What Greenwich Concours does

Greenwich Concours is a private event organization that operates an annual two-day automotive concours d'elegance at Roger Sherman Baldwin Park in Greenwich, Connecticut. Founded in 1996 by Bruce and Genia Wennerstrom, the event is now owned and operated by Hagerty Events, LLC, a subsidiary of The Hagerty Group, LLC. The event comprises two components: Saturday's Concours de Sport celebrating performance and motorsport heritage with 125+ sports cars and racing machines across 17 classes, and Sunday's Concours d'Elegance featuring 125+ collector cars and legendary marques across 17 classes, totaling 300+ vehicles at the 2026 30th anniversary edition.

The company's core products are multi-tiered ticket packages, including general admission ($40-$75), two-day passes ($70-$140), the premium Club Greenwich hospitality experience (sold out for 2026), the Reverie Saturday evening waterfront soirée ($275), and the all-inclusive Signature Experience ($750). These are sold directly through the company website via the ShowClix payment processor. The business also operates a Vehicle Submission Program through which collectors submit exhibition-quality vehicles for selection committee review across specialized classes.

Revenue is generated through two primary streams: ticket sales across multiple pricing tiers and sponsorship revenue from a roster of 20+ event sponsors in 2026, led by presenting sponsor Hagerty. Sponsorship tiers range from $10k to $150k+. Major sponsors include Mobil, BMW USA, Rivian, Polestar, Lotus Cars, Michelin Classic Tires, Allied Marine, and Mohegan Sun. The event also pursues community partnerships with the Town of Greenwich, Greenwich Chamber of Commerce, and local nonprofits. The company's go-to-market is event-driven, targeting affluent collector car enthusiasts, vehicle collectors and owners, luxury automotive brand sponsors, and automotive media. Marketing channels include the company website, email newsletter, Facebook, Instagram, SMS, and Hagerty's newsroom.

Name

Greenwich Concours

Legal name

Hagerty Events, LLC

Website

https://greenwichconcours.com

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Greenwich Concours is a private, annual two-day automotive concours event held in Greenwich, CT, founded in 1996 and now operated by Hagerty Events, LLC. It serves affluent collector car enthusiasts, vehicle owners, and luxury automotive sponsors through ticketing, sponsorship, and premium hospitality experiences.

Ownership category

akta.pro rank

Product category

Automotive Concours Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), All Other Amusement and Recreation Industries (71399)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Meet & Invitational Organizers (MPAKADAC)

akta.pro secondary industry

Transportation, Logistics & Mobility Shows Organizers (THAHABAL)

Keywords

• Automotive concours events
• Collector car shows
• Automotive lifestyle events
• Concours delegance
• Motorsport heritage events

Headquarters

HQ city

Greenwich

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales for the annual two-day automotive event. Multiple ticket tiers including general admission, premium Club Greenwich hospitality packages, Reverie evening reception, and the Signature Experience all-inclusive package.
2. Sponsorship Revenue: Revenue from corporate sponsors including presenting sponsor Hagerty and 20+ event sponsors across automotive, luxury lifestyle, and hospitality categories. Sponsorship tiers range from $10k-$150k+.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Greenwich Concours organizes and operates an annual two-day automotive concours event held at Roger Sherman Baldwin Park in Greenwich, Connecticut. The event consists of two distinct components: Saturday's Concours de Sport celebrating performance and motorsport heritage, and Sunday's Concours d'Elegance showcasing collector cars and legendary marques. The company sells tickets and premium hospitality packages to attendees and generates sponsorship revenue from automotive and luxury brands.

Product overview

Greenwich Concours is an annual two-day automotive celebration held at Roger Sherman Baldwin Park in Greenwich, Connecticut, founded in 1996. The event comprises two main components: The Greenwich Concours de Sport (Saturday, May 30) celebrating innovation, performance, and motorsport heritage with sports cars, racing machines, and one-of-a-kind vehicles competing across 17 classes; and The Greenwich Concours d'Elegance (Sunday, May 31) featuring collector cars and legendary marques across 17 classes. Premium hospitality offerings include Club Greenwich (VIP seating, early access, private restrooms, parking, and all-day food/beverage) and Reverie (Saturday evening waterfront soirée with curated cuisine from local restaurants). The Signature Experience package combines both days with Club Greenwich access and Reverie entry. The company also operates a Vehicle Submission Program for collectors to showcase exhibition-quality automobiles across specialized classes including Grand Marshal Cars, Ferrari Dinos, Porsche Original Owners, Supercars, and many others.

