Jong! B.v.

What Jong! B.v. does

Jong! B.v. (operating as Jong Zorg) is a private, small-scale healthcare organization headquartered in Lichtenvoorde, Netherlands, providing system-oriented ambulatory care, protected living, and day activities to youth, adults, and families across the Achterhoek region. The organization's clinical methodology (systeemgerichte ambulante hulpverlening) integrates the client's entire social system — family, network, and surroundings — into the care process, applying a multi-method therapeutic framework that combines solution-oriented, task-oriented, competency-oriented, system-oriented, and demand-driven approaches tailored to each client. Service delivery spans six interconnected product lines: home-based system-oriented ambulatory care, protected living (beschermd wonen) for adults with WLZ indications, day care at two locations (Lichtenvoorde and De Hal), school-based group dynamics intervention, the Jong & Fit sports facility in Groenlo, and complex family situation support. Operations are supported by certifications including ISO 9001, HKZ, and SKJ-registered staff credentials, and the company is a signatory to the Green Deal 3.0 sustainability commitment.

The business model is built on two government-funded revenue streams: youth care is commissioned by seven municipalities in the Achterhoek region under the Dutch Youth Act (Jeugdwet) on multi-year contracts, while adult care is funded through the Long-Term Care Act (WLZ) and the Social Support Act (WMO), with clients paying only the statutory CAK personal contribution and no additional costs. Care is delivered by a multidisciplinary team of approximately 18 named staff, including a GZ-psychologist and psychotherapist (Anouk Nienhuis, also a Bestuurder), an orthopedagogue and systemic therapist (Janneke), WLZ and youth coordinators, SKJ-registered ambulatory workers, and a BBL trainee, supplemented by specialist expertise from partner organizations MCE Zorg (primary contractor, joint protected living and day care) and Improve Behandeling (treatment specialists for complex cases). Geographic reach covers 10 municipalities: Oost Gelre, Winterswijk, Aalten, Oude IJsselstreek, Berkelland, Doetinchem, Bronckhorst, Montferland, Zutphen, and Lochem.

The go-to-market motion is entirely referral-based and government-mediated: youth clients enter care through municipal social service referrals with intake scheduled within six weeks, and adult clients enter through WLZ/WMO assessment processes. There is no direct consumer sales channel. Secondary awareness is built through the professional website (jong-zorg.nl), organic social media presence on Facebook/LinkedIn/Instagram, a monthly newsletter, and a listing on Zorgkaart Nederland's independent patient review platform. Two directors lead the organization — Doné Emaus and Anouk Nienhuis — and no private equity, venture capital, or institutional investor involvement is disclosed; ownership structure is not publicly detailed.

Name

Jong! B.v.

Legal name

Jong

Website

https://jong-zorg.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Jong! B.v. is a small-scale Dutch healthcare organization in the Achterhoek region providing system-oriented ambulatory care, protected living, day activities, and school-based group dynamics interventions to youth, adults, and families through municipal Jeugdwet and WLZ/WMO contracts.

Ownership category

akta.pro rank

Product category

Ambulatory Healthcare and Social Care Services

NAICS

Home Health Care Services (62161), Child and Youth Services (62411), Services for the Elderly and Persons with Disabilities (624120), Other Residential Care Facilities (62399)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Child Day Care Services (8351)

akta.pro primary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

akta.pro secondary industries

Down Syndrome & Intellectual/Developmental Disabilities (IDD) Childcare (HSAAAIAC), Behavioral Support & Positive Behavior Intervention Childcare (HSAAAIAF)

Keywords

• Ambulatory care services
• Youth care services
• Protected living care
• System-oriented therapy
• Day activity programs

Headquarters

HQ city

Groenlo

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Municipal Youth Care Contracts (Jeugdhulp): Jong holds contracts with seven municipalities in the Achterhoek region to provide system-oriented ambulatory care for youth and families. Revenue is generated through municipal commissioning under the Dutch Youth Act (Jeugdwet). After referral from the municipality, an intake is planned within 6 weeks and care commences upon mutual agreement.
2. WLZ and WMO Funded Adult Care: For adults, Jong provides care funded through the Long-Term Care Act (WLZ - Wet langdurige zorg) and Social Support Act (WMO - Wet maatschappelijke ondersteuning). Adult clients pay the statutory personal contribution (eigen bijdrage) to CAK, with no additional costs charged by Jong.
3. Protected Living (Beschermd Wonen): Residential care services for (young) adults with WLZ indications. Jong rents apartments and provides round-the-clock availability. Services are funded through VPT (volledig pakket thuis) from WLZ.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Jong! B.v. is a small-scale Dutch healthcare organization that delivers system-oriented ambulatory care (systeemgerichte ambulante hulpverlening) for people of all ages, supported by day activities (dagbesteding), protected living (beschermd wonen) with 24/7 availability, school group dynamics interventions, and a sports facility (Jong & Fit). Youth care is commissioned by seven Achterhoek municipalities under the Jeugdwet, and adult care is funded through WLZ and WMO indications, with clients paying only the statutory CAK personal contribution.

