What Make My Lemonade does

Make My Lemonade is a Paris-based direct-to-consumer fashion and lifestyle brand founded in 2015 that designs and sells European-made women's ready-to-wear clothing, accessories, home décor, and DIY sewing patterns. Its assortment covers approximately 25 product categories, including dresses, bodysuits, tops, blouses, jeans, skirts, swimwear, shorts, pants, knitwear, jumpsuits, jackets, footwear, belts, leather goods, hair accessories, and belt bags, with price points typically ranging from about €25 to €280. The brand positions itself on inclusive sizing (32–54), bold signature prints (e.g., Brugnons, Dreamy Garden), European manufacturing, and a mission-driven enterprise ('Entreprise à Mission') status.

The company operates primarily through its own Shopify-based e-commerce storefront at makemylemonade.com, complemented by at least one physical boutique ('LES BOUTIQUES'). It sells direct to individual consumers with unit-based pricing, offers 3x interest-free payments, free delivery in France above €200, a newsletter-driven -10% first-order incentive, and a 'Fidélité & Marrainage' loyalty and referral program. International reach is enabled through multi-currency checkout and French/English language support. Beyond core apparel, the 'Lemonade Home' line extends into kids, tableware, linens, lighting, decorations, stationery, and homewear, while a craft segment offers haberdashery and downloadable PDF sewing patterns. Make My Lemonade is privately held, founder-led, and bootstrapped, with no disclosed institutional investors, funding rounds, or M&A activity.

Name

Make My Lemonade

Website

https://makemylemonade.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Make My Lemonade is a French DTC fashion and lifestyle brand designing and selling European-made women's clothing, accessories, home décor, and DIY sewing patterns, primarily serving women in sizes 32-54 through its own e-commerce platform and select physical boutiques.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales of women's clothing, accessories, and home goods through the company's e-commerce website. Products include dresses, bodys, tops, jeans, swimwear, footwear, bags, belts, and home décor items. Seasonal collections and new arrivals drive recurring purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Make My Lemonade is a French fashion and lifestyle brand that designs and sells European-made women's ready-to-wear clothing (sizes 32-54), including dresses, tops, jeans, knitwear, swimwear, and jackets, alongside fashion accessories (footwear, bags, belts, hair accessories), home lifestyle products (tableware, linens, lighting, decorations), and DIY sewing patterns and sewing notions. The brand operates primarily direct-to-consumer through its Shopify-based online store and physical boutiques, offering bold prints, inclusive sizing, and European craftsmanship.

Product overview

Make My Lemonade is a French fashion and lifestyle brand that manufactures clothing and accessories in Europe (sizes 32-54). The core offering consists of a comprehensive women's clothing collection including dresses (Robes), bodysuits (Bodys), tops and t-shirts (Tops & T-Shirts), shirts and blouses (Chemises & Blouses), jeans, skirts (Jupes), swimwear (Maillots de Bain), shorts, pants (Pantalons), knitwear (Mailles & Tricots), jumpsuits and overalls (Combis & Salopettes), and jackets and trench coats (Vestes & Trenchs). The accessories line includes footwear (Chaussures), belts (Ceintures), leather goods (Maroquinerie), hair accessories (Accessoires Cheveux), and belt bags (Bananes). The brand has expanded into a home and lifestyle collection called 'The Lemonade Home' featuring children's items (La Petite Chambre), tableware (Art de la Table), linens (Le Linge), lighting (Luminaires), decorations (Décorations), stationery (Papeterie), and homewear. Additionally, the brand offers a DIY sewing segment with sewing supplies and haberdashery (Mercerie & Couture) and downloadable PDF sewing patterns (Patrons PDF). The brand emphasizes bold prints including florals, stripes, polka dots, and leopard patterns, and is positioned as a mission-driven company manufacturing in Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Robes (Dresses)

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• VeľaminorStrategic or Co-development PartnerCollaborative brand mentioned on the Banana collection page featuring a limited edition 'Moumoute' (fluffy) Banana bag in partnership with Veľa. This represents a limited co-branding collaboration for specific seasonal product releases.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sézane: Paris-based DTC contemporary women's fashion brand with European manufacturing and a comparable inclusive, lifestyle-leaning aesthetic. Closest comparable in terms of DTC model, Paris origin, and target customer.
• Rouje: French DTC womenswear brand founded by Jeanne Damas with a romantic, print-driven aesthetic. Highly comparable in positioning, French DTC model, and target demographic of style-conscious European women.
• Ba&sh: Paris-based contemporary womenswear brand with bold prints, free-spirited styling, and a similar price-to-premium positioning. Closely competes for the same European customer in dresses, blouses, and seasonal collections.
• Soeur: French contemporary womenswear and accessories brand with European production and a similar understated-yet-distinct aesthetic. Comparable across product mix, pricing, and European DTC distribution.
• Universal Standard: US-based DTC fashion brand built explicitly on size inclusivity, with extended size ranges and accessible contemporary pricing. Comparable as the clearest pure-play inclusive-sizing DTC fashion peer.

Broad incumbents

• Maje: Established Parisian contemporary womenswear brand (SMCP group) with broader assortment and international retail footprint. Comparable in European contemporary positioning but operates at much larger scale and broader distribution.
• Maison Kitsuné: Paris-based fashion and lifestyle brand spanning apparel, accessories, and home goods with cafés and multi-category retail. Comparable as a French lifestyle brand extending beyond apparel into home and accessories.
• Comptoir des Cotonniers: Heritage French women's fashion brand with broad size offerings and a multi-channel retail network. Comparable in targeting European women across a wide size range, though more mature and traditional in positioning.
• Aritzia: Canadian contemporary fashion brand with strong DTC and boutique retail model, comparable in vertical brand-building and lifestyle extension. Operates at significantly larger scale and broader geographic footprint.

Emerging players

• Bobine: French DTC fashion brand built around inclusive sizing and bold design, closely overlapping Make My Lemonade's size-inclusivity thesis. Comparable as a smaller, emerging peer in the inclusive French DTC segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/makemylemonade

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Make My Lemonade