La Marseillaise
La Marseillaise is a regional French press group publishing a daily newspaper (six days/week) and a weekly edition across five southern French departments, delivering print, digital, app, and PDF formats to consumer subscribers and B2B clients via subscriptions, advertising, legal notices, e-commerce, and owned community events.
- Company typePrivate
- Founded1943
- HeadquartersMarseille, France
- Headcount—
- GTM typeB2C
- OfferingServices
What La Marseillaise does
La Marseillaise is a privately held regional French press group headquartered at 15 cours d'Estienne d'Orves, Marseille, operating as SAS Groupe La Marseillaise (RCS Marseille 890 203 375, share capital €2.607M). Founded December 1, 1943 as a clandestine Resistance newspaper, it publishes a daily regional title (La Marseillaise Provence, six editions per week, Monday–Saturday) covering Bouches-du-Rhône, Var, and Vaucluse, and a weekly edition (Hebdo Occitanie, Fridays) covering Gard and Hérault. The publication serves the general public across southern France with local, regional, national, and international news across politics, society, economy, environment, sports, and culture, alongside a smaller B2B segment of businesses, associations, unions, and legal-professional clients using its Annonces Légales platform.
The company's technology stack comprises a WordPress/WooCommerce-based website (lamarseillaise.fr), native iOS and Android mobile applications launched in 2021, PDF edition delivery, Stripe payment processing, IP-based geolocation for regional content personalization, and email newsletter infrastructure. No public APIs, AI/ML capabilities, or proprietary technology platforms are disclosed. The product portfolio extends beyond journalism into a WooCommerce e-commerce boutique (LaBoutique) selling special editions and cultural products, a dedicated legal-notices portal covering five departments, and three owned annual events: the Mondial La Marseillaise à Pétanque (co-founded with Paul Ricard in 1962, drawing 13,000 players and 160,000 spectators), the Grand Prix Cycliste La Marseillaise (opening leg of the Coupe de France FDJ since 2010), and the CEJEL youth creativity competition organized with Conseil départemental 13.
Revenue is generated primarily through annual and monthly recurring subscriptions (€99.90–€351.90 list price depending on tier), single-copy newsstand sales, display advertising, legal-notice publication fees, e-commerce unit sales, and event sponsorships. Subscription distribution is multi-channel: direct via website, phone, email, postal mail, and through Apple App Store and Google Play. The professional B2B tier (Offre Pro) adds multi-unit institutional subscriptions for businesses, associations, and unions with 12-month terms. The company operates as a private, independent SAS with no disclosed external investors, parent company, or funding rounds.
La Marseillaise firmographics
Firmographics- Name
- La Marseillaise
- Legal name
- SAS Groupe La Marseillaise
- Website
- https://lamarseillaise.fr
- Company type
- Private
- Founded year
- 1943
- Operating status
- Operating
- Short description
- La Marseillaise is a regional French press group publishing a daily newspaper (six days/week) and a weekly edition across five southern French departments, delivering print, digital, app, and PDF formats to consumer subscribers and B2B clients via subscriptions, advertising, legal notices, e-commerce, and owned community events.
- Ownership category
- akta.pro rank
La Marseillaise industry classification
Industry- Product category
- Regional Newspaper
- NAICS
- Periodical Publishers (51312)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- News, Politics & Current Affairs Magazines (MPAJAEAO)
- akta.pro secondary industry
- Sponsorship & Sports Experiential Marketing (MPAAAGAE)
Keywords
Where La Marseillaise is headquartered
LocationHeadquarters
- HQ city
- Marseille
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
La Marseillaise business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Print and Digital Subscriptions: The primary revenue stream consists of recurring subscriptions to the daily newspaper La Marseillaise (Provence edition, Monday–Saturday), the weekly newspaper (Occitanie or Provence Weekend edition), and full digital access. Subscriptions are sold in annual (with monthly payment installments available), monthly (digital only), and pay-as-you-go formats. This is the dominant revenue driver.
