Heart Cruises, LLC

What Heart Cruises, LLC does

Heart Cruises, LLC is a privately held, micro-scale travel agency (1–10 employees) that sells cruise vacation packages through a direct-to-consumer e-commerce website and phone-based booking support. The company operates as a reseller/distributor for seven major cruise lines—Royal Caribbean, Celebrity Cruises, Carnival Cruise Line, Norwegian Cruise Line, MSC Cruises, Disney Cruise Line, and Oceania Cruises—aggregating inventory across 100+ departure ports and global regions including Alaska, the Caribbean, the Mediterranean, Europe, Asia, the Bahamas, Hawaii, Mexico, and South America. Its platform presents filterable search by region, departure port, duration (1–4 to 32+ nights), cruise line, and individual ship, with detailed itinerary pages, stateroom selection, and integrated payment processing; pricing is quote-based ("Call for price") with promotional offers such as up to $300 off, 3rd/4th-guest-sail-free, up to 40% off onboard extras, and Celebrity X Summer Sale savings up to $450 per room. The firm was founded in 2012 and is legally domiciled in Florida, with prior operating brands Blue Hawk Branding and Heart Scooters referenced in its privacy policy.

The business model is commission-based: Heart Cruises earns transaction fees from cruise-line partners for completed reservations rather than marking up published fares visibly to consumers. Go-to-market is direct-to-consumer via SEO/organic search traffic to its cruise-search interface, supplemented by phone sales (855-333-9425) and email inquiries. Customer segments are horizontal—individual cruise travelers and family/group travelers coordinating multi-stateroom bookings—with no enterprise or institutional clients. The company's short description also identifies a Deaf-focused group-cruise niche, though supporting evidence in the website content is limited. There is no proprietary technology stack beyond the booking workflow, no AI/ML capabilities, no app, no API, and no disclosed funding, management team, or financials; operating geographies span global regions while headquarters reside in Stuart, Florida.

Name

Heart Cruises, LLC

Legal name

Heart Cruises, LLC

Website

https://heartcruises.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Heart Cruises, LLC is a privately held, micro-scale travel agency (1–10 employees) that resells cruise vacations from seven major cruise lines through a direct-to-consumer e-commerce website and phone sales, primarily serving individual and family/group travelers worldwide.

Ownership category

akta.pro rank

Product category

Cruise Travel Agency

NAICS

Travel Agencies (56151)

akta.pro primary industry

Retail Cruise-Only Travel Agencies (Leisure) (THAKAKAA)

akta.pro secondary industry

Cruise Retail Travel Agencies (THAKABAF)

Keywords

• Cruise travel agency
• Cruise vacation booking
• Group cruise reservations
• Multi-line cruise sales
• Accessible cruise travel

Headquarters

HQ city

Fremont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Travel Agency Commissions: Heart Cruises operates as a travel agency earning commissions from cruise line partners including Royal Caribbean, Celebrity Cruises, Carnival, Norwegian Cruise Line, MSC Cruises, Disney Cruise Line, and Oceania Cruises. The company facilitates cruise bookings and receives commission payments from the cruise lines for completed reservations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Heart Cruises, LLC is a travel agency that sells cruise vacation bookings from seven major cruise lines (Royal Caribbean, Celebrity Cruises, Carnival, Norwegian, MSC, Disney, and Oceania) to worldwide destinations. The company operates an e-commerce website with cruise search, itinerary details, and booking workflow, supported by phone-based sales assistance. It also offers Deaf-focused group cruises, vacations, tours, and trips as a specialized service.

Product overview

Heart Cruises, LLC is a travel agency and retail e-commerce site that sells cruise vacation packages. The company offers a portfolio of cruise products including multiple 7-night Alaska itineraries (Alaska Experience, Alaska Adventure, Alaska Inside Passage, and Southbound/Northbound Alaska & Hubbard Glacier cruises) aboard various Royal Caribbean vessels including Anthem of the Seas, Quantum of the Seas, Serenade of the Seas, and Radiance of the Seas. The products are sold through their website with integrated booking functionality covering passenger selection, stateroom selection, and payment processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-line cruise booking service Booking service that aggregates and sells cruise vacation packages from Royal Caribbean, Celebrity Cruises, Carnival, Norwegian Cruise Line, MSC Cruises, Disney Cruise Line, and Oceania Cruises to global destinations, with search by region, departure port, duration, cruise line, and ship, plus integrated booking workflow. Targeted at individual cruise travelers.
• 7 Night Alaska Experience Cruise A 7-night Alaska cruise departing from Seattle on Royal Caribbean's Anthem of the Seas, visiting Juneau, Skagway, Sitka, and Victoria with port arrival and departure times listed.
• 7 Night Alaska Adventure Cruise A 7-night Alaska cruise on Royal Caribbean's Quantum of the Seas featuring destinations like Endicott Arm & Dawes Glacier and onboard activities including RipCord by iFly skydiving simulation.
• 7 Night Alaska Inside Passage Cruise A 7-night Alaska cruise on Royal Caribbean's Serenade of the Seas departing from Vancouver, visiting Inside Passage, Tracy Arm Fjords & Glacier, Haines, and Ketchikan.
• 7 Night Southbound Alaska & Hubbard Glacier Cruise A 7-night Alaska cruise on Royal Caribbean's Radiance of the Seas departing from Seward, visiting Hubbard Glacier and Icy Strait Point with scenic glacier viewing.
• 7 Night Northbound Alaska & Hubbard Glacier Cruise A 7-night Alaska cruise on Royal Caribbean's Radiance of the Seas featuring Hubbard Glacier viewing and Alaskan port destinations.
• Deaf-focused group cruises, vacations, tours, and trips Specialized group cruises, vacations, tours, and trips designed for Deaf travelers, addressing an underserved accessibility segment within the cruise travel market.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered primary, core and minor.

