Hoogstede Ontwerpt

What Hoogstede Ontwerpt does

Hoogstede Ontwerpt is a sole-proprietor graphic design and visual communication studio founded and operated by designer Lonneke Hoogstede from a studio inside the historic Molen Zeldenrust building in Oss, Netherlands. The practice delivers project-based design work spanning corporate identity (huisstijl), branding, campaigns, publications, and exhibitions, with stated specialization in three verticals: Culture & Recreation, Education, and Healthcare & Health. Its service portfolio includes clients such as Museum Jan Cunen, Stichting Oss Cultureel, GGD, Behaviour & Beyond, NWO, Gemeente Amersfoort, Radboudumc, Erasmus University Rotterdam, and IVN Natuur Educatie, with project-dated engagements running from 2016 through 2023.

The studio operates as a professional services practice with revenue generated through hourly rates, fixed project fees, or consultancy arrangements negotiated per engagement; pricing is quote-based, valid for two months, exclusive of VAT, and not publicly disclosed. Go-to-market is direct sales-led: clients contact the studio for campaigns, publications, exhibitions, or identity work and receive a free initial consultation. To extend capability beyond a single designer's bandwidth, the studio maintains ongoing creative collaborations with Huyswerk Communicatie (a communication partner) and AndC (behavioral experts), which are activated for projects requiring additional discipline coverage such as the Piksl. Digital Creatives rebrand, IVN Natuur Educatie campaigns, and the Gemeente Amersfoort campaign.

Marketing is constrained to organic social channels (LinkedIn and Instagram), and the studio holds memberships in BNO (Beroepsorganisatie Nederlandse Ontwerpers) and Driving Dutch Design, signaling professional credibility within the Dutch design community. Operations are domestic Netherlands only, with no app, no public API, no subsidiaries, no external funding, and no M&A activity. The entity is registered with the Dutch Chamber of Commerce (KVK 62066358) under VAT number NL209551276B01. There is no disclosed revenue, no AI/ML capability, and no proprietary technology platform; the offering is craft-based design services delivered by the principal.

Name

Hoogstede Ontwerpt

Legal name

Hoogstede Ontwerpt

Website

https://hoogstedeontwerpt.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hoogstede Ontwerpt is a sole-proprietor graphic design and visual communication studio in Oss, Netherlands, operated by designer Lonneke Hoogstede, delivering branding, campaigns, exhibitions, and corporate identity work to organizations in Culture & Recreation, Education, and Healthcare & Health.

Ownership category

akta.pro rank

Headquarters

HQ city

Oss

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Design Services: Project-based design services including branding, campaigns, exhibitions, publications, and corporate identity work. Pricing based on hourly rates, fixed project fees, or consultancy fees as agreed with clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Hoogstede Ontwerpt is a one-person graphic design studio that provides visual communication, graphic design, and concept development services for organizations and brands. Its work spans brand identity, corporate identity, campaigns, exhibitions, and publications, delivered from initial idea through final design execution.

Product overview

Hoogstede Ontwerpt is a single-design-studio operation offering creative communication and design services. The core offering encompasses the full design process from strategy through final design execution, including brand identity development, campaigns, publications, exhibitions, and corporate identity (huisstijl) creation. Services are delivered as a unified offering under the Hoogstede Ontwerpt brand, with the designer Lonneke Hoogstede serving as the primary contact working from Molen Zeldenrust studio in Oss, Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Graphic Design and Visual Communication Services

Named customers18 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Huyswerk CommunicatiecoreStrategic or Co-development PartnerCreative collaboration partner working with Hoogstede Ontwerpt on various projects including Piksl. Digital Creatives branding and IVN Natuur Educatie campaigns.
• AndCcoreStrategic or Co-development PartnerBehavioral experts collaborating on projects requiring behavioral insights, such as the Gemeente Amersfoort campaign.
• BNO (Beroepsorganisatie Nederlandse Ontwerpers)minorOthersDutch professional association for designers. Hoogstede Ontwerpt is a member and follows BNO guidelines.
• Driving Dutch DesignminorOthersDriving Dutch Design is an initiative supporting Dutch design. Hoogstede Ontwerpt is a member.
• Bureau ObjectiefminorStrategic or Co-development PartnerClient engagement for GGD campaign work.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Edenspiekermann: International design and branding agency with deep Dutch roots, offering brand identity and campaign services at much larger scale. Comparable offering but broader portfolio than a sole-practitioner studio.

Direct peers

• KesselsKramer: Amsterdam-based independent creative agency with cultural and public-sector clients. Comparable in craft (identity, campaigns) and the mission-driven client segments.
• VBAT: Dutch branding and design agency with a strong portfolio in cultural, education, and public-sector clients. Comparable in service mix (identity, campaigns) and Dutch institutional focus.
• Vandejong: Dutch creative agency with strong identity, campaign, and design capabilities for cultural and public-sector clients. Directly comparable in craft and vertical mix.
• Studio Dumbar: Long-established Dutch design agency specializing in brand identity and visual communication for cultural, public, and corporate clients. Directly comparable in craft (identity, campaigns) and Dutch institutional client mix.
• Dawn: Dutch design agency working on brand identity and campaigns for cultural and public organizations. Comparable service offering and Dutch market focus.
• Thonik: Amsterdam-based design studio focused on identity, campaigns, and visual communication for cultural, public, and commercial organizations. Highly comparable in craft profile and client verticals.
• Total Design: Dutch multi-disciplinary design firm offering brand identity, campaigns, and visual communications to public and cultural organizations. Directly comparable service offering and target market.
• Momkai: Amsterdam-based design and digital agency specializing in identity, branding, and campaigns for mission-driven organizations. Comparable offering and client profile.
• Lava Design: Amsterdam design agency focused on identity, branding, and visual communication for cultural and corporate clients. Comparable in service offering and Dutch market positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hoogstede-ontwerpt
• Instagraminstagram.com/hoogstede.ontwerpt
• Facebookfacebook.com/hoogstedeontwerpt

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoogstede Ontwerpt