Milchjugend. Falschsexuelle Welten

What Milchjugend. Falschsexuelle Welten does

Milchjugend. Falschsexuelle Welten is a Swiss volunteer-driven non-profit youth organization headquartered in Zürich that serves LGBTQIA+ youth (lesbian, gay, bi, aro-ace, trans, inter, and those identifying in-between or outside these categories), typically aged 13–25, with some programs extending to approximately age 30. The organization provides safe physical gathering spaces (Milchbar in Zürich and Baden, plus partner-run youth meetings in Winterthur, Basel, Bern, Wil, and Horgen), an annual festival (lila. queer festival at Rote Fabrik Zürich, founded 2017), a long-running print magazine (Milchbüechli, currently at issue #56), a radio program (Radiomilch), and ancillary events such as Jugendpride, Milchball, Molke Party, Milchreise, Milch-Uni, and Heldenbar. All programming is offered free or at low cost, and the organization also maintains secondary resources for educators, schools, and parents of LGBTQIA+ youth.

The organization is structured as a private non-profit association under Swiss jurisdiction (CHE), with no parent company, subsidiaries, or institutional funding disclosed. It has no technology product, app, or proprietary platform; its technology footprint is limited to standard consumer channels — Instagram, TikTok, Facebook, WhatsApp Community, email newsletter, website/blog, and an RSS feed — plus an e-commerce merchandise storefront.

Milchjugend's revenue model is donation- and merchandise-driven, not commercial. It accepts one-time donations in tiered amounts (CHF 25, 100, 200, 500) with each tier tied to a specific programmatic outcome (e.g., CHF 200 funds one youth's Milchreise participation), processes payments via TWINT, credit card, and bank transfer, and operates a recurring 'Milchkuh' annual membership for regular supporters. Merchandise (stickers, karabiners, posters, socks, Milchbüechli subscriptions) is sold at unit prices between roughly CHF 5 and CHF 25. No pricing is paid by end-user youth beneficiaries; pricing is effectively pay-what-you-can for supporters. Customer segments consist of LGBTQIA+ youth (primary), plus parents, educators/schools, and allies as secondary audiences — all addressed through community and content channels rather than a commercial GTM motion.

Name

Milchjugend. Falschsexuelle Welten

Legal name

Milchjugend

Website

https://milchjugend.ch

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Milchjugend is a Swiss volunteer-driven non-profit youth organization headquartered in Zürich that operates free weekly youth centers, the lila. queer festival, the Milchbüechli magazine, and the Radiomilch radio program to serve LGBTQIA+ youth across Switzerland.

Ownership category

akta.pro rank

Product category

Youth Community Services

NAICS

Child and Youth Services (62411), Civic and Social Organizations (8134)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Queer youth support
• LGBTQIA+ community services
• Youth community organizing
• Queer cultural events
• Community publications

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: The organization relies heavily on donations from supporters. They offer various donation tiers (CHF 25, 100, 200, 500) and accept contributions via TWINT, credit cards, and bank transfers. Payment processing fees are transparently shared (TWINT: 1.3%, Card: 2.9% + CHF 0.30, Bank transfer: free).
2. Merchandise Sales: Sale of branded merchandise including stickers, karabiners, posters, clothing items (socks), and the Milchbüechli magazine subscription.
3. Membership Fees: Annual membership fees for supporters who wish to become 'Milchkuh' (regular donors with annual contributions).

Pricing tiers

Distribution channels2 records

Marketing channels8 records

Core offering

Milchjugend is a Swiss LGBTQIA+ youth non-profit organization that operates safe physical gathering spaces, community events, a magazine, a radio program, and educational formats for queer youth aged roughly 13-30 across multiple Swiss cities. It runs weekly youth bars (Milchbar), regional youth treffs, the annual lila. queer festival, the Milchbüechli magazine, and Radiomilch audio programming, all offered free or at low cost. The organization is funded through donations, merchandise sales, and member contributions.

