Könighaus Infrarot

What Könighaus Infrarot does

Könighaus Infrarot is a privately held German manufacturer of electric infrared heating panels, founded in 2012 by Till Könighaus and headquartered in Emmerich am Rhein. The company designs, produces, and sells infrared wall heaters, ceiling heaters, mirror heaters, glass heaters, and custom photo-printed heaters intended for residential and light commercial interiors. Its core technology relies on infrared radiation that warms objects and people directly rather than heating air, with products rated at approximately 98% energy-to-heat efficiency and reaching operating temperature in 2–4 minutes; a hybrid product line combines infrared with conventional convection for bathroom use. A co-developed relationship with Canon yields exclusive Greenguard Gold-certified printing inks, enabling an in-house flatbed printing operation that supports a customizable photo-heater configurator integrated with the Depositphotos image library.

The company's product portfolio spans core heating panels (P-Serie wall, M-Serie ceiling, Glass, Mirror, Hybrid), specialty units (anti-mold, mobile desk, standing), themed photo collections, and a smart home ecosystem comprising WiFi and RF thermostats controlled via the proprietary Könighaus Smart Home app. All major product lines are TÜV SÜD certified and comply with EU Regulation 2015/1188. Pricing is unit-based, ranging from approximately €48 for entry-level wall panels to over €175 for ceiling-mounted units, with accessories (thermostats, towel rails, ceiling suspensions) starting at €16. Discounts of 20–25% are frequently advertised, and 5–10 year warranties are supported.

Könighaus operates a direct-to-consumer go-to-market with no retail or third-party marketplace presence, selling through fully transactional multilingual web stores (German, Dutch, English) and shipping to more than 25 countries. Payment processing is handled by Mollie, supporting Klarna, SEPA, credit card, PayPal, Apple Pay, and Amazon Payments. The company employs approximately 80 people in a centralized production facility, serves over 1 million cumulative customers, and identifies itself as a market leader in infrared heating in Germany. Its growth strategy combines product portfolio expansion (including a cooling line), a partner program for installers and resellers, and continued international expansion, without external institutional funding.

Name

Könighaus Infrarot

Legal name

Könighaus GmbH

Website

https://www.koenighaus-infrarot.de

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Könighaus Infrarot is a German manufacturer of electric infrared heating panels for residential and commercial interiors, selling directly to consumers in 25+ countries via multilingual e-commerce stores with custom photo printing and smart home integration.

Ownership category

akta.pro rank

Product category

Electric Infrared Heating

NAICS

Major Household Appliance Manufacturing (33522), Small Electrical Appliance Manufacturing (335210), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Household Appliances (3630)

akta.pro primary industry

Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact) (CRACACAH)

akta.pro secondary industries

Smart Thermostats & HVAC Controls Retail (CRAIAMAC), HVAC Parts & Supplies Retail (Thermostats, Filters, Ducting) (CRAIADAI)

Keywords

• Infrared heating panels
• Electric infrared heaters
• Smart thermostat controls
• Custom photo heating
• Mirror infrared heaters

Headquarters

HQ city

Emmerich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Infrared Heating Panel Sales: One-time hardware purchase of infrared heating panels across multiple product lines (P-Series, M-Series, Glass Series, Mirror Series, Image/Custom Print Series, Hybrid Series). No recurring subscription required; optional smart thermostat accessories available. Payment through Mollie (Sofort, SEPA direct debit, credit card, invoice, PayPal, Apple Pay, Amazon Payments).
2. Accessories and Complementary Products: Sale of thermostats (classic, smart/WiFi, RF), mounting hardware, ceiling suspensions, roller stand feet, towel rails, and accessories. These are add-on purchases to the core heating panels.
3. Custom Photo/Image Print Surcharge: Customers can upload personal photos or select from Depositphotos library (~1 million images) to customize their heating panels — an optional paid customization service bundled with the heater purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Könighaus Infrarot manufactures and sells electric infrared heating panels for residential interiors, including wall-mounted (P-Serie), ceiling-mounted (M-Serie), glass, mirror, hybrid, and custom photo-printable heaters, along with smart thermostats and accessories. The company sells almost exclusively direct-to-consumer via its own multilingual e-commerce stores (German, Dutch, English), shipping to more than 25 countries, and differentiates through in-house Canon printing with Greenguard Gold-certified inks and a proprietary Smart Home app ecosystem.

