MAISON LEGRIS

What MAISON LEGRIS does

Maison Legris (legal entity SAS LEGRIS) is a French oyster farming and seafood hospitality company founded in 1986 by biological oceanography graduate Emmanuel Legris in the Lilia Archipelago at the mouth of the Aber Wrac'h estuary in north Finistère, Brittany. After pivoting from clam to oyster and mussel cultivation following a European clam epidemic, the company now produces three oyster lines — the hand-cultivated Legris classic cupped oysters (N°0 to N°3, €17-€78 per hamper), the premium NAKR oysters grown via a patented tidal-force suspension system (€30-€69), and seasonal Plate flat oysters sourced from Mont-Saint-Michel Bay or Tralee Bay, Ireland (€40-€80) — alongside an on-site oyster bar, a branded playing card merchandise line, and a mobile oyster bar presence at cultural festivals.

The underlying production technology combines traditional 3-5 year bag-and-table cultivation with patented innovations: a tidal-force suspension system unique to NAKR, natural periwinkle-based biological cleaning of oyster bags that eliminates chemical intervention, independent purification tanks at Lilia for hygiene verification, and triploid oyster production that ensures year-round meat quality without summer milkiness. The company holds four registered trademarks (LEGRIS 2021, NAKR, ARCHIPEL DE LILIA, FARZ TEO 2022) and is the record holder for gold medals at the Concours Général Agricole in the Finistère department.

Maison Legris operates a hybrid revenue model combining direct-to-consumer sales (oyster bar, click-and-collect e-commerce, home delivery through partner Pourdebon using Chronopost Food cold-chain logistics, and weekly farmers markets in St-Renan and Brest) with B2B twice-weekly short-supply-chain deliveries to 40+ restaurants and fishmongers across France, including Michelin-starred establishments in Paris, Lyon, Cannes, and Val d'Isère, and MOF poissonniers such as Maison Vianey (Lyon) and Astoux & Brun (Cannes). The business is family-owned (€250,000 share capital, RCS Brest 891 990 855), now in its second generation under Adrien Legris, Christophe Trébaol, and Arthur Legris, with no external investors and a 40th anniversary in 2026.

Name

MAISON LEGRIS

Legal name

SAS LEGRIS

Website

https://huitres-legris.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Maison Legris is a family-owned French oyster farming and seafood hospitality company founded in 1986 in the Lilia Archipelago, Brittany, producing premium cupped (Legris, NAKR) and seasonal flat (Plate) oysters for B2C sales via its oyster bar, markets, and e-commerce, and for B2B supply to 40+ French restaurants and fishmongers including Michelin-starred establishments.

Ownership category

akta.pro rank

Product category

Oyster Farming

NAICS

Shellfish Farming (112512), Seafood Product Preparation and Packaging (3117), Fish and Seafood Merchant Wholesalers (42446)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Marine Shellfish Farming (e.g., oysters, mussels, clams) (AFAEAAAB)

akta.pro secondary industries

Butcher Box / DTC Meat & Seafood Delivery (AFAIANAD), Seafood Markets & Fishmongers (CRAHAHAC), Shellfish Wholesale (Crustaceans & Mollusks) (AFAIADAF)

Keywords

• Oyster farming
• Premium seafood retail
• Aquaculture production
• Oyster bar dining
• Direct-to-consumer seafood

Headquarters

HQ city

Plouguerneau

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Direct Oyster Sales (Click & Collect): Online orders for Legris, Nakr, and Plate oysters collected at the oyster bar. Customers select products, choose pickup time slot, and pay online.
2. Home Delivery via Pourdebon: Orders placed through Pourdebon partner platform delivered to customers' doorstep within 24 hours throughout metropolitan France and Corsica.
3. B2B Restaurant and Fishmonger Sales: Direct sales to restaurants and fishmongers throughout France including Michelin-starred establishments. Twice-weekly deliveries via short supply chain from Lilia shipping site.
4. Oyster Bar Restaurant: On-site dining at the oyster bar with seasonal menu featuring oysters, periwinkles, rillettes, seafood tartars, and abalone. Summer evening events and DJ sets.
5. Farmers Markets: Direct sales at St-Renan market (Saturdays 8am-12pm) and St-Louis/Brest market (Sundays 8am-12pm) year-round.
6. Merchandise (Playing Cards): Sale of branded Maison Legris playing cards featuring team members and company universe, priced at €12.00.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Maison Legris farms and sells premium cupped oysters (Legris brand) and seasonal flat oysters (Plate) cultivated in the Lilia Archipelago in north Finistère, France, including a patented premium line (NAKR) raised by tidal force. The company distributes oysters via an on-site oyster bar, direct e-commerce (click & collect and home delivery through Pourdebon), farmers markets, and B2B deliveries to restaurants and fishmongers across France and internationally.

Product overview

MAISON LEGRIS is a French oyster farming company founded in 1986, specializing in premium oysters and seafood products. The company operates three main oyster product lines: Legris (the historic brand, hand-cultivated in the Lilia Archipelago), Nakr (a premium product using a patented tidal cultivation system), and Plate (seasonal flat oysters from Mont-Saint-Michel Bay or Ireland). Products are sold through the company's oyster bar, online shop for click-and-collect, and home delivery via partner Pourdebon. The company also operates an oyster bar restaurant and sells merchandise including a branded playing card deck. The business focuses on direct-to-consumer sales with a strong emphasis on quality, traceability, and the unique merroir of the Lilia archipelago.

