New Orleans Tile Co.

What New Orleans Tile Co. does

New Orleans Tile Co. is a handmade ceramics manufacturer founded in 2008 by Nick Hasslock in New Orleans, Louisiana. The company specializes in authentic, vitrified reproductions of historic New Orleans street tiles, producing a maintenance-free ceramic product engineered to match the city's iconic municipal tilework. It operates with 1-10 employees as a family-rooted artisan business.

The product line is anchored by individual historic street tiles priced from $72 and a parallel line of blank tiles priced from $36 that support custom residential, decorative, and restoration applications. Production relies on traditional ceramic craftsmanship rather than automated manufacturing, and the tiles are characterized as maintenance-free through vitrification, giving them durability for outdoor municipal and pedestrian use.

The business operates a dual-channel model. On the B2B/enterprise side, the company serves as the official replacement tile supplier for the City of New Orleans and supplies contractor partners such as Boh Brothers for municipal infrastructure restoration. On the direct-to-consumer side, the company sells through its own e-commerce site and through retail touchpoints such as JazzFest, reaching homeowners, collectors, and tourists. Revenue is generated through per-tile unit sales across both channels; the company is privately held by its founder with no disclosed external funding.

Name

New Orleans Tile Co.

Legal name

New Orleans Tile Co.

Website

https://neworleanstileco.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

New Orleans Tile Co. is a handmade ceramics manufacturer founded in 2008 by Nick Hasslock that produces vitrified, authentic reproductions of historic New Orleans street tiles for the City of New Orleans, contractors, homeowners, and collectors via B2B and direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Artisan Ceramic Tiles

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

Keywords

• Artisan ceramic tiles
• Street tile reproductions
• Handmade architectural ceramics
• Historic tile restoration
• Custom ceramic signage

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tile Sales: One-time sales of handmade ceramic street tiles, including individual letter/number tiles and blank tiles for spacing. Products are made to order with no refunds policy.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

New Orleans Tile Co. handcrafts fully authentic reproductions of historic New Orleans street tiles using vitreous white porcelain with traditional blue and tan colors, vitrified for durability. The company sells individual letter, number, and punctuation tiles plus blank spacing tiles on a made-to-order basis through its e-commerce site, and accepts custom design work for interior, exterior, signage, address plaques, kitchen, and bath applications.

Product overview

New Orleans Tile Co. is an artisan ceramics company offering a focused portfolio of handmade New Orleans Street Tiles. The core offering consists of Individual Street Tiles (letters, numbers, and punctuation marks priced from $72.00) and complementary Blank Tiles (for spacing between words, priced from $36.00). The company crafts tiles in traditional blue and tan colors on vitreous white porcelain, with optional glazing. Custom design services are available for interior, exterior, kitchen, bath, address numbers, custom plaques, and signage applications. Lead time is 3-4 weeks standard (with optional 30% rush fee for 1-2 week delivery).

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Street Tiles Artisan-made street tiles available in letters, numbers, and punctuation marks, crafted from vitrified white porcelain with traditional blue and tan coloring and optional glaze. Chosen by the City of New Orleans as the official replacement tiles for street names throughout the city. Sizes vary by character (letter 'I' and number '1' are 2 inches wide x 6 inches tall; letters 'M' and 'W' are 6 inches wide x 6 inches tall; all other letters and numbers are 4 inches wide x 6 inches tall). Each tile weighs approximately one pound. Sold from $72 per tile with a 3–4 week standard lead time and a 30% rush fee for 1–2 week delivery.
• Blank Tiles Spacing tiles used between words on street tile installations, made from vitrified white porcelain with traditional blue and tan coloring. Dimensions are 2 inches wide x 5.5 inches tall x 0.5 inches deep. Sold from $36 per tile with a 3–4 week standard lead time and a 30% rush fee for 1–2 week delivery.
• Custom Tile Design and Architectural Ceramics Custom artisan tile design services for interior, exterior, kitchen, bath, address plaques, custom signage, and architectural ceramic applications. Customers submit creative ideas through the company's contact form for direct consultation, and projects are showcased in the company's portfolio. Intended for homeowners, designers, contractors, and city/cultural restoration projects.

Quantifiable outcome

• Tiles are maintenance-free and should last the lifetime of the foundation
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Boh BrothersminorStrategic or Co-development PartnerNew Orleans' oldest contractor who discovered founder Nick Hasslock and gave him his first job creating street tiles for a project on Chartres Street in the French Quarter. This relationship helped establish the company's credentials and market position.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Country Floors: Established U.S. importer and retailer of handmade ceramic, cement, and stone tile for high-end residential and commercial projects. Comparable as a specialty tile seller overlapping with NO Tile Co.'s architectural and restoration use cases, though operating at much larger scale.
• American Olean: Large-scale U.S. ceramic tile manufacturer offering broad residential and commercial tile lines. Comparable as a ceramic tile producer in the same end-use category, though positioned for mass-market rather than heritage restoration.
• Winckelmans: French heritage manufacturer of vitrified encaustic and ceramic tiles, including letter/number and signage tiles used in European street installations. Closest analog to the technical (vitrified porcelain) and street-signage product category globally.
• Original Style: UK-based manufacturer of decorative ceramic and glass tiles including heritage and lettered tile designs. Comparable in producing artisan-style lettered and decorative ceramic tile for restoration and signage applications.

Direct peers

• Rookwood Pottery: Historic Cincinnati-based pottery company revived around heritage ceramic designs and architectural tile. Comparable as an artisan ceramics business leveraging a revived historic American craft tradition with premium pricing and a heritage brand narrative.
• Pewabic Pottery: Detroit-based heritage pottery and tile maker producing handcrafted ceramic tile and architectural pieces. Comparable as a historic American ceramic tile manufacturer with strong cultural provenance and custom architectural offerings.
• Fireclay Tile: Handmade ceramic tile maker focused on sustainable, custom-glazed tile for residential and commercial projects. Comparable in product (handmade ceramic tile), GTM (DTC + B2B/architect-designer sales), and premium positioning.
• Tabarka Studio: Handmade terracotta and ceramic tile producer serving designers and architects with heritage-inspired tile collections. Comparable product (handmade architectural ceramic tile) and customer base (designers, contractors, restoration).
• Heath Ceramics: California-based handmade ceramic tile and tableware manufacturer with a strong design heritage and direct-to-consumer brand. Comparable to New Orleans Tile Co. as a premium artisan ceramics company producing tiles and architectural ceramics with a founder-driven craft identity.

Regional players

• Architectural Heritage: UK specialist in heritage architectural ceramics, plasterwork, and tile reproductions for listed-building restoration. Comparable as a niche heritage tile reproduction specialist serving historic restoration markets, though operating in the UK.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/p/CjGFn37Lgg7
• LinkedInlinkedin.com/company/new-orleans-tile-co-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Orleans Tile Co.