Live Arts and Attractions

What Live Arts and Attractions does

Live Arts & Attractions is a privately held talent booking and artist representation agency headquartered in Nashville, Tennessee. The company represents 35+ performing acts spanning country, classical crossover, rock, folk, bluegrass, pop, and tribute categories, booking them into performing arts centers, symphony orchestras, concert venues, festivals, corporate events, and private functions. The roster includes America's Got Talent finalists (Sons of Serendip), Britain's Got Talent semi-finalists (Vox Fortura), Billboard-charting artists, and performers with credentials at Radio City Music Hall, Royal Albert Hall, and Red Rocks, as well as orchestra collaborations with the Boston Pops, Atlanta Pops, Cincinnati Symphony, and Maryland Symphony.

The business operates a sales-led go-to-market model through regional booking representatives covering distinct U.S. territories — Mark Ross for the East Coast, South Central, and Midwest; Erika Finley for the West Coast, North Central, and Midwest. Revenue is generated through booking fees and commissions on negotiated artist performance fees, consistent with standard talent agency economics. The company's underlying infrastructure is human-services based — no proprietary software platform, app, API, or AI/ML systems are evidenced in the operating model.

Strategic positioning centers on artist-level brand equity derived from national television exposure and institutional partnerships with orchestras and premium international events (Dubai World Expo 2022, Wimbledon 150th Gala). The company's growth lever is roster development and venue-relationship expansion rather than technology platform scaling.

Name

Live Arts and Attractions

Legal name

Live Arts & Attractions

Website

https://livearts.biz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Live Arts & Attractions is a Nashville-based talent booking and artist representation agency booking 35+ acts across genres into performing arts centers, symphonies, festivals, and corporate events, generating revenue through booking fees and commissions.

Ownership category

akta.pro rank

Product category

Talent Booking and Artist Representation

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Talent Booking Agencies (Live Performance) (MPAIAGAB)

akta.pro secondary industries

Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)

Keywords

• Talent booking agency
• Artist representation services
• Live performance booking
• Musical artist management
• Tribute act booking

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Talent Booking and Representation: The company generates revenue by representing and booking musical artists and performance acts for live events at venues including performing arts centers, symphony orchestras, concert halls, festivals, corporate events, and special occasions. Revenue is derived from booking fees and artist commissions for live performance engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Live Arts & Attractions is a Nashville-based talent booking and artist representation agency that books a roster of over 35 musical artists, tribute bands, and solo performers for live engagements at performing arts centers, symphony orchestras, concert halls, festivals, corporate events, and private celebrations. The company acts as the exclusive representative for its roster, negotiating bookings and earning commissions on live performance engagements across genres including country, classical crossover, rock, folk, bluegrass, and pop.

Product overview

Live Arts & Attractions is a talent booking and artist representation agency based in Nashville, TN, representing a diverse roster of musical acts and tribute shows. The company offers booking services for individual artists and groups spanning multiple genres including country, classical crossover, folk, bluegrass, pop, rock, and tribute performances. The portfolio includes tribute acts (Fleetwood Mac, Linda Ronstadt, Huey Lewis & The News, Neil Diamond, Garth Brooks), classical crossover groups (Sons of Serendip, Vox Fortura, Klassika), country acts (Brady Seals, The Swon Brothers, The Original Kenny Rogers Band), folk and bluegrass groups (The Lubben Brothers, The Waddington Brothers, Sounds of Greenwich Village), and solo performers (Lauren Jelencovich, Elias Hendricks, MIA). The company facilitates bookings for corporate events, concert venues, performing arts centers, and festivals across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Artist Booking and Representation Services Booking and representation services for a roster of 35+ musical artists, tribute bands, and solo performers spanning country, classical crossover, folk, bluegrass, pop, and rock. The service targets performing arts centers, symphony orchestras, concert venues, festivals, corporate events, and private functions seeking professionally managed musical entertainment.

