Unicef Slovenija

What Unicef Slovenija does

UNICEF Slovenija (legal name: Slovenska fundacija za UNICEF, ustanova) is the Slovenian national committee of UNICEF, registered as a foundation under Slovenian law on 14 October 2011 under registration number 0140-22/2011/5. It operates from its headquarters at Pavšičeva ulica 1, Ljubljana, raising funds from Slovenian donors to support UNICEF's global humanitarian programs in nutrition, clean water, health, education, child protection, and emergency response across more than 190 countries. As a nonprofit national committee rather than an independent charity, it channels domestic contributions into the broader UNICEF delivery network rather than executing field programs directly in Slovenia.

The organization's core product is a digital donation platform accepting one-time and monthly recurring contributions through multiple channels: a Stripe- and PayPal-backed e-commerce storefront at unicef.si, keyword-based SMS donations to 1919 across all four Slovenian mobile operators (A1, Telekom Slovenije, Telemach, T-2) with operator revenue waived, Slovenian income-tax designation (1% dohodnine), and a legacy/bequest program. Symbolic gift offerings include the Punčke iz cunj (handcrafted rag dolls at €30 each, made by a volunteer network spanning kindergartens, prisons, retirement homes, retiree associations, and Universities for Third Age) and Paketki veselja (themed donation packages priced €4–€127 tied to specific aid items such as vaccines, clean water, therapeutic food, school-in-a-box, and winter clothing). Physical delivery is contracted exclusively to Pošta Slovenije within Slovenia only. A sub-brand, dojenje.unicef.si, operates a separate content portal providing breastfeeding education, healthcare-professional certification programs (baby-friendly maternity wards, neonatal units, health institutions, and cities), Zoom-delivered lactation training, and commerce for a baby-led weaning book at €22.

Customer segments are predominantly individual Slovenian donors, supplemented by corporate partners and a secondary audience of healthcare professionals and parents engaging with the breastfeeding portal. Marketing is executed via the website, email newsletters, and active social channels (Facebook, Instagram, X/Twitter, YouTube, LinkedIn), supplemented by media/PR and the grassroots volunteer network. The technology stack is standard third-party web infrastructure (Stripe, PayPal, Google Analytics, Facebook Pixel, Google reCAPTCHA) with no proprietary technology disclosed.

Name

Unicef Slovenija

Legal name

Slovenska fundacija za UNICEF, ustanova

Website

https://unicef.si

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

UNICEF Slovenija is the Slovenian national committee of UNICEF, raising funds from Slovenian donors through its website, SMS donations across all four mobile operators, symbolic gift sales (rag dolls and themed aid packages), and a sub-brand breastfeeding education portal. Founded 2011, headquartered in Ljubljana.

Ownership category

akta.pro rank

Product category

Humanitarian Fundraising and Child Welfare Services

NAICS

Grantmaking Foundations (813211), Voluntary Health Organizations (813212), Emergency and Other Relief Services (624230), Grantmaking and Giving Services (8132)

SIC

Services-Social Services (8300)

akta.pro primary industry

Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

akta.pro secondary industries

Blood, Organ & Tissue Donation Organizations (BPAGACAJ), Nutrition & Food Security (Global Health) NGOs (HLAJAKAH), Maternal, Infant & Young Child Nutrition (MIYCN) Programs (BPADAJAC)

Keywords

• Humanitarian fundraising
• Child welfare programs
• Monthly donor subscriptions
• Symbolic gift donations
• Breastfeeding education

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Individual donations (one-time and monthly): Individual donors make one-time or recurring monthly donations to support UNICEF's humanitarian programs for children worldwide. Monthly donors ('Starši otrok sveta') provide sustained funding that enables UNICEF to respond quickly to crises, deliver emergency aid, and support children's recovery. Donations are used flexibly where needs are greatest, including nutrition, clean water, healthcare, education, and protection programs.
2. Symbolic gift purchases (Punčke iz cunj, Paketki veselja): Donors purchase symbolic gift items — handcrafted rag dolls ('Punčke iz cunj') and 'Joy Packages' ('Paketki veselja') — representing humanitarian aid such as vaccines, school supplies, therapeutic food, or clean water. The purchase price corresponds to a specific donation amount tied to the humanitarian item represented. These are sold through the UNICEF Slovenia e-commerce storefront.
3. SMS donations: Donors send SMS messages with keywords (UNICEF, UNICEF5, UNICEF10; OTROCI/OTROCI5/OTROCI10; VODA/VODA5/VODA10; HRANA/HRANA5/HRANA10; GAZA/GAZA5/GAZA10) to number 1919. Each keyword corresponds to a specific donation amount (e.g., UNICEF = €1, UNICEF5 = €5, UNICEF10 = €10), which UNICEF Slovenia uses for designated program areas. Mobile operators fully waive revenues from incoming and outgoing SMS messages.
4. Corporate and institutional donations / Partnerships: UNICEF Slovenija receives donations from corporate partners and businesses through dedicated giving programs. The organization also offers the option to donate 1% of income tax ('doniraj 1 % dohodnine') and legacy donations ('Zapuščine').

