Krupp
Krupp is a New York-based boutique public relations and communications agency serving authors, celebrities, and consumer/healthcare brands with media relations, thought leadership, brand strategy, and event activation services under its 5 Cs methodology.
- Company typePrivate
- Founded1997
- HeadquartersNew York, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Krupp does
Krupp Kommunications, Inc., operating as Krupp, is a privately held public relations and communications agency founded in 1997 by Heidi Krupp and headquartered at 101 Warren Street in New York City. After 25+ years of continuous operation, the firm delivers four integrated service pillars: Public Relations (media relations, communications strategy, media training, crisis management), Brand Strategy (storytelling, narrative development), Thought Leadership (book-to-brand strategy, book packaging and promotion, publishing platform creation), and Events & Activations (event strategy, production, sponsorships). The agency's go-to-market is built on founder-led relationships and referrals rather than paid acquisition, and it maintains a stated "5 Cs" methodology (Culture, Content, Community, Conversation, Commerce) that pairs intuition with data-driven insights.
The firm serves an enterprise client base concentrated in authors, celebrities, public figures, and consumer/healthcare brands. Named clients include Netflix co-founder Marc Randolph, Tony Robbins, Dr. Phil McGraw, Donna Karan, Dr. Arthur Agatston / South Beach Diet, Prelude Fertility, Eating Recovery Center, Zarbee's Naturals, Mindvalley, Vibrant, and Everyday Health. Documented outcomes include 100+ bestsellers generated for clients (multiple NYT #1s), 23M+ South Beach Diet book copies, 4M+ SouthBeachDiet.com subscribers, and campaign-level media impressions ranging from hundreds of millions to several billion.
Krupp operates as a traditional professional services agency with custom, multi-year enterprise engagements and undisclosed project pricing; there is no proprietary technology platform, no software product, and no disclosed external funding. The eight-person leadership team (Founder/CEO, COO, EVP Managing Director, two VPs, Director of Insights & Analytics, Senior Publicist, TV-production veteran) is supported by an internship program and remote Account Executive hiring, indicating modest organizational scaling while remaining boutique in scale.
Krupp firmographics
Firmographics- Name
- Krupp
- Legal name
- Krupp Kommunications, Inc.
- Website
- https://kruppagency.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Short description
- Krupp is a New York-based boutique public relations and communications agency serving authors, celebrities, and consumer/healthcare brands with media relations, thought leadership, brand strategy, and event activation services under its 5 Cs methodology.
- Ownership category
- akta.pro rank
Krupp industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Product & Brand PR (Consumer & B2B) (BPAFADAH)
Keywords
Where Krupp is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Krupp business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- PR and Communications Services: Full-service public relations agency providing media relations, communications strategy, crisis management, and brand strategy services to thought leaders, authors, celebrities, and corporations. Revenue is generated through professional service engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on scope of engagement |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Krupp product offering
Product offeringCore offering
Krupp is a public relations agency that delivers brand strategy, earned media placements, thought leadership campaigns, and in-person events and activations for its clients. Its services are tailored to brands, authors, celebrities, and healthcare organizations seeking high-visibility communications support.
Product overview
Krupp is a public relations and communications agency offering a unified suite of services rather than a modular software platform. The agency's core offerings consist of four integrated service pillars: Public Relations (media relations, communications strategy, emerging media, digital strategy, media training, crisis management), Brand Strategy (brand building, storytelling, content development, messaging, narrative development), Thought Leadership (book-to-brand strategy, book packaging and promotion, publishing platform creation, talent development), and Events & Activations (integrations, activations, event production, sponsorships and partnerships). These services work together as a holistic communications offering focused on helping people and brands share their stories and build thought leadership.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy Brand strategy consulting that develops positioning, messaging, and communications direction tailored to each client's launch or campaign goals.
- Thought Leadership Securing high-profile media placements and bylines for executives, founders, and authors to build visibility and credibility.
- Events & Activations Planning and execution of in-person events and brand activations, including book launches and product introductions.
Companies that use Krupp
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles1 record
Krupp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Krupp partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Everyday Health (formerly Waterfront Media)coreStrategic partnership to create SouthBeachDiet.com subscription site, facilitating groundbreaking digital presence for South Beach Diet brand beyond the book. This alliance was instrumental in building the online community and pop culture trend for the brand.
- Kristin Davis (Celebrity Ambassador)minorCelebrity mom Kristin Davis co-hosted 'Zarbee's Cares' Luncheon to extend brand impact via social and traditional media for Zarbee's Naturals campaign.
- Influential BloggersminorEngaged influential bloggers to help promote Zarbee's Naturals product and extend brand reach through social and digital channels.
- The Wall Street JournalcoreExclusive media partnership for Marc Randolph's book launch, providing full-week embargo coverage ahead of all other media, contributing to bestseller success.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Krupp competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Krupp social profiles
Digital presenceKrupp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Krupp leadership team
Management profileNumber of profiles
Profiles1 record
Krupp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Krupp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Krupp
What does Krupp do?
Krupp is a public relations agency that delivers brand strategy, earned media placements, thought leadership campaigns, and in-person events and activations for its clients. Its services are tailored to brands, authors, celebrities, and healthcare organizations seeking high-visibility communications support.
Is Krupp a public or private company?
Krupp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Krupp founded?
Krupp was founded in 1997.
Where is Krupp based?
Krupp is headquartered in New York, United States, in the North America region.
How does Krupp make money?
One revenue line is on record: PR and Communications Services.
Does Krupp have an API?
No public API is recorded for Krupp.
What industry is Krupp in?
Krupp's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 541820 and its SIC code is 7310.