Simply Brands
Simply Brands is a private label product manufacturer partnering with retailers like Halfords, Aldi, and Walmart to design, manufacture, and supply consumer products under retailer and proprietary brands across automotive, home, and cycling categories, operating 11 sub-brands with 2500+ SKUs.
- Company typePrivate
- Founded2010
- HeadquartersChichester, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Simply Brands does
Simply Brands is a private label product manufacturer that designs, develops, manufactures, and supplies consumer products under both retailer and proprietary brands. The company partners with global retailers including Halfords, Aldi, Walmart, and The Range, as well as motor factors and emerging brands, providing end-to-end services from product concept through design, sourcing, manufacturing, quality control, packaging, and retail-ready delivery. Founded in 2010 and now headquartered in Chichester, UK (relocated September 2025), the company serves enterprise retailers with high-volume private label programs while maintaining flexibility for smaller emerging brands seeking custom product development.
The company operates 11 sub-brands across automotive, cycling, home, tools, power, mobility, sanitization, and gift categories, with a portfolio of over 1,000 active products and 2,500+ SKUs. Notable technology investments include multi-fit wiper blade systems that cover 95% of vehicles with only 15 SKUs, an online wiper blade compatibility lookup tool, and SBxPRO — a trade-focused professional workshop range launched in 2026 with 110 SKUs tested to OE standards through 500,000 wipe cycles and 100mph wind-lift validation. Manufacturing is conducted primarily in China, with regional offices in Hong Kong and Europe supporting global distribution. Flagship sub-brands include Simply Auto (automotive accessories and wiper blades), Invisible Glass (premium glass care), Fine & Dandy (novelty and lifestyle products now distributed through Halfords), and SBxPRO (professional trade products).
The business model combines three revenue streams: turnkey private label manufacturing for large retailers (project-based contracts), wholesale distribution of the company's own established sub-brands to retailers and motor factors, and trade-focused professional product sales through the SBxPRO range targeting workshops and motor factors. Pricing is quote-based with volume discounts on multi-year contracts, distributed through direct enterprise sales, motor factor and distributor networks, retail procurement, trade counters, and e-commerce fulfilment channels. With only 15 employees and no disclosed revenue or external funding, Simply Brands operates as a lean organization that outsources manufacturing to Chinese facilities while retaining design, quality assurance, and account management in-house.
Simply Brands firmographics
Firmographics- Name
- Simply Brands
- Legal name
- Simply Brands
- Website
- https://simply-brands.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simply Brands is a private label product manufacturer partnering with retailers like Halfords, Aldi, and Walmart to design, manufacture, and supply consumer products under retailer and proprietary brands across automotive, home, and cycling categories, operating 11 sub-brands with 2500+ SKUs.
- Ownership category
- akta.pro rank
Where Simply Brands is headquartered
LocationHeadquarters
- HQ city
- Chichester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Simply Brands business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Private Label Manufacturing: Design, develop and manufacture products under retailer/private label brands. Provides complete turnkey service from concept to shelf including product development, packaging design, and retail-ready delivery.
- Wholesale Distribution: Supply of established brands (Simply Auto, Simply Living, Simply Cycling, etc.) to retailers, motor factors, and distributors worldwide. Revenue from bulk product orders.
- Trade/Professional Product Sales: SBxPRO brand sales to professional workshops, garages, and motor factors. Higher-margin professional-grade products including wiper blades, brake cleaners, and workshop chemicals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B Wholesale / Private Label |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels5 records
Simply Brands product offering
Product offeringCore offering
Simply Brands is a private label product manufacturer that designs, develops, manufactures, and supplies consumer products under retailer-owned brands, plus a portfolio of 12 in-house sub-brands spanning automotive accessories, cycling, home living, power, tools, glass care, and novelty/gift categories. Operating since 2010 with offices in the UK, Hong Kong, China, and Europe, the company provides end-to-end turnkey services from concept and product design through sourcing, manufacturing, packaging, quality testing, and global supply chain delivery. Core manufactured categories include wiper blades, car care products, automotive accessories, home appliances (dehumidifiers, heaters), cycling accessories, tools, and novelty/gift items, sold wholesale and private label to global retailers such as Halfords, Aldi, Walmart, and The Range.
