New Jersey Pride Chamber Of Commerce

What New Jersey Pride Chamber Of Commerce does

The New Jersey Pride Chamber of Commerce (NJPCC) is a nonprofit, membership-based chamber of commerce founded in 2013 and headquartered in Wayne, NJ. Operating as the official New Jersey affiliate of the National LGBT Chamber of Commerce (NGLCC), it provides LGBT Business Enterprise (LGBTBE) certification, networking events, a searchable business directory, a job bank, business resources, and advocacy on behalf of LGBTQ+ and allied business owners in the state. The Chamber serves four core customer groups: LGBTQ+ entrepreneurs seeking certification and procurement access, corporate partners pursuing supplier diversity pipelines, Employee Business Resource Groups (EBRGs) seeking community engagement, and allied non-LGBTQ+ business owners.

NJPCC monetizes through three streams: tiered membership dues (Silver, Bronze, Supporting levels), recurring corporate sponsorships (with disclosed anchor pricing of $10,000 for Bronze, e.g., Horizon BCBSNJ), and event-related revenue from programs such as the annual LGBT+ Health & Wellness Fair, the Supplier Diversity Summit, and networking breakfasts. It is governed by a volunteer Board of Directors and an Advisory Board, with a single paid Executive Director (Augusto Penaranda Jr., appointed January 2022) overseeing operations; flagship corporate sponsors include Bristol Myers Squibb, TD Bank (Silver sponsor for 6 consecutive years), Horizon BCBSNJ, and NJ TRANSIT.

The organization has catalyzed two structural regulatory milestones in New Jersey — Executive Order No. 295 (May 2022) and landmark legislation S1313 (October 2024), the first U.S. state law recognizing LGBTQ+ owned businesses through the NJ Treasury Division of Revenue — giving certified suppliers access to state procurement alongside MBE, WBE, VOB, DVOB, and DBE designations. Membership has grown 60% since 2022, making NJPCC the fastest-growing professional network in the state. Technology infrastructure is limited to a standard GrowthZone CMS-based member portal (business.njpridechamber.org); the Chamber does not develop proprietary software, and AI/ML capabilities are not present in its offering.

Name

New Jersey Pride Chamber Of Commerce

Legal name

New Jersey Pride Chamber of Commerce

Website

https://njpridechamber.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

The New Jersey Pride Chamber of Commerce is the official NGLCC affiliate in New Jersey, providing LGBTBE certification, networking, advocacy, and a supplier-diversity business directory to LGBTQ+ and allied business owners across the state.

Ownership category

akta.pro rank

Product category

Chamber of Commerce / Business Association Services

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Community Pride & Identity Events (Pride, Cultural Identity Days) (MPAGAEAL)

Keywords

• LGBTBE certification services
• Business networking events
• Supplier diversity programs
• Entrepreneur professional development
• LGBTQ business advocacy

Headquarters

HQ city

Wayne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Dues: The Chamber generates revenue through tiered membership levels (Silver, Bronze, Supporting levels) that provide access to networking, certification, and business development resources.
2. Corporate Sponsorships: Corporate partners sponsor the Chamber at various levels (Silver, Bronze, Supporting) to demonstrate commitment to LGBTQ+ inclusion and access diverse supplier networks.
3. Event Revenue: The Chamber hosts events including the annual Health & Wellness Fair, Supplier Diversity Summit, and networking breakfasts that may generate revenue through vendor fees and ticket sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The New Jersey Pride Chamber of Commerce is a nonprofit business membership organization that provides LGBT Business Enterprise (LGBTBE) certification, networking opportunities, a searchable business directory, a job bank, business and professional development resources, and advocacy on behalf of LGBTQ+ business owners in New Jersey. Its member services are delivered through tiered memberships and supplemented by annual events such as the Supplier Diversity Summit and LGBT+ Health & Wellness Fair, plus a Foundation arm and corporate sponsorship programs.

