Hornig Wine Company GmbH
Hornig Wine Company GmbH is a Frankfurt-based B2B importer and wholesaler that exclusively distributes premium wines from seven partner wineries across six overseas countries to the German specialist wine trade and hospitality sector.
- Company typePrivate
- Founded2020
- HeadquartersFrankfurt, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Hornig Wine Company GmbH does
Hornig Wine Company GmbH is a B2B importer and wholesaler of premium overseas wines, founded in 2020 and headquartered in Frankfurt am Main with a registered office in Marburg, Germany. It serves the German specialist wine trade (Fachhandel) and the hospitality sector (Gastronomie), acting as the exclusive German importer for seven partner wineries across six countries: Kay Brothers (Australia), Marisco Vineyards with its sub-brands The Ned, King Series, Leefield Station, Curious Kiwi and Fernlands (New Zealand), Swartland Wynkelder and African Pride Wines (South Africa), Bodegas y Vinedos de Aguirre (Chile), Gen del Alma and Bodega y Cavas de Weinert (Argentina), and Scheid Family Wines (California, USA). The portfolio is positioned as premium overseas wine not widely distributed in Germany, distributed under the Wein-Handel-Marke Hornig wine brand.
The business operates a traditional import-wholesale model with no proprietary technology platform. Product is warehoused in Grolsheim and sold ex-warehouse excluding VAT with 10-day payment terms to B2B customers. Distribution combines in-house sales in Berlin and the Rhein-Main region with an external agent network that was extended in 2021 to cover Bremen/Lower Saxony (Hans J. Buse) and the Ruhr/Cologne region (Wolfgang Hösterey). Go-to-market is sales-led and reinforced through trade media (Wein+Markt, Falstaff, Weinwirtschaft), industry events (ProWein, VDP Rheingau Gourmet Festival, Rolling Pin Convention) and a newsletter/pricelist subscription service that offers exclusive subscriber discounts.
The company is privately held with 1-10 employees, no external capital disclosed, and sole managing director Rene Dominique Hornig, a sommelier graduate of the Fachschule für Sommeliers in Heidelberg. Strategic positioning includes Premium Partner status of the VINUM Wine Trade Club in 2024 and 2025 and Wine in Moderation membership certification received in June 2024.
Hornig Wine Company GmbH firmographics
Firmographics- Name
- Hornig Wine Company GmbH
- Legal name
- Hornig Wine Company GmbH
- Website
- https://hornigwine.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hornig Wine Company GmbH is a Frankfurt-based B2B importer and wholesaler that exclusively distributes premium wines from seven partner wineries across six overseas countries to the German specialist wine trade and hospitality sector.
- Ownership category
- akta.pro rank
Hornig Wine Company GmbH industry classification
Industry- Product category
- Wine Import and Wholesale Distribution
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL)
- akta.pro secondary industry
- Craft & Specialty Beverage Wholesale (Local/Artisanal) (AFAIAGAH)
Keywords
Where Hornig Wine Company GmbH is headquartered
LocationHeadquarters
- HQ city
- Frankfurt
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Hornig Wine Company GmbH business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Wine Import and Wholesale: B2B import and wholesale of premium overseas wines to specialist retailers and HORECA sector across Germany. The company acts as exclusive importer and distributor for selected international wineries, selling products at wholesale prices with payment terms of 10 days after invoicing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B wholesale pricing for specialist trade and hospitality |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Hornig Wine Company GmbH product offering
Product offeringCore offering
Hornig Wine Company GmbH imports and wholesales premium wines from overseas (Australia, New Zealand, South Africa, Chile, Argentina, USA) exclusively to the German specialist wine trade (Fachhandel) and the gastronomy/hospitality sector (HORECA). The company acts as the exclusive importer and distributor for a curated portfolio of established international wineries, complemented by a newsletter/price-list subscription service offering catalogs, promotional materials, and trade discounts.
Product overview
Hornig Wine Company GmbH is a B2B wine importer and wholesaler based in Frankfurt/Main, Germany, specializing in premium overseas wines exclusively for the specialist trade (Fachhandel) and gastronomy. The company operates as a unified import-wholesale platform offering wines from six countries: Australia (Kay Brothers), New Zealand (Marisco Vineyards with Curious Kiwi, Fernlands, The Ned, King Series, Leefield Station sub-brands), South Africa (Swartland Wynkelder/Serengeti, African Pride Wines/Forager), Chile (Bodegas y Vinedos de Aguirre/Santa Loreto), Argentina (Gen del Alma, Bodega y Cavas de Weinert), and USA/California (Scheid Family Wines/Metz Road). The product portfolio encompasses red wines, white wines, rosé, and dessert wines distributed through an agency network across Germany. The company complements its wine import business with a newsletter/pricelist subscription service providing B2B customers with exclusive catalogs, pricing, and promotional materials.