Product overview
Simply Brands is a private label product manufacturer offering a portfolio of 11 established sub-brands across automotive, cycling, living, power, tools, and novelty/gift categories. The core offering spans Simply Auto (automotive accessories, wiper blades, car care), Simply Cycling (cycling products), Simply Living (home appliances, dehumidifiers, spray paints), Simply Power (charging solutions), Simply Tools (automotive tools), Simply Mobility, Simply Sanitize, plus specialty brands Invisible Glass (glass care), Fine & Dandy (novelty/gift products), VIZY, and SBxPRO (professional trade range). The company operates as both a direct-to-retail brand owner and a private label manufacturer, providing end-to-end services from product concept and design through manufacturing, packaging, and global supply chain delivery. Key product categories include wiper blades ( Simply Auto and SBxPRO), automotive accessories (aerials, horns, mud flaps, wheel trims, car stickers), car care and cleaning products, household appliances (dehumidifiers, heaters), tools, and novelty gift items. The company serves major retailers including Halfords, Aldi, and Walmart, and offers private labeling capabilities for all product ranges.
Differentiator
Problem solved
Functional benefit
Brands
- Simply Auto: Automotive products brand offering wiper blades, cleaning products, maintenance items, and vehicle accessories.
- Simply Cycling
- Simply Living
- Simply Mobility
- Simply Power
- Simply Sanitize
- Simply Tools
- Invisible Glass
- Fine & Dandy
- VIZY
- SBxPRO
- SPxPRO
Products and services
- Simply Auto Flagship automotive product brand offering wiper blades, car mats, jerry cans, air filters, horns, aerials, mud flaps, reflectors, wheel trims, steering wheel covers, LED bulbs, and car care products, supplied to retailers and motor factors worldwide.
- Simply Cycling Cycling accessories sub-brand offering bike lights and cycling-themed novelty products sold through retailers and distributors.
- Simply Living Home and living products sub-brand offering dehumidifiers, heaters, spray paints, electric clothes dryers, and household appliances for retail and private label distribution.
- Simply Mobility Mobility products sub-brand within the Simply Brands portfolio.
- Simply Power Power and charging products sub-brand offering charging cables, jump starters, and portable power solutions for retail distribution.
- Simply Sanitize Sanitization and hygiene products sub-brand within the Simply Brands portfolio.
- Simply Tools Automotive and general tools sub-brand offering trim removal kits, spanner sets, and workshop equipment for retail and trade distribution.
- Invisible Glass Premium glass cleaning and wiper blade sub-brand including the Rain Defence Hybrid Wiper Blade and professional-grade glass care solutions for retail distribution.
- Fine & Dandy Lifestyle and leisure sub-brand offering jigsaw puzzles, bike-themed accessories, folding trolleys, novelty bike pizza cutters, wine stoppers, bottle openers, hand pumps, and keyring torches for retail and gift distribution.
- VIZY Brand within the Simply Brands portfolio.
- SBxPRO Trade-focused professional workshop product range including wiper blades (110 SKUs covering 95%+ of beam and hybrid car parc), Brake Cleaner, Instant Gasket Sealant, EGR Valve Cleaner, and DPF Cleaner, designed for garages, technicians, and motor factors and tested to OE standards through 500,000 wipe cycles.
- SPxPRO Professional automotive products sub-brand within the Simply Brands portfolio.
- Private Label Manufacturing Service End-to-end turnkey private label solution enabling retailers and emerging brands to develop custom-branded products using Simply Brands' expertise in product design, development, testing, packaging, and supply chain management, from concept to shelf.
- Promotional Merchandise Service Custom-branded promotional merchandise service offered alongside Simply Brands' private label manufacturing capabilities for clients seeking branded merchandise and promotional items.
Quantifiable outcome
- 95% car parc coverage with just 15 SKUs (multi-fit wiper blades)
- +3 more outcomes
Companies that use Simply Brands
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Simply Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Simply Brands partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- A1 Motor StoresflagshipA1 Motor Stores enlisted Simply Brands to develop Mota1 private label wiper blade range with 14 SKUs covering 95% of car parc. Simply Brands provides complete turnkey service including online compatibility site and fitting instruction videos branded for A1.
