Itinérance

What Itinérance does

Itinérance (legal entity ITINÉRANCE MÉDITERRANÉE, SIREN 900 973 629) is a French non-profit association (loi 1901) headquartered in Marseille and co-founded by Caroline Perdrix and Alexia Tronel, active since 2018. Its stated purpose is to give visibility, creative capacity, and economic power to craftswomen across the Mediterranean basin through a horizontally-structured co-creation methodology. Operations are organized around three missions: a social mission of mapping and federating isolated craftswomen; a cultural mission of producing annual capsule collections (Editions) and immersive exhibitions at institutions such as Mucem, Benaki Museum, and Chanel's Galerie Le19M; and a pedagogical mission delivered through the signature Mediterranean Craft Workshop (Ex-Voto) program run in partnership with fashion schools including ENSAD Paris, Academy de Mode Casablanca, ALBA Beirut, and GIU Cairo. Editions since 2018 have taken place in Greece (Tinos 2018), Tunisia (Guermessa 2019), France (Paris 2020-2021, Marseille 2023), Morocco (Casablanca 2022), Lebanon (Beirut 2024), Egypt (Cairo 2024), Guatemala (2023), and Spain (2025).

The association's underlying technology is a co-creation methodology rather than a software platform: workshops pair design students and local women artisans to produce textile pieces drawing on traditional techniques (Khayamiya, Tatreez, Tahrir, Tareq, Aghabene embroidery, weaving, knitting, plant-based dyeing, basketry, palm weaving, macramé), with the Ex-Voto concept — sacred-object-inspired votive pieces — as the recurring creative framework. Five annual editions of the Mediterranean Craft Workshop have been documented (Paris 2020-2021, Casablanca 2022, Marseille 2023, Beirut 2024, Cairo 2024), producing a content archive of textile pieces, podcasts (Spotify-hosted), and video documentaries (YouTube). No proprietary software, API, or AI component exists; the digital footprint is limited to standard social channels.

Revenue mechanics are those of a project-funded cultural association, not a venture-backed business. Income sources are: (i) membership fees and public donations processed through HelloAsso; (ii) episodic brand and enterprise collaborations (notable partners include Galeries Lafayette's Go for Good, Sessòn, and Alba Lebanon) where Itinérance acts as an intermediary structuring sourcing, specifications, sample production, and impact measurement; and (iii) project grants and institutional funding from organizations such as the Fonds de Dotation Maison Mode Méditerranée, Fonds de Dotation Compagnon, EY Fondation d'entreprise, and PICC. Pricing is not publicly disclosed. Customer segments span four groups: Mediterranean craftswomen (primary beneficiaries), fashion and design students, fashion brands seeking ethical sourcing/storytelling, and cultural institutions seeking programming content. Geographic reach spans approximately ten countries across the Mediterranean basin plus Guatemala, with limited repetition at multi-month durations (e.g., the 10-month Casablanca residency).

Name

Itinérance

Legal name

ITINÉRANCE MÉDITERRANNÉE

Website

https://itinerance.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Artisan Empowerment & Cultural Textile Programs

NAICS

Tour Operators (56152)

akta.pro primary industry

Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

akta.pro secondary industries

Luxury Multi-Day Tour Operators (THAKADAE), Adventure & Expedition Custom Itinerary Planning (THAKAOAC)

Keywords

• Artisan empowerment programs
• Cultural textile workshops
• Mediterranean craftswomen
• Ethical fashion collaborations
• Artisan capsule collections

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership and Donations: The association generates revenue through membership fees (adhésion) and public donations via platforms like HelloAsso, allowing supporters to join and financially contribute to the project.
2. Brand and Enterprise Collaborations: Itinérance connects craftswomen with brands and creative industry professionals to create responsible content and capsule collections. The collaboration methodology includes contact, specifications, sourcing, sample presentation, production, and impact indicators.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Itinérance is a French non-profit association (loi 1901) that federates a community of Mediterranean craftswomen and changemakers, connecting isolated women artisans to the fashion industry. It operates annual co-creation workshops, produces capsule collections (Editions), organizes cultural exhibitions at major institutions such as Mucem and the Benaki Museum, and runs educational programs with fashion schools across the Mediterranean basin.