- Newsstand and Single-Copy Sales: Individual copies of the daily newspaper and weekly edition are sold at newsstands and retail outlets at cover price. Also includes PDF single-issue purchases and special hors-série (special editions) sold at newsstands or through the online boutique.
- E-commerce (LaBoutique): The LaBoutique online store sells books, special magazine issues (numéros spéciaux), historical collections, and cultural products derived from the newspaper's editorial content. Revenue from individual product sales at fixed prices.
- Advertising and Sponsorship: The website and applications display paid advertising in designated promotional spaces. The development and operation of the digital platform are partly financed by advertising revenues. The company also organizes sponsored events such as Le Mondial La Marseillaise à Pétanque, Le Grand Prix Cycliste La Marseillaise, and the CEJEL competition.
- Legal Notices (Annonces Légales): La Marseillaise publishes legal notices for businesses and individuals as required by French law. This service is offered across multiple departments (Bouches-du-Rhône, Gard, Hérault, Var, Vaucluse) through a dedicated platform. Revenue is generated from per-notice publication fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Full Daily Subscription (Provence + Web + PDF) - Annual |
| Subscription | Annual | Week-end / Weekly Subscription (Web + PDF) - Annual |
| Subscription | Annual | Digital-Only Subscription - Annual |
| Freemium | Monthly | Digital-Only - Promotional First Month |
| Subscription | Multi-year contract | Pro / Professional Bundle (Paper + Digital) |
| Subscription | Monthly | App Store / Google Play Digital Subscription |
| Unit Pricing | Pay-as-you-go | LaBoutique Products |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
La Marseillaise product offering
Product offeringCore offering
La Marseillaise is a regional French newspaper founded in 1943 during the Resistance, publishing a daily edition "La Marseillaise Provence" and a weekly edition "La Marseillaise Occitanie" covering five departments in southern France (Bouches-du-Rhône, Var, Vaucluse, Hérault, Gard). Its core offering combines print journalism with digital subscriptions, mobile applications, and newsletters, supplemented by a merchandise e-commerce shop (La Boutique), legal notice publication services, and organization of community sports events (the Mondial La Marseillaise à Pétanque and the Grand Prix Cycliste La Marseillaise).
Product overview
La Marseillaise is a progressive regional press group operating a multi-platform news media portfolio centered on three main supports: a daily newspaper (La Marseillaise Provence, six days per week), a weekly newspaper (Hebdo Occitanie), and a digital platform (lamarseillaise.fr). The group offers digital subscriptions with mobile apps for iOS and Android, PDF editions, newsletters, and subscriber events. Related services include La Boutique for merchandise and special issues, and a Legal Notices service (Annonces Légales) for businesses. The group also organizes three major annual events: Le Mondial La Marseillaise à Pétanque (pétanque world tournament), Le Grand Prix Cycliste La Marseillaise (cycling race), and Le CEJEL youth creativity competition.
Differentiator
Problem solved
Functional benefit
Brands
- Grand Prix Cycliste La Marseillaise: Professional cycling race, first race of the French season and first leg of the Coupe de France FDJ since 2010.
- Mondial La Marseillaise à Pétanque
- Hebdo Occitanie
- CEJEL - Concours Enfance Jeunesse
Products and services
- La Marseillaise Provence (Daily Edition)
- La Marseillaise Occitanie (Weekly Edition)
Quantifiable outcome
- Le Mondial La Marseillaise à Pétanque attracts approximately 13,000 players from over 90 French departments and about 20 countries, and 160,000 spectators over five days.
- +2 more outcomes
Companies that use La Marseillaise
Customer profileSegments3 records
Ideal customer profiles4 records
La Marseillaise technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
La Marseillaise partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor and core.
- L'Étoile de BessègesminorThe Grand Prix Cycliste La Marseillaise has historical ties to L'Étoile de Bessèges. Before becoming a standalone one-day race, the GPLM served as the opening stage of L'Étoile de Bessèges. The GPLM's modern renaissance is attributed in part to the influence of Roland Fangille, president-founder of L'Étoile de Bessèges. The two races are now separate events on the professional cycling calendar, held three days apart.
