What Pratham Sweden does

Pratham Sweden is a Stockholm-based non-profit association founded in 2010 as the Swedish chapter of Pratham Education Foundation, which was established in Mumbai in 1994/1995. The organization's core function is fundraising, awareness-building, and corporate engagement in Sweden to finance Pratham Education Foundation's field programs in India, including the Teaching at the Right Level (TaRL) literacy and numeracy methodology for children ages 3–14, the Learning Camp short-cycle intensive program, vocational training for young adults across six industries, and the Second Chance program for out-of-school girls over 14. Pratham Sweden also funds and disseminates the ASER (Annual Status of Education Report) citizen-led assessment methodology, which surveys 650,000 children annually across 15,000+ Indian villages and has been adopted in 14 countries through the PAL network.

The primary technology underlying Pratham Sweden's funded programs is the TaRL pedagogical method — grouping children by knowledge level rather than age — which has been evaluated across six randomized controlled trials by 2019 Nobel laureates Abhijit Banerjee and Esther Duflo at MIT's J-PAL and is recognized by the World Bank's GEEAP as a "Smart Buy." Supporting technology includes offline-capable tablets in 11 Indian languages, an independent RCT-based impact evaluation partnership with Stockholm School of Economics (Martina Björkman Nyqvist), the StoryWeaver open digital reading platform, and the related Pratham Books non-profit publishing house.

Revenue is generated through four streams: multi-year corporate partnerships at SEK 100,000, SEK 250,000, and SEK 500,000+ tiers (with a flagship "Swedish Industry for Quality Education in India" project at SEK 600,000/year per company across 13 Swedish corporates), one-time and recurring individual donations via Donorbox/Swish/bankgiro, SEK 240 annual memberships with voting rights at the AGM, and corporate employee-giving programs through company intranets. The 2018 reported administrative and fundraising cost ratio was 13% — well below the 25% cap enforced by Svensk Insamlingskontroll on the 90-konto certified in 2015. The organization transitioned to a charitable foundation (insamlingsstiftelse) effective October 2023, signaled its primary customer segments as Swedish large corporates with India operations, and is governed by an 8-member board chaired (most recently) by Dan Frohm and currently Gunilla von Platen, with a small secretariat led by Founder/Generalsekreterare Ingrid Eelde Koivisto.

Name

Pratham Sweden

Legal name

Pratham Sweden

Website

https://prathamsweden.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Pratham Sweden is a Stockholm-based non-profit association, founded in 2010, that raises funds from Swedish individuals and 13 corporate partners to support Pratham Education Foundation's literacy, vocational, and second-chance education programs for underprivileged children and young adults in India.

Ownership category

akta.pro rank

Product category

Nonprofit Education Fundraising

NAICS

Grantmaking Foundations (813211)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

International Grantmaking & Development Foundations (BPAGAKAH)

akta.pro secondary industries

International Development & Donor-Funded Education Programs (EDADALAB), Education Grantmaking Foundations (BPAGAKAK)

Keywords

• Nonprofit fundraising
• Education philanthropy
• Corporate partnerships
• Membership programs
• Literacy initiatives

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time or recurring donations from private individuals via website (Donorbox), Swish mobile payment (9004862), or bank giro (900-4892). Gift amounts include SEK 100, 250, 500, and 1,000 options. In 2018, the organization invested 13% of its revenues in administration and fundraising.
2. Corporate Partnerships: Multi-year corporate partnerships at tiered contribution levels (SEK 100,000, 250,000, and 500,000+ per year). The flagship 'Swedish Industry for Quality Education in India' project costs SEK 600,000 per company per year, reaching 38,000 children in Assam and Maharashtra and 105 young adults through vocational programs, with quarterly result reporting and half-yearly steering committee meetings.
3. Membership Fees: Annual membership fee of SEK 240 per calendar year. Members can vote at the annual meeting and nominate candidates for elected positions.
4. Employee Giving Programs: Companies enable employees to donate through corporate intranets, and companies like Autoliv and Getinge have organized fundraising events (marathons, pop-up sales) matching employee contributions.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Pratham Sweden raises funds in Sweden from individual donors, members (SEK 240/year), and corporate partners (tiered contributions of SEK 100,000–500,000+ annually) and channels them to Pratham Education Foundation's education programs in India. Funds support the Teaching at the Right Level (TaRL) literacy and numeracy methodology, vocational training programs, the Second Chance program for out-of-school girls, and ASER citizen-led learning assessments. The organization also advocates for evidence-based education policy through research partnerships with Stockholm School of Economics and MIT's J-PAL.

