What Pg Security Associates does

PG Security Associates Inc. (PGSA) is a Canadian manufacturer representative firm founded in 1994 by Peter Garnham and currently led by President Tomasz Figiel following a 2026 leadership succession. The company provides outsourced sales representation, dealer training, in-field technical support, trade show and counter-day coverage, and marketing initiatives on behalf of security, access control, audio/video distribution, perimeter lighting, and low-voltage product manufacturers selling into the Canadian market. Headquartered in Canada with regional coverage across Eastern Canada (Samuel Barbeau), Central Canada (Darshil Panchal), and the West Coast (Ryan Kennedy), the firm operates bilingually in English and French and serves registered low-voltage dealers, distributors, and system integrators.

PGSA's product portfolio is entirely composed of represented third-party brands rather than proprietary offerings, including Russound (audio distribution), GRI (security sensors), Labor Saving Devices, Dahua (video surveillance with AI features such as AcuPick and thermal monitoring), Keri Systems (cloud access control), CAST Lighting (perimeter lighting), Protech, Luminys Corp, Camden Controls, Simply 45, Etherwan, Pontosense, Ballistic Barrier, and CIAS. Three brands — Russound, GRI, and Labor Saving Devices — have been represented for over 23 years. Technical assets consist of a video training library (including a 7-part Russound Certified Installer series), downloadable PDF resources, a monthly email newsletter, and event/gallery content showcasing field activity. There is no proprietary software product, no application, and no disclosed API.

PGSA earns revenue through manufacturer representative commissions on sales of represented product lines generated through its Canadian channel of dealers, distributors, and integrators. The firm operates with a six-person team (CEO, President, Eastern Canada Sales Manager, West Coast Sales Manager, Central Canada Business Development, and Brand Manager) and discloses no pricing, revenue figures, funding, or external investment. End users seeking products are referred to local integrators and dealers rather than transacting directly with PGSA, making the firm a pure channel intermediary with no direct consumer touchpoint.

Name

Pg Security Associates

Legal name

PG Security Associates Inc.

Website

https://pgsa.ca

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

PG Security Associates (PGSA) is a Canadian manufacturer representative firm providing outsourced sales coverage, dealer training, and field technical support for security, access control, audio/video, and low-voltage product brands across Canada, serving registered dealers, distributors, and system integrators.

Ownership category

akta.pro rank

Product category

Manufacturer Representative Services

NAICS

Investigation and Security Services (5616)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Security Systems Monitoring & Dispatch (SOC/Remote Guarding) (IMAIAEAF)

Keywords

• Manufacturer representation services
• Low voltage security distribution
• Audio video distribution systems
• Access control distribution
• Security dealer training

Headquarters

HQ city

Brampton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Manufacturer Representative Commissions: PGSA earns commissions from manufacturers they represent by providing sales representation, training, field support, and marketing initiatives across Canada to generate product demand among dealers and distributors.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

PG Security Associates Inc. (PGSA) is a Canadian manufacturer representative firm that provides sales representation, technical support, training, and field troubleshooting for low voltage security, audio/video distribution, access control, perimeter lighting, and ballistic barrier product brands across Canada. The firm works with manufacturers to build product demand among registered dealers, distributors, and integrators, offering bilingual (English and French) service delivery and site consultations throughout the entire sales cycle.

Product overview

PGSA (PG Security Associates) is a manufacturer representative company providing sales representation, training, and technical support for low voltage and security product brands across Canada. The company represents multiple product lines including audio distribution systems (Russound), video surveillance (Dahua), access control (Keri Systems), perimeter lighting (CAST Lighting), security sensors (GRI), and specialized security products. PGSA does not develop its own products; instead, it serves as the Canadian representative for these manufacturers, offering training, in-field support, trade show coverage, and marketing initiatives to registered low voltage and security dealers and distributors in both English and French.

Differentiator

Problem solved

Functional benefit

Named customers2 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• Luminys CorpminorOthersPartner brand represented by PGSA, featuring video surveillance and security solutions.
• Camden ControlsminorOthersPartner brand for door access control and related security products.
• GRIcoreOthersCore brand represented for over 23 years, specializing in security and low voltage products.
• RussoundcoreOthersCore brand for audio/video distribution and multi-zone audio systems, represented for over 23 years with certified installer training program.
• Keri SystemscoreOthersCore access control brand with video training resources, product PDFs, and cloud access control solutions including 2 & 4 door kits.
• Simply BrandsminorOthersPartner brand with installation tools and products showcased in video library.
• EtherwanminorOthersPartner brand for networking and connectivity solutions in security applications.
• CAST LightingcoreOthersComplimentary perimeter lighting brand with product videos featuring CAST President David Beausoleil.
• PontosenseminorOthersPartner brand offering specialized security solutions.
• Ballistic BarrierminorOthersPartner brand for ballistic barrier security products with demonstration videos showing gun security applications.
• CIASminorOthersPartner brand for security products serving the European market (CIAS.it).
• DahuacoreOthersMajor security brand offering human temperature measurement solutions, AcuPick video search technology, thermal body temperature monitoring, and Smart Motion Detection with video resources available.
• Labor Saving DevicescoreOthersBrand represented for over 23 years alongside GRI, offering labor-saving security and installation solutions.
• ProtechminorOthersComplimentary security product line with video training resources available.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• Dahua Technology: A global manufacturer of video surveillance and security products, and a core principal partner of PGSA. Comparable as the underlying product source whose North American go-to-market strategy depends on reps like PGSA.
• Keri Systems: A cloud-based access control manufacturer and core principal partner of PGSA. Comparable as a brand whose Canadian market presence depends on PGSA's dealer training and field support infrastructure.
• Russound: One of PGSA's longest-standing principal brands (23+ years), a manufacturer of multi-room audio distribution and amplification products. Listed as a principal relationship, included here because rep/principal dynamics define PGSA's business model and Russound is its flagship audio line.
• Camden Controls: A manufacturer of door access control, keypads, and activation devices, and a partner brand of PGSA. Comparable as a security products manufacturer whose Canadian representation PGSA performs.

Broad incumbents

• ScanSource: A major value-added distributor of technology products including physical security, AV, and networking solutions. Operates in adjacent space to PGSA, serving many of the same integrator and dealer customers across North America.
• Allegion: A global security products manufacturer and solutions provider with broad offerings across access control, door hardware, and electronic security. Comparable as a principal that PGSA-repped brand partners (e.g., Camden) compete with, and as a model for what scaled security industry consolidation looks like.
• Wesco International: A Fortune 500 distribution and supply chain solutions company serving security, communications, and electrical contractors. Comparable as the broader distribution counterpart where PGSA runs counter days and where consolidated reps and distributors converge in the same customer channels.
• ADI Global Distribution: A leading wholesale distributor of low-voltage security, AV, and networking products. PGSA actively hosts counter days at ADI branches, making ADI a channel partner and a comparable distribution-side peer in the security industry value chain.
• TD SYNNEX: A leading global IT distributor with growing physical security and AV practices. Comparable as a broad distributor that competes for the same integrator mindshare as PGSA's principals and serves overlapping customer segments.

Direct peers

• JKG Group: A North American manufacturer's representative firm serving the security, AV, and low-voltage industry with multiple regional offices. Directly comparable to PGSA in business model (commission-based rep firm), target customers (integrators and dealers), and product categories (access control, surveillance, audio).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pg-security-associates-corp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pg Security Associates