- Roland FangilleminorRoland Fangille, president-founder of L'Étoile de Bessèges, was instrumental in the renaissance of the Grand Prix La Marseillaise. His advocacy helped establish the race as an independent professional event.
- Raymond Poulidor (parrain / patron)minorLegendary French cyclist Raymond Poulidor served as the honorary patron (parrain) of the Grand Prix Cycliste La Marseillaise until his death. His participation in the race (finishing second in 1970) and support helped establish the event's prestige.
- Ligue Nationale de Cyclisme (LNC)coreThe Ligue Nationale de Cyclisme (LNC) organizes the Coupe de France FDJ, of which Le Grand Prix Cycliste La Marseillaise has been the opening leg since 2010. The LNC assesses the GPLM's course as the most demanding in the circuit alongside the Tour du Doubs.
- FDJ (France Jeux)coreThe Grand Prix Cycliste La Marseillaise has been the first leg of the Coupe de France FDJ since 2010. FDJ's sponsorship of the French Cup series provides major event financing and branding association for La Marseillaise's cycling event.
- La Pomme Marseille (cycling team)minorLa Pomme Marseille is a professional cycling team based in Marseille. Cyclist Justin Jules won the Grand Prix La Marseillaise in 2013 riding for this team, representing the local Marseille connection.
- Roland VillalongaminorRoland Villalonga is credited with relaunching the Grand Prix La Marseillaise, transforming it from a revived historical race (GP Petit Varois and GP La Marseillaise du Languedoc) into the modern 'Grand Prix d'Ouverture' professional season opener.
- 15–20 professional cycling teams (annual)minorEach year, 15 to 20 professional teams from the world's top three divisions participate in the Grand Prix Cycliste La Marseillaise, including all French professional squads. This participation is essential to the event's prestige and its role as the French season opener.
- Paul RicardminorPaul Ricard collaborated with La Marseillaise newspaper in 1962 to create Le Mondial La Marseillaise à Pétanque. Ricard's involvement provided initial sponsorship and legitimacy to what has become the world's premier pétanque competition.
- Ligue Nationale de Cyclisme (LNC)coreThe Ligue Nationale de Cyclisme (LNC) organizes the Coupe de France FDJ, of which Le Grand Prix Cycliste La Marseillaise has been the opening leg since 2010. The LNC assesses the GPLM's course as the most demanding in the circuit alongside the Tour du Doubs.
- Yves Mourousi / TF1minorTelevision presenter Yves Mourousi dubbed Le Mondial La Marseillaise à Pétanque the 'Roland-Garros of Boules' and presented the live 13H news broadcast from TF1 at the event on July 15, 1985, bringing national television exposure to the competition.
- LesManosquins (cultural group)minorLesManosquins, a cultural association from Mane (Alpes-de-Haute-Provence), performed at a surprise appearance by rapper Soprano during a summer event covered by La Marseillaise, illustrating the newspaper's community cultural engagement.
- Association Education, Sports, Culture et Spectacles (ESCS)minorThe CEJEL (Concours Enfance Jeunesse d'Expression Libre) and the student newspapers competition are organized by the association Education, Sports, Culture et Spectacles (ESCS) under the aegis of the Conseil départementale 13. La Marseillaise lends its brand and support to this youth creative competition.
- Conseil département al 13minorThe Conseil départementale 13 (Bouches-du-Rhône) provides institutional support and patronage for the CEJEL youth creative competition organized under the aegis of La Marseillaise and managed by the ESCS association.
- Association des maires Ville & Banlieue de FranceminorThe Association des maire Ville & Banlieue de France authored an article on Pass Sport featured in La Marseillaise's sports section, illustrating a collaborative editorial relationship.
