Latin2Latin Marketing + Communications, LLC.

What Latin2Latin Marketing + Communications, LLC. does

Latin2Latin Marketing + Communications, LLC. (operating as L2L) is a Fort Lauderdale-headquartered, founder-owned boutique consulting firm that has operated continuously since 2007, delivering strategic marketing, business consulting, and multicultural communications services to enterprise clients, government entities, and mission-driven organizations. The company was founded by Arminda "Mindy" Figueroa as a marketing agency focused on minority and niche markets and has since repositioned as an "Integrated Growth Partner" that co-pilots engagements by aligning business structure, market positioning, brand expression, sales funnels, and market intelligence for each client. Its service portfolio spans strategic marketing consulting, market entry and expansion advisory, brand transformation, multicultural campaign execution, and proprietary diagnostics such as the Latin Ready Assessment, a questionnaire-based tool for evaluating how effectively a company communicates with the Latino community. Supporting proprietary frameworks include Logic2Lead, Listen2Leverage, and Leverage2Lead, and the firm also operates the L2L Connection podcast and radio show as a content and thought leadership platform.

The firm generates revenue through professional services engagements delivered on a project-based, quote-driven basis, with senior strategists (not junior staff) leading every engagement. Its go-to-market is sales-led and enterprise-oriented, targeting brands seeking authentic Hispanic and multicultural market engagement, healthcare and life sciences companies, government and nonprofit organizations, companies entering the Puerto Rico market, and luxury brands targeting affluent multicultural consumers. Technology is positioned as data-driven marketing combined with AI tools for strategic analysis, though the firm has no disclosed proprietary AI models. Geographic reach spans Fort Lauderdale, New York, North Carolina, Puerto Rico, and Spain, with a fully remote, global co-working operating model and a recently implemented four-day workweek. Strategic execution is augmented through alliances with Digo (technology-enabled multicultural marketing) and Vertical3 Media (programmatic, social, influencer, DOOH, YouTube, digital audio, and AI-augmented SEO), enabling L2L to offer integrated services without building a full in-house digital media buying stack.

Name

Latin2Latin Marketing + Communications, LLC.

Legal name

Latin2Latin Marketing + Communications, LLC.

Website

https://l2lmarketing.com

Company type

Private

Founded year

2007

Operating status

Operating

Short description

L2L is a Fort Lauderdale-based boutique consultancy serving as an Integrated Growth Partner for enterprises, healthcare organizations, and government entities seeking authentic engagement with Hispanic and multicultural markets across the U.S., Puerto Rico, and Spain.

Ownership category

akta.pro rank

Product category

Multicultural Marketing Consulting

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)

akta.pro secondary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Multicultural marketing services
• Hispanic market consulting
• Strategic brand positioning
• Market entry advisory
• Integrated growth consulting

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Marketing Consulting: Integrated Growth Partner engagements providing strategic marketing, business consulting, and market access solutions. Works within the DNA of each organization aligning business structure, market positioning, brand expression, and sales funnels.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Latin2Latin Marketing + Communications operates as an Integrated Growth Partner providing strategic marketing, business consulting, and multicultural communications services to brands seeking to authentically engage Hispanic and Latino audiences. Core deliverables include proprietary diagnostic tools (Latin Ready Assessment), market entry and expansion advisory, brand positioning, multicultural campaign development, sales funnel optimization, and market intelligence-driven strategy execution. The firm aligns business structure, market positioning, brand expression, and sales funnels into a single strategic engine for enterprise, government, and nonprofit clients across the U.S., Puerto Rico, and Latin America.

Product overview

Latin2Latin Marketing + Communications (L2L) operates as an Integrated Growth Partner offering a portfolio of proprietary tools and marketing services. The core offering centers on the Latin Ready Assessment tool—a proprietary questionnaire-based platform for evaluating multicultural marketing effectiveness—supplemented by the L2L Connection Podcast content platform and specialized campaign services. The company also developed the United for Seniors online community platform in partnership with United Way. Services include strategic market entry consulting, brand development, multicultural marketing, and campaign execution across healthcare, consumer goods, government, and life sciences sectors. The company is currently evolving its branding from Latin2Latin to L2L while maintaining its core focus on Hispanic and multicultural market engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Latin Ready Assessment Proprietary questionnaire-based assessment tool that evaluates how effectively a company communicates with the Latino community, covering language usage, cultural representation, and understanding of Latino values and traditions in marketing materials, and delivering actionable recommendations to strengthen multicultural outreach.
• L2L Connection Podcast Monthly podcast (also broadcast as a radio show on True Oldies Florida) that brings a voice to Latino entrepreneurs, businesspeople, and civic leaders to share insights about the vibrant and growing Latino community in Florida.
• United for Seniors Online community platform specifically designed to bring Hispanic seniors together, offering culturally relevant content, accessible digital resources, community engagement, interest-based groups, virtual events, and opportunities for genuine social connection, developed in partnership with United Way of Broward County.
• Multicultural Marketing Services Integrated growth partner services including business structure alignment, market positioning, strategic image development, brand expression, sales funnel optimization, and market intelligence to support informed decisions and long-term direction for enterprise, government, and nonprofit clients.
• Market Access & Expansion Services Structured market expansion process including opportunity identification, positioning definition, partnership alignment, go-to-market pathway development, and internal capability building to enable organizations to expand with clarity, activate demand, and build scalable presence in new markets.
• Campaign Project Portfolio Custom campaign execution services producing award-winning marketing campaigns across industries, including Hispanic Heritage Month NFT campaigns with the Celia Cruz Foundation, senior community outreach platforms, brand transformations, clinical trial recruitment campaigns, and culturally intelligent health education campaigns.

