What WaterAid Sverige does

WaterAid Sverige is the Swedish country office of WaterAid, an international non-governmental organization founded globally in 1981 and registered in Sweden in 2009 (organisationsnummer 802426-1268). It is headquartered at Hammarbybacken 31 in Stockholm with 39 employees and operates as part of WaterAid's federation of national offices that collectively deliver water, sanitation and hygiene (WASH) programs across 31 countries in Africa, Europe, Asia-Pacific and the Americas.

The organization's functional role is fundraising, advocacy and partnership brokering on Swedish soil in support of WASH program delivery elsewhere. Its technology surface is a multi-channel donation and engagement platform rather than a traditional tech product: a website donation portal accepting one-time and recurring gifts (from 5 kr upward) via Swish, credit card, Google Pay and Apple Pay; a dedicated monthly-giving program (månadsgivare); memorial and tribute gifts; Zakat and Sadaqah products targeting Muslim donors; legacy/bequest flows; a corporate partnership program (bli partner, Vänföretag) backed by a Corporate Playbook; a standalone gift shop at gavoshop.wateraid.se; and a peer-to-peer fundraising site at insamling.wateraid.se. Programmatic delivery is supported by 232 active partners in FY 2024-2025 — including 86 government authorities and 67 non-profit organizations.

WaterAid Sverige's revenue model is a diversified donation stack rather than a commercial sales motion. It combines high-volume individual giving (one-time and recurring), commemorative giving, Islamic charitable giving, bequests, corporate partnerships, gift shop transactions, and peer-to-peer fundraising campaigns. Donor acquisition is largely direct-to-consumer via the website, email, social channels (Facebook, Instagram, LinkedIn, YouTube) and event participation such as World Water Week. No AI, API, SDK or commercial integration layer is offered; the entity does not publish financial figures, headcount growth, or funding rounds, consistent with its non-profit private status.

Name

WaterAid Sverige

Legal name

WaterAid Sverige

Website

https://wateraid.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

WaterAid Sverige is the Stockholm-based Swedish office of WaterAid, a global non-profit founded in 1981, raising funds from Swedish individual, corporate, Islamic and legacy donors to support water, sanitation and hygiene programs across 31 countries.

Ownership category

akta.pro rank

Product category

International Development Nonprofit (Water, Sanitation, Hygiene)

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Grantmaking and Giving Services (81321), Voluntary Health Organizations (813212)

akta.pro primary industry

Water, Sanitation & Hygiene (WASH) (BPAGABAC)

akta.pro secondary industries

WASH (Water, Sanitation & Hygiene) Organizations (HLAJAKAI), WASH & Public Health (Water, Sanitation, Hygiene) (BPADAIAG), Water, Sanitation & Hygiene (WASH) Solutions (BPAGALAI)

Keywords

• Clean water access
• Sanitation programs
• Hygiene education
• Nonprofit fundraising
• WASH advocacy

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Individual Donations - One-time Gifts: Single, one-time donations from individual supporters. Gift amounts available include 100 kr, 200 kr, 500 kr, or custom amounts (minimum 5 kr). Payments processed via Swish, credit card, Google Pay, or Apple Pay.
2. Monthly Giving (Månadsgivare): Recurring monthly donations from dedicated supporters. Enables sustainable, predictable funding for WaterAid's programs. Supporters can register and manage their monthly giving through the website.
3. Memorial and Tribute Gifts: Gifts made in memory or honor of someone, including minnesgåva (memorial gift) and hyllningsgåva (tribute gift).
4. Islamic Charitable Giving: Zakat and sadaqah donations tailored for Muslim supporters following Islamic charitable giving principles.
5. Bequests and Testaments: Legacy giving through testaments (testamente), allowing supporters to include WaterAid in their estate planning.
6. Corporate Partnerships: Partnership programs for businesses including becoming a partner (bli partner), friend company (Vänföretag), and corporate philanthropy programs for large donors and foundations.
7. Gift Shop Sales: Sale of cards, presents and other items through the gåvoshop (gift shop), providing an alternative way for supporters to contribute.
8. Individual Fundraising Campaigns: Supporters can start their own fundraising campaigns through WaterAid's digital platform, enabling friends, family and networks to contribute to specific campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

WaterAid Sverige is the Swedish country office of the international non-profit WaterAid, providing water, sanitation, and hygiene (WASH) programs across 31 countries. The Swedish entity primarily raises funds from individual donors, corporate partners, and major donors/foundations through one-time gifts, monthly recurring donations, memorial and tribute gifts, Islamic Zakat/Sadaqah, legacy bequests, an online gift shop, and self-service personal fundraising campaigns. The funds raised support WASH program delivery, advocacy, and partnerships with governments and other NGOs globally.

