What Indiana Destination Development Corporation does

Indiana Destination Development Corporation is a state government entity that operates as Indiana's official destination marketing organization, doing business as Visit Indiana. Headquartered at 143 W. Market Street, Suite 700 in Indianapolis, it is funded primarily through Indiana state government appropriations and operates the official state tourism portal at visitindiana.in.gov. The organization serves individual travelers — both out-of-state tourists and Indiana residents planning in-state trips — by providing centralized information on events, attractions, restaurants, and accommodations across all 12 regions of the state. Its primary go-to-market is direct-to-consumer tourism marketing via a website, email newsletter, social media (@visitindiana), and physical brochures.

The corporation's core product is the Visit Indiana website, built on the Simpleview destination management platform, which functions as the technical backbone for content management, event listings, image assets, and trip planning functionality. The platform is augmented by a suite of sub-products including Tripbuilder (itinerary planning tool), the IN Indiana e-commerce shop, annual printed brochures (Locals' Guide), the INsider's Guide blog, Golf IN Indiana, the Motorsports Hub, and curated Road Trips content. Content is contributed by a network of 70+ regional tourism partners across the state, creating a collaborative content ecosystem rather than a single-entity publishing model.

The revenue model is appropriations-based, supplemented by two ancillary commercial streams: merchandise sales through the IN Indiana branded shop and brochure distribution. Information services are provided free to consumers. The organization also maintains a "Move In" / "Live" navigation pathway, suggesting an emerging positioning toward longer-duration relocation marketing in addition to short-term tourism. There are no disclosed revenue figures, headcount data, or management team details in the source material.

Name

Indiana Destination Development Corporation

Legal name

Indiana Destination Development Corporation

Website

https://visitindiana.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Indiana Destination Development Corporation is Indiana's official state destination marketing organization, operating the Visit Indiana portal to promote tourism, attractions, events, and travel information to out-of-state visitors and Indiana residents across all 12 state regions.

Ownership category

akta.pro rank

Product category

Tourism Marketing / Destination Marketing Organization (DMO) Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local & City Guide Content Aggregators (MPACAKAJ)

akta.pro secondary industries

Tours/Activities/Attractions Content Aggregators & APIs (THALAJAH), Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK)

Keywords

• Destination marketing services
• State tourism promotion
• Travel information portal
• Tourism merchandise sales
• Visitor guide distribution

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Government Funding: As a state destination development corporation, the organization is primarily funded through Indiana state government appropriations to promote tourism across the state. This supports the free information services provided to travelers.
2. Merchandise Sales: Sale of IN Indiana branded merchandise through the Visit Indiana Shop, including apparel and promotional items. Operates via unitedstateofindiana.com e-commerce storefront.
3. Brochure Distribution: Distribution of printed Indiana travel brochures, including the Locals' guide covering attractions across the Hoosier State. Users can order brochures through the website.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Indiana Destination Development Corporation operates the official state tourism marketing portal "Visit Indiana" (visitindiana.in.gov), providing free, centralized travel information across 12 Indiana regions including events, attractions, restaurants, and accommodations. It supplements the digital hub with the IN Indiana branded merchandise e-commerce shop, physical and digital Locals' Guide travel brochures, and the Tripbuilder itinerary planning tool. Content is aggregated through a network of 70+ regional tourism partners and powered by the Simpleview destination marketing platform.

Product overview

Visit Indiana operates as a unified digital tourism marketing platform built around its core website, supplemented by specialized sub-products and tools. The main Visit Indiana website (visitindiana.in.gov) serves as the central hub providing comprehensive travel information across 12 regional sections of the state, aggregating events, attractions, dining, and lodging content. The platform is enhanced by dedicated sub-products including the Tripbuilder itinerary planning tool, the IN Indiana e-commerce shop, Indiana Brochures physical/digital guides, and the Golf IN Indiana golf tourism section. Additional specialized destinations include the Motorsports Hub and Road Trips section. The site aggregates contributions from a network of over 70 regional tourism partners, positioning the platform as a collaborative ecosystem rather than a monolithic single-product offering.

Differentiator

Problem solved

Functional benefit

Products and services

• IN Indiana Merchandise Shop E-commerce storefront (unitedstateofindiana.com) selling IN Indiana branded merchandise and collectibles, including apparel and promotional items. Available to consumers and travelers who wish to purchase Hoosier-themed merchandise.
• Indiana Travel Brochures (Locals' Guide) Printed and digital travel brochures covering attractions across the Hoosier State, including the Locals' Guide (2025 and 2026 editions). Visitors can order brochures through the website for distribution at tourism information centers, partner locations, and direct mail.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SimpleviewcoreTechnology or IntegrationSimpleview provides the destination marketing platform powering the Visit Indiana website. The platform handles website hosting, content management, image assets, and tourism-specific functionality including event listings and trip planning tools. Simpleview's logo appears as the technology provider powering the site.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/visitindiana
• LinkedInlinkedin.com/company/indiana-destination-development-corporation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indiana Destination Development Corporation