Olympiacos BC

What Olympiacos BC does

Olympiacos BC is the professional basketball section of Olympiacos S.F.P. (Σύλλογος Φιλάθων Πειραιώς / Piraeus Fans Club), a multi-sport club founded in 1931 and incorporated in Greece as a Κ.Α.Ε. (Καλαθοσφαιρική Ανώνυμη Εταιρεία — Basketball Anonymous Company). The club competes at the elite level of European and Greek basketball, participating in the EuroLeague and the Stoiximan Greek Basketball League (GBL), and plays its home games at the Peace and Friendship Stadium (ΣΕΦ) in Neo Faliro, Piraeus. Under head coach Georgios Bartzokas, recent competitive performance includes the EuroLeague 2026 Championship and Greek Basketball League titles in 2025 and 2026, alongside Greek Super Cup titles in 2024 and 2025. The roster strategy emphasizes high-profile NBA-veteran acquisitions on multi-year contracts (Evan Fournier, Donta Hall, Tyrique Jones, Cory Joseph), supplemented by an in-house academy feeding youth teams.

The club operates a digital ecosystem built around the official website (olympiacosbc.gr), an Official Online Store for merchandise, the Olympiacos BC TV video platform, a Red Podcast series, and official iOS and Android mobile applications. Ticketing is processed exclusively through Ticketmaster and supplemented by sales at the stadium box office. The technology stack is conventional CMS-and-e-commerce infrastructure with Google Analytics for traffic analytics and social media cookie integrations for fan engagement features; no proprietary AI/ML systems or APIs are disclosed. The site is GDPR-compliant and committed to WCAG 2.1 Level AA accessibility.

Olympiacos BC's commercial model is anchored by long-dated corporate sponsorship — most prominently a flagship main sponsor deal with SUPERBET running through 2032 (announced 2026-01-23), plus apparel partnerships with Nike, and additional sponsorships with Piraeus Bank, Nova, EKO, FlexCar, and Coca-Cola — combined with ticketing (individual match tickets and season tickets), broadcasting rights (EuroLeague and GBL distribution, with ERT as the official broadcaster in Greece), official merchandise sales, and annual membership cards. Customer segments are fans and season-ticket holders (B2C), corporate sponsors seeking brand exposure (B2B), and merchandise buyers; the GTM motion is event-driven (live matchdays as the primary fan touchpoint) layered with enterprise-level sponsorship sales. Revenue figures are not publicly disclosed.

Name

Olympiacos BC

Legal name

Κ.Α.Ε. Ολυμπιακός Σ.Φ.Π.

Website

https://olympiacosbc.gr

Company type

Private

Operating status

Operating

Short description

Olympiacos BC is the professional basketball club of Olympiacos S.F.P. based in Piraeus, Greece, competing in the EuroLeague and Greek Basketball League, and operating a digital ecosystem spanning ticketing, official merchandise, mobile apps, and multimedia content for fans and corporate sponsors.

Ownership category

akta.pro rank

Product category

Professional Basketball Club / Sports Entertainment Services

NAICS

Sports Teams and Clubs (711211), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Basketball Leagues (MPAKAAAD)

Keywords

• Professional basketball
• Sports entertainment
• Team merchandise
• Live sports events
• Sports sponsorships

Headquarters

HQ city

Piraeus

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from individual match tickets and season tickets sold through Ticketmaster platform and official channels
2. Sponsorship: Corporate sponsorship deals with major brands including SUPERBET (main sponsor through 2032), Nike, Piraeus Bank, and other sponsors
3. Merchandise Sales: Sale of official club merchandise through the Olympiacos BC Official Store
4. Broadcasting Rights: Revenue from EuroLeague and Greek Basketball League broadcasting rights
5. Membership Cards: Revenue from fan membership cards offering various privileges

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Olympiacos BC operates a professional men's basketball club competing in the EuroLeague and Stoiximan Greek Basketball League, playing home games at the Peace and Friendship Stadium in Piraeus. The club sells match tickets, season tickets, and membership cards to fans, distributes official merchandise (jerseys, apparel, accessories) through its online store, and monetizes brand equity through long-term corporate sponsorship deals and broadcasting rights. Digital platforms — the official website, mobile apps, and Olympiacos BC TV — serve as fan engagement and commercial channels.

Product overview

Olympiacos BC operates a digital ecosystem centered on its official website as the primary platform, complemented by Olympiacos BC TV for video content, the Official Store for merchandise e-commerce, and mobile applications for iOS and Android. The website serves as the main hub for club news, match schedules, EuroLeague and Greek Basketball League standings, player statistics, ticket purchasing via Ticketmaster integration, and access to the official store.

Differentiator

Problem solved

Functional benefit

Brands

• Olympiacos BC TV: Official video and streaming platform for Olympiacos BC match highlights, interviews, press conferences, and behind-the-scenes content.
• Red Podcast
• Red Quiz
• OLY4ALL / OLYforALL
• When I Was 10

Products and services

• Match Tickets (Single-Game and Season Tickets)

Quantifiable outcome

• EuroLeague 2025-26: 26 wins in 38 games, leading the regular season
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• SUPERBETflagshipGTM or Marketing Partner · 23 January 2026Main sponsor and official betting partner of Olympiacos BC. Collaboration extends through 2032, representing a major long-term partnership. Coach Bartzokas described the partnership as 'colossal' for the club.
• NikecoreGTM or Marketing PartnerOfficial equipment and apparel sponsor providing team uniforms and merchandise products. Partnership renewed, with Nike providing official gear for the team.
• Piraeus BankcoreGTM or Marketing PartnerOfficial sponsor and banking partner of Olympiacos BC
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticketing platform for match tickets and season tickets. All ticket purchases are processed exclusively through Ticketmaster.
• EuroLeagueflagshipStrategic or Co-development PartnerPrimary European basketball competition organized by EuroLeague. Olympiacos BC is a member club competing in the elite competition.
• Greek Basketball League (GBL)flagshipStrategic or Co-development PartnerNational basketball league competition in Greece. Olympiacos BC is a member club competing for the Greek championship.
• NovaminorGTM or Marketing PartnerBroadcasting partner and sponsor
• EKOminorGTM or Marketing PartnerEnergy company sponsor
• FlexCarminorGTM or Marketing PartnerCar rental partner and sponsor
• Coca-ColaminorGTM or Marketing PartnerBeverage sponsor
• ERT (Hellenic Broadcasting Corporation)coreChannel Partner/ Reseller/ DistributorOfficial broadcaster of Greek basketball and club matches

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/olympiacos-bc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olympiacos BC