Differentiator
Problem solved
Functional benefit
Products and services
- Kay Brothers (Australia) Premium Australian wine portfolio from McLaren Vale, featuring traditional basket-press and old-vine winemaking; distributed to German specialist wine retailers and restaurants/hotels.
- Bodegas y Vinedos de Aguirre (Chile) Chilean winery producing the Santa Loreto Reserva line (Chardonnay, Cabernet Sauvignon, Carménère) from Valle Central, supplied to German specialist retailers and hospitality venues.
- Swartland Wynkelder (South Africa) South African winery from Western Cape producing the Serengeti range (Chardonnay, Pinotage, Shiraz) supplied to German specialist trade and gastronomy.
- African Pride Wines - Forager (South Africa) South African wine brand offering Forager White (Chenin Blanc/Grenache Blanc blend) and Forager Red (Shiraz/Grenache blend) for German specialist wine retailers and gastronomy.
- Gen del Alma (Argentina) Argentine Mendoza boutique winery specializing in Malbec, including the Crua Chan single-vineyard Malbec aged in French oak and concrete amphorae, for German specialist trade.
- Bodega y Cavas de Weinert (Argentina) Traditional Argentine winery from Mendoza producing Pedro Malbec and Carrascal Corte Tinto (Malbec/Cabernet Sauvignon/Merlot blend) supplied to German specialist retailers and gastronomy.
- Scheid Family Wines (USA/California) California winery producing the Metz Road Chardonnay (99 points at California State Fair and gold at Mundus Vini), imported to the German specialist wine trade.
- Marisco Vineyards (New Zealand) New Zealand winery group offering five sub-brands (Curious Kiwi, Fernlands, The Ned, King Series, Leefield Station), specializing in Marlborough Sauvignon Blanc and Pinot Noir for the German B2B trade.
- Newsletter/Pricelist Service B2B subscription service for specialist retailers and gastronomy, providing exclusive catalogs, trade price lists, promotional materials, and trade-only discounts.
Companies that use Hornig Wine Company GmbH
Customer profileSegments2 records
Ideal customer profiles2 records
Hornig Wine Company GmbH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hornig Wine Company GmbH partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor, core and strategic.
- Wine in ModerationminorInternational initiative promoting moderate and responsible wine consumption. Hornig Wine Company received membership certificate in June 2024, demonstrating commitment to sustainability.
- VEG Geisenheim Alumni AssociationminorWorldwide network of over 3000 members. Dominique Hornig received silver pin for 10-year membership recognition in October 2021.
- Hans J. BusecoreSales agent covering Bremen and Lower Saxony states. 40+ years experience representing selected wineries and specialty food producers. Partner since September 2021.
- Wolfgang HöstereycoreSales agent covering Essen, Düsseldorf, Köln, Wuppertal, Dortmund, Duisburg, Hagen regions. Partner since September 2021.
- Kay BrotherscoreAustralian winery partnership. Kay Brothers is a historic McLaren Vale estate established 1890, with 5-star Halliday rating for 10 consecutive years. Key wines include Block 6 Shiraz (planted 1892), Basket Pressed Shiraz, Cuthbert Cabernet Sauvignon, and Grenache wines.
- Marisco VineyardscoreNew Zealand winery, producing The Ned, King Series, Leefield Station, Curious Kiwi, and Fernlands brands. Won Best Producer New Zealand at Mundus Vini 2021 and multiple gold medals internationally.
- Scheid Family WinescoreCalifornia winery producing Scheid Family Wines and Metz Road label. Featured at VDP Rheingau Gourmet Festival 2024 representing California alongside prestigious producers.
- Bodega y Cavas de WeinertcoreHistoric Argentine winery producing Pedro Malbec and Carrascal Corte Tinto. Based in Mendoza with production dating to 1890.
- Gen del AlmacoreArgentine boutique winery from Mendoza, specializing in Malbec. Produces Crua Chan Malbec aged in concrete amphorae and French oak.
- Swartland WynkeldercoreSouth African winery producing Serengeti and African Pride Wines brands from Western Cape. Featured 2020 Serengeti Shiraz recommended by Wein+Markt for ProWein.
