Hillsborough Concours D'elegance
Hillsborough Concours d'Elegance is a 501(c)(3) nonprofit that operates the longest continually running annual vintage automobile concours in the world at Crystal Springs Golf Course in Burlingame, California, serving entrants, automotive enthusiasts, and corporate sponsors, with net proceeds benefiting local Bay Area charities.
- Company typePrivate
- Founded1955
- HeadquartersHillsborough, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hillsborough Concours D'elegance does
Hillsborough Concours d'Elegance is a 501(c)(3) nonprofit organization that operates a single annual vintage automobile concours event at Crystal Springs Golf Course in Burlingame, California. Founded around 1955 and recognized as the longest continually running concours in the world, the event attracts vintage car owners as entrants, automotive enthusiasts as attendees, and corporate entities as sponsors. All net proceeds are directed to charitable beneficiaries including AbilityPath, The Guardsmen, and the Hillsborough Schools Foundation through the Hillsborough Concours d'Elegance Foundation, established in 2010 in partnership with the Town of Hillsborough.
The organization's product surface is event-based rather than technology-based. The core offering is the annual concours featuring "Best of Show" awards in Elegance and Sport categories, complemented by a Tour d'Elegance driving event and a "Start Your Engines" kick-off party. There is no proprietary technology platform; the organization's digital footprint is limited to a Wix-hosted website and organic social media presence on Facebook and Instagram. The organization has no patents, no AI/ML capabilities, and no disclosed software products.
The business model is a single annual event with four revenue streams: ticket sales, corporate sponsorships (including Franklin Templeton, FTI, Bring a Trailer, Hagerty, and Kern Jewelers), preferred parking at $45 per unit on the fairway, and merchandise sales. The organization operates with a small staff of 11-50 employees under Chairman Glen Egan, with the majority of operational capacity delivered by volunteers. GTM motion is event-driven and regional, with all activity concentrated in the San Francisco Bay Area during the annual event weekend.
Hillsborough Concours D'elegance firmographics
Firmographics- Name
- Hillsborough Concours D'elegance
- Legal name
- Hillsborough Concours d'Elegance Foundation
- Website
- https://hillsboroughconcours.org
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hillsborough Concours d'Elegance is a 501(c)(3) nonprofit that operates the longest continually running annual vintage automobile concours in the world at Crystal Springs Golf Course in Burlingame, California, serving entrants, automotive enthusiasts, and corporate sponsors, with net proceeds benefiting local Bay Area charities.
- Ownership category
- akta.pro rank
Hillsborough Concours D'elegance industry classification
Industry- Product category
- Automotive Concours Events
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Meet & Invitational Organizers (MPAKADAC)
Keywords
Where Hillsborough Concours D'elegance is headquartered
LocationHeadquarters
- HQ city
- Hillsborough
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hillsborough Concours D'elegance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Others
Revenue model
- Event Tickets: Revenue from ticket sales for the annual Concours d'Elegance event.
- Corporate Sponsorships: Revenue from corporate sponsors including Franklin Templeton, FTI, Bring a Trailer, Hagerty, Kern Jewelers, and others.
- Preferred Parking: Revenue from preferred parking sales at $45.00 on the fairway adjacent to the show field.
- Merchandise Sales: Revenue from merchandise sales, coordinated by Ann Malouf.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Preferred Parking |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Hillsborough Concours D'elegance product offering
Product offeringCore offering
The Hillsborough Concours d'Elegance is a 501(c)(3) nonprofit organization that hosts an annual concours d'elegance event at Crystal Springs Golf Course in Burlingame, California, showcasing hundreds of vintage automobiles competing in judged classes including "Best of Show" Elegance and Sport awards. The organization supplements the main event with a Tour d'Elegance driving tour, a Start Your Engines kick-off party, corporate sponsorship packages, and a new car dealership display program, with all net proceeds benefiting AbilityPath, The Guardsmen, and the Hillsborough Schools Foundation.
Product overview
The Hillsborough Concours d'Elegance is a single unified product — an annual classic automobile show event — supported by several complementary activities including the Tour d'Elegance driving event, the Start Your Engines kick-off party, and sponsorship opportunities. The organization operates as a 501(c)(3) nonprofit, with all net proceeds benefiting charitable causes including AbilityPath, The Guardsmen, and the Hillsborough Schools Foundation.
Differentiator
Problem solved
Functional benefit
Products and services
- Hillsborough Concours d'Elegance (Annual Concours Event) The flagship annual automotive concours event held at Crystal Springs Golf Course in Burlingame, California, featuring hundreds of vintage automobiles competing in judged classes including the highly coveted "Best of Show" Elegance and Sport awards. Open to vehicle entrants, attendees, and corporate sponsors.
- Tour d'Elegance A scenic driving tour event associated with the concours weekend, featuring a gathering in Burlingame followed by a countryside tour culminating in a catered luncheon at a unique destination. Offered to entrants and guests.
- Start Your Engines Kick-Off Party A kick-off celebration featuring automotive art from the past 120 years, serving as the opening event for the concours weekend. Open to attendees and entrants.
- Corporate Sponsorship Packages Tiered corporate sponsorship opportunities for businesses to support the concours event and gain brand visibility among affluent automotive enthusiasts. Includes Premier and Supporting sponsor tiers with on-site activation benefits.
- New Car Dealership Display A display area program for new car dealerships to showcase current production models alongside the vintage concours entrants at the Crystal Springs Golf Course venue.
- Preferred Parking at Show Field Premium parking on the fairway adjacent to the show field, sold to attendees at a unit price of $45.00 as part of the event experience.
Companies that use Hillsborough Concours D'elegance
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Hillsborough Concours D'elegance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hillsborough Concours D'elegance partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered premier, supporting and core.
