The Pursuit, LLC (The Pursuit Program)
The Pursuit, LLC delivers career readiness and life skills curriculum to K-12 students through an in-person School Program, a $197 self-paced Moodle-based Online Program, and one-on-one Mentoring, serving Pennsylvania school districts via a Westmoreland Intermediate Unit partnership and individual students online.
- Company typePrivate
- Founded2013
- Headquarters—
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What The Pursuit, LLC (The Pursuit Program) does
The Pursuit, LLC operates The Pursuit Program, a K-12 career readiness and life skills curriculum business founded in 2013 by Wesley A. Lyons and headquartered in Pennsylvania. The company delivers structured content organized into five chapters (Real World, Planning for the Future, Networking, The Value of Education, and Success) and a seven-skill framework (Career Management, Work Ethic, Problem Solving, Leadership, Networking, Time Management, Communication), totaling 15 hours of curriculum paired with a physical workbook. The Pursuit serves two primary channels: a School Program delivered in-person to school districts and a self-paced Online Program (Pursuit Online) hosted on a Moodle-based learning management system accessible via browser and mobile devices.
The business operates three product lines: the in-person School Program, the $197 Pursuit Online digital course (originally priced at $297, with promo code SAVE100), and one-on-one Mentoring services. The school licensing model bundles 100 student spaces per purchase with pricing covered through school district grants, and the company has partnered with the Westmoreland Intermediate Unit since 2019 to assist districts with implementation. The go-to-market combines direct sales to school administrators, channel-assisted distribution via WIU, and a self-serve online enrollment flow for individual students.
Reported outcomes include 80% increased GPA, 20% increased attendance, 67% increased leadership effectiveness, and 55% increased career readiness across 100,000+ students impacted over seven years. Steel Valley School District is a publicly named multi-year customer. The Pursuit is privately held, bootstrapped, and operates with 1-10 employees, with no disclosed funding rounds, institutional investors, or AI/ML capabilities referenced in its public materials.
The Pursuit, LLC (The Pursuit Program) firmographics
Firmographics- Name
- The Pursuit, LLC (The Pursuit Program)
- Legal name
- The Pursuit, LLC
- Website
- https://thepursuitprogram.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Pursuit, LLC delivers career readiness and life skills curriculum to K-12 students through an in-person School Program, a $197 self-paced Moodle-based Online Program, and one-on-one Mentoring, serving Pennsylvania school districts via a Westmoreland Intermediate Unit partnership and individual students online.
- Ownership category
- akta.pro rank
The Pursuit, LLC (The Pursuit Program) industry classification
Industry- Product category
- K-12 Career Readiness Education
- NAICS
- Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Career & College Readiness Platforms (Guidance, Planning, Scholarships) (EDAJAMAO)
- akta.pro secondary industries
- Virtual CTE & Career Pathways Programs (K–12) (EDAJADAL), Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN)
Keywords
The Pursuit, LLC (The Pursuit Program) business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Online Course Sales (B2C): Individual students can enroll in the online course directly through the website for a one-time payment. Original price $297, discounted to $197 with promo code SAVE100. Includes 15 hours of content, certificate of completion, workbook guide, customer support, and audio teaching.
- School Program Licensing: Schools purchase access to the online course with 100 student spaces per purchase. Cost varies based on number of students participating. Can be covered through certain grants provided to local school districts.
- Mentoring Services: Provides mentoring services to minimize false steps and maximize learning for students.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual Online Course - $197 with promo code |
| Subscription | Annual | School Program - Quote-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
The Pursuit, LLC (The Pursuit Program) product offering
Product offeringCore offering
The Pursuit Program sells career readiness and life skills curriculum for K-12 students delivered through three offerings: an in-person School Program (district licensing with up to 100 student spaces), a self-paced 15-hour Online Program priced at $197 for individual consumers, and one-on-one Mentoring. The content is structured into five chapters covering real-world skills, planning, networking, the value of education, and success, organized around a proprietary 7-skill framework, and delivered via a Moodle-based web platform with a companion workbook.
Product overview
The Pursuit Program is an educational initiative comprising three core offerings: the School Program (in-person curriculum delivered in schools focusing on decision-making, writing, communication, and engagement), the Online Program / Pursuit Online (a self-paced digital course with 15 hours of content, certificate, and workbook at $197), and Mentoring (one-on-one coaching to minimize false steps and maximize learning). The program focuses on career preparation, leadership, and life skills for students, partnering with Westmoreland Intermediate Unit (WIU) for school implementation.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 80% of students showed increased GPA after participating in the program
- +4 more outcomes
Companies that use The Pursuit, LLC (The Pursuit Program)
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
The Pursuit, LLC (The Pursuit Program) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Pursuit, LLC (The Pursuit Program) partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Westmoreland Intermediate Unit (WIU)coreThe Pursuit Program has partnered with the Westmoreland Intermediate Unit (WIU) to assist schools in the implementation process of the online program and help explain the program in detail. WIU provides guidance to school administrators considering the program, serving as a trusted educational intermediary in the region.