Differentiator

Problem solved

Functional benefit

Brands

• Concours d'Elegance: Sunday automotive event featuring collector cars, legendary marques, and historically significant vehicles.
• Concours de Sport
• Club Greenwich
• Reverie
• The Greenwich Concours Signature Experience

Products and services

• The Greenwich Concours de Sport Saturday automotive event celebrating innovation, performance, and motorsport heritage featuring more than 125 sports cars, racing machines, and one-of-a-kind vehicles competing for awards across 17 classes, held at the picturesque Greenwich harbor. Aimed at collector car enthusiasts.
• The Greenwich Concours d'Elegance Sunday event celebrating automotive artistry featuring over 125 collector cars and legendary marques vying for awards and accolades across 17 classes, held at Roger Sherman Baldwin Park. Aimed at collector car enthusiasts and connoisseurs of historically significant vehicles.
• Club Greenwich VIP hospitality experience featuring private covered seating, elevated hospitality, VIP experiences, and premium views of awards and waterfront. Includes early show field access, exclusive Club Greenwich hospitality retreat, private restrooms, parking credentials, golf cart shuttles, and all-day food and beverage. Aimed at affluent attendees seeking premium event experiences.
• Reverie Chic waterfront soirée held on Saturday evening at Reverie Greenwich, featuring culinary offerings from five of Greenwich's most beloved restaurants, hand-crafted cocktails, and a curated selection of vehicles from The Greenwich Concours. Targeted at adult (21+) attendees seeking a refined evening experience.
• Vehicle Submission Program Program allowing collectors and enthusiasts to submit their exhibition-quality vehicles for consideration at The Greenwich Concours events. Entries are reviewed by a selection committee to ensure alignment with the spirit and standards of the event, with vehicles placed in appropriate classes. Designed for vehicle collectors and owners seeking to showcase their automobiles.

Quantifiable outcome

• 300+ vehicles exhibited at 2026 event
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

31 partnerships are on record, tiered flagship, core and minor.

