Fireclay Tile
- Company typePrivate
- Founded1986
- HeadquartersAromas, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Fireclay Tile firmographics
Firmographics- Name
- Fireclay Tile
- Legal name
- Fireclay Tile
- Website
- https://fireclaytile.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Fireclay Tile industry classification
Industry- Product category
- Architectural Ceramic Tile and Bath Fixtures
- NAICS
- Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110), Other Pressed and Blown Glass and Glassware Manufacturing (327212)
- SIC
- Pottery & Related Products (3260)
- akta.pro primary industry
- Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)
- akta.pro secondary industries
- Tile & Stone Specialty Retail (CRAIAGAA), Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms (CRAIAFAJ)
Keywords
Where Fireclay Tile is headquartered
LocationHeadquarters
- HQ city
- Aromas
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Fireclay Tile business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Tile Product Sales: Primary revenue stream from selling ceramic, glass, brick, and handpainted tiles. Products are priced per square foot with tiered pricing based on product line (Natural Press Ceramic at $19/ft², Original Ceramic at $34/ft²). One-time purchase model with samples available for $3 each.
- Fireclay Bath Products: Revenue from bathroom fixtures including faucets, shower systems, and bath accessories. Includes the Foundry, Emerson, Flatiron, and Contour collections with metal and ceramic components.
- Custom Tile Manufacturing: Custom tile design services including custom mosaics, mural design, handpainted tiles, and custom colors for bespoke projects.
- Design Services: Premium design services offering photorealistic renderings to help customers visualize products in their spaces. Available as part of Trade Program benefits or standalone packages.
- Installation Services: Bay Area installation services for customers wanting professional tile installation alongside their product purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Natural Press Ceramic Tile - $19.00/ft² |
| Unit Pricing | Pay-as-you-go | Original Ceramic Tile - $30.00-$34.00/ft² |
| Unit Pricing | Pay-as-you-go | Factory Sale - $9.50-$26.50/ft² |
| Unit Pricing | Pay-as-you-go | Tile Samples - $3.00 each |
| Unit Pricing | Pay-as-you-go | Floor Pattern Tiles - $30.00-$52.00/ft² |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Fireclay Tile product offering
Product offeringCore offering
Fireclay Tile manufactures and sells handcrafted ceramic tile (Original Ceramic, Natural Press, Glass, Brick, Handpainted) and American-made bath fixtures (Foundry, Emerson, Flatiron, Contour collections) produced in California from recycled clay with 100% lead-free glazes. Products are sold direct-to-consumer via e-commerce and company-owned showrooms, and to trade professionals via a dedicated Trade Program and commercial sales channel, with complementary design, custom manufacturing, and Bay Area installation services.
Product overview
Fireclay Tile is a manufacturer of handcrafted tile and bath products made in the USA, operating as a direct-to-consumer e-commerce business with physical showroom locations. The core product portfolio includes Original Ceramic Tile (their signature line with 50+ colors in gloss and matte finishes), Natural Press Ceramic, Glass Tile, Brick Tile, and Handpainted Tile. The company has expanded into bath fixtures with the Fireclay Bath line, featuring the Foundry, Emerson, Flatiron, and Contour collections with ceramic handles and brass fixtures. Floor tile offerings include interlocking patterns like Gramercy, Hacienda, Lattice, Mission, Portico, and Star & Cross. Services include custom tile design (mosaics, murals, handpainted, colors), design packages with photorealistic renderings, Bay Area installation, free design consultations, and a Trade Program for professionals. The company also operates multiple showroom locations across California and other states.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Ceramic Tile Signature ceramic tile line offered in 50+ colors across gloss and slip-resistant matte finishes, featuring artisan characteristics such as color variation and crazing. Handcrafted in California from recycled clay with 100% lead-free glazes, sold per square foot to homeowners, designers, and commercial buyers.
- Natural Press Ceramic Tile Ceramic tile line produced using a pressed manufacturing method, available in multiple sizes and colors at a starting price of $19.00 per square foot. Designed for residential and commercial wall and floor applications.
- Glass Tile Glass tile products available in various colors, sizes, and mosaic configurations for backsplashes, showers, and decorative applications.
- Brick Tile Brick tile products for interior and exterior applications, available in multiple colors and sizes including glazed thin brick variants.
- Handpainted Tile Custom handpainted ceramic tiles featuring artistic motifs and designs for decorative applications such as backsplashes, murals, and accent walls.
- Fireclay Bath American-made bath fixtures line including the Foundry Collection with industry-first ceramic handles paired with solid brass fixtures, encompassing faucets, shower systems, and bath accessories across the Foundry, Emerson, Flatiron, and Contour collections.
- Floor Tile Patterns High-performance slip-resistant flooring patterns including Gramercy, Hacienda, Atrium, Lattice, Mission, Portico, Star & Cross, Checkerboard, and Classic Mosaic Patterns, priced from $30-$52 per square foot and meeting DCOF safety standards.
- New Ceramic Flooring Collection (Interlocking Tiles) New collection of interlocking ceramic floor tiles with six geometric patterns and 50+ slip-resistant colorways meeting DCOF safety standards, handcrafted in California and positioned for home improvement applications.
- Foundry Collection Bath fixture sub-collection within Fireclay Bath that pairs industry-first ceramic handles with solid brass fixtures, handcrafted in the California factory.