Product overview

Pratham Sweden supports Pratham Education Foundation's educational programs in India. The organization offers a portfolio of interconnected educational products and programs centered on the 'Teaching at the Right Level' (TaRL) methodology. Core offerings include: Read India (flagship literacy and numeracy program for children ages 6-14), Learning Camps (short-term intensive education grouped by knowledge level), Early Childhood Education Programs, Vocational Training Programs through PACE centers, and the Second Chance Program for girls. Supporting research products include the ASER (Annual Status of Education Report), while technology initiatives provide tablets with digital learning content. Related organizations include Pratham Books (publishing), StoryWeaver (digital reading platform), and Pratham InfoTech Foundation (digital education).

Differentiator

Problem solved

Functional benefit

Brands

• Swedish Industry for Quality Education in India: A collaborative project between Swedish industry, academia and civil society supporting Pratham Education Foundation's education programs in India, involving 13 Swedish companies and Stockholm School of Economics.
• ASER (Annual Status of Education Report)
• Read India
• Second Chance
• Pratham Vocational Program
• Teaching at the Right Level (TaRL)
• Pratham Books / StoryWeaver

Products and services

• Individual Donation Program Allows Swedish individuals to make one-time or recurring donations to support Pratham's education programs in India. Donations are accepted via the website (Donorbox), Swish mobile payment (9004862), and bank giro (900-4892), with suggested amounts of SEK 100, 250, 500, or 1,000 and a monthly recurring option. The organization holds a 90-konto certification to ensure administrative and fundraising costs stay under 25%.
• Corporate Partnership Program Multi-year corporate partnership offering for Swedish companies with three contribution tiers (SEK 100,000, 250,000, and 500,000+ per year). All tiers include quarterly result reports, regular meetings, employee engagement opportunities, and the possibility to visit programs in India. Designed for Swedish large companies seeking measurable, evidence-based social impact in education.
• Swedish Industry for Quality Education in India Flagship multi-year partnership project at SEK 600,000 per company per year, reaching 38,000 children in Assam and Maharashtra and 105 young adults through vocational programs. Includes quarterly result reporting, half-yearly steering committee meetings, employee engagement opportunities, and on-site visit opportunities. Independently evaluated by Stockholm School of Economics using randomized controlled trials.
• Annual Membership Annual membership at SEK 240 per calendar year. Members can vote at the annual meeting and nominate candidates for elected board positions, providing direct governance participation in Pratham Sweden as a non-profit association.
• Corporate Christmas Gift Donation Seasonal corporate giving program with a minimum donation of SEK 10,000, supporting the Read India program. Includes a digital Christmas package for the donating company with images, video clips, and suggested social media posts.
• Employee Giving Program Workplace giving mechanism enabling employees at partner companies to donate through corporate intranets and participate in fundraising events (e.g., Autoliv's global campaign during COVID-19 raising nearly SEK 200,000 matched by the company; Getinge's employee marathon raising SEK 20,000).
• Personal Fundraiser Tool Self-service online fundraising tool that allows individual supporters and groups (e.g., students at Kunskapsskolan AB) to start their own collections to support Pratham Sweden's programs.

Quantifiable outcome

• Of 346,000 children in Pratham learning camps (2015–2016), reading ability improved from 19% to 79% within 6–8 weeks
• +7 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core, minor and flagship.