Product overview

The New Jersey Pride Chamber of Commerce is a business membership organization offering a comprehensive suite of services for LGBTQ+ and allied business owners. Its core offerings center around LGBT Business Enterprise (LGBTBE) Certification, a searchable Business Directory, networking events, and professional development resources including webinars and business resources. The Chamber operates through membership tiers and offers supplementary programs such as the annual Health & Wellness Fair, Supplier Diversity Summit, and Grow with Google Webinar Series. The organization also manages the NJPCC Foundation for deeper community investment and ancillary initiatives like the NJPCC Wine Collection for fundraising purposes.

Differentiator

Problem solved

Functional benefit

Products and services

• LGBT Business Enterprise (LGBTBE) Certification Nationally-recognized certification program for LGBTQ+-owned businesses, administered through the Chamber's affiliation with the National LGBT Chamber of Commerce (NGLCC); provides access to government contracts and corporate supplier diversity pipelines.
• Tiered Membership Levels and Benefits Tiered membership structure (individual/business and corporate levels) that provides LGBTQ+ and allied businesses with networking, certification, business development resources, and promotional opportunities.
• Business Directory Searchable online directory of LGBTQ+-owned and allied member businesses, organized by category, used for B2B networking and supplier sourcing.
• Job Bank Online employment opportunity board connecting LGBTQ+-friendly employers with job seekers within the New Jersey business community.
• NJPCC Wine Collection Co-branded wine collection sold through Old York Cellars, with proceeds supporting the Chamber's initiatives.
• Healthy Workforce Program Program providing workplace wellness resources and support for LGBTQ+-inclusive business practices.
• NJPCC Foundation Programs Foundation arm of the Chamber providing dedicated programs, grants, and initiatives that support LGBTQ+ entrepreneurs and the broader LGBTQ+ business community in New Jersey.

Quantifiable outcome

• 60% membership growth since 2022, making NJPCC the fastest-growing professional network in New Jersey
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

34 partnerships are on record, tiered core, flagship and supporting.