Product overview

Itinérance operates as a non-profit association (loi 1901) that creates links to give visibility, creative and economic power to craftswomen in the Mediterranean basin. The organization's offerings center around three interconnected missions: (1) Social Mission - mapping and uniting craftswomen communities; (2) Cultural Mission - producing annual capsule collections (Editions) and exhibitions that highlight craftswomen heritage; and (3) Pedagogical Mission - delivering workshops and educational programs. Core products include the Mediterranean Craft Workshop (Ex Voto) series conducted with Mucem, the Workshop Artisanes co-creation program, and various regional editions. The organization also produces documentary media content (podcasts and videos) and offers professional brand collaboration services to connect craftswomen with the fashion industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Mediterranean Craft Workshop (Ex Voto) An annual educational workshop program conducted in partnership with the Mucem museum, bringing together fashion students from three Mediterranean countries to co-create textile pieces around the ex-voto concept using traditional craftsmanship techniques.
• Workshop Artisanes

Quantifiable outcome

• 5 Mediterranean Craft Workshop editions conducted with 3+ fashion schools per year
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

29 partnerships are on record, tiered minor and core.

• Nuria ChapparominorStrategic or Co-development Partner · 1 January 2025Individual designer partnered for Spain 2025 edition.
• Institut Français d'ÉgyptecoreStrategic or Co-development Partner · 1 January 2024Collaboration for Cairo 2024 edition - co-creation workshop around traditional Egyptian craft Khayamiya with Tawasol association, including exploratory study of Egypt's creative and cultural industries.
• Tawasol AssociationcoreStrategic or Co-development Partner · 1 January 2024Egyptian women's association whose members participated in co-creation workshop in Cairo 2024, working on Khayamiya embroidery technique.
• Programme Industries Culturelles et Créatives (PICC)minorStrategic or Co-development Partner · 1 January 2024Funding and support program for Egypt 2024 edition supporting creative and cultural industries development.
• L'Artisan du LibancoreStrategic or Co-development Partner · 1 January 2024Lebanese artisan organization collaborating for Beirut 2024 workshop, providing skilled craftspeople for traditional embroidery techniques (Tahrir, Tatreez, Tareq, Aghabene).
• ALBA (American University in Beirut)coreStrategic or Co-development Partner · 1 January 2024Fashion design program whose students participated in Mediterranean Craft Workshop n°4 in Beirut, co-creating garments with artisans.
• Creative Space BeirutcoreStrategic or Co-development Partner · 1 January 2024Beirut-based creative space hosting workshop facilities for Mediterranean Craft Workshop n°4 with ALBA fashion students.
• Fonds de Dotation CompagnonminorStrategic or Co-development Partner · 1 January 2024Foundation partnered with Sessùn for Spain 2025 edition.
• SessùnminorStrategic or Co-development Partner · 1 January 2024French fashion brand partnering for Spain 2025 edition through Alma program.
• L'Oseraie du PossibleminorStrategic or Co-development Partner · 1 January 2024French partner for 2024 programming.
• TableminorStrategic or Co-development Partner · 1 January 2024French partner for 2024 programming.
• AlbacoreStrategic or Co-development Partner · 1 January 2024Lebanese fashion brand partnering for 2024 Beirut edition.
• AFEDES (Association Femenina par el Desarrollo de Sacatepéquez)coreStrategic or Co-development Partner · 1 January 2023Kaqchikel Mayan women's organization working for women's rights and economic empowerment. Hosted Guatemala 2023 'Tejer juntas' workshop creating graphic charter for association identity.
• Mucem (Musée des Civilisations de l'Europe et de la Méditerranée)coreStrategic or Co-development Partner · 1 January 2022Major French national museum providing archives, curatorial expertise (Raphaël Bories), and exhibition space. Partner for Mediterranean Craft Workshop concept and multiple exhibitions including 'Savoir-faire textiles en Méditerranée' 2022-2023.
• Fonds de Dotation Maison Mode MéditerranéecoreStrategic or Co-development Partner · 1 January 2022Foundation supporting Morocco 2022 Casablanca workshop and 'Les Correspondances de la Maison Mode Méditerranée' programming at Mucem.
• Academy de Mode CasablancacoreStrategic or Co-development Partner · 1 January 2022Moroccan fashion institution (public/private partnership with AMITH) hosting Mediterranean Craft Workshop n°2 for over 10 months on campus.
• Institut Français du MarocminorStrategic or Co-development Partner · 1 January 2022Supporting Morocco programming including exhibition at French Institute of Casablanca.
• Itqane AssociationcoreStrategic or Co-development Partner · 1 January 2022Moroccan women's embroidery association created by Jamila Mernissi Bouayad, supporting Casablanca workshop with embroiderers Nezha, Laila, and Najia. Has supported over 6,000 beneficiaries.
• École Nationale des Arts Décoratifs de Paris (ENSAD)coreStrategic or Co-development Partner · 1 January 2021French national art school whose textile design students participated in Mediterranean Craft Workshop n°1, creating ex-voto pieces during pandemic remote collaboration.
