Name

Luna Dance & Creativity

Legal name

Luna Dance & Creativity

Website

https://www.lunadancecreativity.org

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Dance Education

NAICS

Fine Arts Schools (61161), Fine Arts Schools (611610)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI), Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Youth/Student & Community Dance Recitals (MPAGADAI)

Keywords

• Dance education programs
• Children's dance classes
• Teacher professional development
• Family dance workshops
• Community arts education

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Program Fees: Revenue from Studio Lab dance classes for children, teens, and adults; Summer Dance Camps; and registration fees for professional learning workshops and institutes.
2. Grants and Government Funding: Funding from National Endowment for the Arts, California Arts Council, and public agencies. Support for Summer Institute and Professional Learning programs.
3. Individual and Corporate Donations: Donations from individual supporters, major donors (Periluna Circle, Circle of Tides, Lunar Eclipse Circle, Lunitidal Circle, Blue Moon Circle, Harvest Moon Circle, Full Moon Circle, Crescent Moon Circle), and business sponsors.
4. Professional Learning Membership: $30/year PL User membership providing free consultations, Practitioner Exchanges, library privileges, Dance Educator Newsletter, and fee waivers.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Luna Dance & Creativity is a 501(c)(3) nonprofit dance education organization that operates Studio Lab (dance classes for children, teens, families, and adults), Professional Learning (workshops, institutes, and resources for dance educators), MPACT (family dance program for child welfare families), Field Moving (practice-to-policy advocacy), and Partners for Change (school, district, early childhood, and social service agency partnerships). The organization is the only choreography-centered children's dance program in California, with 30+ years of expertise in creative dance pedagogy.

Product overview

Luna Dance & Creativity is a nationally recognized dance education organization that operates as a multi-program platform offering dance education services to children and adults. The organization comprises four main programmatic areas: Studio Lab (dance classes for all ages from early childhood through adults, including specialized programs like Teen Choreo Lab and Summer Dance Camps), Professional Learning (workshops, institutes, and resources for dance educators including the Summer Institute, Leadership Institute, Family Dance Institute, Learning & Teaching Series, Teacher as Creative Practitioner-Scholar, and Communities of Practice), Field Moving (advocacy and policy work through practice-to-policy approach), and Partners for Change (partnerships with schools, social service agencies, and early childhood programs). The flagship MPACT program provides family dance classes for families in child welfare systems. Additional offerings include the 30 Points of View performance series, Studio Residency program for BIPOC/Queer/diversely-abled artists, and various publications and resources including The Dance Inquiry Podcast, the book Body, Mind & Spirit in ACTION, and the PERFECT IMPERFECT LESSONS video series. The organization serves children ages 0-17, families, and dance educators through direct programming and partnerships with schools and agencies throughout the San Francisco Bay Area and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• Studio Lab Core dance class program for children, teens, families, and adult artists offering age-appropriate creative dance including Early Childhood (Infant through Four-year-olds), Kids (Creative Dance, Dance Improvisation, Dance Composition), Teen Choreo Lab (Teen Dance Improvisation, Teen Dance Composition, Teen Choreography Workshop, Teen Leadership), Adult programs, and Summer Dance Camps.
• Summer Dance Camps

Quantifiable outcome

• Over 51,769 children served since founding
• +2 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and flagship.