• NJ TRANSITcoreGTM or Marketing Partner · 12 June 2023NJ TRANSIT is a Bronze Level sponsor and the nation's largest statewide public transportation system. Partnership includes Pride-branded buses and involvement in 2026 FIFA World Cup DEI initiatives.
• Grubhub (via NGLCC)coreGTM or Marketing Partner · 25 January 2023NGLCC partnered with Grubhub to offer $1.5 million in grants to LGBTQ+-owned and allied restaurants through the NGLCC Community Impact Grant Program. NJPCC encouraged NJ restaurants to apply and serves on the Affiliate Scoring Committee.
• Women's Center for Entrepreneurship NJcoreStrategic or Co-development Partner · 20 June 2022NJPCC partnered with WCECNJ for LGBTQ+ Pride Month to share grants, micro-loans, and funding opportunities for LGBTQ+-owned small businesses through a joint webinar.
• Small Business Administration (SBA)coreStrategic or Co-development Partner · 20 June 2022SBA partnered with NJPCC and WCECNJ to share funding opportunities for LGBTQ+ small business owners during Pride Month programming.
• Grow with GooglecoreStrategic or Co-development Partner · 1 March 2022Grow with Google partnered with NJPCC to offer a free webinar series (March-August 2022) providing digital training courses covering website optimization, Google Business Profile, Google Ads, Analytics, and Design Thinking for entrepreneurs.
• NGLCC (National LGBT Chamber of Commerce)coreStrategic or Co-development PartnerNJPCC is the official New Jersey affiliate of NGLCC, the business voice of the LGBTQ+ community and exclusive certification body for LGBT-owned businesses. The partnership enables NJPCC to offer nationally-recognized LGBTBE certification and connects members to NGLCC's network of 300+ Corporate Partners.
• Bristol Myers SquibbflagshipGTM or Marketing PartnerBMS is a lead sponsor of NJPCC, supporting LGBTQ+ programming and supplier diversity initiatives. The partnership includes hosting the 2023 Supplier Diversity Summit at BMS's Lawrenceville campus. BMS is a Fortune 100 company inducted into the Billion Dollar Roundtable for $1 billion+ diverse business investments.
• TD BankflagshipGTM or Marketing PartnerTD Bank has been a Silver Level sponsor for 6 consecutive years, providing financial support for LGBTQ+ business programming. TD Bank representatives serve on NJPCC's Board of Directors and Advisory Board, actively participating in strategic direction.
• Horizon Blue Cross Blue Shield of New JerseycoreGTM or Marketing PartnerHorizon BCBSNJ is a Bronze Level sponsor at $10,000 annually, demonstrating long-standing commitment to LGBTQ+ community health and supplier diversity. Horizon participated in NJPCC's first LGBT+ Health & Wellness Fair.
• BCB BankcoreGTM or Marketing PartnerBCB Bank is a Silver sponsor of NJPCC, supporting LGBTQ+ business initiatives and diversity programs.
• MerckcoreGTM or Marketing PartnerMerck is a Bronze sponsor supporting NJPCC's LGBTQ+ business development programs.
• Liberty Coca-Cola BeveragessupportingGTM or Marketing PartnerLiberty Coca-Cola Beverages (Coke Liberty) sponsors NJPCC as a Bronze Partner.
• Spencer Savings BanksupportingGTM or Marketing PartnerSpencer Savings Bank is a Supporting Sponsor of NJPCC, contributing to LGBTQ+ business programs.
• PSEGsupportingGTM or Marketing PartnerPSEG (Public Service Enterprise Group) is a Supporting Partner sponsoring NJPCC initiatives.
• ShopRitesupportingGTM or Marketing PartnerShopRite is a Supporting Partner of NJPCC, including ShopRite of Passaic and ShopRite Wines & Spirits.
• Wells FargosupportingGTM or Marketing PartnerWells Fargo is a Supporting Partner of NJPCC.
• Penn MedicinesupportingGTM or Marketing PartnerPenn Medicine is a Supporting Partner of NJPCC.
• Bergen New Bridge Medical CentersupportingGTM or Marketing PartnerBergen New Bridge is a Supporting Partner of NJPCC.
• Bluepoint WindsupportingGTM or Marketing PartnerBluepoint Wind is a Supporting Partner of NJPCC and confirmed panelist at 2023 Supplier Diversity Summit.
• HR1Systems, LLCsupportingGTM or Marketing PartnerHR1Systems, LLC is a Supporting Partner of NJPCC.
• Lakeland BanksupportingGTM or Marketing PartnerLakeland Bank is a Supporting Partner of NJPCC.
• Visit Atlantic CitysupportingGTM or Marketing PartnerVisit AC (Atlantic City) is a Supporting Partner of NJPCC.
• ROI NJsupportingGTM or Marketing PartnerROI NJ is a Supporting Partner of NJPCC.
• Crunch Fitness (Clifton)supportingGTM or Marketing PartnerCrunch Fitness of Clifton is a Supporting Partner of NJPCC.
• Grow with Google (via NGLCC)supportingStrategic or Co-development PartnerGWG (Grow with Google) is a Bronze sponsor providing digital resources and webinar programming for LGBTQ+ entrepreneurs.
• NJ Department of HealthcoreStrategic or Co-development PartnerNJDOH partnered with NJPCC for the first-ever LGBT+ Health & Wellness Fair, providing free COVID-19 vaccinations, Monkeypox vaccinations, and HIV testing on-site at Kean University.
• Kean UniversitycoreStrategic or Co-development PartnerKean University generously donated space for NJPCC's first-ever LGBT+ Health & Wellness Fair at the STEM Building Atrium in Union, NJ.
• Union Coffee HousesupportingStrategic or Co-development PartnerLGBT-owned Union Coffee House in Lambertville hosted the public signing event for Governor Murphy's Executive Order No. 295 recognizing LGBTQ+-owned businesses.
• NJ Statewide Hispanic ChambercoreStrategic or Co-development PartnerConfirmed panelist at NJPCC's 2023 Supplier Diversity Summit, representing intersectional diversity collaboration.
• NJ Veterans Chamber of CommercecoreStrategic or Co-development PartnerConfirmed panelist at NJPCC's 2023 Supplier Diversity Summit, representing veteran-owned business community.
• NJ African American Chamber of CommercecoreStrategic or Co-development PartnerConfirmed panelist at NJPCC's 2023 Supplier Diversity Summit, representing diverse business communities.
• NJ Asian Indian Chamber of CommercecoreStrategic or Co-development PartnerConfirmed panelist at NJPCC's 2023 Supplier Diversity Summit, representing Asian Indian business community.
• Rising Tide CapitalsupportingStrategic or Co-development PartnerParticipated in NJPCC's first LGBT+ Health & Wellness Fair as a vendor, providing resources on building inclusive communities and resilient entrepreneurs.
• Garden State EqualitysupportingStrategic or Co-development PartnerLGBT advocacy organization whose representative (Christian Fuscarino) attended the Executive Order No. 295 signing ceremony.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• StartOut: National LGBTQ+ entrepreneur support nonprofit (linked directly from NJPCC's homepage) focused on accelerating LGBTQ+ founders — complementary mission but more venture-oriented and broader geographically, more adjacent than directly competing.

