Kinderopvang De Geheime Tuin B.V.

What Kinderopvang De Geheime Tuin B.V. does

Kinderopvang De Geheime Tuin B.V. is a privately held Dutch childcare operator founded in 2007 by Mirte van Zundert, headquartered in the Utrecht province and operating 13 locations across Zeist, Doorn, Driebergen, De Bilt, Groenekan, and Utrecht. The company provides center-based childcare for two age cohorts: kinderdagverblijf (KDV) for children aged 0-4 and buitenschoolse opvang (BSO) for children aged 4-12, with a gastouderopvang (host-family childcare) service scheduled to launch in June 2026.

Its core offering is differentiated by an anthroposophical (Rudolf Steiner) and Emmi Pikler pedagogical approach, branded as the "3 B's" (Biologisch, Bewust, Buiten). Multiple BSO sites are co-located with vrijscholen (anthroposophical free schools) and with sports clubs including hockey club Shinty and The Wombats, creating a structural pipeline of enrollments from ideologically aligned families and a network of physical venues that lowers the cost of capacity expansion.

The business model is parental fee-for-service, predominantly subsidized through the Dutch kinderopvangtoeslag (childcare allowance). Revenue is generated per enrolled child per month, with no enterprise or B2B counterparties. Staffing is built around pedagogically trained employees and BBL trainees, in partnership with the School for Anthroposophical Childcare. The company is privately held, with no disclosed funding rounds, revenue figures, or M&A activity in the source material.

Name

Kinderopvang De Geheime Tuin B.V.

Legal name

Kinderopvang De Geheime Tuin B.V.

Website

https://kinderopvang-degeheimetuin.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Kinderopvang De Geheime Tuin B.V. is a privately held Dutch childcare operator running 13 KDV and BSO locations across Utrecht province, differentiated by Steiner and Pikler pedagogy and co-located with vrijscholen and sports clubs.

Ownership category

akta.pro rank

Product category

Childcare Services

NAICS

Child Care Services (624410), Child Care Services (62441), Child Care Services (6244)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Outdoor / Nature-Based Home Daycare (Forest-Style) (EDACAEAL)

Keywords

• Anthroposophical childcare
• Day nursery services
• After-school care
• Childminder bureau
• Waldorf early education

Headquarters

HQ city

Zeist

HQ country

Netherlands

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Kinderopvang (KDV) - all-in subscription: All-inclusive day care subscription covering all-day care for children aged 0-4. The flat rate includes biological meals, snacks, ecological diapers, natural care products, and all daily activities. Revenue is generated through ongoing parent fees supplemented by Dutch childcare allowance (kinderopvangtoeslag) reimbursements.
2. BSO (Buitenschoolse opvang) - package subscription: BSO service for children aged 4-12 offering two package options: (1) Totaalpakket covering 40 school weeks plus 11.2 vacation weeks at a lower hourly rate; (2) Schoolweken package covering 40 school weeks only, with vacation care available as add-on. Both include all biological snacks, activities, and outdoor play.
3. Gastouderopvang - brokered childcare service: Starting 1 June 2026, the organization will act as a gastouderbureau (childminder bureau), connecting requesting parents (vraagouders) with independent professional childminders (gastouders). Revenue model likely based on brokerage/administrative fees from both gastouders and vraagouders, with quality assurance, training, and administrative support provided by De Geheime Tuin.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Kinderopvang De Geheime Tuin B.V. operates an anthroposophically inspired childcare network across the central Netherlands, offering day care (KDV) for children aged 0-4, after-school care (BSO) for children aged 4-12, and a forthcoming childminder bureau (Gastouderopvang) launching 1 June 2026. All services are delivered through 13 dedicated locations in Zeist, Doorn, Driebergen, De Bilt, Groenekan, and Utrecht, following Rudolf Steiner and Emmi Pikler pedagogical principles with biological meals, natural care products, and daily outdoor time.

Product overview

Kinderopvang De Geheime Tuin B.V. is an anthroposophically-inspired childcare organization operating a multi-location childcare network in the Netherlands. The company offers three core service lines: Kinderopvang (KDV/Daycare) for children 0-4 years, BSO (Buitenschoolse Opvang/After-School Care) for children 4-12 years, and Gastouderopvang (Foster Parent Childcare) starting June 2026. All services are built around the '3 B's' philosophy: Biologisch (Biological), Bewust (Conscious), and Buiten (Outdoor). The organization operates 12+ locations across Zeist, Driebergen, Doorn, De Bilt, Groenekan, and Utrecht, integrating Steiner and Pikler pedagogical approaches with daily outdoor activities, biological meals, and natural care products. Special offerings include Sport-BSO for sports-focused after-school care and a toddler group at Vrijeschool De Bilt.

