Jeanneau America, Inc.

What Jeanneau America, Inc. does

Jeanneau America, Inc. is the US subsidiary of France-based Beneteau Group and serves as the Americas distribution and support arm for the Jeanneau boat brand. Founded in 1960 at the parent, the company sells premium powerboats and sailboats under eight sub-brands: Jeanneau Yachts (55, 60, 65 ft luxury cruisers), Sun Fast (one-design and performance racers including the Sun Fast 30 One Design and Sun Fast 3300), Sun Odyssey (350 to 490 family cruisers), Leader (CC and WA powerboats from 6.5 to 12.5 meters), NC (Sport and Weekender family coastal cruisers up to the 1295), TH (TH33 and TH38 power catamarans), DB Yachts (DB/37 and DB/43 premium day boats in IB and OB variants), and Sea Loft (Sea Loft 480).

The product is built on the group's marine-engineering and naval-architecture platform, with external designers contributing to hull and interior design. Sales and customer support are conducted exclusively through a worldwide dealer network that handles quoting, configuration, financing, and after-sales service; the US website directs all pricing inquiries to dealerships and does not publish retail pricing. The company supplements the dealer channel with an online configurator and model-comparison tool, social-media presence across Facebook, Instagram, LinkedIn and YouTube, a newsletter program, boat shows, and earned-media coverage in outlets such as Boating Magazine.

Revenue mechanics are one-time boat sales at quote-based pricing supplemented by post-sale service revenue under a Premium Service Program. End customers are individual recreational boaters segmented into personas including family cruisers, family powerboaters, performance sailors, luxury yacht owners, premium day boaters, and power-catamaran enthusiasts. The company does not disclose revenue, headcount, or unit volumes; it is a wholly-owned, private subsidiary operating from Annapolis, Maryland.

Name

Jeanneau America, Inc.

Legal name

Jeanneau America, Inc.

Website

https://jeanneauamerica.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Jeanneau America, Inc. is the US subsidiary of Beneteau Group, selling premium sailboats and powerboats through an Americas dealer network across eight sub-brands and serving individual recreational boaters from family cruisers to luxury yacht owners.

Ownership category

akta.pro rank

Product category

Recreational Boats and Yachts

NAICS

Boat Building (336612), Ship and Boat Building (3366), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)

akta.pro secondary industries

Sailing Yacht Manufacturing (IMAJAEAA), Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)

Keywords

• Powerboat manufacturer
• Sailboat builder
• Luxury yacht sales
• Recreational boating
• Marine vessel dealer

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. New Powerboat Sales: Sale of new powerboats across multiple product lines including Leader, NC, TH, DB Yachts, and Sea Loft. Prices quoted through dealer network.
2. New Sailboat Sales: Sale of new sailboats across product lines including Jeanneau Yachts, Sun Fast, and Sun Odyssey. Distributed through dealer network with pricing available upon dealer consultation.
3. Premium Service: Post-sale customer service program offering premium support to boat owners

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Jeanneau America, Inc. designs, manufactures, and distributes a premium portfolio of powerboats and sailboats through its dealer network across the Americas. Product lines span eight sub-brands—Jeanneau Yachts, Sun Fast, and Sun Odyssey sailboats and Leader, NC, TH, DB Yachts, and Sea Loft powerboats—serving family cruisers, performance sailors, and luxury yacht owners. Sales, configuration, pricing, and after-sales support are handled through authorized dealers, complemented by online configurator and comparison tools.

Product overview

Jeanneau America, Inc. is a premium boat builder with over 60 years of experience constructing both powerboats and sailboats. The company operates multiple distinct sub-brand product lines: three sailboat brands including Jeanneau Yachts (luxury cruisers), Sun Fast (performance racing yachts), and Sun Odyssey (family cruisers); and five powerboat brands including Leader (versatile center console and walk-around boats), NC (family coastal cruisers in Sport and Weekender configurations), TH (power catamarans for comfort and sharing), DB Yachts (premium day boats), and Sea Loft (innovative sea-based lifestyle vessels). With over 250,000 boats cruising worldwide, the company provides a comprehensive portfolio serving various recreational boating needs from performance sailing to luxury cruising and family day boating.