Product overview

Jong! B.v. is a small-scale, innovative, and dynamic healthcare organization offering an integrated portfolio of system-oriented ambulatory care services in the Achterhoek region. The core offering consists of six interconnected services: (1) Systeemgerichte ambulante hulpverlening — home-based support for all ages; (2) Beschermd wonen met eigen voorzieningen — protected living with 24/7 availability; (3) Dagbesteding — daytime activities at two locations; (4) Aanpak van groepsdynamiek — school-based group dynamics intervention; (5) Jong & Fit — a dedicated sports facility; and (6) Complexe gezinssituaties — family support during crises. Services are delivered through the organization's own team and in close collaboration with partner organizations MCE Zorg and Improve, which provide additional disciplines and expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Jong & Fit: Sports facility in Groenlo where clients can exercise individually or in small groups. Part of Jong's care and support services.

Products and services

• Systeemgerichte ambulante hulpverlening
• Beschermd wonen met eigen voorzieningen
• Dagbesteding
• Aanpak van groepsdynamiek
• Jong & Fit
• Complexe gezinssituaties

Quantifiable outcome

• Intake within 6 weeks of referral for both youth and adult clients
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MCE ZorgcoreStrategic or Co-development PartnerMCE Zorg is Jong's primary contractor (hoofdaannemer) and main strategic partner. The organizations share staff events (team building, holidays), co-manage day care facilities (De Hal), jointly offer protected living placements, and collaborate across multiple care delivery areas. They operate with a shared organizational culture and frequently co-organize activities for clients and staff. The partnership appears to be the most significant and deeply integrated relationship for Jong.
• Improve (Improve Behandeling)coreStrategic or Co-development PartnerImprove is a treatment provider (psychologists, system therapists) that Jong can call upon for additional expertise. The organizations collaborate on complex cases, with Improve's specialists available to Jong's team. Jong also refers to Improve's logo on its website and partners on treatment trajectories for school interventions and family dynamics cases.
• Green Deal 3.0 (Samenwerken aan Duurzame Zorg)minorOthersJong signed the Green Deal 3.0, a national sustainability agreement between the Dutch healthcare sector and the Ministry of VWS. This is a commitment to shared sustainability goals rather than a bilateral partnership with a named entity.
• PraktikosminorImplementation/ SI/ Consulting PartnerPraktikos provides training courses on guardianship, mentorship, and curatorship (bewindvoering, mentorschap, curatele). A group of Jong and MCE Zorg employees attended this training in January 2025.
• De Domme AanlegminorOthersAn outdoor activity venue used for team building events with MCE Zorg staff. Used for team collaboration exercises and group activities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Tactus Verslavingszorg: Regional Dutch addiction and behavioral care provider operating in the Achterhoek and other Eastern Netherlands regions. Overlaps with Jong's ambulatory support for clients with psychiatric and behavioral issues, though specializing in addiction.

Regional players

• De Twentse Zorgcentra: Regional care provider in neighboring Twente offering ambulatory, residential, and day services for clients with disabilities and psychiatric needs. Comparable service portfolio to Jong but in adjacent East Netherlands provinces.

Broad incumbents

• Pluryn: Large Dutch care provider for youth, people with disabilities, and behavioral challenges, offering ambulatory and residential services funded via Jeugdwet, WLZ, and WMO. Comparable to Jong's combined youth and IDD/ambulatory portfolio but at national scale.
• GGNet: Large regional mental health and ambulatory care provider headquartered in the Achterhoek, offering Jeugd-GGZ, WLZ, and WMO services across the same Dutch regions Jong serves. Significantly larger and broader portfolio, but directly competes for municipal tenders.
• Intermetzo: National Dutch youth care organization offering ambulatory, day care, and residential services for vulnerable youth and families. Comparable to Jong's Jeugdhulp ambulatory services but operates at larger scale with broader geographic reach.
• Youz (Parnassia Groep): Major Dutch youth mental health provider (part of Parnassia Groep) delivering Jeugd-GGZ, ambulatory care, and residential youth services nationwide. Overlaps with Jong's youth ambulatory offering but operates at significantly larger scale and broader geographic scope.
• Philadelphia Zorg: National Dutch care provider primarily serving people with intellectual disabilities and behavioral challenges, with ambulatory care, day activities, and protected living offerings. Directly comparable to Jong's adult WLZ/WMO ambulatory and protected living services.
• s Heeren Loo: Large Dutch care organization providing ambulatory, residential, and day activity services for people with intellectual and developmental disabilities. Comparable to Jong's adult ambulatory and beschermd wonen services, operating at national scale.

Direct peers

• MCE Zorg: Jong's primary strategic partner and 'hoofdaannemer' in the Achterhoek, offering overlapping ambulatory care, day activities, and protected living services in the same region. Operationally entangled with Jong but functions as a direct peer in the local Dutch ambulatory care market.
• Improve (Improve Behandeling): Regional Dutch treatment provider of psychologists, system therapists, and orthopedagogues serving the same Achterhoek client base. Co-branded as Jong's clinical partner and competes for the same WLZ/WMO and school-intervention mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jongactiviteiten

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jong! B.v.