J & K Canine Academy

What J & K Canine Academy does

J&K Canine Academy, operating under the consumer-facing brand PepeDogs, is a privately held canine services business founded in 1994 by Pepe Peruyero, a former Gainesville Police Department canine handler, and officially opened in 1996. Headquartered in a single 50-room facility at 10912 Rachael Blvd in Alachua, Florida, the company operates three core service lines: (1) obedience and behavioral training delivered through group classes, one-on-one sessions, home visits, board-and-train programs, and remote video consultations; (2) ScentWorx, a professional scent detection division established in 1998 that trains and certifies canine handlers for bedbug, rodent, termite, invasive species, canker, HLB citrus disease, sea turtle egg, and custom odor detection applications; and (3) boarding and daycare services with deluxe condo upgrades and training add-ons. The ScentWorx division has been independently validated by USDA-supported research achieving 98% accuracy on canker detection, and the company has co-authored peer-reviewed research with the University of Florida Department of Psychology on canine training methodology.

The company monetizes through a mix of one-time service fees (board-and-train programs priced at $1,995-$3,800, private sessions at $85-$225, home visits at $110-$195 plus mileage, daycare/boarding at $68/night) and limited recurring components (agility classes at $49, playground membership at $29/month, daycare packages of 5/10/30 days). Distribution is direct-to-consumer via the company's website, phone, and email, with services delivered at the Alachua facility or within a 20-mile radius for home visits; video sessions extend reach to out-of-state clients, and ScentWorx handler training can be conducted on-site at client locations. Customers are predominantly individual pet owners, with a secondary commercial/government segment served through ScentWorx for pest control, agriculture, and conservation applications. The company maintains a small staff (1-10 employees) and relies heavily on word-of-mouth referrals, a #1 trainer ranking in Gainesville, FL, and a YouTube channel (PepeDogs TV) for brand engagement.

Name

J & K Canine Academy

Legal name

J&K Canine Academy, Inc.

Website

https://jkk9.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

J&K Canine Academy (PepeDogs) is a private Alachua, FL canine services company offering obedience training, boarding/daycare, and commercial scent detection (ScentWorx) for pet owners, agriculture, pest control, and conservation clients.

Ownership category

akta.pro rank

Product category

Pet Training and Boarding Services

NAICS

Pet Care (except Veterinary) Services (812910), Support Activities for Animal Production (1152), Professional and Management Development Training (611430)

SIC

Agricultural Services (700), Services-Testing Laboratories (8734)

akta.pro primary industry

Pet Services (Grooming, Training, Daycare) (CRALAIAJ)

akta.pro secondary industries

Training-Integrated Dog Daycare (Day Training) (HSANAFAE), Handler Training, Certification & K9 Unit Compliance Services (BPAKAKAK)

Keywords

• Dog obedience training
• Canine behavior modification
• Scent detection services
• Pet boarding daycare
• Canine agility classes

Headquarters

HQ city

High Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dog Training Services: One-time and recurring training services including group classes ($245 for 4-class level), one-on-one sessions ($85-$225), home visits ($110-$195), board-and-train programs (Headstart $1,995, Man's Best Friend $2,500-$3,800), and video sessions ($45-$65 per half hour).
2. Boarding Services: Day care ($68/day), overnight boarding ($68/night base rate, additional dogs $52 each, Red Card dogs $85/night), condo upgrades ($20/day extra), targeted training sessions ($35), late check out ($35), and nail trims/baths ($35-$80). Day care packages offer bulk discounts.
3. ScentWorx Detection Services: Specialized scent detection canine training and handler certification programs for commercial applications including bedbug, rodent, termite detection, invasive species, canker detection, HLB detection, sea turtle/duck egg detection, and custom detection services. Pricing is quote-based.
4. Agility and Playground Memberships: Agility classes at $49 per class and playground membership at $29 per month for self-guided facility access.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

J & K Canine Academy, operating under the PepeDogs brand, provides dog obedience training, behavior modification, boarding and daycare services, and commercial scent detection canine training. The company offers group classes, private sessions, board-and-train programs, and a specialized ScentWorx division that trains and certifies detection dogs for pest, disease, invasive species, and conservation applications.

Product overview

J&K Canine Academy operates under the PepeDogs brand as a dog training and boarding services company offering a comprehensive portfolio of training programs and canine-related services. The core offering consists of three main service lines: Obedience Training (group classes, one-on-one sessions, home visits, and video consultations), ScentWorx professional scent detection services (including specialized detection packages for bedbugs, rodents, termites, sea turtle eggs, and custom detection), and Boarding/Vacation services (day training and overnight boarding with condo upgrades). The company's flagship training programs include the Head Start Program (17-day foundation building) and Man's Best Friend Program (25-day behavior modification), which are intensive board-and-train offerings. ScentWorx operates as a professional division providing detection canine services to commercial clients including agriculture, pest control, and conservation sectors, with handler certification and maintenance programs. Additional offerings include agility classes, playground memberships, and targeted training add-ons. The company has pioneered commercial scent detection since 1998.