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

UNICEF Slovenija (Slovenska fundacija za UNICEF, ustanova) is the Slovenian national committee of UNICEF, raising funds from Slovenian donors to support global child welfare programs in nutrition, clean water, healthcare, education, protection, and emergency aid. It accepts one-time and monthly monetary donations via its website and SMS (keyword to 1919), and sells symbolic gift items \u2014 handcrafted rag dolls (Pun\u010dke iz cunj, \u20ac30) and themed Joy Packages (Paketki veselja, \u20ac4\u2013\u20ac127) representing specific humanitarian aid items such as vaccines, therapeutic food, or school supplies. The organization also runs a dedicated breastfeeding promotion portal (dojenje.unicef.si) offering healthcare-professional training, baby-friendly facility certification programs, and parenting resources.

Product overview

UNICEF Slovenija (Slovenska fundacija za UNICEF) operates as a humanitarian organization with a digital donation platform and multiple programmatic product lines. The core offering is an online donation system accepting one-time and monthly contributions (via credit card, PayPal, bank transfer, SEPA direct debit, and SMS) for five humanitarian program areas: Nutrition, Clean Water, Health, Education, and Protection, plus Emergency Aid. The main product categories are: (1) Direct monetary donations to aid programs or Gaza crisis; (2) Punčke iz cunj — handmade rag dolls (€30 each) representing vaccinated children, made from recycled materials by Slovenian volunteers; (3) Paketki veselja — themed gift packages (€4–€127) targeting specific needs (healthcare, water, school supplies, therapeutic food, etc.); (4) Starši otrok sveta — monthly recurring donor program; (5) SMS donation service via Slovenian mobile operators. A sub-brand, Dojenje.si (dojenje.unicef.si), operates a separate breastfeeding promotion portal with educational content, training for healthcare professionals, certification programs for baby-friendly facilities and cities, and a baby-led weaning book (€22). Youth participation programs include U-Report, Otroški svet, Junior ambasador, and Urbanov glas. The organization also sells greeting cards through Pošta Slovenije.

Differentiator

Problem solved

Functional benefit

Brands

• Dojenje.unicef.si: A dedicated breastfeeding promotion platform offering educational content, training materials, and resources for healthcare professionals and parents about breastfeeding and lactation.
• Punčke iz cunj (Dolls from Rags)
• Paketki veselja (Packages of Joy)
• Starši otrok sveta (Parents of the World's Children)