• Royal CaribbeanprimaryChannel Partner/ Reseller/ DistributorHeart Cruises serves as a distributor/reseller for Royal Caribbean cruises, offering promotional deals including up to $300 off, 3rd & 4th guests sail free, and up to 40% off onboard extras. The company sells Royal Caribbean itineraries including Alaska Experience, Adventure, and various other cruise destinations on ships like Anthem of the Seas and Quantum of the Seas.
• Celebrity CruisesprimaryChannel Partner/ Reseller/ DistributorHeart Cruises distributes Celebrity Cruises bookings with promotional offers including Summer Sale deals up to $450 per room. Ships featured include Celebrity Apex, Celebrity Beyond, Celebrity Edge, and other Celebrity vessels for destinations like Alaska.
• Carnival Cruise LinecoreChannel Partner/ Reseller/ DistributorHeart Cruises offers Carnival Cruise Line bookings across their fleet including ships like Carnival Celebration, Carnival Vista, Mardi Gras, and others with itineraries to Caribbean, Alaska, and other destinations.
• Norwegian Cruise LinecoreChannel Partner/ Reseller/ DistributorHeart Cruises distributes Norwegian Cruise Line bookings featuring ships like Norwegian Prima, Norwegian Encore, Norwegian Epic, and others for various cruise itineraries.
• MSC CruisescoreChannel Partner/ Reseller/ DistributorHeart Cruises offers MSC Cruises bookings including MSC World Europa, MSC Bellissima, MSC Meraviglia, and other MSC vessels for worldwide itineraries.
• Disney Cruise LinecoreChannel Partner/ Reseller/ DistributorHeart Cruises distributes Disney Cruise Line bookings featuring Disney Destiny, Disney Dream, Disney Fantasy, Disney Magic, and other Disney ships for family-oriented cruise vacations.
• Oceania CruisesminorChannel Partner/ Reseller/ DistributorHeart Cruises offers Oceania Cruises bookings including ships like Marina, Riviera, Regatta, and others for premium cruise experiences.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• Cruise Critic: Cruise review and comparison platform that also links to booking. Comparable in offering cruise-buyers aggregated information and booking paths, though its primary identity is media/community rather than a transactional agency.

Direct peers

• Vacations To Go: Large US cruise-only travel agency offering discounted cruise bookings across major cruise lines. Directly comparable to Heart Cruises as a retail cruise-only agency model with multi-line aggregation and discounted promotions.
• Avoya Travel: Independent travel agency network selling cruise and land vacations via a network of agents with supplier relationships across major cruise lines. Comparable agency-based, multi-supplier model with phone-based service.
• CheapCruises.com: Online cruise retailer specializing in discounted cruise fares across multiple lines. Comparable to Heart Cruises in targeting price-sensitive cruise shoppers with aggregator and promotional deal positioning.
• CruiseDirect: Online cruise travel agency offering booking across multiple major cruise lines with promotional pricing and phone-based sales support. Closely aligned with Heart Cruises' aggregator, promo-driven, multi-channel approach.
• Cruise.com: Online cruise-only agency selling inventory across Royal Caribbean, Carnival, Norwegian, Celebrity, and others. Comparable in business model, product breadth, and target customer segment to Heart Cruises.

Broad incumbents

• Costco Travel: Membership-based travel retailer selling cruises and other vacation packages, often with exclusive member-only pricing. Comparable multi-line cruise distribution model but with significantly larger customer base and buying power.
• American Express Travel: Large incumbent travel agency selling cruises and other vacations, including premium cruise lines. Comparable in offering multi-line cruise booking with concierge service, but at materially larger scale and brand strength.
• Expedia Cruises: Cruise-focused franchise of the Expedia Group, offering cruise bookings across major lines with backing from a major OTA. Comparable cruise-retail product but with broader corporate scale and technology resources.
• Liberty Travel: Established US retail travel agency chain selling cruise and other vacation packages. Broader scope than Heart Cruises but comparable retail agency distribution model with phone and in-person booking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/heart-cruises

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart Cruises, LLC