Differentiator

Problem solved

Functional benefit

Brands

• ScentWorx: Scent detection canine training and consulting services, offering handler courses, detection packages, and specialty services for various targets including bedbugs, rodents, termites, invasive species, canker, HLB disease, and sea turtle eggs.

Products and services

• Obedience Training Behavioral and obedience training services addressing issues ranging from jumping and basic obedience to anxiety and aggression. Includes group classes, one-on-one sessions, home visits, and customized programs for dog owners.
• ScentWorx Scent Detection Commercial scent detection canine services offering handler training, yearly maintenance, and consulting services for commercial and government clients in pest control, agriculture, and conservation sectors.
• Boarding and Daycare
• Head Start Program
• Man's Best Friend Program
• Dog-GO Group Classes
• One-on-One Training Sessions
• Home Visit Training
• Video Training Sessions
• Agility Classes
• Playground Membership
• Train-n-Stay
• Scent Detection Handler Course
• Annual Maintenance and Evaluation
• Canine Maintenance and Trainer Certification
• Detection Canine Packages
• HLB and Canker Disease Detection
• Invasive Species Detection

Quantifiable outcome

• 98% accuracy in canker detection research with USDA
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• University of Florida Department of PsychologyminorStrategic or Co-development Partner · 1 January 2023Collaborated with Pepe Peruyero and experts from the Department of Psychology at the University of Florida to publish peer-reviewed research on 'The effects of cue modality on reliability and generalization of training outcomes with domestic dog' in the journal Behavioural Processes.
• USDA (United States Department of Agriculture)minorStrategic or Co-development PartnerReceived USDA aid in 2007 for canker detection research project. Canine program was independently tested by leading scientists and achieved 98% accuracy. First time in history canines were able to clear a troubled nursery enabling it to pass USDA inspection.
• Large Aviary (Unnamed)minorStrategic or Co-development PartnerDeveloped custom canine detection program for large aviary to detect invasive snakes, requiring passive alerting ability to detect snakes 18ft high in trees and among large curious birds.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zoom Room: Franchised dog training facility offering group classes, agility, and private lessons. Closely comparable to J&K's group-class and agility curriculum and pricing model, though J&K adds boarding and commercial scent detection.
• Dogtopia: Dog daycare, boarding, and spa franchise with a focus on open-play environments. Comparable business model overlap in daycare/boarding plus add-on services, though J&K layers in a stronger behavior-modification training component.
• Camp Bow Wow: National dog daycare, boarding, and training franchise. Directly comparable as a multi-service pet care operator combining boarding facilities with training programs, though operating at franchise scale versus J&K's single facility.
• Wag Hotels: Premium pet boarding and daycare chain with luxury accommodations. Comparable to J&K's condo-upgrade boarding model and 50-room facility, though with a heavier luxury-boarding emphasis and less training depth.

Emerging players

• Blue-9 Pet Products / Starlight K9 Training: Independent board-and-train and obedience training provider using positive reinforcement methods. Comparable in board-and-train delivery model (Headstart/Man's Best Friend equivalent) and methodology, though without scent-detection or conservation work.
• Highland Canine Training: Specialty working-dog and detection-dog training provider. Directly comparable to J&K's ScentWorx division on professional handler training and detection-canine deployment across pest and conservation targets.
• Working Dogs for Conservation: Nonprofit specializing in conservation detection dogs for wildlife and ecological applications. Overlaps with J&K's sea turtle egg and invasive species detection work, validating the conservation-detection niche J&K has commercialized.

Broad incumbents

• PetSmart Dog Training: Largest U.S. pet retailer operating in-store dog training programs. Overlaps with J&K on obedience training but at vastly greater scale and lower price point, with no boarding or scent-detection capability.
• K2 Solutions: Provider of working-dog training including explosives, narcotics, and conservation detection. Broad incumbent in the detection-canine space, comparable to ScentWorx but with a larger military/law-enforcement portfolio.
• Petco Dog Training: Major pet retailer offering group and private dog training inside its stores. Comparable in training category but broader portfolio play versus J&K's specialized boutique offering that includes boarding and ScentWorx.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/pepedogsTV
• Facebookfacebook.com/PepeDogs

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about J & K Canine Academy