- Franklin TempletonpremierMajor corporate sponsor of the Hillsborough Concours d'Elegance event, providing financial support in exchange for brand visibility at the premier automotive exhibition.
- Fiduciary Trust International (FTI)premierCorporate sponsor of the Hillsborough Concours d'Elegance event.
- Bring a TrailerpremierCorporate sponsor of the Hillsborough Concours d'Elegance event - automotive marketplace platform.
- HagertypremierCorporate sponsor of the Hillsborough Concours d'Elegance event - classic car insurance provider.
- Kern JewelerssupportingCorporate sponsor providing jewelry for awards and recognition at the event.
- Crystal Springs Golf CoursecoreGolf course venue hosting the annual Hillsborough Concours d'Elegance event on its fairways in Hillsborough, California.
- Town of HillsboroughcoreMunicipal partner that collaborated to establish the Hillsborough Concours d'Elegance Foundation as a 501(c)(3) nonprofit organization.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Hillsborough Concours D'elegance competitors and assessment
Company assessmentDirect peers
- Audrain Newport Concours & Motor Week: Annual concours and broader 'Motor Week' automotive lifestyle event held in Newport, Rhode Island. Comparable in combining an invitational concours with surrounding lifestyle/tour programming analogous to Hillsborough's Tour d'Elegance.
- Amelia Island Concours d'Elegance: Florida-based annual invitational concours d'Elegance benefiting community charities (Community Hospice & Palliative Care). Closely matches Hillsborough's nonprofit concours model, beneficiary-charity structure, and vintage-vehicle judging format.
- Concorso d'Eleganza Villa d'Este: Long-running Italian invitational concours d'Elegance held at Villa d'Este on Lake Como. Direct functional peer in the elite invitational concours category and a global benchmark for judging and presentation of historic automobiles.
- Arizona Concours d'Elegance: Annual invitational concours d'Elegance held in Scottsdale, Arizona, typically tied to Arizona Auction Week. Directly comparable invitational format, high-end vehicle judging, and corporate-sponsor-driven revenue model.
- Pebble Beach Concours d'Elegance: The most prestigious invitational concours d'Elegance in the U.S., held annually on the Monterey Peninsula in California. Directly comparable in product concept (vintage-car invitational showcase with charitable dimensions) and overlapping regional entrant/audience pool with Hillsborough.
- Concours of Elegance (Hampton Court, UK): UK-based invitational concours d'Elegance. Direct functional peer in concept and audience (collectors of rare historic vehicles) even though geographically distinct.
- Greenwich Concours d'Elegance: Two-day invitational and judged concours held in Greenwich, Connecticut. Direct functional peer in invitational concours format, judging structure, and dual-day weekend programming.
Others
- Bring a Trailer: Online auction platform for enthusiast and collector vehicles and a current Hillsborough premier sponsor. Indirect/ecosystem participant that is comparable as a vintage-automotive marketplace monetization channel rather than a live event.
Broad incumbents
- Goodwood Festival of Speed & Revival: Two large-scale annual automotive events (Festival of Speed and Revival) hosted by the Duke of Richmond. Broad incumbent in the historic/vintage automotive event space with significantly larger scale and brand pull.
Regional players
- Carmel-by-the-Sea Concours on the Avenue: California-based free public concours held on Ocean Avenue in Carmel during Monterey Car Week. Comparable invitational-showcase format and overlapping Northern California entrant pool.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Hillsborough Concours D'elegance social profiles
Digital presenceHillsborough Concours D'elegance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hillsborough Concours D'elegance leadership team
Management profileNumber of profiles
Profiles8 records
Hillsborough Concours D'elegance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hillsborough Concours D'elegance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hillsborough Concours D'elegance
What does Hillsborough Concours D'elegance do?
The Hillsborough Concours d'Elegance is a 501(c)(3) nonprofit organization that hosts an annual concours d'elegance event at Crystal Springs Golf Course in Burlingame, California, showcasing hundreds of vintage automobiles competing in judged classes including "Best of Show" Elegance and Sport awards. The organization supplements the main event with a Tour d'Elegance driving tour, a Start Your Engines kick-off party, corporate sponsorship packages, and a new car dealership display program, with all net proceeds benefiting AbilityPath, The Guardsmen, and the Hillsborough Schools Foundation.
Is Hillsborough Concours D'elegance a public or private company?
Hillsborough Concours D'elegance is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Hillsborough Concours D'elegance founded?
Hillsborough Concours D'elegance was founded in 1955. It employs 11 to 50 people.
Where is Hillsborough Concours D'elegance based?
Hillsborough Concours D'elegance is headquartered in Hillsborough, United States, in the North America region.
How does Hillsborough Concours D'elegance make money?
Four revenue lines are on record. Event Tickets are the primary driver. The others are corporate Sponsorships, preferred Parking and merchandise Sales.
Who are Hillsborough Concours D'elegance's main competitors?
Direct peers on record are Audrain Newport Concours & Motor Week, Amelia Island Concours d'Elegance, Concorso d'Eleganza Villa d'Este, Arizona Concours d'Elegance, Pebble Beach Concours d'Elegance, Concours of Elegance (Hampton Court, UK) and Greenwich Concours d'Elegance. Bring a Trailer is listed as an others. Goodwood Festival of Speed & Revival is listed as a broad incumbent. Carmel-by-the-Sea Concours on the Avenue is listed as a regional player.
Does Hillsborough Concours D'elegance have an API?
No public API is recorded for Hillsborough Concours D'elegance.
What industry is Hillsborough Concours D'elegance in?
Hillsborough Concours D'elegance's product category is Automotive Concours Events. Its primary akta.pro industry code is MPAKADAC, Meet & Invitational Organizers. Its NAICS code is 711320 and its SIC code is 7900.