Lantmannen Maskin Ab
Lantmännen Maskin Ab is the agricultural machinery division of Lantmännen, a Swedish farmer-owned cooperative. It imports, sells and services farm machinery from Väderstad, Kuhn and Hardi, alongside spare parts, feeds and crop inputs, serving Swedish farmers through physical stores, workshops and digital platforms.
- Company typePrivate
- Founded2006
- HeadquartersMalmö, Sweden
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Lantmannen Maskin Ab does
Lantmännen Maskin Ab is the agricultural machinery division of Lantmännen, an agricultural cooperative owned by Swedish farmers and headquartered in Malmö. The company imports, markets, sells and maintains agricultural machinery on behalf of strong international brands including Väderstad, Kuhn and — as of 2026-07-03 — Hardi (for which Lantmännen Maskin became sole importer and retailer in Sweden). Its core offering spans tractors, combines, implements and forest equipment, complemented by spare parts and workshop services delivered through physical stores, mobile service vehicles and a 24/7 e-commerce storefront (shop.lantmannenmaskin.se) searchable by brand and model. A Begagnatbörsen used-equipment exchange and a Mascus marketplace listing extend the distribution surface for second-hand machinery.
The business sits within a broader Lantmännen ecosystem that provides crop inputs (seeds, plant protection, fertilizers including a Yara-produced fossil-free option), animal feed under brands Pullfor, Nötfor, Piggfor and KRAFFT, and grain trading services accessible through the LM2 digital platform, which also handles feed and spare-part orders. Smart Silo provides connected feed monitoring for livestock operations, and VäxtRåd delivers seasonal crop advisory content to farmers' mobile devices or computers. The grain business is supported by over 50 reception facilities across Sweden, anchoring both physical throughput and digital trading volume.
Revenue is generated across multiple streams: machinery and spare-parts hardware sales, account-based input sales through login-gated e-commerce, feed hardware sales, and grain transaction fees. Go-to-market combines enterprise field sales, a network of local retailers and lokalföreningar, and proprietary digital channels. The cooperative ownership model aligns commercial incentives with the farmer customer base and supports integrated cross-selling across machinery, inputs, feed and grain.
Lantmannen Maskin Ab firmographics
Firmographics- Name
- Lantmannen Maskin Ab
- Legal name
- Lantmännen Maskin Ab
- Website
- https://lantmannenmaskin.se
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Lantmännen Maskin Ab is the agricultural machinery division of Lantmännen, a Swedish farmer-owned cooperative. It imports, sells and services farm machinery from Väderstad, Kuhn and Hardi, alongside spare parts, feeds and crop inputs, serving Swedish farmers through physical stores, workshops and digital platforms.
- Ownership category
- akta.pro rank
Lantmannen Maskin Ab industry classification
Industry- Product category
- Agricultural Machinery
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm Supplies Merchant Wholesalers (42491), Grain and Field Bean Merchant Wholesalers (424510)
- SIC
- Farm Machinery & Equipment (3523), Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Hay & Bale Handling Equipment (IMAHACAF)
- akta.pro secondary industries
- Bagged Retail Commodity Feeds (Small Pack Formats) (AFADAIAJ), Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA), Starches, Flours & Milling Products Trading/Wholesale (AFAIAKAH)
Keywords
Where Lantmannen Maskin Ab is headquartered
LocationHeadquarters
- HQ city
- Malmö
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Lantmannen Maskin Ab business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Agricultural Machinery Sales: Import, marketing, sale and maintenance of agricultural machinery representing strong international brands including Väderstad, Kuhn, and others. Includes new and used equipment sales.
- Spare Parts and Service: Sale of spare parts, wear parts and accessories through e-commerce and physical stores, with workshop services and mobile service vehicles
- Crop Trading and Services: Grain trading through LM2 platform, grain reception at over 50 facilities across Sweden, grain contracts and export services
- Animal Feed: Development and sale of specialized feeds for poultry, cattle, pigs, sheep, horses and other animals under brands including Pullfor, Nötfor, Piggfor, KRAFFT
- Crop Inputs: Sale of seeds, plant protection products, fertilizers, plastic, netting, twine and other agricultural inputs for crop production
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Account-based pricing for agricultural products and machinery |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Lantmannen Maskin Ab product offering
Product offeringCore offering
Lantmannen Maskin Ab imports, markets, sells, and services agricultural machinery (representing brands such as Väderstad, Kuhn, and Hardi) for the Swedish market. The company complements its machinery portfolio with crop inputs (seeds and fertilizers), branded animal feed lines, grain trading services supported by over 50 reception facilities, and digital farm-management tools including the LM2 platform.
Product overview
Lantmännen Maskin Ab operates as part of Lantmännen's agricultural cooperative, offering a comprehensive portfolio of products and services for Swedish agriculture. The core offerings center on agricultural machinery (Lantmännen Maskin) including tractors, combines, implements, and forest equipment from represented brands, complemented by spare parts and workshop services. The business provides a dual e-commerce ecosystem comprising Lantbruks e-handel for inputs (seed, feed, crop protection) and Maskin e-handel for spare parts. Digital services include LM2 platform for grain trading and cash services, Smart Silo for connected feed monitoring, and precision farming solutions. Feed brands Pullfor, Nötfor, and Piggfor serve poultry, cattle, and pig production. Grain services encompass sales agreements, reception facilities, and export. The offering also includes sustainability-focused innovations like ThermoSeed and fossil-free fertilizers.
