Orange Capital Advisors, Llc

What Orange Capital Advisors, Llc does

Orange Capital Advisors, LLC (OCA) is a Myrtle Beach, SC-based real estate development firm and subsidiary of Evans Management Group (EMG). OCA develops Class-A multifamily apartment communities across the Southeast United States, primarily South Carolina, with two consumer-facing brands: "The Lively" (eight communities) and "Evado" (two communities). Since 2018 the firm has completed more than eight communities totaling over 2,600 units, with property sizes ranging from roughly 224 to 322 units, and is extending its footprint into North Carolina via Evado Asheville South (Fletcher, NC, 270 units, targeted 2026).

OCA's core operating model is integrated development. The firm sources sites, entitles, finances, and develops communities, and delivers construction through its sister entity C.F. Evans Construction under the EMG parent, capturing in-house general contractor capability and shortening development cycles. Its revenue mix combines (i) development fees on each project, (ii) gains and proceeds from the sale of stabilized communities to institutional or private buyers (a build-and-sell recycling model demonstrated by the Carolina Forest disposition), and (iii) recurring asset management fees on retained stabilized properties. Customer segments include institutional and private real estate investors (single-buyer counterparties for each sale) and a broadly distributed Class-A renter base across its operating portfolio.

Leadership is led by CEO Johnny Evans, whose career in real estate dates to 1975, President McFaddin Blanding, and CFO Terry Pendergist, who previously oversaw approximately $13B in AUM at Greystar. No AI/ML capabilities, patents, or industry awards are disclosed; the company's competitive positioning is anchored by its leadership bench, integrated construction model, EMG parent backing, and regional Southeast market density.

Name

Orange Capital Advisors, Llc

Legal name

Orange Capital Advisors

Website

https://orangecapitaladvisors.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Orange Capital Advisors, a Myrtle Beach, SC-based subsidiary of Evans Management Group, develops Class-A multifamily apartment communities across the Southeast under The Lively and Evado brands, serving institutional investors and renters.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

SIC

Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC)

akta.pro secondary industry

Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)

Keywords

• Residential real estate development
• Apartment community development
• Multifamily housing construction
• Construction project management
• Asset management services

Headquarters

HQ city

Orangeburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Apartment Community Development and Sales: Develops residential apartment communities across the Southeast US, completing properties and either stabilizing them for ongoing operations or selling to investors. Revenue derived from development fees, property sales, and asset management.
2. Asset Management and Investor Relations: Oversees third-party property managers and investor relations for stabilized assets, providing ongoing management services to investors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Orange Capital Advisors develops luxury Class-A residential apartment communities across the Southeast US, primarily in South Carolina, operating two branded product lines (The Lively and Evado). The firm manages the full development lifecycle from market identification and site acquisition through construction, lease-up, and stabilization, after which properties are typically sold to institutional real estate investors. It also provides ongoing asset management and investor relations services for stabilized portfolios through third-party property manager oversight.

Product overview

Orange Capital Advisors is a Southeast-focused real estate development firm specializing in luxury residential apartment communities. The company operates two primary product lines: the 'The Lively' branded communities (including Market Common, Carolina Forest, Indigo Run, Grande Dunes, Victor Park, The Farmhouse, Drayton Mills, and Murrells Inlet) and the 'Evado' branded communities (including Evado Summerville and Evado Asheville South). All communities are Class-A multifamily properties located across South Carolina with one expansion property in North Carolina. The firm develops, manages, and ultimately sells these communities, serving residents, partners, and investors across the Southeast region.

Differentiator

Problem solved

Functional benefit

Brands

• The Lively: Brand name for Orange Capital Advisors' apartment communities including Market Common, Carolina Forest, Indigo Run, Grande Dunes, Victor Park, Drayton Mills, and Murrells Inlet.
• Evado
• The Farmhouse