• AstraZenecacoreGTM or Marketing Partner · 1 December 2021Joined Swedish Industry for Quality Education in India partnership in December 2021, contributing to the three-year project targeting 30,000 children in India.
• Volvo GroupcoreGTM or Marketing Partner · 1 December 2021Joined Swedish Industry for Quality Education in India partnership in December 2021, expanding the partnership to 13 Swedish companies.
• Atlas Copco IndiacoreGTM or Marketing Partner · 1 December 2021Atlas Copco's Indian operations joined as a separate partner in December 2021 alongside the parent company's participation in the Swedish Industry partnership.
• Sweden India Business Council (SIBC)minorGTM or Marketing Partner · 1 February 2019SIBC partnered with Pratham Sweden to organize webinars on pandemic effects on women and how Swedish companies can contribute to gender equality in India, including the April 2021 webinar 'Education as part of the solution.'
• World Innovation Summit for Education (WISE)minorOthers · 1 January 2019WISE, established by Qatar Foundation in 2009, awarded its prestigious Wise Prize for Education to Dr. Madhav Chavan in 2012. WISE is a global platform that convenes leaders to build the future of education.
• Handelshögskolan i StockholmcoreStrategic or Co-development Partner · 1 May 2017Partnership with the Stockholm School of Economics for independent impact evaluation using randomized controlled trials (RCTs) — the Nobel prize-winning methodology. Researcher Martina Björkman Nyqvist leads the research collaboration. Since 2017, the partnership has evaluated Pratham Sweden's education programs reaching tens of thousands of children in India.
• Swedish Industry for Quality Education in India Partners (Arjo, Autoliv, Atlas Copco, Carl Bennet AB, Elanders, Epiroc, Ericsson, FAM, Getinge, Saab, Sandvik, SKF, AB Volvo)flagshipGTM or Marketing Partner · 1 January 2017Multi-company partnership launched May 2017, initiated by Carl Bennet and Marcus Wallenberg. 13 Swedish large companies co-finance education programs in Assam and Maharashtra targeting 38,000 children and 105 young adults. Phase 3 runs May 2023 – April 2026. Quarterly result reporting and half-yearly steering committee meetings. The first Swedish social project evaluated with Nobel prize-winning research methods.
• Svensk InsamlingskontrollcoreOthers · 1 January 2015Pratham Sweden holds a 90-account (90-konto) certified by Svensk Insamlingskontroll, a Swedish fundraising control organization that verifies funds go to the stated purpose and that administrative and fundraising costs do not exceed 25%.
• Abdul Latif Jameel Poverty Action Lab (J-PAL) at MITcoreStrategic or Co-development Partner · 1 January 2001Ongoing research collaboration since 2001. Six randomized controlled trials conducted on Pratham's Teaching at the Right Level method by researchers including Nobel laureates Esther Duflo and Abhijit Banerjee. Found the TaRL method effective whether implemented by Pratham's own teachers or by government teachers trained by Pratham.
• Pratham Vocational Training Partner CompaniescoreStrategic or Co-development PartnerPratham develops curricula, training materials, and certificates in collaboration with partner companies. Partner companies often also hire students after training. 100 training centers for youth in rural areas and underserved urban areas. Programs span six industries with over 80% of graduates retaining employment for more than 6 months.
• India's National Institute of Open SchoolingcoreStrategic or Co-development PartnerThe Second Chance program's high school diploma is administered by India's National Institute of Open Schooling, enabling out-of-school girls and women to earn formal credentials.
• People's Action for Learning (PAL) NetworkcoreStrategic or Co-development PartnerEstablished in 2015 with headquarters in Nairobi, Kenya, the PAL network comprises organizations in 13 countries using ASER-inspired citizen-led evaluations. The network aims to bring evaluation and learning to the core of education policy and implementation globally, reaching over one million children annually.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pratham USA: The US fundraising chapter of Pratham Education Foundation. Directly comparable as a sister organization raising funds from individual donors and corporate partners in the US to support the same TaRL methodology and India programs.
• Pratham UK: The UK fundraising chapter of Pratham. Arati Davis, Pratham Sweden board member, was previously engaged with Pratham UK, indicating close operational ties. Directly comparable as a sister chapter raising funds for the same programs in a different European geography.
• Room to Read Sweden: Global education nonprofit with country chapters operating literacy and girls' education programs across the developing world. Closely comparable as a fundraising-focused nonprofit deploying evidence-based methods (with randomized evaluations) in low-income country education contexts.

Broad incumbents

• WaterAid Sweden: Swedish fundraising chapter of WaterAid focused on water, sanitation, and hygiene (WASH), with a comparable model of raising corporate and individual donations in Sweden for international development programs. Comparable in structure and Swedish regulatory environment (90-konto holder).
• Rädda Barnen (Save the Children Sweden): Sweden's largest child-rights NGO with broad education, health, and protection programming across many countries. Comparable as a Swedish-domiciled nonprofit raising funds for international children's programs, though far larger and broader in scope than Pratham Sweden.
• UNICEF Sweden: Swedish national committee of UNICEF, raising funds for global children's programs including education. Comparable as a Swedish-domiciled international children's education fundraiser with corporate partnership programs and 90-konto certification, but operating at vastly greater scale.
• BRAC International: One of the world's largest development NGOs operating across multiple countries, including education programs in South Asia using evidence-based methods. Comparable in mission (poverty alleviation through education) and scale of India/South Asia programming.

Emerging players

• Teach For All: Global network of independent country organizations (including Teach For India) recruiting leaders to teach in low-income communities. Comparable as an evidence-driven education organization with country-level fundraising arms and India program delivery, though focused on leadership rather than pedagogy.

Others

• Handelshögskolan i Stockholm (Stockholm School of Economics): Academic partner conducting independent RCT-based impact evaluation of Pratham Sweden's funded programs. Comparable as a research institution operating at the intersection of business and social innovation, relevant for understanding Pratham Sweden's evidence-based positioning rather than as a direct competitor.
• Swedish Postcode Lottery (Svenska PostkodLotteriet): Swedish fundraising lottery that distributes grants to ~60 Swedish nonprofits annually, including international development and education organizations. Relevant as a potential institutional funding channel for Pratham Sweden and a benchmark for Swedish nonprofit fundraising scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pratham-sweden

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Pratham Sweden