Differentiator
Problem solved
Functional benefit
Products and services
- Agricultural Machinery Portfolio (Väderstad, Kuhn, Hardi)
Quantifiable outcome
- 50+ grain reception facilities across Sweden
- +2 more outcomes
Companies that use Lantmannen Maskin Ab
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Lantmannen Maskin Ab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Lantmannen Maskin Ab partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and strategic.
- HardicoreLantmännen Maskin has taken expanded responsibility for Hardi in Sweden and becomes the sole importer and retailer of Hardi plant protection sprayers. This represents a significant expansion of their product portfolio in the crop protection equipment segment.
- VäderstadcoreLong-standing partnership for marketing and selling Väderstad agricultural machinery including the Tempo V precision seeder family and Tempo T telescopic precision seeder. Väderstad regularly announces product updates through Lantmännen Maskin.
- KuhncorePartnership for Kuhn agricultural machinery including slagklippare (flail mowers) featured in current campaigns.
- YarastrategicPartnership for fossil-free fertilizer production. Lantmännen introduced a new fossil-free fertilizer produced by Yara in 2023 with 80-90% lower climate footprint than fertilizer produced from fossil fuels.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Lantmannen Maskin Ab competitors and assessment
Company assessmentBroad incumbents
- CLAAS: German-based family-owned agricultural machinery specialist strong in combines, forage harvesters, and tractors. Directly comparable premium European brand that competes with the OEMs Lantmännen Maskin distributes.
- AGCO Corporation: Global agricultural equipment manufacturer whose brands (Massey Ferguson, Fendt, Valtra) compete head-to-head with Väderstad, Kuhn, and Hardi in the Nordic market. Closely comparable business model spanning equipment, parts, and precision farming services.
- CNH Industrial (Case IH / New Holland): Major full-line agricultural and construction equipment OEM with deep European dealer networks. Comparable to Lantmännen Maskin's integrated machinery, parts, and service offering across multiple crop and livestock farming segments.
- Deere & Company (John Deere): Global leader in agricultural machinery with full-line equipment, precision ag software, and aftermarket parts/service. Direct competitor to Lantmännen Maskin's represented brands across the Swedish tractor, combine, and implement market, and a benchmark for dealer-network economics.
- Kubota: Japanese full-line agricultural machinery manufacturer expanding in Europe with compact tractors, implements, and precision farming. Competes with Lantmännen Maskin's portfolio for smaller Swedish farms and contractors.
Regional players
- Ponsse: Finnish-listed manufacturer of forest (forwarder/harvester) machinery directly comparable to Lantmännen Maskin's forest equipment offering, and a relevant Nordic-region peer for capital equipment distribution.
Emerging players
- Same Deutz-Fahr: Italian-based tractor and harvester manufacturer with growing European distribution. Comparable premium-brand European OEM whose products overlap with Lantmännen Maskin's machinery portfolio for mixed and livestock farms.
Direct peers
- BayWa AG: German agricultural cooperative and trading group with grain trading, agricultural inputs, machinery retail, and digital farm services. Closely mirrors Lantmännen's cooperative-ownership, full-value-chain model across a neighboring market.
- Krone: German family-owned specialist in hay/forage equipment, balers, and mowers — directly comparable to the hay and bale handling equipment segment Lantmännen Maskin distributes through brands like Kuhn and Väderstad.
- DLG (Dansk Landbrugs Grovvareselskab): Danish farmer-owned agricultural cooperative operating grain trading, feed, crop inputs, and machinery retail across Scandinavia. The most direct structural and geographic peer to Lantmännen Maskin's cooperative business model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Lantmannen Maskin Ab social profiles
Digital presenceLantmannen Maskin Ab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lantmannen Maskin Ab leadership team
Management profileNumber of profiles
Profiles1 record
Lantmannen Maskin Ab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lantmannen Maskin Ab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lantmannen Maskin Ab
What does Lantmannen Maskin Ab do?
Lantmannen Maskin Ab imports, markets, sells, and services agricultural machinery (representing brands such as Väderstad, Kuhn, and Hardi) for the Swedish market. The company complements its machinery portfolio with crop inputs (seeds and fertilizers), branded animal feed lines, grain trading services supported by over 50 reception facilities, and digital farm-management tools including the LM2 platform.
Is Lantmannen Maskin Ab a public or private company?
Lantmannen Maskin Ab is a private company. It is classified as corporate owned and is currently operating.
When was Lantmannen Maskin Ab founded?
Lantmannen Maskin Ab was founded in 2006. It employs 501 to 1,000 people.
Where is Lantmannen Maskin Ab based?
Lantmannen Maskin Ab is headquartered in Malmö, Sweden, in the Europe region.
How does Lantmannen Maskin Ab make money?
Five revenue lines are on record. Agricultural Machinery Sales are the primary driver. The others are spare Parts and Service, crop Trading and Services, animal Feed and crop Inputs.
Who are Lantmannen Maskin Ab's main competitors?
Broad incumbents on record are CLAAS, AGCO Corporation, CNH Industrial (Case IH / New Holland), Deere & Company (John Deere) and Kubota. Ponsse is listed as a regional player. Same Deutz-Fahr is listed as an emerging player. Direct peers are BayWa AG, Krone and DLG (Dansk Landbrugs Grovvareselskab).
Does Lantmannen Maskin Ab have an API?
No public API is recorded for Lantmannen Maskin Ab.
What industry is Lantmannen Maskin Ab in?
Lantmannen Maskin Ab's product category is Agricultural Machinery. Its primary akta.pro industry code is IMAHACAF, Hay & Bale Handling Equipment, with a secondary code of AFADAIAJ, Bagged Retail Commodity Feeds (Small Pack Formats). Its NAICS code is 42382 and its SIC code is 3523.