- Bodegas y Vinedos de AguirrecoreChilean winery producing Santa Loreto Reserva wines from Valle Central. Produces Chardonnay, Cabernet Sauvignon, and Carménère.
- VINUM Wine Trade ClubstrategicPremium Partner status for 2024 and 2025. Access to wine trade expert network of merchants and sommeliers. Provides platform to present products and philosophy to trade professionals.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Hornig Wine Company GmbH competitors and assessment
Company assessmentBroad incumbents
- Mack & Schühle AG: Established German wine importer and distributor with a much broader country portfolio and larger sales force; competes in the same German B2B wine channel but at significantly greater scale across multiple origins.
- Eggers & Franke Holding GmbH: One of Germany's largest wine and spirits importers with a multi-country portfolio and broad German trade coverage; competes for the same Fachhandel and gastronomy accounts as Hornig, with substantially larger resources and brand mix.
- Kuehn Kunz Rosen GmbH: German wine importer and distributor offering a broad international assortment to specialist retail and HORECA; competes for overlapping B2B buyer relationships across German territories.
- Schlumberger Vertriebsgesellschaft mbH & Co. KG: Major German-Austrian wine and spirits distribution group; serves many of the same German specialist and HORECA buyers that Hornig targets, with a much larger portfolio and broader sales reach.
- Hawesko Holding SE: Leading German wine retailer and wholesale group; competes for the same Fachhandel buyer relationships but at much greater scale, with multi-channel retail, ecommerce, and own-brand reach that a single-channel wholesale specialist cannot match.
Direct peers
- Wein & Vinos GmbH: German specialty importer curating origin-specific wine portfolios for the German Fachhandel; operates a comparable specialist importer/wholesaler model, though focused on Spanish and Italian origins rather than New World.
- Wein Wolf GmbH: German specialist importer focused on curated international wine portfolios distributed to German trade and gastronomy; directly comparable in target customer, exclusive-importer model, and curated-origin approach.
- Reidemeister & Ulrichs GmbH & Co. KG: German specialty wine importer focused on curating an exclusive international portfolio for the German Fachhandel and gastronomy, very directly comparable to Hornig's specialist-overeas-wine model and B2B trade channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hornig Wine Company GmbH social profiles
Digital presenceHornig Wine Company GmbH compliance and trust
Trust signalCompliance4 records
Hornig Wine Company GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hornig Wine Company GmbH leadership team
Management profileNumber of profiles
Profiles1 record
Hornig Wine Company GmbH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hornig Wine Company GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hornig Wine Company GmbH
What does Hornig Wine Company GmbH do?
Hornig Wine Company GmbH imports and wholesales premium wines from overseas (Australia, New Zealand, South Africa, Chile, Argentina, USA) exclusively to the German specialist wine trade (Fachhandel) and the gastronomy/hospitality sector (HORECA). The company acts as the exclusive importer and distributor for a curated portfolio of established international wineries, complemented by a newsletter/price-list subscription service offering catalogs, promotional materials, and trade discounts.
Is Hornig Wine Company GmbH a public or private company?
Hornig Wine Company GmbH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hornig Wine Company GmbH founded?
Hornig Wine Company GmbH was founded in 2020. It employs 1 to 10 people.
Where is Hornig Wine Company GmbH based?
Hornig Wine Company GmbH is headquartered in Frankfurt, Germany, in the Europe region.
How does Hornig Wine Company GmbH make money?
One revenue line is on record: wine Import and Wholesale.
Who are Hornig Wine Company GmbH's main competitors?
Broad incumbents on record are Mack & Schühle AG, Eggers & Franke Holding GmbH, Kuehn Kunz Rosen GmbH, Schlumberger Vertriebsgesellschaft mbH & Co. KG and Hawesko Holding SE. Direct peers are Wein & Vinos GmbH, Wein Wolf GmbH and Reidemeister & Ulrichs GmbH & Co. KG.
Does Hornig Wine Company GmbH have an API?
No public API is recorded for Hornig Wine Company GmbH.
What industry is Hornig Wine Company GmbH in?
Hornig Wine Company GmbH's product category is Wine Import and Wholesale Distribution. Its primary akta.pro industry code is AFAIAGAL, Beverage Import/Export & Cross-Border Wholesale, with a secondary code of AFAIAGAH, Craft & Specialty Beverage Wholesale (Local/Artisanal). Its NAICS code is 42482 and its SIC code is 5180.