Luna Beauty, LLC
- Company typePrivate
- Founded2017
- HeadquartersLewes, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Luna Beauty, LLC firmographics
Firmographics- Name
- Luna Beauty, LLC
- Legal name
- Luna Beauty, LLC
- Website
- https://thelunabeauty.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Luna Beauty, LLC industry classification
Industry- Product category
- Mobile bridal and event beauty services
- NAICS
- Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)
- akta.pro primary industry
- Mobile Bridal & Special Event Beauty (On-Site) (HSALAMAK)
- akta.pro secondary industries
- Mobile Beauty Packages & Group/Party Services (e.g., pamper parties) (HSALAMAM), Bridal Party & Group Beauty Services (HSALALAC), Bridal Makeup Services (HSALAHAC), Mobile/On-Location Makeup Services (HSALAHAJ)
Keywords
Where Luna Beauty, LLC is headquartered
LocationHeadquarters
- HQ city
- Lewes
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Luna Beauty, LLC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- On-site Beauty Services: Luna Beauty provides on-site makeup artistry, hairstyling, and lash extension services for weddings, engagements, and special events. Revenue is generated through service fees for individual appointments and packages for bridal parties and wedding events. The company travels to client locations, eliminating the need for customers to visit a physical salon.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Luna Beauty, LLC product offering
Product offeringCore offering
Luna Beauty, LLC is a mobile on-site beauty services provider offering professional makeup artistry, hairstyling, and lash extension services for weddings, engagements, and special events. The company travels directly to clients' homes or event venues, delivering a full-service salon experience on location. Services are tailored for brides, bridal parties, and individuals seeking professional beauty services for milestone occasions.
Product overview
Luna Beauty, LLC is a full-service beauty services company offering on-site makeup artistry, hair styling, and lash extension services. The company operates as a mobile salon, bringing professional beauty services directly to clients' homes or event venues. Services are primarily focused on wedding, engagement, and special event beauty needs. The three core service offerings (makeup, hair styling, and lash extensions) are provided as a unified service package, with the company emphasizing a full-service salon experience delivered on-location.
Differentiator
Problem solved
Functional benefit
Products and services
- On-Site Makeup Services Professional on-site makeup application services delivered at the client's home, wedding venue, or event space for brides, bridal parties, and individuals attending weddings, engagements, and special events.
- On-Site Hair Styling Services
- Lash Extension Services
Companies that use Luna Beauty, LLC
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Luna Beauty, LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Luna Beauty, LLC partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- WeddingWirecoreLuna Beauty maintains an active partner listing on WeddingWire, one of the leading wedding planning marketplaces. This partnership provides visibility to engaged couples searching for wedding beauty vendors. The WeddingWire Partner Badge indicates good standing and active business presence on the platform.
- The KnotcoreLuna Beauty is featured on The Knot with an 'As Seen On' vendor badge, indicating recognition as a verified wedding vendor. The Knot is a prominent wedding planning platform where couples discover and connect with wedding service providers.
Scale indicators1 record
Recent moves5 records
Expansion highlights2 records
Luna Beauty, LLC competitors and assessment
Company assessmentOthers
- The Knot Worldwide: The Knot is the dominant wedding planning marketplace and vendor discovery platform in the US. It is a channel partner for Luna Beauty and serves the same engaged-couple audience, but does not compete directly in beauty services delivery.
- WeddingWire: WeddingWire is a leading wedding vendor marketplace that connects couples with wedding professionals. It is a core channel partner for Luna Beauty but operates as a platform rather than a competing service provider.
Broad incumbents
- Drybar: Drybar is a national chain specializing in blowouts and hair styling, with primarily brick-and-mortar locations but also offering on-location services for events. Comparable on the hairstyling component of Luna Beauty's offering and serves an overlapping bridal/event customer base.
- Ulta Beauty: Ulta Beauty is a large US beauty retailer combining cosmetics, skincare, haircare, and salon services under one roof. Operates in-store salon services that overlap Luna Beauty's offering, though focused on walk-in rather than mobile/on-site delivery.
- Sephora: Sephora is a global multi-brand beauty retailer offering cosmetics, skincare, and fragrance products. While not a service provider, Sephora shares the bridal beauty customer demographic and influences the products Luna Beauty artists use and recommend.
- BHLDN: BHLDN (a sister brand to Anthropologie) is a bridal retailer offering wedding attire, accessories, and curated beauty styling services for brides. Comparable overlapping bridal customer base and event styling aesthetic, though not a mobile-service operator.
Direct peers
- Priv: Priv is an on-demand beauty services platform connecting clients with makeup artists, hairstylists, and other beauty professionals for in-home appointments. Comparable mobile-delivery model and target customer base to Luna Beauty.
- GlamSquad: GlamSquad is an on-demand mobile beauty services company providing hair, makeup, and styling delivered to clients' homes. Directly comparable to Luna Beauty's mobile on-site beauty model, though operating at a significantly larger scale across multiple US cities.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Luna Beauty, LLC social profiles
Digital presenceLuna Beauty, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luna Beauty, LLC leadership team
Management profileNumber of profiles
Profiles1 record
Luna Beauty, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luna Beauty, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luna Beauty, LLC
What does Luna Beauty, LLC do?
Luna Beauty, LLC is a mobile on-site beauty services provider offering professional makeup artistry, hairstyling, and lash extension services for weddings, engagements, and special events. The company travels directly to clients' homes or event venues, delivering a full-service salon experience on location. Services are tailored for brides, bridal parties, and individuals seeking professional beauty services for milestone occasions.
Is Luna Beauty, LLC a public or private company?
Luna Beauty, LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Luna Beauty, LLC founded?
Luna Beauty, LLC was founded in 2017. It employs 1 to 10 people.
Where is Luna Beauty, LLC based?
Luna Beauty, LLC is headquartered in Lewes, United States, in the North America region.
How does Luna Beauty, LLC make money?
One revenue line is on record: on-site Beauty Services.
Who are Luna Beauty, LLC's main competitors?
Others on record are The Knot Worldwide and WeddingWire. Broad incumbents are Drybar, Ulta Beauty, Sephora and BHLDN. Direct peers are Priv and GlamSquad.
Does Luna Beauty, LLC have an API?
No public API is recorded for Luna Beauty, LLC.
What industry is Luna Beauty, LLC in?
Luna Beauty, LLC's product category is Mobile bridal and event beauty services. Its primary akta.pro industry code is HSALAMAK, Mobile Bridal & Special Event Beauty (On-Site), with a secondary code of HSALAMAM, Mobile Beauty Packages & Group/Party Services (e.g., pamper parties). Its NAICS code is 812112.