Mossy's Fly Shop
Mossy's Fly Shop is an independently owned Anchorage, Alaska fly fishing retail shop that sells premium gear (Sage, Simms, GLoomis, Hatch) and offers Alaska-specific flies, hosted fishing trips, Spey casting classes, and fly tying instruction to individual anglers.
- Company typePrivate
- Founded2010
- HeadquartersAnchorage, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Mossy's Fly Shop does
Mossy's Fly Shop is a single-location, independently owned fly fishing retail and experiential services business based in Anchorage, Alaska. Founded in 2010 when owner Mike Brown acquired and rebranded the former McAfee's Fly Shop, the shop operates from 750 West Dimond Blvd #114 and sells premium fly fishing equipment — rods, reels, flies, wading gear, technical clothing, and packs — from brands including Simms, Hatch, GLoomis, RL Winston, Sage, Costa, Scott, and Echo. Brian "Wolverine" Davenport joined as 1st Mate in September 2014, bringing U.S. Air Force and long-tenured Alaska fishing experience to the team.
The company's revenue model combines retail product sales with three service streams: hosted fishing trips to Alaska destinations (Nushagak River and Kanektok River) brokered through a partnership with Deneki's Rapids Camp Lodge; the "Two Hand Alaska" Spey casting education program featuring instructors Dec Hogan and Tom Larimer; and fly tying classes. Distribution is direct-to-consumer through the Anchorage storefront, supplemented by Facebook, Instagram, email, and an educational website that publishes species- and technique-specific Alaska fishing guides. Customer segments are individual consumers — local enthusiasts, Alaska-bound traveling anglers, and Spey casting learners — with pricing held behind direct phone or email inquiry rather than published online.
Mossy's Fly Shop firmographics
Firmographics- Name
- Mossy's Fly Shop
- Legal name
- Mossy's Fly Shop
- Website
- https://mossysflyshop.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mossy's Fly Shop is an independently owned Anchorage, Alaska fly fishing retail shop that sells premium gear (Sage, Simms, GLoomis, Hatch) and offers Alaska-specific flies, hosted fishing trips, Spey casting classes, and fly tying instruction to individual anglers.
- Ownership category
- akta.pro rank
Mossy's Fly Shop industry classification
Industry- Product category
- Fly Fishing Retail & Guided Outfitting
- akta.pro primary industry
- Fly Fishing Specialty Retail (CRAMALAD)
- akta.pro secondary industries
- Lures, Flies & Terminal Tackle Specialty Retail (CRAMALAJ), Waders, Apparel & Footwear for Fishing Retail (CRAMALAL), Fishing Charters & Angling Experiences (Deep Sea, Sportfishing, Fly Fishing) (THAJAJAC)
Keywords
Where Mossy's Fly Shop is headquartered
LocationHeadquarters
- HQ city
- Anchorage
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mossy's Fly Shop business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Retail Products: Sale of premium fly fishing equipment including rods, reels, flies, wading gear, technical clothing, fishing packs, and accessories. The shop carries premium brands such as Simms, Hatch, GLoomis, RL Winston, Sage, Costa, and others.
- Fishing Trips & Hosting: Hosts organized fishing trips to Alaska rivers including the Nushagak River and Kanektok River. Partners with Deneki's Rapids Camp Lodge for outcamp experiences and DIY programs.
- Instruction & Classes: Provides fly fishing and Spey casting instruction. Hosts casting instructors for weekend classes and offers one-on-one instruction.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Mossy's Fly Shop product offering
Product offeringCore offering
Mossy's Fly Shop is a single-location retail fly fishing shop in Anchorage, Alaska that sells premium fly fishing gear including rods, reels, flies, wading gear, technical clothing, and fishing packs from brands such as Simms, Hatch, GLoomis, RL Winston, Sage, Costa, and Scott. The shop also organizes hosted fishing trips to Alaska rivers (Nushagak and Kanektok via Rapids Camp Lodge) and offers Spey casting instruction and fly tying classes.
Product overview
Mossy's Fly Shop is a retail fly fishing store and service business offering a curated selection of premium fly fishing gear and guided experiences. The core offering centers on retail products including fly rods (Sage, GLoomis, RL Winston, Echo), fishing flies (streamers, dry flies, nymphs), wading gear, technical clothing (Simms, Costa, Scott), and fishing packs. The shop complements its retail operations with services including hosted fishing trips to Alaska destinations (Nushagak River, Kanektok River), a Two Hand Alaska Spey casting education program with instructors Dec Hogan and Tom Larimer, and fly tying classes. The business operates as a single-location physical retail shop in Anchorage, Alaska, with the owner providing personalized fishing expertise and guidance.
Differentiator
Problem solved
Functional benefit
Products and services
- Fly Rods Premium fly fishing rods from brands including Sage, GLoomis, RL Winston, and Echo, offering what the shop claims is the best fly rod selection in Alaska. Targeted at Alaska fly fishers pursuing trophy species.
- Fishing Flies Assortment of Alaska-specific fishing flies including streamers (rabbit, marabou, intruders), dry flies, nymphs, and specialty patterns for various salmon species, trout, and other Alaska fish.
- Wading Gear Complete wading gear department including waders and associated equipment for Alaska fishing conditions.
- Technical Clothing Technical fishing apparel from brands like Simms, Costa, and Scott, including rain gear, base layers, mid layers, and primaloft jackets.
- Fishing Packs Water-resistant and submersible hip packs, sling bags, backpacks, and waterproof backpacks for fly fishing excursions.