Products and services

• Donacije (Donations) Online donation platform accepting one-time and monthly contributions for humanitarian aid programs covering nutrition, clean water, healthcare, education, and protection for vulnerable children globally. Supports credit card, PayPal, bank transfer, and SEPA direct debit payments.
• Pun\u010dke iz cunj (Rag Dolls) Handmade rag dolls (\u20ac30 each) symbolizing children vaccinated by donations. Each doll corresponds to vaccines protecting against 8 infectious diseases (diphtheria, measles, whooping cough, polio, tuberculosis, tetanus, hepatitis B, Haemophilus influenzae B). Made from recycled materials by Slovenian volunteers including seniors, kindergartens, prisons, and social institutions.
• Paketki veselja (Joy Packages) Themed donation packages enabling donors to support specific aid categories at fixed price points. Includes Mali raziskovalci (\u20ac52), Igrivi trenutki (\u20ac23), \u0160ola v \u0161katli (\u20ac127), \u0160olska torba (\u20ac16), \u010cistega veselja (\u20ac4), Mikrohranila for pregnant women/mothers (\u20ac31), Zdravje, \u010cista voda, Terapevtska hrana, Zimska obla\u010dila, Igra in \u0161port, Primo pomo\u010d, Termo odeja, Mleko in pi\u0161koti (\u20ac28), Terapija podhranjenosti (\u20ac31.50), and Pre\u017eivetje (\u20ac45).
• Star\u0161i otrok sveta (Parents of the World's Children) Monthly recurring donation program providing sustainable support for survival, health, safe childhood, education, and emergency aid for vulnerable children worldwide. Donors commit to regular monthly contributions.
• SMS Donation Service Mobile donation service via SMS to number 1919 with keywords UNICEF/UNICEF5/UNICEF10 (\u20ac1/\u20ac5/\u20ac10), OTROCI/OTROCI5/OTROCI10, VODA/VODA5/VODA10, HRANA/HRANA5/HRANA10, and GAZA/GAZA5/GAZA10. All four Slovenian mobile operators (A1, Telekom Slovenije, Telemach, T-2) waive their SMS revenue share.
• UNICEF vo\u0161\u010dilnice (UNICEF Greeting Cards) Seasonal and occasion greeting cards available for purchase at Po\u0161ta Slovenije (Slovenian Post) retail branches nationwide, with proceeds supporting UNICEF programs.
• Dojenje.si (Breastfeeding Portal) Dedicated subdomain (dojenje.unicef.si) promoting breastfeeding with educational content for parents and healthcare professionals. Includes certification programs: Novorojencem prijazna porodni\u0161nica (Baby-Friendly Maternity), Dojenju prijazen neonatalni oddelek (Breastfeeding-Friendly Neonatal Ward), Dojenju prijazna zdravstvena ustanova (Breastfeeding-Friendly Health Institution), and Dojenju prijazno mesto (Breastfeeding-Friendly City). Also includes the Terminological Dictionary of Lactation and Breastfeeding resource.
• Naj otrok izbira pot (Baby-Led Weaning Book) Slovenian translation of the book by Gill Rapley and Tracey Murkett on baby-led weaning. Priced at \u20ac22 with free shipping, including review by Dr. Borut Bratani\u010d and prim. Andreja Tekauc Golob.
• Izobra\u017eevanja o dojenju (Breastfeeding Training Programs) Educational programs for healthcare professionals including 'Dojenje in vloga zdravstvenih delavcev pri tr\u017eenju nadomestkov materinega mleka' (Breastfeeding and Code of Marketing of Breastmilk Substitutes training), Modular Course (Modularni te\u010daj), Lactation Course (Te\u010daj laktacije), and 'Kaj bi moral pediater vedeti o dojenju' (What a Pediatrician Should Know About Breastfeeding). Delivered via Zoom platform.
• Ekipa za otroke (Team for Children) Monthly giving program with a community of donors supporting children in Gaza and worldwide. Provides flexible funding for rapid crisis response, emergency relief, and child recovery support.
• Programi pomo\u010di (Aid Programs) Five core humanitarian aid program categories: Prehrana (Nutrition), Pitna voda (Clean Water), Zdravje (Health), Izobrazba (Education), Za\u0161\u010dita (Protection), and Nujna pomo\u010d (Emergency Aid). Each program represents a thematic area for donor-directed contributions supporting UNICEF's global child welfare work.