• HagertyflagshipGTM or Marketing Partner · 1 January 2026Hagerty is the Presenting Sponsor and operator of The Greenwich Concours. Hagerty is a business by drivers, for drivers, dedicated to making it easier and more enjoyable to be a driving enthusiast through unique insurance products, live and digital auctions and sales, publishing and live events. They bring decades of experience hosting car-centric events and continue the significant tradition of The Greenwich Concours. The website is operated by Hagerty Events, LLC and The Greenwich Concours.
• MobilcoreGTM or Marketing Partner · 1 January 2026Event sponsor offering automotive products and services, part of the 2026 sponsor family.
• FlyHousecoreGTM or Marketing Partner · 1 January 2026Event sponsor, part of the 2026 sponsor family for the automotive event.
• Mohegan Sun CasinocoreGTM or Marketing Partner · 1 January 2026Event sponsor providing hospitality and entertainment offerings, part of the 2026 sponsor family.
• Reliable CarrierscoreGTM or Marketing Partner · 1 January 2026Event sponsor specializing in vehicle transportation, supporting the transportation of collector vehicles to the event.
• Lotus CarscoreGTM or Marketing Partner · 1 January 2026Automotive manufacturer sponsor showcasing performance vehicles at the event.
• Allied MarinecoreGTM or Marketing Partner · 1 January 2026Luxury marine sponsor, part of the 2026 sponsor family.
• BMW USAcoreGTM or Marketing Partner · 1 January 2026Automotive manufacturer sponsor with luxury vehicle displays at the event.
• RiviancoreGTM or Marketing Partner · 1 January 2026Electric vehicle manufacturer sponsor, part of the 2026 sponsor family.
• CopartcoreGTM or Marketing Partner · 1 January 2026Vehicle remarketing and auction services sponsor.
• TwistedcoreGTM or Marketing Partner · 1 January 2026Automotive customization and specialty parts sponsor.
• Sunday Motor Co.coreGTM or Marketing Partner · 1 January 2026Automotive sponsor, part of the 2026 sponsor family.
• HK Motor CarscoreGTM or Marketing Partner · 1 January 2026Automotive dealership sponsor, part of the 2026 sponsor family.
• Old Fitzgerald BourboncoreGTM or Marketing Partner · 1 January 2026Luxury spirits sponsor for hospitality offerings.
• PolestarcoreGTM or Marketing Partner · 1 January 2026Electric performance automotive brand sponsor.
• SimCraftcoreGTM or Marketing Partner · 1 January 2026Full-motion racing simulators sponsor providing entertainment experiences.
• Seventy2CapitalcoreGTM or Marketing Partner · 1 January 2026Financial/lifestyle sponsor, part of the 2026 sponsor family.
• LincolncoreGTM or Marketing Partner · 1 January 2026Luxury automotive brand sponsor.
• Garage LivingcoreGTM or Marketing Partner · 1 January 2026Automotive lifestyle and garage design sponsor.
• RevologycoreGTM or Marketing Partner · 1 January 2026Classic car reproduction and restoration sponsor.
• Monticello Motor ClubcoreGTM or Marketing Partner · 1 January 2026Private motorsports club sponsor.
• Marcia SeldenminorGTM or Marketing Partner · 1 January 2026Catering and hospitality sponsor, part of the 2026 sponsor family.
• Michelin Classic TirescoreGTM or Marketing Partner · 1 January 2026Official tire sponsor for classic vehicles.
• Piston FoundationminorGTM or Marketing Partner · 1 January 2026Automotive education and training foundation, part of community partners.
• Z2 MotorsportsminorGTM or Marketing Partner · 1 January 2026Motorsports parts and services vendor.
• Boys & Girls Club of GreenwichminorGTM or Marketing Partner · 1 January 2026Community partner, part of the 2026 community partnership program.
• Kids In CrisisminorGTM or Marketing Partner · 1 January 2026Community partner, part of the 2026 community partnership program.
• Town of GreenwichminorGTM or Marketing Partner · 1 January 2026Municipal government community partner supporting the event.
• Ride to GiveminorGTM or Marketing Partner · 1 January 2026Charitable organization community partner.
• Greenwich Chamber of CommerceminorGTM or Marketing Partner · 1 January 2026Local business organization community partner.
• ShowClixcoreTechnology or Integration · 1 January 2026Third-party payment processor facilitating all ticket payment processing on the website. Handles credit/debit card transactions with tokenized card storage per ShowClix practices.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Audrain Newport Concours & Motor Week: Newport, Rhode Island concours held during a broader motor week with tours and auctions. Comparable as a Northeast U.S. judged concours event targeting similar collector and sponsor audiences.
• Pebble Beach Concours d'Elegance: The flagship U.S. concours d'elegance held annually on the Monterey Peninsula. Directly comparable to Greenwich Concours as a judged, invitation-based collector car event competing for the same sponsor dollars, entrants, and affluent enthusiast audience.
• Goodwood Festival of Speed: Annual UK-based motoring celebration combining concours-style vehicle displays with motorsport and luxury hospitality. Comparable as a high-end automotive enthusiast event with significant sponsor revenue.
• Arizona Concours d'Elegance: Judged concours held in Scottsdale during Arizona auction week. Comparable as a classic judged concours event drawing high-value collector cars and aligned luxury sponsors.
• Amelia Island Concours d'Elegance: Operated by the same parent company (Hagerty Events, LLC), this is the most directly comparable sister event. Same parent operator, same concours format, similar target audience, and overlapping sponsor ecosystem.
• The Quail, A Motorsports Gathering: Invitational concours-style event held during Monterey Car Week with strict entry limits and premium hospitality. Comparable in format (invitational, judged, hospitality-led) and audience (ultra-affluent collectors).
• Hilton Head Island Concours d'Elegance & Motoring Festival: Multi-day U.S. concours with judged classes and an integrated motoring festival format. Comparable as a regional judged concours event targeting East Coast affluent enthusiasts.
• Cavallino Classic: Florida-based Ferrari-focused classic car event with judging classes and high-end hospitality. Comparable as a judged collector car event targeting affluent enthusiasts and premium sponsors.
• Concorso d'Eleganza Villa d'Este: Historic Italian concours held on Lake Como. Comparable as a prestige international concours d'elegance competing for the same global collector car entrants and luxury sponsors.

Broad incumbents

• RM Sotheby's: Major collector car auction house operating adjacent to concours events during Monterey, Amelia Island, and Arizona weeks. Comparable because it competes for the same affluent collector attention, sponsor relationships, and consignor/vehicle submissions as concours organizers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GreenwichConcours
• Instagraminstagram.com/greenwichconcours

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenwich Concours