• Project PridecoreStrategic or Co-development PartnerLocal social service agency partnership for MPACT (Moving Parents and Children Together) program bringing parent-child dance classes to families in the child welfare system
• Asian Women's SheltercoreStrategic or Co-development PartnerSocial service partner for family dance programs and MPACT services for families affected by domestic violence
• Oakland Unified School DistrictflagshipStrategic or Co-development PartnerLong-term partnership since 2003 building comprehensive dance programs. Co-authored district's Blueprint for Dance Learning K-12. District now has 8 designated elementary dance teachers with plans to hire 40 more.
• Berkeley Unified School DistrictcoreStrategic or Co-development PartnerPartnership for dance programs in Berkeley public schools
• San Francisco Ballet - Dance In Schools and CommunitiescoreStrategic or Co-development PartnerPartnership to bring equitable, high-quality dance education to students in San Francisco public schools
• AXIS Dance CompanycoreStrategic or Co-development PartnerPartnership with disabled and able-bodied dance company for inclusive dance education
• CREATE CAcoreStrategic or Co-development PartnerStatewide partner for arts education initiatives and advocacy
• CCSESAcoreStrategic or Co-development PartnerStatewide partner for arts education through California County Superintendents Educational Services Association
• New Highland AcademyflagshipStrategic or Co-development PartnerFirst public elementary school in California to have articulated, year-long, standards-based dance curriculum for every child. Model program partnership.
• Grass Valley ElementaryflagshipStrategic or Co-development PartnerDesignated inclusion school where Luna helped build comprehensive dance program. School received its own dance specialist in 2023.
• Oakland, Berkeley, Alameda Head Start and Early Head StartcoreStrategic or Co-development PartnerEarly childhood partnerships integrating dance into Head Start programs
• Marin County Office of EducationcoreStrategic or Co-development PartnerEarly childhood education partnership with Marin County Office of Education Early Learning
• Tri-Valley HavencoreStrategic or Co-development PartnerSocial service partner for family dance programs serving families in difficult circumstances
• Lotus BloomcoreStrategic or Co-development PartnerEarly childhood partner organization for family dance programming
• Alameda County Behavioral HealthcoreStrategic or Co-development PartnerPartner for dance programming in behavioral health settings
• California Arts Council - Arts in CorrectionscoreStrategic or Co-development PartnerInquiry-based agency partnership bringing dance to correctional settings
• First Five Alameda CountycoreStrategic or Co-development PartnerEarly funder of MPACT program. Later commissioned Luna to teach workshops to their network of family and social service providers.
• Kaiser Early Childhood CentercoreStrategic or Co-development PartnerModel early childhood program partnership in Oakland
• Tilden Early Education CentercoreStrategic or Co-development PartnerModel early childhood program partnership

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Destiny Arts Center: Oakland-based nonprofit providing dance and movement education to youth, including underserved communities. Highly comparable to Luna in mission, East Bay location, focus on equity, and youth dance education through community partnerships.
• Berkeley Ballet Theater: Berkeley-based ballet school and company offering training for children and adults. Comparable to Luna's Studio Lab in serving the Berkeley dance community, though more classically focused.
• Shawl-Anderson Dance Center: Berkeley-based dance studio and school offering classes for children and adults with a modern dance emphasis. Comparable to Luna's Studio Lab in being a Berkeley-rooted community dance school serving families and adults.
• ODC (Oberlin Dance Company): San Francisco-based dance organization offering youth and community programs alongside professional company. Comparable to Luna in providing Bay Area dance education for children and training for educators, though with a stronger company/performance orientation.
• San Francisco Ballet – Dance in Schools and Communities: SF Ballet's education and outreach arm partners with Luna and brings dance to Bay Area public schools. Directly comparable in delivering standards-based dance curriculum and teacher training in the same geography and target districts.
• AXIS Dance Company: Oakland-based inclusive dance company partnering with disabled and able-bodied dancers and offering education programming. Comparable to Luna's MPACT and equity-centered work and a documented strategic partner.

Others

• National Dance Education Organization (NDEO): National membership organization supporting dance educators. Comparable to Luna in addressing the dance educator professional development market Luna serves through its Professional Learning division; also an award-granting body that has recognized Luna's leadership.
• Cal State East Bay – Department of Theatre and Dance: Public university dance department where Luna teaching artist Kimiko Guthrie lectures. Comparable as a Bay Area dance education institution and a feeder/competitor for dance teaching talent.

Broad incumbents

• LINES Ballet / Alonzo King LINES Ballet BFA Program: Established Bay Area dance institution with a pre-professional training program (BFA with Dominican University) and community programming. Comparable as a larger dance education institution serving the Bay Area, though focused on professional-track training.
• Young Audiences of Northern California: Regional arts education nonprofit that brings artists into schools across the Bay Area. Comparable to Luna's school-based dance programs and Partnerships for Change in delivering arts education to public school students.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@LunaDanceandCreativity
• Facebookfacebook.com/lunadanceberkeley
• LinkedInlinkedin.com/company/luna-dance-creativity
• Instagraminstagram.com/dance.luna

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luna Dance & Creativity