

Website

https://mankaia.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Mankaia is a Marseille-based direct-to-consumer e-commerce retailer distributing multi-brand medical scrubs, footwear, caps, and accessories to healthcare professionals across French-, English-, and Spanish-speaking markets, operating with 1–10 employees since 2004.

Ownership category

akta.pro rank

Product category

Medical Workwear Retail

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Food Processing & Hygienic Workwear (Coats, Aprons, Hairnets) (CRAAALAH)

Keywords

• Medical scrubs retail
• Healthcare uniforms
• Medical footwear
• Healthcare workwear
• Medical apparel

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Direct retail sales of medical scrubs, uniforms, footwear, caps, and accessories to healthcare professionals through e-commerce platform
2. Customization Services: Embroidery personalization services with additional 7-day processing time, including custom logos, text, and caduceus/mortar symbols
3. Bundle Sales: Pre-configured scrub and pants sets sold as coordinated outfits at promotional pricing

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mankaia is a Marseille-based online retailer founded in 2004 that distributes multi-brand medical clothing, footwear, and accessories — including scrubs, tunics, medical pants, caps, and clogs/slip-resistant shoes — for healthcare professionals. Its catalog spans brands such as Koi, Dickies, Cherokee, Skechers, Barco One, Grey's Anatomy Stretch, Birkenstock, New Balance, Oxypas, DIAN, Safety Jogger, and Chrysval, with products featuring specialized fabric technologies (70°C washable, stretch, antimicrobial, moisture-wicking, hair-resistant, anti-stain). The company also offers paid custom embroidery personalization (1-line, 2-line, logo/caduceus) and ships across French, English, and Spanish-speaking markets.

Product overview

Mankaia is a French e-commerce platform specializing in medical scrubs, uniforms, and healthcare professional apparel. The company offers a comprehensive portfolio of core products including medical scrubs for men and women, medical caps in various styles, medical footwear from major brands (New Balance, Skechers, Birkenstock, DIAN, Safety Jogger, Oxypas), medical suits and pants, and parapharmacy items. The product offering includes multiple branded sub-portfolios: Dickies (Balance, EDS Signature, EDS Essentials), Cherokee (Infinity, Originals Ultra, Workwear Originals, Revolution, Core Stretch), Koi (Next Gen, Solis, Cureology, Basics), Grey's Anatomy Stretch, Barco One, Skechers Medical Shoes, and Chrysval (French-made caps). Mankaia differentiates through technology features (washable at 70°, stretch, antimicrobial, moisture-wicking, easy care) and personalization services including custom embroidery with multiple color and font options. The company operates as a multi-brand retailer offering healthcare apparel across various price points and professional segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Scrubs

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• KoicoreOthersKoi is a featured brand on Mankaia's platform, offering medical uniforms including Next Gen, Solis, and Cureology collections. Products include medical blouses, pants, and suits designed for healthcare professionals.
• DickiescoreOthersDickies medical uniform brand sold through Mankaia, including Balance, EDS Signature, and EDS Essentials collections.
• CherokeecoreOthersCherokee brand medical uniforms available through Mankaia, including Cherokee Infinity, Cherokee Originals Ultra, Workwear Originals, Revolution, and Core Stretch collections.
• SkecherscoreOthersSkechers medical footwear brand sold through Mankaia, including RIP STOP, Slip-Ins, and SKECHERS by Barco lines.
• Grey's Anatomy StretchminorOthersGrey's Anatomy Stretch medical uniform brand available through Mankaia.
• Barco OnecoreOthersBarco One medical uniform brand and Barco Essentials line sold through Mankaia.
• ChrysvalminorOthersFrench-made medical caps brand with 100% French fabrics manufactured by French seamstresses in Aniane.
• BirkenstockminorOthersBirkenstock medical shoes available through Mankaia.
• New BalanceminorOthersNew Balance medical footwear line sold through Mankaia.
• OxypasminorOthersOxypas medical shoes available through Mankaia.
• DIANminorOthersDIAN medical footwear brand sold through Mankaia.
• Safety JoggerminorOthersSafety Jogger medical shoes available through Mankaia.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Uniform Advantage: Multi-brand retailer of medical scrubs, lab coats, nursing shoes, and accessories for healthcare professionals. Directly comparable as a multi-brand medical apparel aggregator with similar assortment breadth and end-customer focus.
• Scrubs & Beyond: Multi-brand medical apparel retailer offering scrubs, shoes, and accessories online. Comparable in product mix (Cherokee, Dickies, Koi, Skechers), customer segments (nurses, dentists, vets), and multi-brand aggregation strategy.
• FIGS: Premium medical apparel brand and DTC retailer selling scrubs, footwear, and accessories to healthcare professionals globally. Directly comparable as a multi-category medical workwear seller targeting the same end personas, with a similar e-commerce-led model.
• Pulse Uniform: Specialty online retailer of medical scrubs, uniforms, and nursing shoes for healthcare professionals. Comparable in niche focus, multi-brand assortment, and e-commerce-only distribution.
• Allheart: Online multi-brand retailer specializing in medical scrubs, uniforms, and footwear. Mirrors Mankaia's model of aggregating multiple medical workwear brands (including Cherokee, Dickies, Koi) under one storefront for healthcare professionals.
• Jaanuu: DTC medical apparel brand offering scrubs, lab coats, and footwear to nurses, doctors, and other healthcare workers. Comparable on customer base, product categories, and direct-to-consumer distribution model.
• Medelita: Premium medical apparel brand and retailer offering scrubs, lab coats, and footwear. Comparable as a DTC-focused medical workwear seller with an emphasis on fabric performance and professional positioning.

Broad incumbents

• Barco Uniforms: Established medical apparel brand (Barco One, Skechers by Barco, Grey's Anatomy) distributed by Mankaia. Comparable as a broader incumbent in medical workwear with overlapping products and customers.
• Koi: Medical apparel brand (Next Gen, Solis, Cureology, Basics, Lite) carried by Mankaia and sold direct. Comparable as a specialty brand whose product lines overlap heavily with Mankaia's assortment.
• Cherokee Uniforms: Major medical apparel brand (part of Careismatic Brands) sold through Mankaia and competing DTC channels. Comparable as a supplier/competitor operating broadly across medical workwear with overlapping SKU categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mankaia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mankaia