Differentiator

Problem solved

Functional benefit

Brands

• Jeanneau Yachts: Premium yacht line - refined world of cruising aboard these jewels of the sea
• Sun Fast
• Sun Odyssey
• Leader
• NC
• TH
• DB Yachts
• Sea Loft

Products and services

• Jeanneau Yachts Sailboats Premium cruising sailboats designed for comfort and elegance on the water, including the Jeanneau Yachts 55, 60, and 65 models. Targeted at luxury and extended-voyage sailors seeking refined cruising experiences.
• Sun Fast Sailboats High-performance sailing yachts focused on speed, technology, stability, and seaworthy qualities, including the Sun Fast 30 One Design and Sun Fast 3300. Targeted at performance sailors and competitive racers.
• Sun Odyssey Sailboats Family cruising sailboats featuring timeless design, effortless performance, and safety at sea, available in models from 350 to 490 (including the 350, 380, 410, 415, 455, and 490). Targeted at families and individuals seeking comfortable, safe sailing.
• Leader Powerboats (CC and WA) Versatile powerboats for total relaxation, sensations of speed, marine activities, and shared moments, offered in Center Console (CC) and Walk Around (WA) variants ranging from 6.5 to 12.5 meters. Targeted at recreational boaters and families seeking versatile coastal adventures.
• NC Powerboats (Sport and Weekender) Renowned powerboats combining design, performance, and comfort for family coastal cruises, offered in Sport (695, 795, 895) and Weekender (695, 795, 895, 1095 Coupe Series 2, 1095 Fly Series 2, 1295 Coupe, 1295 Fly) configurations. Targeted at families and individuals seeking comfortable coastal cruising.
• TH Power Catamarans Power catamarans designed for ease of movement, relaxation, and sharing authentic moments with family and friends, available in TH33 and TH38 models. Targeted at boaters seeking spacious, comfortable multi-hull cruising.
• DB Yachts Premium Day Boats Premium day boats that reinterpret the day boating experience to meet modern expectations, available in DB/37 and DB/43 models in inboard (IB) and outboard (OB) configurations. Targeted at boaters seeking elevated day boating with modern amenities.
• Sea Loft Boats Innovative boat line offering a unique sea-based lifestyle experience with the Sea Loft 480 model, allowing owners to treat the sea as their address. Targeted at buyers seeking an innovative, lifestyle-oriented boating experience.
• Premium Service Program Customer service program designed to support boat owners with premium service and warranty support after purchase. Targeted at Jeanneau boat owners seeking ongoing post-sale support.

Quantifiable outcome

• Over 250,000 boats sailing worldwide representing satisfied customers and proven product quality

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bavaria Yachts: German mass-market sailing-yacht and motor-yacht builder now under Beneteau ownership; competes in similar mid-market cruising segments as Jeanneau Sun Odyssey and Bavaria lines.
• Beneteau SA (Beneteau Oceanis / First): Parent group and direct sailing-yacht competitor whose Oceanis, First, and other sailboat lines overlap head-to-head with Jeanneau's Sun Odyssey and Sun Fast ranges across the same dealer and customer base.
• Lagoon Catamarans: Sister brand under Beneteau Group building sailing and power catamarans; competes most directly with Jeanneau's new TH power-catamaran line for multi-hull buyers.
• Princess Yachts: British luxury motor-yacht builder; relevant direct peer for Jeanneau's higher-end NC Weekender fly/coupe and DB Yachts premium day-boat positioning.
• Fountaine Pajot: French cruising and power catamaran specialist; the closest independent competitor to Jeanneau's TH power catamarans and a like-for-like benchmark for power/multihull sub-brand growth.
• Sunseeker: British luxury motor-yacht manufacturer comparable to Jeanneau's premium powerboat sub-brands (DB Yachts, larger NC fly models) on price point, dealer model, and customer overlap.
• Leopard Catamarans (Robertson & Caine): South African-built power catamaran brand competing head-to-head with Jeanneau TH in the global motor catamaran segment.
• Hanse Yachts: German manufacturer of sailing yachts, motor yachts, and catamarans under Dehler, Fjord, Moody, Privilège, and Sealine brands; directly comparable in dealer-distributed, premium cruising and performance segments.

Regional players

• Catalina Yachts: Long-established US-based sailing yacht manufacturer; competes with Jeanneau Sun Odyssey in the US mid-market family cruising segment through overlapping dealer footprints.
• Hinckley Yachts: US builder of luxury powerboats and sailing yachts; comparable US-region dealer-driven, premium brand model and similar aftersales service orientation to Jeanneau America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCXRUhmW3s8hzS7WbhWkSbkg?sub_confirmation=1
• Facebookfacebook.com/JeanneauAmerica
• LinkedInlinkedin.com/company/jeanneau-america-inc
• Instagraminstagram.com/jeanneauamerica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jeanneau America, Inc.