Quantifiable outcome

• 35+ musical acts available for booking across multiple genres
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• Keith Lockhart and the Boston PopscoreStrategic or Co-development PartnerSons of Serendip have collaborated with Keith Lockhart and the Boston Pops for performances, representing a flagship partnership showcasing the quartet's classical-crossover style with a renowned orchestral ensemble.
• Atlanta PopscoreStrategic or Co-development PartnerSons of Serendip have performed with the Atlanta Pops, a key orchestral partnership demonstrating the act's versatility and appeal across symphonic contexts.
• Maryland Symphony OrchestracoreStrategic or Co-development PartnerSons of Serendip have collaborated with the Maryland Symphony Orchestra, representing ongoing work with regional symphony organizations.
• Cincinnati Symphony OrchestracoreStrategic or Co-development PartnerSons of Serendip have performed with the Cincinnati Symphony Orchestra, one of the major Midwestern orchestral partnerships in their portfolio.
• YannicoreStrategic or Co-development PartnerLauren Jelencovich tours as featured vocalist with Yanni, performing to sold-out audiences at iconic venues including Radio City Music Hall, Red Rocks Amphitheatre, and Royal Albert Hall. She appears on his PBS specials, DVDs, and albums including Inspirato alongside Plácido Domingo and Renée Fleming.
• Dolly PartoncoreStrategic or Co-development PartnerLauren Jelencovich worked with Dolly Parton on the music for the Netflix movie Christmas on the Square and was cast in developmental workshops of the upcoming 2026 Broadway-bound musical based on Dolly's life.
• Manhattan School of MusicminorOthersLauren Jelencovich is a graduate of the Manhattan School of Music, representing her educational background and training institution.
• Disney's The Lion KingminorStrategic or Co-development PartnerElias Hendricks performed the title role of Simba in Disney's The Lion King in Hong Kong from 2012-2014.
• Motown: The Musical (London's West End)minorStrategic or Co-development PartnerElias Hendricks was an opening cast member of Motown: The Musical on London's West End.
• NASAminorStrategic or Co-development PartnerTeresa (Pure Ronstadt) wrote custom musical anthems for NASA, including the title track of her CD 'Brave New Girls' selected as the official wake-up song for the first female-commanded Space Shuttle mission (STS-93). She performed at the historic launch and the Paris Air Show for the International Space Station launch.
• Southwest AirlinesminorStrategic or Co-development PartnerTeresa (Pure Ronstadt) has custom-written musical anthems for Southwest Airlines as part of her songwriting services.
• Girl Scouts of the U.S.A.minorStrategic or Co-development PartnerTeresa (Pure Ronstadt) wrote a song for Girl Scouts' 100th Anniversary and led 250,000 girls in the world's largest sing-a-long on the National Mall. She was later invited to the White House to sing around a mock campfire as 50 girls camped out on the White House lawn.
• Netflix (Love Hard)minorStrategic or Co-development PartnerThe Lubben Brothers' original arrangement of 'Holly Jolly' was featured in the 2021 Netflix film Love Hard.
• Wimbledon 150th Gala EventminorStrategic or Co-development PartnerVox Fortura performed at the 150th Gala Event for Wimbledon, a prestigious international engagement.
• Oprah Winfrey's 2020 Vision TourminorStrategic or Co-development PartnerSons of Serendip performed for Oprah Winfrey's 2020 Vision Tour's closing celebration in Denver, CO in 2020.
• Creative Arts Emmy Awards (FXX)minorStrategic or Co-development PartnerSons of Serendip performed for the Creative Arts Emmy Awards on FXX.
• Festival de Santa Lucia (Mexico)minorStrategic or Co-development PartnerLauren Jelencovich sang to record-breaking crowds of over 20,000 people at Mexico's Festival de Santa Lucia in Broadway Sinfónico with Mauricio Martínez.
• Cynthia ErivominorStrategic or Co-development PartnerSons of Serendip have collaborated with Cynthia Erivo for performances.
• William Esper StudiominorOthersLauren Jelencovich continued her training with William Esper at the William Esper Studio.
• International Opera ProductionsminorStrategic or Co-development PartnerElias Hendricks has performed in over 20 international opera productions across multiple continents.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Agency for the Performing Arts (APA): Mid-size full-service talent agency representing musicians, comedians, and speakers. Closest direct competitor in scale and segment mix, particularly for performing arts center and corporate bookings.
• Paradigm Talent Agency: Independent talent agency representing musicians, speakers, and literary clients. Directly comparable in roster size, segment focus (concert, corporate, festival), and mid-market positioning.
• Monterey International: Boutique booking agency focused on folk, roots, bluegrass, and Americana artists. Directly comparable niche positioning with overlap on the agency's folk/bluegrass roster (Lubben Brothers, Waddington Brothers, Sounds of Greenwich Village).
• Madison House: Boutique booking agency representing bluegrass, folk, and Americana acts for festivals and performing arts centers. Direct overlap with the agency's folk/bluegrass vertical and similar client roster of festival and PAC programmers.

Broad incumbents

• Creative Artists Agency (CAA): Full-service global talent and sports agency. Competes for the same booking budgets at performing arts centers, symphonies, and festivals but offers bundled marketing, production, and sponsorship services that Live Arts & Attractions cannot match.
• William Morris Endeavor (WME): One of the largest global talent agencies representing musicians, performers, and speakers. Comparable as a competitor for the same performing arts center and corporate event bookings, but operates at vastly greater scale across entertainment verticals.
• United Talent Agency (UTA): Major talent agency with growing music, comedy, and speaker divisions. Competes for classical crossover, country, and tribute bookings via its Nashville presence and broader institutional relationships.
• IMG Artists: Global classical music and performing arts management division of IMG. Directly competes for symphony and classical-crossover bookings with Boston Pops, Cincinnati Symphony, and other orchestras in the agency's portfolio.

Regional players

• EntEntertainment / Onstage Entertainment Group: Regional entertainment booking agency serving corporate events and private functions. Comparable in business model (tribute and cover band booking for corporate audiences) but operates in a different geography without the agency's TV-credentialed roster.

Emerging players

• The Kurland Agency: Boutique agency with classical crossover, jazz, and family programming focus. Comparable for the agency's Klassika and classical-crossover artists and similar performing arts center relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/liveartsandattractions
• LinkedInlinkedin.com/company/live-arts-and-attractions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Arts and Attractions