- HalfordsflagshipMajor UK automotive retailer and long-term customer of Simply Brands. Simply Brands supplies private label automotive products including wiper blades and the Fine & Dandy brand range to Halfords stores.
- AldicoreGlobal supermarket chain sourcing private label consumer products from Simply Brands across multiple categories.
- WalmartflagshipMultinational retail corporation sourcing private label products from Simply Brands for global distribution.
- The RangecoreUK-based retail chain sourcing Simply Brands products for home and automotive categories.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Simply Brands competitors and assessment
Company assessmentBroad incumbents
- Bosch Automotive Aftermarket: World's largest automotive supplier with broad aftermarket portfolio including wiper blades, filters, brakes, and lighting. Competes broadly with Simply Brands' automotive aftermarket range as a global incumbent.
- DRiV (Tenneco): Major automotive aftermarket parts supplier (formerly part of Tenneco) with extensive wiper, brake, and filtration product lines across brands like Champion, Wagner, and Fel-Pro. Competes with Simply Brands' automotive aftermarket range.
- Valeo: Global automotive technology supplier with a leading wiper blade business (Valeo Silencio) and broad automotive component portfolio. Competes with Simply Brands' wiper blade range while offering a much wider product range and OE relationships.
Direct peers
- Mann+Hummel: Global filtration specialist manufacturing OEM and aftermarket filters for automotive and industrial applications. Comparable in automotive aftermarket manufacturing, private label capabilities, and global retail distribution.
- McBride plc: UK-based private label manufacturer of household cleaning and personal care products for major European retailers. Highly comparable business model to Simply Brands' private label manufacturing approach with similar enterprise retail customer base.
- Dorman Products: US-based aftermarket automotive parts manufacturer and distributor with extensive product range across multiple categories. Comparable in breadth of automotive aftermarket offering and direct-to-retail distribution model.
- PZ Cussons: UK-based consumer goods manufacturer with private label capabilities and own brands across personal care, home, and automotive categories. Comparable in private label manufacturing model, UK heritage, and global retail distribution.
- Champion Laboratories: US-based manufacturer of automotive and heavy-duty filters and wiper blades for OEM and aftermarket customers. Highly comparable in automotive aftermarket private label manufacturing and retailer relationships.
- Trico Products: US-based specialist manufacturer of wiper blades and windshield wiper systems with strong focus on automotive aftermarket and private label. Directly competitive with Simply Brands' SBxPRO and Simply Auto wiper programmes.
- HELLA (Forvia): German automotive lighting and electronics supplier with strong aftermarket presence. Comparable in automotive aftermarket manufacturing and B2B distribution to retailers and workshops across Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Simply Brands social profiles
Digital presenceSimply Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Brands leadership team
Management profileNumber of profiles
Simply Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Brands
What does Simply Brands do?
Simply Brands is a private label product manufacturer that designs, develops, manufactures, and supplies consumer products under retailer-owned brands, plus a portfolio of 12 in-house sub-brands spanning automotive accessories, cycling, home living, power, tools, glass care, and novelty/gift categories. Operating since 2010 with offices in the UK, Hong Kong, China, and Europe, the company provides end-to-end turnkey services from concept and product design through sourcing, manufacturing, packaging, quality testing, and global supply chain delivery. Core manufactured categories include wiper blades, car care products, automotive accessories, home appliances (dehumidifiers, heaters), cycling accessories, tools, and novelty/gift items, sold wholesale and private label to global retailers such as Halfords, Aldi, Walmart, and The Range.
Is Simply Brands a public or private company?
Simply Brands is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simply Brands founded?
Simply Brands was founded in 2010. It employs 11 to 50 people.
Where is Simply Brands based?
Simply Brands is headquartered in Chichester, United Kingdom, in the Europe region.
How does Simply Brands make money?
Three revenue lines are on record. Private Label Manufacturing is the primary driver. The others are wholesale Distribution and trade/Professional Product Sales.
Who are Simply Brands's main competitors?
Broad incumbents on record are Bosch Automotive Aftermarket, DRiV (Tenneco) and Valeo. Direct peers are Mann+Hummel, McBride plc, Dorman Products, PZ Cussons, Champion Laboratories, Trico Products and HELLA (Forvia).
Does Simply Brands have an API?
No public API is recorded for Simply Brands.