Quantifiable outcome

• Nearly doubled patient recruitment for Rhaeos FlowSense clinical trial in Puerto Rico, exceeding goals by 25% within 24 hours
• +1 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• DigocoreGTM or Marketing PartnerStrategic partnership with Digo to offer one-stop solution for clients seeking innovative ways to reach diverse market segments. Combines expertise in strategic marketing, multicultural communication, and cutting-edge technology. L2L/Digo collaborative team has launched groundbreaking campaigns across regions and industries, connecting businesses with diverse audiences and fueling growth.
• Vertical3 MediacoreTechnology or IntegrationDigital partner providing comprehensive digital marketing services including programmatic advertising, search engine marketing, social media advertising, influencer marketing, digital out-of-home campaigns, app advertising, YouTube campaigns, digital audio placements, and SEO integrated with AI. Miami-based agency with offices in Miami, Spain and presence in Colombia and Argentina. Recognized by American Marketing Association South Florida Chapter with multiple awards.
• Juan Jose Nunez / Vertical3 MediacoreTechnology or IntegrationFounder and CEO of Vertical3 Media, L2L's digital partner. Previously served as COO at starMedia.com, part of the Orange Advertising Network under France Telecom. Named 'Top Digital Media Professional of the Year' in 2008 by Portada Magazine and 'Top Entrepreneur of 2010' by Hispanic Target Magazine in Miami.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Alma: Independent multicultural creative agency focused on the U.S. Hispanic and Latin American markets, offering advertising, brand strategy, and culturally fluent campaigns. Direct competitor for the same enterprise client base seeking Hispanic marketing expertise.
• The Community: Independent multicultural agency serving clients across the Americas with culturally rooted campaigns. Comparable boutique-to-mid-market positioning with shared focus on Hispanic/multicultural consumer engagement.
• Lopez Negrete Communications: One of the largest independent Hispanic marketing agencies in the U.S., providing full-service advertising, communications, and multicultural marketing to Fortune 500 brands. Highly comparable to L2L in mission and client base, but at significantly greater scale.
• República: Multicultural advertising agency and part of the Havas network, serving U.S. Hispanic and Latin American markets with integrated campaigns. Direct competitor in the multicultural advertising space with similar cultural-fluency positioning.
• Padillia (formerly Padillia CRT): Hispanic and multicultural marketing agency with decades of experience serving major brands. Comparable in mission to deliver culturally intelligent campaigns targeting Latino consumers in the U.S.
• Conill: Hispanic advertising agency within the Publicis network, providing full-service marketing to brands targeting U.S. Latino consumers. Comparable in focus and service mix, with the advantage of holding-company scale and media-buying leverage.

Others

• Sparks & Honey: Cultural strategy and insights consultancy focused on deciphering cultural shifts, audience behavior, and trends. Adjacent to L2L's market-intelligence and cultural-fluency work, often used by similar brand clients.
• Digo: Strategic partner of L2L for one-stop, technology-enabled multicultural campaign delivery. Functions as an ecosystem partner rather than a direct competitor, complementary in capabilities.
• Vertical3 Media: Miami-based digital marketing agency and L2L's documented digital execution partner. Operates as an integrated extension of L2L's services (programmatic, SEO, social, influencer) rather than a direct competitor, with overlapping leadership ties.

Broad incumbents

• Ogilvy: Global advertising and marketing services network with a dedicated multicultural practice. L2L's enterprise clients (Anheuser-Busch, Northwell, etc.) are often Ogilvy clients, making it a broad incumbent that overlaps on multicultural engagements but at a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/L2LMarketingComms
• LinkedInlinkedin.com/company/l2lmarketingcomms
• Instagraminstagram.com/l2lmarketingcomms

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latin2Latin Marketing + Communications, LLC.