• Atelier BartavelleminorStrategic or Co-development Partner · 1 January 2021Associated studio/brand led by founders Caroline Perdrix and Alexia Tronel, part of early project development.
• Institut Français de TunisiecoreStrategic or Co-development Partner · 1 January 2019Hosted immersive exhibition for Guermessa 2019 edition with various media including textile creations, podcast, photos, videos, and embroidery workshops.
• Big Blue ProjectminorStrategic or Co-development Partner · 1 January 2019Organization focusing on sustainable fashion models, partnered for Tunisia 2019 Guermessa edition.
• EY Fondation d'entreprise pour les métiers manuelsminorStrategic or Co-development Partner · 1 January 2019Corporate foundation supporting manual trades and crafts, partnered for Tunisia 2019 edition.
• Lab'EssminorStrategic or Co-development Partner · 1 January 2019Tunisian social innovation organization partnered for 2019 Guermessa edition.
• NestminorStrategic or Co-development Partner · 1 January 2019Organization building an artisan ecosystem, partnered for Tunisia 2019 edition.
• Voyageurs du MondeminorStrategic or Co-development Partner · 1 January 2019Travel company partnered for Tunisia 2019 edition supporting artisan tourism and cultural exchange.
• Benaki MuseumcoreStrategic or Co-development Partner · 1 January 2018Major Greek national museum (founded 1930) hosting immersive exhibition for Tinos 2018 edition in Mentis-Antonopoulos space dedicated to trimmings know-how.
• Ministère de la Culture (France)minorStrategic or Co-development Partner · 1 January 2018French Ministry of Culture partnered for Tinos 2018 edition supporting heritage preservation.
• Go for Good (Galeries Lafayette)minorStrategic or Co-development Partner · 1 January 2018Galeries Lafayette's sustainable fashion initiative displaying Tinos 'yaya' sweaters as part of Go for Good operation in Nice.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AFEDES (Association Femenina para el Desarrollo de Sacatepéquez): AFEDES is a Guatemalan indigenous women's NGO focused on economic empowerment and rights; Itinérance has already collaborated with AFEDES on the Guatemala 2023 'Tejer juntas' workshop, making it a directly comparable crafts-led women's empowerment counterpart.
• Maison Mode Méditerranée Foundation: Maison Mode Méditerranée is a French/Moroccan fashion foundation supporting Mediterranean designers and ethical production; Itinérance has directly partnered with its Fonds de Dotation on Casablanca workshops and Mucem exhibitions, making it a closely aligned fashion-empowerment foundation peer.
• Itqane Association: Itqane is a Moroccan women's embroidery association supporting over 6,000 beneficiaries; Itinérance has directly partnered with Itqane on the Casablanca workshop, making it a near-clone mission peer for craftswomen empowerment and embroidery transmission.
• L'Artisan du Liban: L'Artisan du Liban is a Lebanese NGO preserving traditional crafts and supporting rural artisans; Itinérance has directly partnered with L'Artisan du Liban on the Beirut 2024 workshop, and the two share a Mediterranean craft-preservation model with similar cultural transmission goals.
• Nest: Nest is a US-based nonprofit that builds an artisan ecosystem by connecting craftspeople with designers, brands, and consumers; both Nest and Itinérance operate as non-profit intermediaries federating isolated artisans to deliver ethically sourced craft collaborations for fashion brands.
• Fashion Revolution: Fashion Revolution is a global non-profit movement campaigning for transparency, ethics, and sustainability in the fashion industry; it shares Itinérance's mission-driven focus on ethical sourcing and cultural storytelling, though it operates more as an advocacy and education platform than a direct artisan intermediary.
• Big Blue Project: Big Blue Project is a French non-profit promoting sustainable and solidarity-based fashion models; both organizations target the Mediterranean and North African artisan ecosystem and partner with French cultural institutions on ethical fashion programming.
• Heritage Crafts UK: Heritage Crafts UK is a UK charity preserving traditional craft skills through research, advocacy, and the Red List of Endangered Crafts; it parallels Itinérance's mission of intangible cultural heritage preservation, training, and visibility for traditional artisans at risk of disappearing.

Emerging players

• Sessòn: Sessòn is a French ethical fashion brand participating in Itinérance's Spain 2025 edition through the Alma program; it is a smaller emerging brand that uses artisan collaborations to differentiate, offering a commercial-fashion peer that intersects with Itinérance's brand-collaboration model.

Broad incumbents

• Le19M (Chanel): Le19M is Chanel's Paris craft hub housing 11 Métiers d'Art houses; Itinérance has exhibited at Galerie Le19M, and Le19M serves as a broader-incumbent peer that operates at far greater scale (Chanel-backed) but pursues the same mission of preserving and promoting traditional French and international craftsmanship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLAQ6cczTQkakZ01nhagMpDjJSyJcvvGle
• Facebookfacebook.com/itinerancemediterranee
• LinkedInlinkedin.com/company/itinerancebartavelle
• Instagraminstagram.com/itinerance_mediterranee

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Itinérance