KRONOS GROUP

What KRONOS GROUP does

Kronos Group (operating under the legal name Kronos Live) is a France-based private entertainment services company founded in 2009 (with an associated copyright notice from 2005) that operates across three integrated revenue streams: talent management and booking, event production, and brand partnerships/consulting. The company manages and books a roster of approximately 50+ world-renowned artists and DJs — primarily in electronic music (David Guetta, Martin Garrix, Tiësto, Swedish House Mafia, Afrojack, Steve Angello) with growing representation in hip-hop and broader celebrity talent (Snoop Dogg, Nas, Rick Ross, John Legend, Busta Rhymes) — for festivals, brand activations, corporate events, and endorsements. Its portfolio is organized under two sub-brands: Kronos Records (record label and artist representation) and Kronos Live (live event production and management).

The company positions itself as an enterprise-tier B2B services firm targeting global brands and event properties rather than a mass-market consumer product. Named enterprise clients and partners include LVMH, Formula 1, the Olympic Games, Four Seasons, Coca-Cola, Hublot, Sotheby's, and UNICEF, with the company reporting involvement in 800+ events per year spanning the largest festivals, brand activations, and corporate events globally. The go-to-market motion is direct enterprise field sales, driven by 16 years of industry reputation, referral networks, and logo-based credibility at marquee events; pricing is not publicly disclosed and is custom-quoted per engagement based on artist tier, event scope, and brand requirements. The company also states it invests in 'various companies and projects' alongside its core services, suggesting a hybrid operating/investment model, though no ownership structure, funding rounds, or headcount figures are disclosed.

Operationally, Kronos presents as a relationship-driven, human-capital-intensive services business with no disclosed proprietary technology platform, API, AI/ML capabilities, or productized software offering. Its competitive moat derives from network effects across artists, brands, and promoters; intangible assets (16-year reputation, Olympic/F1 association); and exclusive access to A-list talent. The firm remains privately held with no public listing, no institutional investor disclosures, and no financial reporting available, which materially constrains quantitative due diligence.

Name

KRONOS GROUP

Legal name

Kronos Live

Website

https://kronoslive.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Kronos Group is a France-based private entertainment services firm that manages a roster of 50+ world-renowned artists and DJs and produces 800+ events annually for global brand partners including LVMH, Formula 1, and the Olympic Games.

Ownership category

akta.pro rank

Product category

Talent Management & Event Production Services

NAICS

Convention and Trade Show Organizers (56192), Other Performing Arts Companies (711190)

akta.pro primary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Talent management services
• Event production services
• Artist booking agency
• Brand activation partnerships
• Entertainment consulting

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Talent Management & Booking Services: Revenue generated through management and booking services for artists, DJs, and celebrities for events, festivals, and brand activations.
2. Event Production: Revenue from producing and managing events including festivals, brand activations, and corporate events for major clients.
3. Brand Partnerships & Consulting: Revenue from branding services and consulting for corporate brands seeking entertainment and celebrity partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Kronos Group is an entertainment, talent management, and event production company that represents world-renowned DJs, electronic music artists, and hip-hop celebrities while producing festivals, brand activations, and corporate events. Its service portfolio spans management, booking, branding, consulting, and media for major global brands such as LVMH, the Olympic Games, Formula 1, and Four Seasons. The company is involved in more than 800 events per year and operates sub-brands Kronos Records (record label) and Kronos Live (event production division).

Product overview

Kronos Group operates as a unified entertainment services company offering artist management, booking, branding, consulting, and media services. The portfolio includes Kronos Records (record label and artist representation) and Kronos Live (event production and management). Together, these brands provide end-to-end talent management and event production services for electronic music artists, celebrities, and brand partners worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Management Services
• Artist Booking Services
• Event Production
• Brand Consulting
• Branding Services
• Media Services Media-related services supporting artist visibility, event coverage, and brand partnership amplification.
• Kronos Records
• Kronos Live

Quantifiable outcome

• 800+ events per year across festivals, brands, and partners

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• LVMHcoreStrategic or Co-development PartnerLVMH is listed as a key brand partner of Kronos Group. Kronos provides talent management and event production services for LVMH brand activations and events.
• Olympic GamescoreStrategic or Co-development PartnerKronos Group is involved with Olympic Games events, providing entertainment and talent management services for Olympic-level ceremonies and activations.
• Formula 1coreStrategic or Co-development PartnerKronos Group partners with Formula 1 for entertainment services at racing events, including talent booking and event production.
• Four SeasonsminorStrategic or Co-development PartnerFour Seasons is listed as a partner brand where Kronos provides entertainment and hospitality event services.
• HublotminorStrategic or Co-development PartnerLuxury watch brand Hublot partners with Kronos for brand activations and celebrity talent events.
• Coca-ColaminorStrategic or Co-development PartnerCoca-Cola is listed as a brand partner for entertainment events and promotional activations.
• UNICEFminorStrategic or Co-development PartnerUNICEF is listed as a brand partner, indicating social responsibility and charitable event collaborations.
• Sotheby'sminorStrategic or Co-development PartnerSotheby's is listed as a brand partner, suggesting art and luxury event collaborations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Paradigm Talent Agency: Independent talent agency representing musicians, actors, authors, and creatives, with strong music and brand partnerships divisions. Directly comparable to Kronos as a privately-held music artist agency pursuing global brand partnership work.
• Primary Talent International: UK-rooted international booking agency representing DJs, electronic artists, and live acts for festivals and brand events globally. Closely comparable to Kronos for electronic music artist booking and festival/brand activation programming.
• Wasserman: Talent management, brand consulting, and sports marketing agency with strong music, entertainment, and brand activation practices. Directly comparable to Kronos for artist management and corporate brand consulting around live music and entertainment activations.

Broad incumbents

• IMG (Endeavor): Global sports, events, and talent management company operating fashion weeks, sports events, and artist representation under the Endeavor umbrella. Comparable to Kronos for high-profile event production (Olympic-level, F1) and celebrity/artist representation.
• Live Nation Entertainment: World's largest live entertainment company operating festivals, concert promotion, artist management (through Artist Nation), and sponsorships. Highly comparable to Kronos Live for festival and event production scale, though at a far larger venue-owning, publicly-listed scale.
• United Talent Agency (UTA): Major global talent and literary agency representing artists, musicians, athletes, and creators, with dedicated brand partnerships and entertainment marketing divisions. Comparable to Kronos for music artist representation and brand partnership facilitation, particularly for electronic and hip-hop acts.
• AEG Presents: Global live entertainment promoter and venue operator producing festivals, tours, and branded experiences, with affiliated artist management capabilities. Directly comparable to Kronos Live for festival production and brand activation execution at major events.
• WME (William Morris Endeavor): Global talent agency and entertainment conglomerate representing actors, musicians, athletes, and creators with full-service representation, brand partnerships, and live events. Directly comparable as a large-scale talent management and brand activation competitor to Kronos, though operating across far more verticals.
• Creative Artists Agency (CAA): One of the world's largest entertainment and sports talent agencies, offering representation, brand consulting, and content investment across music, film, TV, and sports. Highly comparable to Kronos for high-end music artist management and brand partnership brokering, especially for global brand activations.

Emerging players

• Circle Talent Agency: Boutique electronic music-focused booking and management agency representing DJs and live acts for festivals, clubs, and brand events. Comparable to Kronos as a focused electronic-music management and booking competitor, though at a smaller roster and event scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kronoslive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KRONOS GROUP