HOLA

What HOLA does

HOLA Evansville is a 501(c)(3) nonprofit organization incorporated in 2004 (formed 2002) and headquartered at 318 Main Street, Suite 506, Evansville, Indiana. It is governed by a Board of Directors and led by Executive Director Adriana Soto and Director of Operations Carmen Raffucci. The organization is dedicated to enhancing appreciation of cultural diversity and promoting the successful inclusion of the Latino community in Southwestern Indiana, operating in a single region rather than across multiple geographies.

HOLA delivers a portfolio of bilingual (English/Spanish) community programs spanning four pillars: education, professional development, networking/social capital, and advocacy. Core programs include the HOLA Professional Development Series (HPDS) — a six-session leadership program co-delivered by faculty from Ivy Tech Community College, University of Evansville, and University of Southern Indiana; HOLA English (free English language courses now in their fourth cohort, sponsored by United Way of Southwestern Indiana); HOLA S.T.E.M. Summer Camp; Días de la Familia college visits; Padres Estrellas; the HOLA Youth Leadership in Action after-school program; the BIG Data Workshop (SQL and Power BI training); "The Leader in You" advocacy workshops; and the DreaM Big Scholarship administered through Ivy Tech Evansville. The annual HOLA Latino Festival (launched 2016) and the HOLA Gala serve as flagship cultural and fundraising events.

HOLA does not operate a technology product. Its business and revenue model is that of a community nonprofit: tax-deductible donations and contributions from individuals and organizations, ticket sales from signature events (Festival general admission priced at $10 per adult, children 12 and under free), and Gala sponsorship packages and auction proceeds. The go-to-market approach is community-led and event-driven — grassroots organizing, volunteer mobilization, and word-of-mouth referrals — supported by a website (holaevansville.org), an email newsletter, Facebook, community presentations, and the annual Festival and Gala. A statewide partnership with Indiana Latino Institute (formed 2025) represents the organization's primary move beyond its regional base.

Name

HOLA

Legal name

HOLA Evansville

Website

https://holaevansville.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

HOLA Evansville is a 501(c)(3) nonprofit incorporated in 2004 that serves the Latino community in Southwestern Indiana through bilingual education, professional development, cultural celebration, and community empowerment programs, including the HOLA Latino Festival and HPDS leadership series.

Ownership category

akta.pro rank

Product category

Community Development Services

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

akta.pro secondary industries

Immigrant/Integration Language Programs (ESL/ESOL, Civics-Integrated) (EDAMAFAK), School Climate, Culture & Belonging Initiatives (DEI-Aligned) (EDAKAMAM)

Keywords

• Community development services
• Cultural festival organization
• Nonprofit education programs
• Professional development training
• Scholarship administration

Headquarters

HQ city

Evansville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: Tax-deductible charitable donations from individuals and organizations supporting HOLA's mission to enhance cultural diversity and promote Latino inclusion in the Evansville community.
2. Event Revenue: Revenue from ticket sales to the HOLA Latino Festival ($10 per adult, children free) and sponsorship packages for the annual Gala event.
3. Gala Fundraising: Annual gala generates proceeds that fund the HOLA Dream Big Scholarship through Ivy Tech Community College Evansville Campus.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

HOLA Evansville is a 501(c)(3) nonprofit organization that delivers community programs for the Latino population of Southwestern Indiana. Its core offerings include the annual HOLA Latino Festival (a cultural event with international entertainment and food vendors), the HOLA Professional Development Series (a leadership program in partnership with three higher education institutions), HOLA English (free language courses), a STEM Summer Camp for high school students, the DreaM Big Scholarship, and youth/family programs such as Padres Estrellas and Youth Leadership in Action. The organization operates on donations, sponsorships, and event revenue to fund its mission of cultural appreciation and Latino inclusion.

Product overview

HOLA Evansville is a 501(c)(3) nonprofit organization offering a portfolio of community programs focused on education, professional advancement, workforce development, and Latino community empowerment. The core offerings include the annual HOLA Latino Festival (premier cultural event with international entertainment and food vendors), the HOLA Professional Development Series (leadership program in partnership with three higher education institutions), HOLA S.T.E.M. Summer Camp, HOLA English (free language courses), HOLA Gala (annual fundraising event), DreaM Big Scholarship, Padres Estrellas (scholarship access program), and community initiatives like Días de la Familia college visits, BIG Data workshops, Youth Leadership programs, and networking sessions. These programs work together to promote cultural diversity, education access, professional development, and successful inclusion of Latinos in Southwestern Indiana.

