CHARLOTTE GAISFORD LTD

What CHARLOTTE GAISFORD LTD does

Charlotte Gaisford Ltd is a UK-based design house that creates original British-made fabrics and wallpapers. The company is led by founder and designer Charlotte Gaisford, operating from a studio in rural Northumberland, with products printed to order in England using natural materials. The catalog comprises 131 fabric designs and 45 wallpaper designs, positioning the business in the premium, design-led segment of the home interiors market.

The company sells primarily through a direct-to-consumer e-commerce storefront, supported by a trade account program aimed at interior designers and curtain makers who specify products for client projects. Sample pricing is anchored at the low end of the ticket (fabric samples from $4.50, wallpaper samples from $6.00), with full product pricing not disclosed in the available data. The business also invests in content marketing via an active presence on Instagram, Facebook, Pinterest, and YouTube, and has secured editorial features in The English Home, Homes and Garden, and Country Living Magazine.

Charlotte Gaisford Ltd is a private, founder-owned, bootstrapped company with 1-10 employees. There are no disclosed funding rounds, acquisitions, partnerships beyond press coverage, or third-party investor signals. The business model combines D2C retail with a small B2B trade channel, and the printed-to-order, natural-materials production approach supports an origin-attested, artisanal value proposition rather than a scaled commodity one.

Name

CHARLOTTE GAISFORD LTD

Legal name

Charlotte Gaisford Ltd

Website

https://charlottegaisford.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Charlotte Gaisford Ltd is a UK-based, founder-led designer of fabrics and wallpapers, producing made-to-order in England from natural materials and selling direct-to-consumer online and through a trade account program serving interior designers and curtain makers.

Ownership category

akta.pro rank

Product category

Designer Fabrics and Wallpapers

NAICS

Sewing, Needlework, and Piece Goods Retailers (45913)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

General Fabric & Textile Stores (CRALADAA)

akta.pro secondary industries

Curtains & Drapery Panels Retail (Textile Window Coverings) (CRAIALAD), Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers) (CRAIALAF), Upholstery & Drapery Fabric Retail (CRALADAI)

Keywords

• Designer fabrics
• Designer wallpapers
• Interior textiles
• British-made fabrics
• Printed wallpapers

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Fabric and Wallpaper Sales: Direct e-commerce sales of designer fabrics and wallpapers to consumers and trade professionals. Products are printed to order using natural materials in England. Revenue is generated through one-time product sales with pricing based on product type (fabric vs wallpaper) and size.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Charlotte Gaisford Ltd designs and sells original British-made interior fabrics and wallpapers, printed to order in England using natural materials. The company offers a portfolio of 131 fabric designs and 45 wallpaper designs sold directly to consumers and through a trade account program for interior designers and curtain makers. Samples of fabrics (priced from $4.50) and wallpapers (priced from $6.00) are available alongside full product sales.

Product overview

Charlotte Gaisford Ltd is a designer fabric and wallpaper company offering original British designs. The company operates as a single-product-line e-commerce platform with two main product categories: designer fabrics and designer wallpapers. All products are designed from a studio in rural Northumberland and printed to order in England using natural materials. The product portfolio includes approximately 131 fabric products and 45 wallpaper products, featuring designs inspired by English homes, travel, and colour. Products are available in various colorways (blue, green, pink, red, yellow, multi) and can be purchased as samples or full products through the online store.

Differentiator

Problem solved

Functional benefit

Products and services

• Designer Fabrics Collection

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Liberty (Liberty London): Iconic British heritage retailer with an in-house fabric collection and curated homeware assortment. Comparable premium-British-design customer base, though much broader category than just fabrics and wallpapers.
• Laura Ashley: British heritage brand selling fabrics, wallpapers and coordinated home furnishings globally via D2C and concessions. Comparable end consumer (British/heritage pattern buyers for home decoration), broader category and larger scale.
• Farrow & Ball: British heritage paint brand that has expanded into wallpapers with complementary patterns and colour stories. Overlaps in the premium-British-made interior décor positioning and same end consumer, though the core product is paint.
• Sanderson Design Group (Morris & Co, Sanderson, Harlequin, Zoffany): AIM-listed umbrella of heritage British fabric and wallpaper brands including Morris & Co, Sanderson, Harlequin and Zoffany. Comparable product category (British-made designer fabrics and wallpapers) at much larger scale with deep wholesale and trade-account distribution.

Direct peers

• Osborne & Little: Independent British designer and wholesaler of fabrics, wallpapers and trimmings founded in the UK with a strong interior-designer trade business. Closely comparable product mix and go-to-market model.
• Cole & Son: British heritage wallpaper specialist with a large original-design catalog and a strong D2C and interior-designer trade channel. Same product format (hand-/digitally-printed designer wallpapers) with comparable price-band positioning.
• Designers Guild: London-based designer and wholesaler of fabrics, wallpapers, and home accessories with a global D2C and trade business. Directly comparable — original British design, fabric + wallpaper dual catalog, trade-account program for designers, and similar premium positioning to Charlotte Gaisford.
• Andrew Martin: British designer fabric and wallpaper brand with a global trade and D2C presence. Overlaps in original British fabric/wallpaper designs and interior-designer specification model.
• Ian Sanderson: Independent British designer of fabrics and wallpapers. Comparable as a small, founder-led British design studio selling original prints via D2C and interior-designer channels at premium price points.
• Lewis & Wood: Independent British maker of handmade wallpapers and fabrics printed in England using traditional methods. Closely comparable — small independent British producer of original designs, trade and D2C, made-in-England positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/charlottegaisfordltd
• Instagraminstagram.com/charlottegaisford/?hl=en
• Pinterestpinterest.co.uk/charlottegaisford/charlotte-gaisford-inspired-interiors-collections
• LinkedInlinkedin.com/company/charlotte-gaisford-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHARLOTTE GAISFORD LTD