- Emerson Collection Bath fixture collection within the Fireclay Bath line offering a specific design aesthetic across faucets and bath accessories.
- Flatiron Collection Bath fixture collection within the Fireclay Bath product line.
- Contour Collection Bath fixture collection within the Fireclay Bath product line.
- Custom Tile Design Services Bespoke design services covering Custom Mosaic Tile, Custom Mural Design, Custom Handpainted Tile, and Custom Tile Color for unique project requirements from designers, architects, and homeowners.
- Design Packages Premium design services including photorealistic renderings delivered as project-specific packages for Bathroom, Kitchen, Fireplace, and Pool + Fountain projects, available as standalone purchases or as Trade Program benefits.
- Bay Area Installation Services Professional tile installation services available for residential and commercial customers in the San Francisco Bay Area, available alongside product purchases through the showroom and factory channels.
- Free Design Consultation Complimentary 15-minute one-on-one sessions with in-house design experts providing personalized guidance, product recommendations, and free sample selection to homeowners and designers.
Quantifiable outcome
- DCOF safety standards met for all floor tile products
- +1 more outcomes
Companies that use Fireclay Tile
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Fireclay Tile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Fireclay Tile partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Fireclay Tile competitors and assessment
Company assessmentBroad incumbents
- Bedrosians Tile & Stone: National tile, stone, and mosaic distributor/manufacturer serving residential and commercial customers. Comparable breadth across product categories and channels but at greater scale.
- Walker Zanger: Larger specialty tile and stone brand with broader catalog and wider distribution in the premium designer segment. Comparable end customer and channel, but materially broader assortment and scale than Fireclay.
- Daltile: Largest US ceramic tile manufacturer with extensive distribution into both residential and commercial projects. Anchors the volume end of the market that Fireclay accesses selectively through its commercial program.
- Kohler Co. Dominant US bath fixtures brand and Fireclay's most direct competition in the bath hardware line. Comparable on bath showroom presence and trade relationships; vastly larger on plumbing-channel scale.
- Brizo (Delta Faucet): Premium design-forward bath fixture brand from the broader Delta/Masco portfolio. Comparable premium design and designer-channel go-to-market, with a much larger parent and product portfolio.
Direct peers
- Heath Ceramics: California-based manufacturer of handcrafted ceramic tile and tableware with company-owned showrooms. Closest direct peer — shares the American-made, craft, premium positioning and Bay Area origin that defines Fireclay's brand.
- Ann Sacks: Designer and manufacturer of luxury tile and stone with an extensive showroom footprint serving the same architect/designer Trade channel as Fireclay. Directly comparable on premium positioning, custom capability, and showroom-led distribution.
- Cle Tile: Handmade ceramic tile maker selling direct to consumers and trade with a strong custom and color-story focus. Comparable artisan production model, color palette depth, and trade/designer orientation.
- Country Floors: Specialty decorative tile maker known for handmade ceramic, glass, and stone tile sold through showrooms to designers. Overlaps strongly with Fireclay's aesthetic, custom craftsmanship, and specification channel.
- Waterworks: Premium bath and kitchen fittings brand with showrooms serving designers and homeowners — directly competes with the Fireclay Bath line on showroom-led luxury positioning and designer specification.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fireclay Tile social profiles
Digital presenceFireclay Tile compliance and trust
Trust signalCompliance1 record
Fireclay Tile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fireclay Tile leadership team
Management profileNumber of profiles
Profiles2 records
Fireclay Tile funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fireclay Tile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fireclay Tile
What does Fireclay Tile do?
Fireclay Tile manufactures and sells handcrafted ceramic tile (Original Ceramic, Natural Press, Glass, Brick, Handpainted) and American-made bath fixtures (Foundry, Emerson, Flatiron, Contour collections) produced in California from recycled clay with 100% lead-free glazes. Products are sold direct-to-consumer via e-commerce and company-owned showrooms, and to trade professionals via a dedicated Trade Program and commercial sales channel, with complementary design, custom manufacturing, and Bay Area installation services.
Is Fireclay Tile a public or private company?
Fireclay Tile is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fireclay Tile founded?
Fireclay Tile was founded in 1986. It employs 51 to 100 people.
Where is Fireclay Tile based?
Fireclay Tile is headquartered in Aromas, United States, in the North America region.
How does Fireclay Tile make money?
Five revenue lines are on record. Tile Product Sales are the primary driver. The others are fireclay Bath Products, custom Tile Manufacturing, design Services and installation Services.
Who are Fireclay Tile's main competitors?
Broad incumbents on record are Bedrosians Tile & Stone, Walker Zanger, Daltile, Kohler Co. and Brizo (Delta Faucet). Direct peers are Heath Ceramics, Ann Sacks, Cle Tile, Country Floors and Waterworks.
Does Fireclay Tile have an API?
No public API is recorded for Fireclay Tile.
What industry is Fireclay Tile in?
Fireclay Tile's product category is Architectural Ceramic Tile and Bath Fixtures. Its primary akta.pro industry code is IMADAJAE, Ceramic, Porcelain & Natural Stone Tile Flooring, with a secondary code of CRAIAGAA, Tile & Stone Specialty Retail. Its NAICS code is 327110 and its SIC code is 3260.