Quantifiable outcome

• 3 million child deaths prevented annually through UNICEF vaccine programs
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Pošta Slovenije d.o.o.coreChannel Partner/ Reseller/ DistributorPošta Slovenije d.o.o. is the official logistics and delivery partner for UNICEF Slovenia, handling the physical delivery of all symbolic gift items (Punčke iz cunj, Paketki veselja) and UNICEF greeting cards ordered through the website. Delivery is available to addresses within Slovenia only, at a cost of €5.50 including VAT.
• A1 Slovenija d.d.coreChannel Partner/ Reseller/ DistributorA1 Slovenija, along with other mobile operators, enables UNICEF's SMS donation service. Donors text keywords (UNICEF, OTROCI, VODA, HRANA, GAZA and their variants) to number 1919. A1 fully waives its revenue share from both incoming and outgoing SMS messages related to UNICEF donations.
• Telekom Slovenije d.d.coreChannel Partner/ Reseller/ DistributorTelekom Slovenije enables the SMS donation service for UNICEF Slovenia, fully waiving its revenue from incoming and outgoing SMS messages for UNICEF keyword donations sent to 1919.
• Telemach d.o.o.coreChannel Partner/ Reseller/ DistributorTelemach enables UNICEF's SMS donation service, fully waiving its SMS revenue for UNICEF keyword donations sent to 1919.
• T-2 d.o.o.coreChannel Partner/ Reseller/ DistributorT-2 enables UNICEF's SMS donation service, fully waiving its SMS revenue for UNICEF keyword donations sent to 1919.
• Univerza za tretje življenjsko obdobje (University for Third Age) — Ljubljana and Murska SobotacoreStrategic or Co-development PartnerSeniors from the University for Third Age in Ljubljana and Murska Sobota handcraft UNICEF rag dolls (Punčke iz cunj/Fantek iz cunj), which are gifted to donors as symbols of saved children's lives. This volunteer craft-making program is a core component of UNICEF Slovenia's community engagement strategy.
• Zavod za prestajanje kazni zapora (Prison Institution) IgminorStrategic or Co-development PartnerInmates at the prison in Ig handcraft UNICEF rag dolls (Fantek iz cunj Luka), contributing to the Punčke iz cunj program. This initiative combines humanitarian engagement with rehabilitation and social reintegration.
• Društvo upokojencev (Retiree Associations) — multiple locationsminorStrategic or Co-development PartnerVarious retiree associations across Slovenia (e.g., Društvo upokojencev Kanal ob Soči) participate in the Punčke iz cunj program by handcrafting rag dolls for UNICEF Slovenia.
• Društvo Lipa DomžaleminorStrategic or Co-development PartnerThe association Društvo Lipa Domžale participates in the Punčke iz cunj program, with volunteers creating rag dolls (Punčka iz cunj Špela Darinka, Špela Sofija) for UNICEF Slovenia.
• Zavod za oskrbo na domu Ljubljana (Home Care Institution)minorStrategic or Co-development PartnerHome care institution in Ljubljana participates in the Punčke iz cunj program, with caregivers creating rag dolls (Fantek iz cunj Marko, Punčka iz cunj Tatjana) for UNICEF Slovenia.
• Vrtec Velenje, enota Sonček (Kindergarten Velenje)minorStrategic or Co-development PartnerChildren, parents, and educators at Vrtec Velenje, enota Sonček created the Fantek iz cunj Luka Dončič doll as part of the Punčke iz cunj program.
• Various Slovenian kindergartens, elementary schools, and social institutionsminorStrategic or Co-development PartnerMultiple kindergartens (e.g., Vrtec Ivana Glinška Maribor, Vrtec Jakobski dol), elementary schools (e.g., OŠ Primož Trubar Velike Lašče), and other social institutions across Slovenia participate in the Punčke iz cunj program.
• Društvo modre Siničke PivkaminorStrategic or Co-development PartnerThe association Društvo modre Siničke Pivka participates in the Punčke iz cunj program, creating the Punčka iz cunj Tonka doll.
• Fix My Food / Cena zdravja mladih campaign partnersminorStrategic or Co-development PartnerUNICEF Slovenia partnered with Slovenian youth to create the 'Cena zdravja mladih' (Cost of Youth Health) campaign under the global Fix My Food initiative, giving Slovenian young people a voice on how the food environment affects their dietary choices.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• UNICEF UK: UK national committee for UNICEF with similar product mix including symbolic gifts, monthly giving, and emergency appeals. Operates in a more developed giving market but uses same UNICEF framework.
• Save the Children: Global child welfare NGO with similar direct-to-consumer fundraising, symbolic gift programs, and emergency appeals. Operates national committees including Save the Children Slovenia, competing for the same donor pool.
• UNICEF Sverige (Sweden): Swedish national committee for UNICEF operating the same model in a similarly sized Scandinavian/European market. Comparable in fundraising mechanisms and program portfolio.
• UNICEF Deutschland: German national committee for UNICEF with comparable donation products, corporate partnerships, and program areas. Similar mid-sized European national committee structure.
• UNICEF France: French national committee for UNICEF with comparable product mix, monthly giving program, and corporate partnerships. Western European national committee structure.
• UNICEF USA: The U.S. national committee for UNICEF, operating the same direct-to-consumer fundraising model with monthly giving, symbolic gifts, and crisis appeals for UNICEF's global child welfare programs. Most directly comparable in structure and revenue model.
• Rdeči križ Slovenije (Slovenian Red Cross): Slovenia's primary domestic humanitarian organization competing directly for individual donors, corporate partnerships, and SMS giving channels within the Slovenian market.
• Slovenska Karitas: Slovenian Catholic charity organization with broad humanitarian and social welfare programs, competing for Slovenian individual donors and corporate partnerships.

Broad incumbents

• Oxfam International: Global humanitarian and development NGO with national committees running similar individual donation, symbolic gift, and emergency appeal programs. Broader portfolio including poverty and inequality but overlapping donor base.
• Doctors Without Borders / MSF: Global medical humanitarian organization with similar direct-to-consumer fundraising model and crisis-driven appeals. Operates in overlapping humanitarian giving space with Slovenian donors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/UNICEFsi
• YouTubeyoutube.com/user/unicefslovenija
• Facebookfacebook.com/unicefslovenija
• LinkedInlinkedin.com/company/unicef-slovenija
• Instagraminstagram.com/unicef_slovenija

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unicef Slovenija