What Mass Architecture & Design does

MASS Architecture & Design is a Los Angeles-based boutique architecture firm founded in 2005 by Gregory Williams and Ana Henton. The firm provides architectural design services for commercial and residential clients, with a portfolio spanning restaurants, cafés, retail spaces, adaptive-reuse commercial projects, single-family homes, and small-lot multi-family developments, primarily within the Los Angeles metropolitan area. Notable commercial clients include Farmhouse in the Anaheim Packing District, Intelligentsia Coffee in Venice, Dave's Hot Chicken in Fairfax, Billie Bird Market in Eagle Rock, and the Coffee + Milk café at LACMA, while residential work encompasses custom homes and small-lot subdivisions such as Auburn 7, Fargo, and the net-zero multi-family Waverly project in Silver Lake.

The firm's practice is centered on an "inside-out" design methodology that begins with programming and internal spatial relationships before extending outward to site, community, and environmental considerations, with explicit attention to carbon footprint and material selection. Principal Architect Gregory Williams holds both a California architect's license and a contractor's license, enabling integrated design-to-construction oversight. The related construction entity MASS Build executes the firm's designs on selected projects, including Sage Lane, Intelligentsia Venice, and Fernwood, providing a partial design-build capability. The firm's work has been recognized with three AIA LA Restaurant Design Awards (Intelligentsia Venice 2010, Lukshon 2011, Take a Bao 2012), the Dwell Magazine Design Guide (2015), and exhibition at the SAY IT LOUD SXSW showcase (2019).

MASS operates on a project-based fee model, with pricing determined by scope, complexity, and square footage, and no public pricing tiers; architectural services are highly customized and quoted per engagement. Business development is driven primarily by direct client relationships, the firm's online portfolio, design publication features, and industry awards, rather than paid advertising. The firm is privately held with no disclosed revenue, funding, or headcount data, and is concentrated operationally within Los Angeles.

Name

Mass Architecture & Design

Legal name

MASS Architecture & Design

Website

https://mass-arch.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

MASS Architecture & Design is a Los Angeles-based boutique architecture firm founded in 2005, providing commercial and residential architectural design services, including restaurants, cafés, adaptive reuse projects, custom homes, and small-lot multi-family developments.

Ownership category

akta.pro rank

Product category

Architectural Design Services

NAICS

Architectural Services (54131), Architectural Services (541310), Interior Design Services (54141)

SIC

General Bldg Contractors - Nonresidential Bldgs (1540), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industries

Space Planning & Workplace Design (BPAHAKAI), Retail & Mixed-Use Commercial Construction (IMAFACAB), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Architectural design services
• Commercial architecture
• Residential architecture
• Adaptive reuse design
• Design-build services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Architectural Design Services: Project-based architectural design fees for commercial and residential projects. Services span from preliminary/concept design through construction documents. Revenue is earned through fixed project fees based on scope, complexity, and square footage. Projects range from small residential remodels to large commercial adaptive reuse developments.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MASS Architecture & Design is a boutique Los Angeles architecture firm providing professional architectural design services for commercial and residential projects. Services span from preliminary/concept design through design development and construction documents, with project fees determined by scope, complexity, and square footage. The firm specializes in food & beverage venues (restaurants, cafes, coffee shops), adaptive reuse projects, retail environments, and residential developments including small-lot subdivisions, custom homes, and remodels.

Product overview

Mass Architecture & Design is an architecture and design firm offering commercial and residential architecture services. The company operates through two main service lines: Commercial Architecture (restaurants, cafes, markets, and retail spaces) and Residential Architecture (single-family homes, multi-family developments, and remodels). Their design methodology centers on an 'inside out' philosophy applied through preliminary/concept design, design development, and construction document phases. Notable commercial projects include Farmhouse in Anaheim, Intelligentsia Venice, Billie Bird Market, and Dave's Hot Chicken. Residential projects include Auburn 7 small-lot development, Fargo subdivision, Waverly multi-family, and custom homes like Sage Lane and Fernwood.

Differentiator

Problem solved

Functional benefit

Brands

• MASS Build: Construction/build entity associated with the architecture firm, mentioned as builder for projects like Sage Lane, Intelligentsia Venice, and Fernwood.

Products and services

• Commercial Architecture Services
• Residential Architecture Services
• Design Process Services

Quantifiable outcome

• Three AIA award wins (Intelligentsia 2010, Lukshon 2011, Take a Bao 2012)
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Beyond the Built Environment OrganizationnotableStrategic or Co-development PartnerMASS Architecture was selected by this organization to participate in the SAY IT LOUD competition, with winners exhibited at SXSW 2019. The partnership focused on showcasing diversity in the architectural profession.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Marmol Radziner: LA boutique architecture firm with integrated design-build capability and a residential-led portfolio plus select commercial commissions. Comparable because both firms operate integrated design-and-build models with founder-led practices in the LA market.
• FreelandBuck: LA boutique architecture practice focused on residential, commercial, and adaptive reuse projects with strong design credentials. Comparable as a small LA studio competing in the same residential and small-commercial adaptive-reuse niche.
• Standard Architecture | Standard Design: LA-based boutique firm specializing in restaurants, retail, and residential projects with award-winning design output. Highly comparable because of overlapping F&B and residential client mix and similar project-scale envelope in the LA market.
• Walker Workshop: LA-based design-led architecture firm working across residential and select commercial work with strong publication record. Comparable as a similarly sized LA boutique studio competing for design-conscious residential and small commercial clients.
• Studio Belrose: LA-based hospitality and restaurant architecture studio with a portfolio of cafés, bars, and restaurants. Directly comparable because of overlapping F&B/restaurant client base and similar boutique commercial project scale.
• Bestor Architecture: Los Angeles boutique architecture firm with comparable scale, design-forward approach, and mixed commercial/residential portfolio. Directly comparable because both are small LA studios built around a named founding principal with strong design reputations.
• Kovac Design Studio: LA boutique architecture firm working on residential and small commercial commissions with a design-forward aesthetic. Comparable as another small LA studio targeting similar design-conscious residential and commercial clients.
• R&A Architecture + Interiors: LA boutique architecture firm with combined architecture and interiors practice spanning residential and commercial work. Comparable because of integrated architecture-and-interiors offering and similar scale in the LA market.

Broad incumbents

• AvroKO: Hospitality-focused design firm specializing in restaurants, bars, and hotels with multiple national awards. Overlaps on F&B design excellence and reputation-driven clientele but at much larger scale and broader geography.
• Rockwell Group: Established global design firm with deep hospitality and restaurant portfolio including many award-winning F&B interiors. Comparable on the restaurant/F&B design axis but operates at significantly greater scale and geographic reach than a boutique studio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mass Architecture & Design