Ba&sh S.A.S.
Ba&sh S.A.S. is a privately held Paris-based fashion brand founded in 2003 by Sharon Krief and Barbara Boccara, designing and manufacturing affordable premium apparel for contemporary womenswear consumers.
- Company typePrivate
- Founded2003
- HeadquartersParis, France
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Ba&sh S.A.S. firmographics
Firmographics- Name
- Ba&sh S.A.S.
- Website
- https://ba-sh.com
- Company type
- Private
- Founded year
- 2003
- Headcount range
- 1,001–5,000 employees
- Short description
- Ba&sh S.A.S. is a privately held Paris-based fashion brand founded in 2003 by Sharon Krief and Barbara Boccara, designing and manufacturing affordable premium apparel for contemporary womenswear consumers.
- Ownership category
- akta.pro rank
Ba&sh S.A.S. industry classification
Industry- Product category
- Premium Women's Apparel
- NAICS
- Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (3152), Cut and Sew Apparel Manufacturing (except Contractors) (31525)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Women's, Misses', And Juniors Outerwear (2330)
- akta.pro primary industry
- Fast Fashion Manufacturing & Private Label (Cut-Make-Trim) (CRAAAGAD)
Keywords
Where Ba&sh S.A.S. is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
Ba&sh S.A.S. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Ba&sh S.A.S. product offering
Product offeringCore offering
Ba&sh S.A.S. is a Paris-based fast-growing affordable premium fashion brand that designs and manufactures women's ready-to-wear apparel and accessories. The company was founded in 2003 and operates with 1,001-5,000 employees, selling its own branded collections to consumers worldwide through retail and digital channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Ready-to-Wear Apparel
Companies that use Ba&sh S.A.S.
Customer profileIdeal customer profiles1 record
Ba&sh S.A.S. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ba&sh S.A.S. competitors and assessment
Company assessmentDirect peers
- Sandro: Paris-based affordable premium womenswear brand owned by SMCP, targeting the same 'accessible luxury' customer as Ba&sh with overlapping price points, product categories, and distribution model.
- Maje: Sibling brand to Sandro under SMCP, also founded in Paris in the same period as Ba&sh and operating in the affordable premium womenswear segment with comparable design-and-retail positioning.
- Isabel Marant: Paris-based designer womenswear brand competing in the same premium segment with a similarly fashion-forward, Parisian aesthetic and comparable price architecture to Ba&sh.
- Claudie Pierlot: SMCP-owned French affordable premium womenswear brand that directly competes with Ba&sh in Parisian-style casual chic apparel for the same target demographic.
- Rag & Bone: Contemporary womenswear and menswear brand competing with Ba&sh in the premium denim and ready-to-wear segment, with comparable DTC-plus-wholesale distribution and a similar target customer.
Emerging players
- Sézane: Paris-born digitally native affordable premium womenswear brand using a DTC-first model to challenge traditional Parisian labels like Ba&sh, with overlapping price points and target customer.
- Acne Studios: Stockholm-based contemporary fashion house operating in a slightly higher price bracket than Ba&sh but serving the same premium fashion-conscious consumer with a similar creative-led brand identity.
Broad incumbents
- COS (H&M Group): H&M Group's premium contemporary womenswear label occupying a slightly lower price tier than Ba&sh but competing for the same 'modern minimalist' customer and retail real estate.
- & Other Stories: H&M Group-owned premium womenswear brand with a similar design-led, elevated-basics positioning and global retail footprint that overlaps with Ba&sh's addressable customer.
- Massimo Dutti: Inditex-owned premium womenswear and menswear brand competing in a comparable elevated price tier and leveraging a global multi-brand group's scale against independent players like Ba&sh.
Market position
Customer concentration
Ba&sh S.A.S. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ba&sh S.A.S. leadership team
Management profileNumber of profiles
Profiles2 records
Ba&sh S.A.S. funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ba&sh S.A.S. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ba&sh S.A.S.
What does Ba&sh S.A.S. do?
Ba&sh S.A.S. is a Paris-based fast-growing affordable premium fashion brand that designs and manufactures women's ready-to-wear apparel and accessories. The company was founded in 2003 and operates with 1,001-5,000 employees, selling its own branded collections to consumers worldwide through retail and digital channels.
When was Ba&sh S.A.S. founded?
Ba&sh S.A.S. was founded in 2003. It employs 1,001 to 5,000 people.
Where is Ba&sh S.A.S. based?
Ba&sh S.A.S. is headquartered in Paris, France, in the Europe region.
Who are Ba&sh S.A.S.'s main competitors?
Direct peers on record are Sandro, Maje, Isabel Marant, Claudie Pierlot and Rag & Bone. Emerging players are Sézane and Acne Studios. Broad incumbents are COS (H&M Group), & Other Stories and Massimo Dutti.
Does Ba&sh S.A.S. have an API?
No public API is recorded for Ba&sh S.A.S..
What industry is Ba&sh S.A.S. in?
Ba&sh S.A.S.'s product category is Premium Women's Apparel. Its primary akta.pro industry code is CRAAAGAD, Fast Fashion Manufacturing & Private Label (Cut-Make-Trim). Its NAICS code is 315 and its SIC code is 5621.