Scale indicators4 records
Recent moves3 records
Expansion highlights4 records
The Pursuit, LLC (The Pursuit Program) competitors and assessment
Company assessmentDirect peers
- Kuder: Kuder provides K-12 career planning, assessment, and readiness tools. It is comparable to The Pursuit in delivering career readiness content to schools, with overlapping curriculum areas such as goal setting, planning for the future, and post-secondary options.
- EVERFI (Blackbaud): EVERFI provides K-12 digital curricula on life skills, financial literacy, and career readiness — closely matching The Pursuit's focus area of career readiness and life skills for K-12 students, with overlapping customer base (school districts) and similar product delivery model.
- Naviance (PowerSchool): Naviance is a K-12 college and career readiness platform now owned by PowerSchool. It competes head-to-head with The Pursuit for district-level college/career readiness adoption and shares the same school administrator buyer.
- Xello: Xello is a leading K-12 college, career, and future-readiness platform used by school districts. It directly overlaps The Pursuit's career readiness curriculum focus, and competes for the same district procurement budgets.
Broad incumbents
- PowerSchool: PowerSchool is a large K-12 SIS and EdTech platform whose Naviance product competes directly with The Pursuit. As a broad incumbent, PowerSchool bundles college/career readiness into a wider student data and learning ecosystem.
Others
- CFES Brilliant Pathways: CFES Brilliant Pathways is a nonprofit that partners with schools to deliver college and career readiness programming, particularly for underserved students. It is comparable to The Pursuit in mission and target student population, though content is delivered through school partnerships rather than a packaged digital product.
- Junior Achievement: Junior Achievement is a nonprofit delivering K-12 work readiness, entrepreneurship, and financial literacy programs. It is thematically adjacent to The Pursuit's career readiness and life skills curriculum though typically delivered through volunteer-led in-class sessions rather than digital self-paced courses.
Emerging players
- Nepris: Nepris connects classrooms with industry professionals for virtual career exploration sessions. It is comparable to The Pursuit's networking and 'real world' chapters, though delivered via live sessions rather than self-paced curriculum.
- Pathful: Pathful (formerly STEM Premier) connects K-12 students to career exploration, industry professionals, and post-secondary planning. It overlaps with The Pursuit's networking and post-secondary planning chapters but emphasizes industry connections over soft-skill curriculum.
- YouScience: YouScience provides aptitude-based career assessments and planning tools for high school students. It overlaps with The Pursuit's 'Planning for the Future' and career readiness focus, but emphasizes assessment and matching over skill development curriculum.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Pursuit, LLC (The Pursuit Program) social profiles
Digital presenceThe Pursuit, LLC (The Pursuit Program) financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Pursuit, LLC (The Pursuit Program) leadership team
Management profileNumber of profiles
Profiles1 record
The Pursuit, LLC (The Pursuit Program) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Pursuit, LLC (The Pursuit Program) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Pursuit, LLC (The Pursuit Program)
What does The Pursuit, LLC (The Pursuit Program) do?
The Pursuit Program sells career readiness and life skills curriculum for K-12 students delivered through three offerings: an in-person School Program (district licensing with up to 100 student spaces), a self-paced 15-hour Online Program priced at $197 for individual consumers, and one-on-one Mentoring. The content is structured into five chapters covering real-world skills, planning, networking, the value of education, and success, organized around a proprietary 7-skill framework, and delivered via a Moodle-based web platform with a companion workbook.
Is The Pursuit, LLC (The Pursuit Program) a public or private company?
The Pursuit, LLC (The Pursuit Program) is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Pursuit, LLC (The Pursuit Program) founded?
The Pursuit, LLC (The Pursuit Program) was founded in 2013. It employs 1 to 10 people.
How does The Pursuit, LLC (The Pursuit Program) make money?
Three revenue lines are on record. Online Course Sales (B2C) is the primary driver. The others are school Program Licensing and mentoring Services.
Who are The Pursuit, LLC (The Pursuit Program)'s main competitors?
Direct peers on record are Kuder, EVERFI (Blackbaud), Naviance (PowerSchool) and Xello. PowerSchool is listed as a broad incumbent. Others are CFES Brilliant Pathways and Junior Achievement. Emerging players are Nepris, Pathful and YouScience.
Does The Pursuit, LLC (The Pursuit Program) have an API?
No public API is recorded for The Pursuit, LLC (The Pursuit Program).
What industry is The Pursuit, LLC (The Pursuit Program) in?
The Pursuit, LLC (The Pursuit Program)'s product category is K-12 Career Readiness Education. Its primary akta.pro industry code is EDAJAMAO, Career & College Readiness Platforms (Guidance, Planning, Scholarships), with a secondary code of EDAJADAL, Virtual CTE & Career Pathways Programs (K–12). Its NAICS code is 611710 and its SIC code is 8200.