Differentiator

Problem solved

Functional benefit

Brands

• Nakr: Premium oyster variety cultivated using a patented innovative tidal system, offering crisp, generous, and vegetable-flavored flesh with an abundant and iodized taste.
• Plate
• Legris (classic range)

Products and services

• Legris Classic Oysters The historic oyster range of Maison Legris, hand-cultivated in mesh bags on tables in the Lilia Archipelago at the mouth of the Aber Wrac'h. Available in sizes N°0, N°1, N°2, and N°3, sold in 24, 36, 48, or 96-piece hampers. Features iodized, mineral, and vegetal notes with chestnut undertones. Priced €17.00–€78.00.
• Nakr Premium Oysters A premium oyster variety cultivated using a patented innovative tidal force system where oysters are suspended in the current. Produces crisp, dense, and homogeneous flesh with a regular, thick, and resistant shell. Available in sizes N°2 and N°3. Priced €30.00–€69.00.
• Plate Flat Oysters Premium seasonal flat oysters sourced from Mont-Saint-Michel Bay or wild-caught in Tralee Bay, Ireland. Features a powerful, iodized, and fleshy profile with a solid flat shell protecting firm, silky flesh. Available autumn to spring in 24 or 48-piece hampers. Priced €40.00–€80.00.
• Maison Legris Playing Cards A 54-card playing card deck featuring the trades and faces of Maison Legris. Designed by Catalpa agency and printed in France. Priced €12.00 TTC.

Quantifiable outcome

• Oysters guaranteed fresh for 7 days after packaging date
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• PourdeboncoreChannel Partner/ Reseller/ DistributorE-commerce partner platform for home delivery of Legris products throughout metropolitan France and Corsica. Pourdebon works exclusively with French producers and guarantees quality shipments with 24-hour delivery.
• Chronopost FoodcoreTechnology or IntegrationCold chain logistics partner for home delivery of oysters. Temperature-controlled shipping service ensuring product freshness during transport.
• Local Tourism Office (Office de Tourisme)minorGTM or Marketing PartnerPartnership for free guided visits to the oyster farms during summer season. Drives tourist awareness and foot traffic to the oyster bar.
• Festival du Bout du MondeminorGTM or Marketing PartnerAnnual festival partnership. Mobile oyster bar presence at the festival, aligning brand with nature and community values. Part of community of people who consider protection of nature and friendship as core values.
• Festival Les Petites FoliesminorGTM or Marketing PartnerAnnual festival partnership with mobile oyster bar presence. Engages community around shared values of nature and friendship.
• Horizons Open Sea FestivalminorGTM or Marketing PartnerFestival partnership with mobile oyster bar presence. Engages festival-goers seeking culinary experiences aligned with marine/nature themes.
• Salon de la PenfeldminorGTM or Marketing PartnerAnnual event participation with oyster bar presence. Part of strategy to engage local community and share artisanal products.
• OVHminorOthersWebsite hosting provider located at 2 rue Kellermann, 59100 Roubaix, France. Phone: +33 9 72 10 10 07.
• Catalpa AgencyminorImplementation/ SI/ Consulting PartnerCreative agency based in Plouguerneau, Finistère. Designed the Maison Legris playing cards merchandise featuring team members and company universe.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Huîtres Papin: Vendée-based cupped oyster producer with a strong brand identity and direct-to-consumer offering. Comparable to Maison Legris as a regional French oyster specialist emphasizing merroir and quality grading.
• Huîtres Tarbouriech: Marseillan-based premium oyster producer combining aquaculture with an on-site oyster bar/restaurant and direct sales. Closely mirrors Maison Legris's hybrid farm + oyster-bar + DTC distribution model.
• Huîtres Gillardeau: The benchmark French premium oyster brand, also operating as a vertically integrated producer-to-distributor with strong restaurant placements. Gillardeau is the most directly comparable premium cupped-oyster peer to Maison Legris's Legris and NAKR lines.
• Huîtres Geay: Charente-Maritime oyster producer with a vertically integrated model spanning farming, packaging, and direct sales to consumers and restaurants. Comparable as a multi-generational French oyster house with national distribution.
• Huîtres de Diélette: Normandy-based oyster producer with farm-to-table and B2B distribution similar to Legris. Comparable as a multi-channel French oyster house serving both premium restaurants and direct consumers.

Others

• Chronopost Food: Temperature-controlled logistics provider enabling Maison Legris's national delivery. Comparable as a critical infrastructure partner used similarly by other premium seafood and oyster producers for cold-chain distribution.
• Pourdebon: French DTC food marketplace that distributes Maison Legris nationally. Comparable as a channel partner and ecosystem enabler, and indirectly indicative of competing premium French food brands on the same platform.

Regional players

• Bretagne Ostréiculture: Brittany regional oyster producers' grouping. Comparable as a regional competitor network with shared logistics and customer overlap in Brittany and Paris fishmongers.
• Huîtres Cancalaises: Brittany-based oyster producer from the Cancale area, one of France's historic oyster regions. Comparable as a neighboring Brittany oyster specialist competing for similar chef and fishmonger relationships.

Broad incumbents

• Fines de Claire / Spéciales de Claire (Marennes Oléron collective): Regional collective and certification label from Marennes-Oléron representing multiple producers of claires-fined oysters. Comparable as a category leader defining premium French oyster standards that Legris competes against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maison-legris

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAISON LEGRIS