Product overview

WaterAid Sverige operates as the Swedish country office of WaterAid, an international nonprofit focused on water, sanitation, and hygiene (WASH). The organization's digital presence consists primarily of donation and fundraising platforms rather than a traditional tech product. The core product portfolio includes various giving mechanisms: one-time and recurring donations (Ge en gåva, Bli månadsgivare), commemorative giving (Minnesgåva, Hyllningsgåva), Islamic charitable giving (Zakat och Sadaqah), legacy bequests (Testamente), and major donor programs (Filantropi). Supporting platforms include a gift shop (Presenter och kort), self-service fundraising (Starta egen insamling), and corporate partnership tools (Bli Vänföretag, Corporate Playbook). The organization also conducts advocacy work (Policy och påverkan) and direct program delivery (Programverksamhet) across 31 countries. No public-facing API or technical integration capabilities are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Ge en gåva (One-time Donation) One-time donation program allowing Swedish individual supporters to make a single, tax-deductible gift of 100 kr, 200 kr, 500 kr, or a custom amount (minimum 5 kr), processed via Swish, credit card, Google Pay, or Apple Pay, to support WaterAid's WASH programs.
• Bli månadsgivare (Monthly Giving) Recurring monthly donation program (månadsgivare) enabling Swedish supporters to make regular, ongoing contributions to WaterAid's water, sanitation, and hygiene programs, providing predictable, sustainable funding.
• Minnesgåva (Memorial Gift) Memorial donation product allowing supporters to honor a deceased loved one through a tax-deductible gift supporting clean water access.
• Hyllningsgåva (Tribute Gift) Tribute donation product enabling supporters to celebrate or honor someone special, such as for birthdays, anniversaries, or achievements, through a contribution supporting WASH programs.
• Zakat och Sadaqah Islamic charitable giving product allowing Muslim supporters in Sweden to fulfill Zakat and Sadaqah obligations through WaterAid's clean water, sanitation, and hygiene programs.
• Testamente (Legacy Giving) Planned-giving and bequest program enabling supporters to include WaterAid in their wills and estate plans, creating legacy support for WASH programs.
• Filantropi (Philanthropy Program) Major-donor and foundation giving program offering high-net-worth individuals, family foundations, and corporate philanthropy partners a structured channel for large-scale contributions to WaterAid's WASH mission.
• Presenter och kort (Gift Shop) Online gift shop (gåvoshop) selling cards, presents, and other items where proceeds support WaterAid's clean water, sanitation, and hygiene programs, providing an alternative giving channel for supporters.
• Starta egen insamling (Personal Fundraising Campaigns) Self-service fundraising platform enabling Swedish supporters to create and manage their own fundraising campaigns, allowing friends, family, and networks to contribute to specific campaigns supporting WASH programs.
• Bli Vänföretag (Corporate Partnership) Corporate partnership program allowing Swedish businesses to engage with WaterAid as partners or 'friend companies' (Vänföretag), supporting WASH programs as part of their CSR and sustainability activities.

Quantifiable outcome

• 30 million+ people reached with clean water since 1981
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Government Authorities (86 organizations)coreStrategic or Co-development Partner · 1 January 2024WaterAid collaborates with 86 government authorities across 31 countries as part of its program operations for fiscal year 2024-2025. These partnerships range from local to global level and are fundamental to implementing WASH programs.
• Non-profit Organizations (67 organizations)coreStrategic or Co-development Partner · 1 January 2024WaterAid partners with 67 non-profit organizations during fiscal year 2024-2025 to deliver water, sanitation and hygiene programs. These collaborations are essential for reaching communities and implementing on-the-ground initiatives.
• March for WaterminorGTM or Marketing Partner · 1 January 2024March for Water is a campaign/event partnership that WaterAid Sweden participates in as a collaborative partner, helping to raise awareness and funding for water and sanitation issues.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Water.org: Global non-profit tackling water access and sanitation through market-based financing; highly comparable mission and donor base to WaterAid Sverige.
• Charity: Water: US-based non-profit exclusively focused on funding clean water projects globally; comparable to WaterAid as a donation-driven WASH charity competing for the same digital donor audience.
• WaterAid America: US office of the WaterAid federation with comparable donation products, recurring giving, and corporate partnership programmes.
• Lifewater International: Faith-based WASH-focused non-profit operating internationally with a donation-driven fundraising model; directly comparable mission and supporter engagement approach.
• WaterAid UK: UK fundraising office of the same WaterAid federation; materially comparable mission, operating model and product set as WaterAid Sverige.

Broad incumbents

• Svenska Röda Korset (Swedish Red Cross): Major Swedish humanitarian non-profit whose work includes WASH in emergencies; broad incumbent with overlapping donor segments and recurring-giving programmes.
• UNICEF Sverige: Swedish fundraising arm of UNICEF, which runs major global WASH programmes alongside broader child-rights work; competes for the same pool of Swedish individual and corporate donors.
• Oxfam Sverige: Swedish office of Oxfam, an international development confederation with WASH components; directly comparable fundraising model and Swedish donor base.

Regional players

• Diakonia: Swedish development NGO focused on poverty alleviation and human rights including WASH access; similar Swedish-donor-driven business model.
• PMU Sverige: Swedish faith-based international development organisation with global WASH-adjacent programmes; comparable Swedish fundraising footprint and donor demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/wateraidsverige
• Facebookfacebook.com/wateraidswe
• LinkedInlinkedin.com/company/wateraid-sverige
• Instagraminstagram.com/wateraidsweden

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WaterAid Sverige