Product overview

Milchjugend is a Swiss LGBTQIA+ youth organization offering a portfolio of community-based products and services primarily for queer youth. The core offering consists of regular youth gatherings (Milchbar in Baden and Zürich, Queerterthur, anyway Basel, Queertreff Obere Mühle, Queertreff Jugi4, and other regional partnerships), major annual events (lila. queer festival, Jugendpride, Milchball, Milchreise, Molke Party), media products (Milchbüechli magazine, Radiomilch radio programming), and educational formats (Milch-Uni). All services are free or low-cost. The organization also operates a merch shop and accepts donations to fund activities.

Differentiator

Problem solved

Functional benefit

Brands

• Milchbar: Weekly bar for young queer and questioning youth, operating in Zürich and Baden with youth centers offering safe spaces for LGBTQIA+ youth up to approximately 30 years old.
• Milchbüechli
• lila. queer festival
• Radiomilch
• Jugendpride
• Milchreise
• Milchball
• Molke Party
• Milch-Uni

Products and services

• Milchbar (Zürich and Baden weekly youth gatherings) Weekly bar and youth gathering space for young queer and questioning people held in Baden and Zürich, offering games, crafts, dinners, and workshops in a safe space.
• Milchbüechli Magazine Regular magazine publication by Milchjugend covering queer life, culture, relationships, politics, comics, and poetry; available via subscription and individual purchase.
• Radiomilch (radio programming) Radio programming produced by Milchjugend featuring episodes on queer community topics, venue profiles (e.g., Milchbar Bern), and English-language editions.
• lila. queer festival Annual queer festival organized by Milchjugend and approximately 40 volunteers, held at Rote Fabrik in Zürich since 2019, celebrating queer people and providing an escape from heteronormative daily life.
• Milchball Annual formal/dance event organized by Milchjugend as part of its community event portfolio.
• Milchreise Subsidized travel project organized by Milchjugend enabling queer youth to participate in group trips; a CHF 200 donation covers one youth's participation.
• Milch-Uni Educational/university-format project organized by Milchjugend offering learning formats for queer youth and community members.
• Jugendpride Pride event specifically organized by and for youth as part of Milchjugend's project portfolio.
• Molke Party Party event organized by Milchjugend as part of its portfolio of queer youth gatherings.
• Milchjugend Merchandise Shop Online shop selling branded merchandise including stickers (CHF 10+), karabiners (CHF 5-8), posters (CHF 15-25 depending on format), socks (CHF 20+), and Milchbüechli magazine subscriptions.
• anyway Basel youth gathering Biweekly youth gathering in Basel organized by Milchjugend for Queers and Questionings aged 14-25, meeting at Jugendzentrum Neubad.
• Queerterthur Jugendtreff (Winterthur youth gathering) Queer youth gathering in Winterthur organized in partnership with wilsch at Jugendhaus Winterthur, open to LGBTQIA+ youth aged 13-19 every Tuesday from 17:00.
• Queertreff Obere Mühle (Wil youth gathering) Queer youth gathering in Wil (St. Gallen) at Jugendzentrum Obere Mühle for youth aged 13-20.
• Queertreff im Jugi4 (Zürich Kreis 4 gathering) Queer youth gathering in Zürich's Kreis 4 at Jugendtreff Kreis 4, open to LGBTQIA+ and questioning youth every Saturday from 14:00-18:00.
• Heldenbar (weekly queer bar event at Provitreff, Zürich) Weekly queer bar event at Provitreff, Zürich, described as the longest-running regular queer event in Zürich, with a monthly drag show on the first Wednesday. Non-profit and solidarity-based.
• Uncut Queer Cinema (Bern film evenings) Film evening for the LGBTIQ community held at Kino Rex, Bern, screening feature films, documentaries, and film classics.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• wilsch – queer WinterthurcoreStrategic or Co-development PartnerCollaboration for youth center operations in Winterthur. wilsch provides venue space for Queerterthur youth meetings, held every Tuesday from 17:00 for LGBTQIA+ youth aged 13-19. Jugendarbeiter*innen from Jugendhaus Winterthur lead the sessions.
• Jugendhaus WinterthurcoreStrategic or Co-development PartnerOperates Queerterthur youth meetings at wilsch venue in Winterthur, providing safe space for queer youth aged 13-19.