Product overview

Könighaus Infrarot is a German manufacturer of electric infrared heating panels sold primarily in Europe. The product portfolio centers on three main heating panel types: the P-Serie (wall-mounted with optional photo printing), the M-Serie (ceiling-mounted), and the Hybrid Spiegelheizung (mirror heater combining infrared and convection). These core products are complemented by the Glas-Serie (glass panels), Spiegelheizung (mirror heaters), LED-Deckenheizung (LED ceiling panels), and several standalone units (mobile desk heater, stand heater, and anti-mold heater). A distinctive offering is the custom photo heating line ('Deine Fotoheizung') where customers upload their own photos for printing on heating panels, supported by an in-house Canon printing facility with Greenguard Gold-certified inks. This is further differentiated by themed collections including Kinderzimmer Edition, Panorama-Serie, Museumsbild-Serie, Ambient Edition, Buena Vista, Colorado-Serie, and country/lifestyle editions. The ecosystem is supported by smart thermostats (WiFi socket thermostat, RF room thermostat, and standard thermostat) that connect via the Könighaus Smart Home app, plus accessories like towel rails, ceiling suspensions, and rolling stand feet. Products range from 130W to 1200W with manufacturer warranties of 5-10 years.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Reaches operating temperature in 2–4 minutes
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CanoncoreStrategic or Co-development PartnerCanon manufactures exclusive printing inks specifically for Könighaus. Canon flatbed printers are used in Könighaus's in-house production facility in Emmerich am Rhein. The printing inks are Greenguard Gold certified. This is a co-development relationship where Canon produces bespoke inks for Könighaus's unique printing requirements.
• MolliecoreTechnology or IntegrationMollie B.V. (Keizersgracht 313, 1016 EE Amsterdam, Netherlands) is the payment service provider processing all Könighaus online transactions. Supports: Sofortüberweisung/Klarna, SEPA direct debit/Klarna, credit card/Klarna, invoice/Klarna, installment purchases/Klarna, PayPal, Apple Pay, Amazon Payments.
• Trusted Shops GmbHminorStrategic or Co-development PartnerKönighaus has voluntarily subjected itself to Trusted Shops quality criteria (eQuality standards), which govern consumer protection, buyer reviews, and e-commerce trust standards. Trusted Shops provides an external quality framework that Könighaus adheres to.
• TÜV SÜDcoreTechnology or IntegrationTÜV SÜD provides third-party product certification for Könighaus infrared heaters. Multiple product series (P, M, Glass, Mirror, Hybrid, Desk heaters) carry TÜV SÜD certification, verified against certificate numbers. Certification confirms product safety and compliance with EU efficiency regulations.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Viessmann: Major German heating manufacturer with a strong heat-pump portfolio and growing smart-home offerings. Established competitor for residential heating spend and a potential channel partner for electric heating solutions.
• Stiebel Eltron: Major German manufacturer of heating, heat-pump, and hot-water technology. Established incumbent in residential heating whose heat pump and electric heating ranges compete with Könighaus's core category.
• Bosch Thermotechnology: Global HVAC/heating manufacturer offering heat pumps, boilers, and increasingly smart-home heating controls. Competes with Könighaus in the broader residential electric heating and smart thermostat market.
• Trotec: German HVAC/climate-control manufacturer with a broad portfolio including infrared heaters, dehumidifiers, and air purifiers. Wider category incumbent that overlaps on infrared panel products.
• Vaillant: Leading German heating technology brand offering boilers, heat pumps, and HVAC controls. Major incumbent competing for residential heating budget allocation in Europe.

Emerging players

• tado°: Munich-based smart thermostat company focused on zoned and intelligent heating control. Direct competitor in the smart-home thermostat layer where Könighaus sells its WiFi/RF thermostats.

Direct peers

• Heat4All: German infrared heating panel manufacturer offering customizable picture heaters and standard panels. Direct competitor with overlapping product line and German D2C go-to-market.
• Klarstein: Berlin-based D2C home appliance brand selling infrared heaters, radiators, and convection heaters across Europe via Amazon and own storefront. Competes with Könighaus on price and breadth in online heating channels.
• Vasner: German manufacturer and retailer of infrared heating panels including glass, mirror, picture, and white panels. Closest like-for-like competitor to Könighaus in the D2C infrared heater category in Germany.
• Redwell: Austrian manufacturer of premium infrared heating panels with photo-print and design customization, distributed across Europe. Direct competitor in the high-end, customizable infrared heating niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Könighaus Infrarot