Holistic Leadership & Event AB

What Holistic Leadership & Event AB does

Holistic Leadership & Event AB is a privately held Swedish leadership development firm headquartered in Askim, Gothenburg (Stora Åvägen 21, 436 34 Askim), operating with a core team of four licensed leadership trainers — Torbjörn Källström, Johanna Langton, Christine Bjärkby (Chair of the Board), and Marcus Göranson — supplemented by a multidisciplinary specialist partner network. The firm serves individual leaders, teams, management groups, boards, and owner-led companies, providing coaching, training, and consulting aimed at translating self-insight and behavioral training into sustained leadership and organizational change, with a stated practice of using nature as the classroom and structured follow-up over multi-month to multi-year horizons.

The product portfolio centers on the proprietary Nova Deep Insight development system (Individual, Team, and 360 tracks), the NOVA Model (Navigate, Observe, Verify, Act), the Gapanalys diagnostic methodology, and the Resultatresan workbook that documents goals, behaviors, KPIs, and progress. Around these, the firm packages 15 development journeys spanning individual leadership (Ledarskapsresan at SEK 160,000, Kompassresan Individ at SEK 20,000, Den viktigaste resan at SEK 49,000, AI-resan Individ), team development (Kompassresan Team and Hälsoresan Team at DKK 9,900/person, AI-resan Team), and organizational governance and finance (Bolagsresan and Organisationsresan at SEK 79,000, Avdelningsresan, Coachningsresan at SEK 49,000, Ekonomiresan), plus nature-based teambuilding events and the Bolagsvy sub-brand digital financial service.

The business model is sales-led enterprise field consulting: quote-based, customized multi-year programs priced in SEK (with some DKK-denominated offers indicating Denmark intent), delivered at the Askim office, on client premises, or via Microsoft Teams. Marketing relies on content and SEO (holistic-leadership.se), LinkedIn and Instagram organic presence, and partner referrals; lead conversion runs through a "Book a first conversation" funnel. Revenue is undisclosed; headcount of 1–10, three named customer logos across construction, health coaching, and SMB services, and no funding, M&A, or patent activity indicate a small, founder-led boutique with single-country (Sweden) operations and English-language availability.

Name

Holistic Leadership & Event AB

Legal name

Holistic Leadership & Event AB

Website

https://holistic-leadership.se

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Holistic Leadership & Event AB is a privately held Swedish leadership development firm in Askim, Gothenburg, offering coaching, training, and consulting through proprietary Nova Deep Insight system and 15 development journeys for executives, teams, and owner-led companies.

Ownership category

akta.pro rank

Product category

Leadership Development and Executive Coaching Services

NAICS

Professional, Scientific, and Technical Services (541)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate & Leadership Development (BPACANAA)

akta.pro secondary industries

Executive Leadership & C-Suite Development (EDABAAAA), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), High-Potential & Succession Coaching (EDABANAC), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

Keywords

• Leadership development programs
• Executive coaching services
• Team development workshops
• Organizational development consulting
• Board governance training

Headquarters

HQ city

Askim

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Leadership Development Programs: Customized development journeys for individuals, teams, and organizations ranging from short introductory programs to comprehensive 2-year flagship programs. Revenue generated through program fees, coaching sessions, workshops, and follow-up sessions.
2. Nature-Based Leadership Events: Teambuilding and leadership events conducted outdoors including half-day, full-day, and multi-day retreats in natural settings. Includes hiking, cooking exercises, paddling, and shelter-building activities.
3. Nova Deep Insight Subscriptions: Self-insight and feedback system with Individual, Team, and 360 tracks. Can be standalone programs or integrated into broader development journeys.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Holistic Leadership & Event AB sells customized leadership development "journeys" (resor) for individuals, teams, boards, and organizations, delivered by licensed leadership trainers in Sweden. The flagship product is the two-year Ledarskapsresan (SEK 160,000 ex VAT), supplemented by ~15 other journeys such as Bolagsresan, Ekonomiresan, Organisationsresan, Coachningsresan, AI-resan, Kompassresan, and Naturupplevelser. All engagements are underpinned by the proprietary Nova Deep Insight methodology, gapanalys, and the Resultatresan follow-up workbook.