- Hosted Fishing Trips Hosted fishing trips to Alaska rivers including the Nushagak River Outcamp and DIY programs at Rapids Camp Lodge, plus Kanektok River expeditions with professional guides. Sold directly through Mossy's with special pricing for Mossy's customers at Rapids Camp.
- Two Hand Alaska Spey Casting Program Spey style fishing education and instruction program featuring classes with instructors Dec Hogan and Tom Larimer, plus one-on-one instruction out of the shop.
- Fly Tying Classes Educational classes teaching fly tying techniques for creating fishing flies.
Companies that use Mossy's Fly Shop
Customer profileSegments3 records
Ideal customer profiles3 records
Mossy's Fly Shop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mossy's Fly Shop partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Deneki (Rapids Camp Lodge)corePartnership with Deneki's Rapids Camp Lodge for hosted fishing trips to the Nushagak River and Kanektok River. Mossy's Fly Shop promotes special pricing offers for their customers at Rapids Camp, including Nushagak River Outcamp packages and DIY programs. The shop acts as a booking intermediary and referral source for Deneki's Alaska fishing experiences.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Mossy's Fly Shop competitors and assessment
Company assessmentOthers
- Patagonia: Outdoor apparel and gear manufacturer with a meaningful fly fishing line (waders, jackets, packs). Direct-to-consumer model and brand-power compete with the technical apparel side of Mossy's assortment.
Broad incumbents
- Orvis: Heritage American fly fishing brand and multi-channel retailer offering rods, reels, apparel, schools, and endorsed lodges. Sells many of the same premium brands Mossy's carries (Sage, Simms) directly to consumers, representing the broadest scale incumbent in the fly fishing specialty space.
- Bass Pro Shops / Cabela's: Large outdoor recreation retailer with deep fly fishing assortment and trip booking services. Represents the at-scale competitor that benefits from one-stop-shop convenience, contrasting with Mossy's specialist-positioned model.
- Simms Fishing Products: Premier fly fishing apparel and gear manufacturer whose waders, boots, and technical clothing are carried by Mossy's. Vertical integration into retail and direct-to-consumer creates both a supplier and a competitor dynamic for premium fly fishing retail.
Direct peers
- AvidMax: Online fly fishing retailer offering rods, reels, apparel, and accessories with deep inventory and frequent promotional pricing. Direct competitor for the same premium gear customer base, primarily through e-commerce channels.
- Trident Fly Fishing: Online fly fishing retailer with a curated selection of premium rods, reels, and destination trip packages. Direct competitor for the same hardcore fly fishing customer, but operating predominantly online versus Mossy's physical storefront.
- The Fly Shop (Redding, CA): Long-established fly fishing retailer based in Redding, California that combines premium gear sales with hosted destination trips to places like Alaska, Chile, and the Bahamas. Closest analog to Mossy's hybrid retail-plus-trip model and premium brand portfolio.
- Rivers Edge Outfitters (Alaska): Anchorage-based fly fishing retail and guiding operation selling rods, reels, apparel, and guided trips. A direct local competitor to Mossy's for both retail and trip services in the Anchorage market.
Regional players
- Montana Angler: Montana-based fly fishing retailer and outfitter combining premium gear sales with hosted trips and schools. Comparable hybrid retail-plus-experience model in a different regional destination.
- Deneki Outfitters (Rapids Camp Lodge): Alaska-based sportfishing lodge operator and Mossy's strategic partner. Operates Rapids Camp Lodge on the Nushagak and Kanektok rivers that Mossy's sells hosted trips to — making them jointly part of the Alaska fly fishing value chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mossy's Fly Shop social profiles
Digital presenceMossy's Fly Shop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mossy's Fly Shop leadership team
Management profileNumber of profiles
Profiles2 records
Mossy's Fly Shop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mossy's Fly Shop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mossy's Fly Shop
What does Mossy's Fly Shop do?
Mossy's Fly Shop is a single-location retail fly fishing shop in Anchorage, Alaska that sells premium fly fishing gear including rods, reels, flies, wading gear, technical clothing, and fishing packs from brands such as Simms, Hatch, GLoomis, RL Winston, Sage, Costa, and Scott. The shop also organizes hosted fishing trips to Alaska rivers (Nushagak and Kanektok via Rapids Camp Lodge) and offers Spey casting instruction and fly tying classes.
Is Mossy's Fly Shop a public or private company?
Mossy's Fly Shop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mossy's Fly Shop founded?
Mossy's Fly Shop was founded in 2010. It employs 1 to 10 people.
Where is Mossy's Fly Shop based?
Mossy's Fly Shop is headquartered in Anchorage, United States, in the North America region.
How does Mossy's Fly Shop make money?
Three revenue lines are on record. Retail Products are the primary driver. The others are fishing Trips & Hosting and instruction & Classes.
Who are Mossy's Fly Shop's main competitors?
Patagonia is listed as an others. Broad incumbents are Orvis, Bass Pro Shops / Cabela's and Simms Fishing Products. Direct peers are AvidMax, Trident Fly Fishing, The Fly Shop (Redding, CA) and Rivers Edge Outfitters (Alaska). Regional players are Montana Angler and Deneki Outfitters (Rapids Camp Lodge).
Does Mossy's Fly Shop have an API?
No public API is recorded for Mossy's Fly Shop.
What industry is Mossy's Fly Shop in?
Mossy's Fly Shop's product category is Fly Fishing Retail & Guided Outfitting. Its primary akta.pro industry code is CRAMALAD, Fly Fishing Specialty Retail, with a secondary code of CRAMALAJ, Lures, Flies & Terminal Tackle Specialty Retail.