• WERKK BadencoreStrategic or Co-development PartnerVenue partner for Milchbar Baden, the weekly bar for young queer people held every Tuesday from 19:00 at WERKK Kulturlokal Baden.
• RegenbogenhauscoreStrategic or Co-development PartnerLocation of Milchbar Zürich at Zollstrasse 117, providing safe space for queers up to approximately 30 years old.
• Rote FabrikcoreStrategic or Co-development PartnerAnnual venue for lila. queer festival in Zürich, hosting the 10th anniversary celebration in September 2026.
• Jugendzentrum NeubadcoreStrategic or Co-development PartnerVenue partner for anyway Basel youth meetings, held every two weeks for queers and questionings aged 14-25.
• Jugendtreff Kreis 4coreStrategic or Co-development PartnerOperates Queertreff every Saturday 14:00-18:00 for LGBTQIA+ and questioning youth.
• Drehscheibe HorgencoreStrategic or Co-development PartnerVenue for Queer Treff in Bezirk Horgen for queer youth aged 13-20, organized by Jugendarbeiter Gino Reho.
• Jugendzentrum Obere MühlecoreStrategic or Co-development PartnerVenue for Queertreff Obere Mühle in Wil for queer youth aged 13-20.
• ParkicoreStrategic or Co-development PartnerCollaboration on Transmissions event for the Trans-Community in Zürich, featuring panel discussions, parties, and DJ sets.
• Zentralbibliothek ZürichminorStrategic or Co-development PartnerCollaboration for Queer Lesen book club event discussing queer literature.
• Sappho-VereinminorStrategic or Co-development PartnerPartnership for Lesbenspaziergänge walking tour through lesbian queer history in Zürich.
• The Boy CompanyminorStrategic or Co-development PartnerOrganizer of Gado-Gado Party at Helsinkiklub Zürich, with proceeds supporting queer artists and performers in Switzerland.
• Salzhaus WinterthurminorStrategic or Co-development PartnerVenue partner for Queer Sphere event as afterparty of CSD Winterthur.
• Queer ThurgauminorStrategic or Co-development PartnerCollaboration on Pride Boat events on Lake Constance departing from Romanshorn.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Transgender Network Switzerland (TGNS): Swiss advocacy and community network for trans people. Comparable LGBTQIA+ community organization with peer support, events, and education programs intersecting Milchjugend's trans youth audience.
• wilsch – queer Winterthur: Queer community organization in Winterthur. Direct peer running youth treffs and community events in the same geography where Milchjugend operates Queerterthur, with overlapping programming model.
• LOS Lesbenorganisation Schweiz: Swiss lesbian organization operating community programming and advocacy. Comparable community-building function for queer women in Switzerland, overlapping in audience with Milchjugend's lesbian/bi youth members.
• Milchbar Heldenbar / Provitreff: Hosts the Heldenbar — the longest-running regular queer event in Zürich. Direct peer operating queer nightlife/community programming in the same Zürich ecosystem where Milchjugend's Milchbar is based.
• Queer Thurgau: Regional LGBTQIA+ organization in Thurgau collaborating with Milchjugend on Pride Boat events. Comparable Swiss regional peer for community events and Pride programming.
• InterAction: Swiss association for intersex people. Closely comparable mission-aligned nonprofit serving a specific LGBTQIA+ subgroup with community events and advocacy, overlapping Milchjugend's intersex youth segment.
• Sappho-Verein: Swiss association for lesbian/queer women. Direct peer collaborating with Milchjugend on Lesbenspaziergänge and serving a heavily overlapping demographic.
• Pink Cross: Swiss national federation of gay organizations. Directly comparable as a Swiss LGBTQIA+ advocacy and community umbrella, though focused more broadly (not youth-specific) than Milchjugend.

Regional players

• ABQ (Aide aux jeunes LGBTQIA+) – Suisse romande: Francophone LGBTQIA+ youth peer organization active in Suisse romande. Comparable youth-targeted programming model but operating in a different linguistic/geographic region of Switzerland.

Broad incumbents

• Pro Juventute: Large Swiss youth welfare foundation. Comparable as a youth-services nonprofit in Switzerland but operating across all youth, not LGBTQIA+-specific; potential partner/funder rather than competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/milchjugend
• Instagraminstagram.com/milchjugend
• TikToktiktok.com/@milchjugend
• LinkedInlinkedin.com/company/milchjugend

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milchjugend. Falschsexuelle Welten