Product overview

Holistic Leadership & Event AB offers a coherent ecosystem of leadership development programs built around its proprietary Nova Deep Insight system. The core portfolio includes 15 development journeys organized around individual leadership (Ledarskapsresan, Framgångsresan, Kompassresan Individ, Den viktigaste resan, Hälsoresan Individ, AI-resan Individ), team development (Kompassresan Team, Hälsoresan Team, AI-resan Team), and organizational development (Bolagsresan, Ekonomiresan, Organisationsresan, Avdelningsresan, Coachningsresan). All journeys are supported by the Resultatresan (Results Journey) workbook and follow-up system. Nova Deep Insight provides three tracks (Individual, Team, 360) for self-assessment and behavioral tracking. The company also offers nature-based team experiences as supplementary activities.

Differentiator

Problem solved

Functional benefit

Brands

• Nova Deep Insight: Proprietary development system for leaders and teams connecting self-insight, 360 feedback, training behaviors, dashboard and structured follow-up. Includes Nova Individual, Nova Team, and Nova 360 tracks.
• Resultatresan (Results Journey)
• Development Journeys

Products and services

• Ledarskapsresan (Leadership Journey) The flagship two-year leadership development journey with 30 chapters combining self-awareness, practical training, reflection, and structured follow-up. Targeted at leaders who want to develop their entire leadership in depth. Price: SEK 160,000 ex VAT.
• Nova Deep Insight A proprietary development system for individuals and teams connecting self-insight, 360 feedback, training behaviors, dashboard, and structured follow-up. Includes Nova Individual, Nova Team, and Nova 360 tracks and can be standalone or integrated into other development journeys.
• Framgångsresan (Success Journey) An individually designed development journey with gapanalys, twenty chapters, Nova Deep Insight, and structured follow-up. For leaders and key individuals who want to develop the person, leadership, and execution capability.
• Kompassresan Individ (Compass Journey, Individual) A personal leadership journey for individuals wanting clearer self-direction and stronger self-leadership through four individual meetings of approximately 1.5 hours each. Price: SEK 20,000 ex VAT.
• Kompassresan Team (Compass Journey, Team) A team development journey for shared direction, clearer roles, stronger collaboration, and practical priorities through four group meetings of approximately 3 hours (4-12 participants). Price: DKK 9,900 per person.
• Den viktigaste resan (The Most Important Journey) A personal and professionally guided journey about identity, meaning, roots, conscious choices, and the legacy one wants to leave. Includes six individual professionally guided meetings. Price: SEK 49,000 ex VAT.
• Bolagsresan (Company Journey) A strategic development journey for owners, boards, and CEOs who want clearer governance, priorities, and business direction. Connects owner will, board work, management, and execution. Duration: 1 year, approximately 20 hours. Price: SEK 79,000 ex VAT.
• Ekonomiresan (Finance Journey) A tailored development journey helping owners, CEOs, and management teams understand financial information, improve follow-up, and make clearer business decisions. Led by Marcus Göranson, with AI assistance for pattern identification, analyses, scenarios, and management meeting material.
• Organisationsresan (Organization Journey) A development journey connecting leadership, structure, culture, and execution across the organization. For management groups needing clearer direction and interaction. Duration: 1 year, approximately 20 hours. Price: SEK 79,000 ex VAT.
• Avdelningsresan (Department Journey) A development journey for departments needing clearer direction, stronger collaboration, and more consistent execution.
• Coachningsresan (Coaching Journey) An in-depth training in coaching leadership for leaders who want to strengthen dialogue, responsibility, and a coaching approach in everyday leadership. Duration: 6 months, approximately 12 hours. Price: SEK 49,000 ex VAT.
• AI-resan Individ (AI Journey, Individual) A personal and practical development journey for individuals who want to use AI safely, efficiently, and responsibly in their daily work.
• AI-resan Team (AI Journey, Team) A practical development journey for teams wanting to create shared AI practices, free up time, and improve quality.
• Resultatresan (Results Journey) Holistic Leadership's shared workbook and follow-up system for goals, behaviors, activities, KPIs, reflections, and progress across all development journeys. Contains 12 chapters for reflection and results.
• Hälsojourneys Individ (Wellbeing Journey, Individual) A personal development journey for individuals wanting to build energy, balance, and sustainable habits in everyday life.
• Hälsojourneys Team (Wellbeing Journey, Team) A development journey for teams wanting to create shared habits for energy, recovery, wellbeing, and sustainable performance over four group meetings. Price: DKK 9,900 per person.
• Naturupplevelser (Nature Experiences) Teambuilding and leadership events conducted in nature, including hiking, cooking, fishing, paddling, shelter stays, and multi-day retreats as outdoor arenas for leadership, collaboration, reflection, and community.