Products and services

• The Lively Carolina Forest Luxury apartment community located in Myrtle Beach, SC, featuring 305 units. Completed in 2018 and sold to an investor, representing one of the firm's earlier Lively brand developments.
• The Lively Indigo Run Luxury apartment community located in Ladson, SC (Charleston area), featuring 302 units. Completed in 2019, offering residential living in the Charleston metro region.
• The Lively Market Common Luxury apartment community located in Myrtle Beach, SC, featuring 299 units. Completed in 2020, this property represents part of Orange Capital's 'Lively' brand of residential communities.
• The Lively Grande Dunes Luxury apartment community located in Myrtle Beach, SC, featuring 322 units. Completed in 2022 and stabilized, representing one of the larger Lively brand properties.
• Victor Park (The Lively at Victor Park) Luxury apartment community located in Greer, SC, featuring 318 units. Completed in 2022, serving the Greer and Upstate South Carolina market.
• The Farmhouse Luxury apartment community located in Easley, SC, featuring 224 units. Completed in 2022, serving the Upstate South Carolina residential market.
• The Lively Drayton Mills Luxury apartment community located in Spartanburg, SC, featuring 297 units. Completed in 2023 and currently leasing, situated in a historic mill redevelopment context.
• The Lively Murrells Inlet Luxury apartment community located in Murrells Inlet, SC, featuring 307 units. Completed in 2024, serving the Murrells Inlet and Grand Strand coastal region.
• Evado (Summerville) Luxury apartment community located in Summerville, SC, featuring 309 units. Part of Orange Capital's Evado brand representing a separate product line from the Lively communities.
• Evado Asheville South Luxury apartment community currently under construction in Fletcher, NC, featuring 270 units. Estimated completion Fall 2026, expanding the Evado brand into the Asheville metro area.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, supporting and minor.

• C.F. Evans ConstructioncoreStrategic or Co-development PartnerConstruction partner with deep operational integration. Joel Heuring, Director of Construction, joined C.F. Evans Construction in 2013 and advanced to Head of Production & Quality Control before joining Orange Capital Advisors. The relationship provides integrated construction expertise from groundbreaking through completion.
• Evans Management Group (EMG)coreStrategic or Co-development PartnerParent company of Orange Capital Advisors providing financial strategy, reporting, and scalable systems. EMG encompasses diverse real estate and construction businesses. Terry Pendergist serves as CFO overseeing financial strategy for both EMG and Orange Capital Advisors.
• Third-Party Property ManagerssupportingImplementation/ SI/ Consulting PartnerKristin Burrill oversees relationships with third-party property managers for investor-owned assets in the portfolio.
• Mid America CommunitiesminorStrategic or Co-development PartnerPrior employer of Kristin Burrill, Director of Asset & Investor Management, indicating industry relationship and experience transfer.
• JRK ResidentialminorStrategic or Co-development PartnerPrior employer of Kristin Burrill, Director of Asset & Investor Management, indicating industry relationship and experience transfer.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Greystar: World's largest multifamily developer, operator, and investment manager. Orange Capital's CFO Terry Pendergist was previously Senior Managing Director of Greystar's North America Principal Business — making Greystar both a competitive reference and a talent source for the firm.

Others

• RAM Partners: Multifamily property management firm with strong Southeast presence. Comparable not as a developer but as a third-party property manager that Orange Capital-style asset management operations frequently contract with for stabilized communities.

Direct peers

• The NRP Group: Vertically integrated multifamily developer, builder, and property manager delivering Class-A apartments across the Southeast, Mid-Atlantic, and Texas. Comparable on development-construction integration, unit scale, and Sun Belt market focus.
• Wood Partners: National multifamily developer delivering Class-A apartment communities across the Sun Belt and Southeast, including South Carolina. Comparable development scale, target asset class, and lease-up economics to Orange Capital's Lively and Evado communities.
• RangeWater Real Estate: Sun Belt-focused multifamily developer and operator headquartered in Atlanta with significant activity in the Carolinas and Southeast. Closest comparable to Orange Capital on geography, product type (Class-A garden and mid-rise), and unit count per community.
• Crow Holdings: Diversified national real estate developer with a sizable multifamily platform (Crow Holdings Capital — Trammell Crow Residential) active in the Southeast. Comparable on institutional unit counts and develop-to-sell strategy, though at much larger scale.
• JPI: National multifamily developer with deep Sun Belt presence including South Carolina and North Carolina. Comparable on large-unit Class-A communities, integrated development-construction capability, and institutional buyer relationships.
• Middleburg Communities: Multifamily developer focused on the Southeast and Mid-Atlantic with Class-A garden-style communities in similar unit-count ranges as Orange Capital. Directly comparable on build-to-sell model and Sun Belt geography.
• Davis Development: Southeast-focused multifamily developer headquartered in Atlanta, with communities in the Carolinas, Georgia, and Florida. Comparable in size, product class, and emerging-market submarket selection to Orange Capital's portfolio.
• Crescent Communities: Southeast-based real estate developer operating a multifamily brand (Noir, Cason) with active development across the Carolinas, Georgia, and Florida. Closely comparable on regional focus, product positioning, and target renter demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/orange-capital-advisors

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orange Capital Advisors, Llc