Direct peers

• National LGBT Chamber of Commerce (NGLCC): National umbrella organization that NJPCC is an official affiliate of. NGLCC administers the national LGBTBE certification and connects a network of state chambers to 300+ Corporate Partners — directly comparable mission, certification model, and corporate sponsorship structure.
• Connecticut LGBTQ Chamber of Commerce: NGLCC affiliate serving Connecticut with a comparable member-based nonprofit structure offering LGBTBE certification, networking, and corporate partner engagement to LGBTQ+ business owners.
• New York City LGBT Chamber of Commerce: NGLCC affiliate serving the New York City metropolitan area. Provides the same LGBTBE certification, networking events, and corporate partner connections to LGBTQ+ businesses in a neighboring state — same operational playbook adapted to a different geography.
• Massachusetts LGBT Chamber of Commerce: NGLCC affiliate for Massachusetts operating the same member-services-and-certification model for LGBTQ+ businesses in the New England region, with corporate sponsorship and event programming analogous to NJPCC's approach.
• Greater Philadelphia LGBT Chamber of Commerce: Regional NGLCC affiliate covering the Philadelphia tri-state area. Operates with the same certification + events + sponsorship model targeting LGBTQ+ businesses and allied corporate partners in a complementary mid-Atlantic market.

Regional players

• NJ Asian Indian Chamber of Commerce: New Jersey-based diverse-business chamber for the Asian Indian business community — confirmed panelist at NJPCC's 2023 Supplier Diversity Summit and operates a similar chamber model in an adjacent identity segment.
• NJ Statewide Hispanic Chamber of Commerce: New Jersey's Hispanic business chamber — a regional counterpart serving Hispanic-owned businesses in the same geography, with shared corporate sponsors and confirmed panel participation at NJPCC events.
• NJ African American Chamber of Commerce: New Jersey's African American business chamber — a fellow diverse-business chamber operating in the same New Jersey geography with an overlapping corporate partner base and confirmed panel collaboration at NJPCC's Supplier Diversity Summit.
• Women's Center for Entrepreneurship (WCEC) NJ: New Jersey nonprofit providing business development resources — formally partnered with NJPCC for joint Pride Month programming — represents a comparable mission-driven business support organization for an adjacent demographic in the same state.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/NJPrideChamber
• YouTubeyoutube.com/@njpridechamber
• Facebookfacebook.com/NJPrideChamber
• LinkedInlinkedin.com/company/nj-lgbt-chamber-of-commerce
• Instagraminstagram.com/njpridechamber

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Jersey Pride Chamber Of Commerce