Differentiator

Problem solved

Functional benefit

Products and services

• Kinderopvang (KDV) - Daycare Daycare service for children aged 0-4 years providing a safe, homely environment with personal attention, biological meals, daily outdoor time in nature, and developmental support following an anthroposophical (Rudolf Steiner and Emmi Pikler) pedagogy.
• BSO (Buitenschoolse Opvang) - After-School Care After-school care for children aged 4-12 years offering a place to relax, play, and discover through sport, creative activities, outdoor exploration, and seasonal rhythm-based programming at locations co-located with vrijscholen (free schools).
• Gastouderopvang - Childminder Care Small-scale professional childcare at childminders' homes for children aged 0-12, connecting requesting parents with suitable childminders with quality assurance, training, and administrative support from De Geheime Tuin.
• Sport-BSO - Sports After-School Care Specialized sports-focused after-school care at hockey club Shinty in Driebergen, focusing on learning through movement, sport, and outdoor play, where children discover various sports in a playful way and strengthen social skills.
• Peutergroep De Bilt - Toddler Group Toddler group for children aged 2-4 years located within Vrijeschool De Bilt (Het Zonnewiel), offering a small-scale, warm morning setting where young children gradually adjust to group rhythm with natural materials and a clear daily routine as a gentle transition to school.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Drakepit gastouderbureau (legacy)minorOthersDe Geheime Tuin's new gastouderopvang service (launching 1 June 2026) is inspired by the legacy of the former gastouderbureau Drakepit. Gastouders working through De Geheime Tuin will operate from the anthroposophical pedagogy developed by Drakepit and De Geheime Tuin's combined experience.
• BOinK (Belangenvereniging Ouders in de Kinderopvang)minorOthersDe Geheime Tuin is affiliated with BOinK, the national Dutch interest association for parents in childcare. Parent committee members can access BOinK's webinars, training, and information resources. This affiliation enhances parent trust and provides governance guidance.
• Vrijscholen (Rudolf Steiner schools) networkcoreStrategic or Co-development PartnerAll BSO locations of De Geheime Tuin are co-located with or adjacent to vrijscholen (Rudolf Steiner-inspired free schools) in Zeist, Driebergen, De Bilt, Utrecht (Maliebaan), Utrecht (Hieronymusplantsoen), and Leidsche Rijn. KDV locations also include integration with Vrijeschool De Bilt (Peutergroep) and Vrijeschool De Vuurvogel Driebergen. This co-location enables pedagogical continuity and creates a natural enrollment pipeline.
• Educational institutions (BBL/opleiding partners)minorOthersDe Geheime Tuin collaborates with multiple educational institutions for work-based learning (BBL) programs, lateral entry (zij-instroom), and internships. Partners include: School voor Antroposofische Kinderopvang, ROC Midden Nederland, MBO Amersfoort, and Variva. These partnerships support staff recruitment and professional development.
• HC Shinty (hockey club)minorChannel Partner/ Reseller/ DistributorSport-BSO Driebergen operates from the clubhouse of hockey club Shinty in Driebergen. Children use the hockey field for outdoor sports and activities. This partnership enables the sport-focused BSO offering and provides a built-in sports infrastructure.
• The Wombats (honk- and softbalvereniging)minorChannel Partner/ Reseller/ DistributorBSO Groenekan operates on the grounds of honk- and softbalvereniging (baseball/softball club) The Wombats, with direct access to sports fields. This provides the outdoor space needed for the BSO's active, nature-focused programming.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Partou: One of the largest Dutch childcare organizations, operating KDV and BSO locations nationwide. Direct category overlap with De Geheime Tuin's KDV and BSO services, but mainstream positioning rather than Steiner/anthroposophical niche.
• Humankind: Large Dutch childcare and youth services organization with KDV and BSO offerings. Comparable service portfolio and Dutch market orientation, but broader pedagogical approach without the Steiner/anthroposophical focus.
• Berend Botje: Established Dutch childcare organization offering daycare and after-school care. Operates in the same service categories as De Geheime Tuin with a comparable parent-facing subscription model, though without a Steiner/anthroposophical positioning.
• Estro Kinderopvang: Major Dutch childcare chain offering daycare and after-school care across multiple regions. Operates in the same KDV/BSO categories as De Geheime Tuin but at larger scale and with a general (non-Steiner) pedagogy.
• Borus Kinderopvang: Mid-sized Dutch childcare provider operating multiple KDV and BSO locations. Comparable in size and service mix to De Geheime Tuin, with similar exposure to subsidy and labor market dynamics in the Netherlands.
• Smallsteps: Dutch childcare brand offering KDV and BSO services, with a particular emphasis on early childhood development. Directly comparable core offering to De Geheime Tuin, though operating at larger scale and with a mainstream development-focused positioning.
• Kind & Co: Dutch childcare organization offering KDV, BSO, and playgroup services. Mirrors De Geheime Tuin's core product mix and Dutch regulatory exposure, but operates with a broader, non-Steiner pedagogical approach.

Regional players

• Blosse: Dutch childcare and education provider active in the Gooi en Vechtstreek region. Comparable KDV/BSO service mix and reliance on Dutch subsidy framework, with a regional rather than national footprint like De Geheime Tuin.
• KION: Dutch childcare and education organization operating across regions including the east of the Netherlands. Comparable KDV/BSO services and Dutch regulatory context, though with a different pedagogical emphasis and regional footprint.

Emerging players

• Kindcentrum De Kleine Prins: Smaller Dutch childcare center operator with a nature- and pedagogy-oriented profile. Shares De Geheime Tuin's emphasis on a distinctive, education-forward positioning rather than pure-scale daycare, and competes in a similar mid-market bandwidth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kinderopvang-de-geheime-tuin-b.v.

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinderopvang De Geheime Tuin B.V.