Quantifiable outcome

• Behavioral change measured through assessments at 30 and 90 days
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Anton AstbäckcoreTechnology or IntegrationAI consultant providing expertise in data management and machine learning. Helps clients move from idea to implementation of AI in practice, developing solutions that improve decision support systems and streamline processes.
• Anders HenrikssoncoreImplementation/ SI/ Consulting PartnerStrategic financial management specialist with experience in analysis, budget, and financial control. Helps companies create financial clarity and sustainable growth with data-driven decision-making support.
• Mats EkholmcoreImplementation/ SI/ Consulting PartnerSales coach who strengthens sales teams through practical training, clear structures, and strategies. Uses a coaching style with documented focus on results to help teams perform better and reach goals.
• Arvid JensencoreTechnology or IntegrationIT and AI transformation specialist who leads digital transformation through strategic implementation of AI solutions and tailored platform strategies. Maps needs, sets technical guidelines, and ensures digital journeys provide maximum impact.
• Eric DuttcoreTechnology or IntegrationResponsible for AI transformation and platform strategy, with experience from AI Sweden. Helps small and medium-sized organizations translate technology into concrete business and societal benefits through generative AI and change management.
• Petter EngströmcoreStrategic or Co-development PartnerBrand strategist expert in shaping strong brands and building long-term relationships. Helps identify target groups, develop clear positioning, and create engaging brand stories that strengthen company identity.
• Anders ErikssonminorImplementation/ SI/ Consulting PartnerPhotographer, web producer, and graphic artist providing product photography, web production, graphic production, and video services. Builds websites including e-commerce stores.
• Johanna Drakenhammar / AthléticacoreStrategic or Co-development PartnerHealth coach offering holistic and strategic well-being services for leaders and organizations. Integrates movement, recovery, nutrition, and mindset to create sustainable performance. Provides health coaching, lectures, and customized health packages.
• Zana Penjweni / ReboaminorImplementation/ SI/ Consulting PartnerBrand and digital designer with strong competence in graphic production, digital, and branding. Handles assignments with business understanding, communicating brands with precision and consistency.
• MetapraxiscoreImplementation/ SI/ Consulting PartnerFinancial management and strategy partner. Provides support in strategic financial analysis, budget work, and business management with focus on long-term profitability and transparency.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Center for Creative Leadership (CCL): Research-driven leadership development provider offering 360 feedback, executive coaching, and customized programs — closely aligned with Holistic Leadership's Nova Deep Insight 360 track and tailored journey approach.
• DDI (Development Dimensions International): Global leadership and talent development firm focused on assessment, leadership pipelines, and behavior change — a direct analog to Holistic Leadership's assessment-driven journey methodology.
• Mannaz: Nordic-headquartered leadership development and consulting firm offering customized leadership programs, coaching, and organizational development — the closest regional direct peer to Holistic Leadership.
• FranklinCovey: Global leadership development and execution consultancy offering proprietary frameworks (e.g., 7 Habits) and multi-year enterprise programs — directly comparable to Holistic Leadership's methodology-led, long-duration journey model.

Broad incumbents

• BTS: Global strategy execution and leadership development consultancy with simulation-based and experiential programs — overlaps Holistic Leadership's experiential/nature-based approach at enterprise scale.
• Korn Ferry: Global organizational consulting firm offering leadership development, executive coaching, and talent management at enterprise scale — overlaps Holistic Leadership's offering but serves much larger clients globally.
• GP Strategies (formerly BlessingWhite): Global performance improvement and leadership development provider — overlaps Holistic Leadership's individual, team, and organizational leadership offerings as part of a wider portfolio.

Emerging players

• Potential Project: Leadership development firm focused on mindfulness and human performance at work — comparable to Holistic Leadership's wellbeing-led individual and team journeys.

Regional players

• Oddity (Swedish consultancy): Swedish consulting firm offering leadership, change, and organizational development services — a domestic peer competing for similar Gothenburg-based SME and enterprise clients.
• Newton (European leadership firm): European consulting firm with leadership, transformation, and organizational development practices — comparable operating model and target client base outside Sweden.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/holistic-leadership-event-ab
• Instagraminstagram.com/holistic_leadership.se

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holistic Leadership & Event AB