- Sublime Côte d'Ivoire (OM partnership)minorOlympique de Marseille players participated in exchanges in Côte d'Ivoire through a partnership with Sublime Côte d'Ivoire, covered in La Marseillaise's sports section as part of the club's pre-season preparation.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
La Marseillaise competitors and assessment
Company assessmentBroad incumbents
- Le Dauphiné Libéré: Major French regional daily covering the Rhône-Alpes area, part of the Ebra group, with a comparable multi-department subscription model and digital platform strategy.
- Ouest-France: France's largest regional daily with a strong multi-department footprint and successful digital subscription model, providing a benchmark for what a scaled regional press group can achieve.
- La Dépêche du Midi: Leading regional daily in the Midi-Pyrénées region, sister publication to Midi Libre, with comparable subscription tiers, digital bundles, and local event sponsorship.
- Le Monde: France's flagship national daily with a successful digital subscription model (Le Monde Numérique), representing the broader national competition for digital readership and ad budgets.
- Le Parisien: National/regional daily with strong digital subscription business, representing a benchmark for hybrid print-digital subscription pricing and audience engagement strategies.
Direct peers
- Nice-Matin: Regional daily covering the Côte d'Azur and eastern PACA departments, overlapping with La Marseillaise's PACA readership and competing for the same advertisers and digital subscribers.
- Var-Matin: Daily regional newspaper covering the Var department, one of La Marseillaise's five covered departments, with direct overlap in reader base and local advertising.
- La Provence: Principal daily regional newspaper serving Marseille and Bouches-du-Rhône, directly overlapping La Marseillaise's core Provence market in the same department for subscribers and advertisers.
- Midi Libre: Regional daily covering the Hérault, Gard, and Aude departments, directly overlapping with La Marseillaise's weekly Occitanie edition in two of La Marseillaise's five coverage departments.
- L'Indépendant: Regional daily serving the Pyrénées-Orientales and adjacent Occitanie areas, representing a geographic peer in the same macro-region with comparable subscription and digital business models.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
La Marseillaise social profiles
Digital presenceLa Marseillaise financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Marseillaise leadership team
Management profileNumber of profiles
Profiles1 record
La Marseillaise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Marseillaise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Marseillaise
What does La Marseillaise do?
La Marseillaise is a regional French newspaper founded in 1943 during the Resistance, publishing a daily edition "La Marseillaise Provence" and a weekly edition "La Marseillaise Occitanie" covering five departments in southern France (Bouches-du-Rhône, Var, Vaucluse, Hérault, Gard). Its core offering combines print journalism with digital subscriptions, mobile applications, and newsletters, supplemented by a merchandise e-commerce shop (La Boutique), legal notice publication services, and organization of community sports events (the Mondial La Marseillaise à Pétanque and the Grand Prix Cycliste La Marseillaise).
Is La Marseillaise a public or private company?
La Marseillaise is a private company. It is classified as unknown and is currently operating.
When was La Marseillaise founded?
La Marseillaise was founded in 1943.
Where is La Marseillaise based?
La Marseillaise is headquartered in Marseille, France, in the Europe region.
How does La Marseillaise make money?
Five revenue lines are on record. Print and Digital Subscriptions are the primary driver. The others are newsstand and Single-Copy Sales, E-commerce (LaBoutique), advertising and Sponsorship and legal Notices (Annonces Légales).
Who are La Marseillaise's main competitors?
Broad incumbents on record are Le Dauphiné Libéré, Ouest-France, La Dépêche du Midi, Le Monde and Le Parisien. Direct peers are Nice-Matin, Var-Matin, La Provence, Midi Libre and L'Indépendant.
Does La Marseillaise have an API?
No public API is recorded for La Marseillaise.
What industry is La Marseillaise in?
La Marseillaise's product category is Regional Newspaper. Its primary akta.pro industry code is MPAJAEAO, News, Politics & Current Affairs Magazines, with a secondary code of MPAAAGAE, Sponsorship & Sports Experiential Marketing. Its NAICS code is 51312 and its SIC code is 2711.