Differentiator

Problem solved

Functional benefit

Products and services

• HOLA Latino Festival
• HOLA S.T.E.M. Summer Camp for High School Students
• HOLA English
• HOLA Professional Development Series (HPDS)
• Días de la Familia - College Visits
• BIG Data Workshop
• The Leader in You
• DreaM Big Scholarship
• Padres Estrellas
• HOLA Youth Leadership in Action
• HOLA Gala
• HOLA Networking Sessions
• Pláticas Informativas para Familias Latinas

Quantifiable outcome

• Fifth cohort of Professional Development Series launching 2026
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, major, secondary and supporting.

• Indiana Latino InstitutecoreStrategic or Co-development Partner · 1 January 2025Partnership with Indiana Latino Institute for Making Postsecondary Dreams Come True initiative, reaching Latino youth in rural and mid-density counties. Also collaborates on Días de la Familia college visit program for Spanish-speaking families.
• Ivy Tech Community CollegecoreStrategic or Co-development PartnerMultiple partnerships: Dream Big Scholarship administered through Ivy Tech Evansville Campus; HOLA English classes hosted; HPDS program rotates through campus; Summer STEM camp location; Días de la Familia college visits.
• University of EvansvillecoreStrategic or Co-development PartnerHOLA Professional Development Series (HPDS) partners with University of Evansville as one of three higher education institutions delivering the comprehensive leadership program.
• University of Southern IndianacoreStrategic or Co-development PartnerHOLA Professional Development Series (HPDS) partners with University of Southern Indiana as one of three higher education institutions delivering the comprehensive leadership program.
• United Way of Southwestern IndianamajorStrategic or Co-development PartnerPrimary sponsor enabling free HOLA English courses (4th cohort 2026); sponsoring 2026 Días de la Familia college visit dates.
• MySchoolOptions.orgsecondaryStrategic or Co-development PartnerCollaboration to offer Leader in You workshops teaching advocacy skills to community members.
• CenterPoint EnergysupportingGTM or Marketing PartnerPartner supporting HOLA Youth Leadership in Action after-school program for middle school students.
• Fifth Third BanksupportingGTM or Marketing PartnerPartner supporting HOLA Youth Leadership in Action after-school program for middle school students.
• German American BanksupportingGTM or Marketing PartnerPartner supporting HOLA Youth Leadership in Action after-school program for middle school students.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Hispanic Federation: National Latino nonprofit supporting education, civic engagement, immigration, and economic empowerment across multiple states, with comparable education-access and workforce-development programming to HOLA.
• UnidosUS: National Latino advocacy and research organization (formerly National Council of La Raza) focused on education, economic mobility, and health equity for Hispanics — overlapping with HOLA's education, professional development, and community empowerment focus at much greater scale.
• LULAC (League of United Latin American Citizens): Largest and oldest Latino civil rights organization in the U.S., directly comparable to HOLA's mission of advancing Latino inclusion, education, and advocacy, but operating at national scale with councils across many states.

Emerging players

• Hispanic Association on Corporate Responsibility (HACR): National organization advancing Hispanic inclusion through corporate engagement, leadership development, and workforce representation — comparable to HOLA's corporate-sponsor-driven professional development model.
• Hispanic Scholarship Fund: National nonprofit providing scholarships and higher-education support to Hispanic students — overlapping with HOLA's DreaM Big Scholarship and Días de la Familia college-visit programs, but at national scale.

Direct peers

• Indiana Latino Institute: Indiana-focused Latino nonprofit that is also an active HOLA partner; runs education access, leadership, and postsecondary-readiness programming across the state, making it the closest geographic and programmatic peer.

Regional players

• Esperanza United: National Latino-focused services and advocacy nonprofit that runs community-based programs and leadership initiatives for Hispanic families, overlapping with HOLA's family-empowerment and education mission.
• Casa de Esperanza: Regional Latino advocacy and community services organization providing education, advocacy, and youth leadership programs — structurally similar to HOLA's portfolio of Latino community programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hospitality-and-outreach-for-latin-americans-hola

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOLA