Kivet

What Kivet does

Kivet (legal entity KIVET VETERINARIA S.L.U.) operates the largest veterinary clinic network in the Iberian Peninsula, with over 50 owned-and-operated clinics across Spain and Portugal staffed by more than 250 veterinary professionals. The company is headquartered in Alcorcón, Madrid, and is a subsidiary of the Iskay Pet group, which also owns Kiwoko (pet retail and Mundo Belleza grooming) and TiendaAnimal (e-commerce), enabling cross-brand customer data integration through a co-responsibility framework and a shared Mundo Kiwoko loyalty program.

Kivet's service offering spans general veterinary medicine, vaccinations, deworming, sterilization, diagnostic imaging, laboratory testing (including the Nu.Q canine cancer detection test), and a full specialty suite (dermatology, surgery, cardiology, dentistry, traumatology, urology, nutrition, and oncology), plus dedicated feline and exotic animal services with 24-hour emergency care in Madrid. The technology stack includes online appointment booking, AI-transcribed telematic (phone) consultations, and AI-driven customer service and review-management systems. An extensive content library (clinical case studies and a veterinary advice blog) supports organic search and customer education.

Revenue is generated through three streams: per-visit transaction fees for consultations, diagnostics, and procedures; recurring subscription revenue from Planes de Salud (pet health plans) priced at €6.5-€11+/month for rabbits with comparable tiers for dogs and cats; and product sales (food, prescription diets, and accessories) cross-sold within clinics, with grooming add-ons via the Mundo Belleza partnership. The go-to-market motion is direct-to-consumer through physical clinic locations, with digital booking, seasonal promotional campaigns (e.g., 50% dental cleanings in summer 2026), and a content-led, multi-channel marketing strategy spanning SEO, social media, email, and the Iskay Pet ecosystem.

Name

Kivet

Legal name

KIVET VETERINARIA S.L.U.

Website

https://kivet.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Kivet operates the largest veterinary clinic network in Spain and Portugal with 50+ clinics and 250+ veterinary professionals, offering general and specialized pet care, diagnostics, and subscription health plans, as part of the Iskay Pet group alongside Kiwoko and TiendaAnimal.

Ownership category

akta.pro rank

Headquarters

HQ city

Alcorcón

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Veterinary Consultation and Treatment Services: One-time fees for veterinary consultations, diagnostic tests, treatments, surgeries, and medical procedures. Revenue generated per visit/service including general medicine, specialties, diagnostic imaging, laboratory tests, and surgical procedures.
2. Health Plans (Planes de Salud) Subscription: Monthly or annual subscription plans for pet health coverage providing preventive care services (vaccinations, consultations, deworming) and discounts on treatments. Plans available for dogs, cats, and rabbits with tiered pricing.
3. Product Sales: Sale of veterinary products, prescription diets, pet food, and health-related products within clinics. Cross-selling opportunities through pet grooming (Mundo Belleza) and adoption services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Kivet operates the largest veterinary clinic network in Spain and Portugal, with 50+ owned centers and 250+ veterinary professionals delivering comprehensive pet healthcare. Core services span general medicine (consultations, vaccinations, deworming, microchipping), advanced diagnostics (Nu.Q cancer detection, ultrasound, digital radiology, lab analysis), medical and surgical specialties (dermatology, cardiology, dentistry, oncology, surgery, traumatology, urology/nephrology, nutrition), dedicated feline and exotic animal medicine, sterilization, day hospitalization, and travel documentation (CEXGAN). The company also sells subscription-based preventive "Planes de Salud" health plans for dogs, cats, and rabbits, and retails pet food and veterinary products through its clinics.

Product overview

Kivet is a veterinary clinic network operating as the largest chain in Spain and Portugal with over 50 centers and 250+ veterinary professionals. The company offers a comprehensive portfolio of integrated pet healthcare services organized around several core pillars: General veterinary medicine (consultations, vaccination, deworming), advanced diagnostic testing (Nu.Q cancer detection, ultrasound, digital radiology, lab analysis), specialized medical services (dermatology, surgery, cardiology, dentistry, oncology), dedicated feline and exotic animal medicine, and pet health subscription plans. The network also provides digital services including online appointment booking and telematic consultations, along with educational content through clinical case studies and veterinary advice blogs. The offering is complemented by Mundo Belleza grooming services through partnership with sister company Kiwoko.

Differentiator

Problem solved

Functional benefit

Products and services

• Kivet Veterinary Clinic Network The largest network of veterinary clinics in Spain and Portugal, with more than 50 centers and over 250 veterinary professionals providing comprehensive pet healthcare services to pet owners across both countries.
• General Veterinary Medicine Primary care services for pets including consultations, vaccination, deworming, leishmaniasis treatment, microchip identification, and routine check-ups for dogs, cats, and other pets.
• Diagnostic Testing Services Advanced diagnostic services including the Nu.Q cancer detection test for dogs, ultrasound, digital radiology, clinical laboratory analysis, histological techniques, coprological analysis, and microscopy for pets.
• Veterinary Specialties Specialty veterinary services covering dermatology, general and soft tissue surgery, cardiology, dentistry, traumatology, urology/nephrology, nutrition/digestive care, and oncology for pets.
• Feline Medicine Specialized healthcare services dedicated to cats, addressing their unique medical needs and conditions through cat-specific consultations, diagnostics, and treatments.
• Exotic Animal Services Veterinary care services specialized for exotic animals including reptiles, birds, small mammals, and other non-traditional pets, including 24-hour emergency services in the Community of Madrid.
• Pet Health Plans (Planes de Salud) Subscription-based preventive healthcare programs offering discounted services, vaccinations, deworming, and consultations for dogs, cats, and rabbits. Sold as monthly or annual subscriptions in tiered packages (Basic and Recommended for rabbits; equivalent tiers for dogs and cats).
• Online Appointment Booking Digital service allowing pet owners to request veterinary appointments online via the Kivet website without waiting on the phone; available 24/7.
• Telematic Veterinary Consultations Remote veterinary consultation services conducted by phone, with AI-powered transcription technology that generates an automated record of clinically relevant information shared during the consultation.
• Sterilization Services Surgical sterilization procedures for dogs, cats, and other pets performed by qualified veterinary professionals at Kivet clinics.
• Day Hospitalization In-patient daytime care services for pets requiring observation, treatment, or post-procedural monitoring at Kivet clinics.
• CEXGAN Certificate Official certification service for pet travel documentation and regulatory compliance, issued through Kivet clinics.
• Dental Cleaning Services Tiered professional dental cleaning service for dogs and cats (Grade I, II, III tartar removal) including anesthesia, ultrasound cleaning, and dental polishing, available per visit at Kivet clinics.
• Mundo Belleza Pet Grooming Beauty and grooming services for pets including ozonotherapy, offered in collaboration with sister brand Mundo Kiwoko and accessible via health plan member discounts.

Quantifiable outcome

• 85% of dogs and cats of middle and advanced age have dental problems - preventive dental care can avoid future complications
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Iskay Pet Group Entities (Kiwoko, TiendaAnimal)coreStrategic or Co-development PartnerKivet operates as part of the Iskay Pet group alongside Kiwoko Pet S.L.U. (pet retail stores and Mundo Belleza grooming services) and TiendaAnimal (e-commerce pet supplies). These entities share data processing responsibilities under a co-responsibility agreement, enabling integrated pet care services from retail to veterinary care. The group includes Hospital Veterinario Madrid Centro with specialized services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CVS Group: UK-listed veterinary services group with 500+ practices across the UK, Ireland, and Netherlands. Comparable mix of general practice clinics, specialty referral hospitals, and crematoria/ancillary services under one corporate umbrella.
• Unavets: Spanish veterinary platform with 100+ centers across Iberia, backed by international investors. The most direct Iberian competitor to Kivet with comparable clinic-network play, specialty services, and consolidation strategy.
• AniCura: Pan-European veterinary group owned by Mars Petcare operating 450+ clinics across 15 countries with strong specialty and emergency care emphasis. Comparable in multi-specialty service breadth and recurring wellness plan offerings.
• BluePearl Pet Hospital: US specialty and emergency veterinary hospital chain (100+ locations) owned by Mars Petcare. Comparable specialty/emergency positioning that complements Kivet's oncology, cardiology, and exotic emergency services.
• Linnaeus Group: UK veterinary group of 180+ practices and referral hospitals, owned by Mars Petcare. Comparable specialty referral depth and primary care subscription models.
• IVC Evidensia: Europe's largest veterinary group (2,500+ clinics across 20+ countries), backed by EQT. Directly comparable multi-clinic model with subscription plans, specialty referral centers, and consolidated procurement — the closest analog to Kivet's Iberian network strategy at much larger scale.
• VetPartners: UK and European veterinary group (600+ practices) owned by BC Partners offering general practice, referral, and equine services. Similar multi-country consolidation model with subscription-based preventive care plans.

Broad incumbents

• Mars Petcare: Global pet care conglomerate and parent of AniCura, Linnaeus, VCA, and Banfield. Comparable integrated pet ecosystem spanning nutrition, retail, diagnostics, and veterinary services — the strategic template that Iskay Pet and Kivet are emulating at Iberian scale.
• Banfield Pet Hospital: Largest general practice veterinary chain in the US (1,000+ hospitals) owned by Mars Inc., famous for its Optimum Wellness Plans subscription model — directly comparable to Kivet's Planes de Salud in design and recurring revenue focus.
• VCA Animal Hospitals: US subsidiary of Mars Petcare operating 1,000+ animal hospitals with general practice, specialty, and emergency services plus diagnostic lab. Broader portfolio than Kivet but operates on the same multi-clinic, multi-specialty template.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Kivet_
• Facebookfacebook.com/Kivet.Clinicas.Veterinarias
• LinkedInlinkedin.com/company/kivet-cl%C3%ADnicas-veterinarias/?originalSubdomain=es
• Instagraminstagram.com/kivetclinicasveterinarias
• TikToktiktok.com/@kivetclinicasveterinaria

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kivet