Midan Corporation

What Midan Corporation does

Midan Corporation is a Philippine-based private company founded in 2014 that operates two distinct business segments: junior mineral exploration and consumer goods trading. In its mineral exploration segment, the company holds four exploration permits issued by the Mines and Geosciences Bureau (MGB) Philippines across more than 4,000 hectares in Negros Oriental, targeting gold, copper, silver, lead, zinc, molybdenum, and limestone deposits. The most advanced project is Tarog (844 hectares, gold-copper), followed by Mainit (2,111 hectares, gold-silver-copper), Actin (590 hectares, limestone), and Huaqiao (506 hectares, copper-molybdenum). All projects remain in exploration stages with no realized revenue to date, though the Tarog Project received its first permit renewal in March 2020 and has returned promising assay results including 28.8 g/t gold.

In its trading segment, Midan operates as the exclusive Philippine importer for Korean brands Winycam (dashcams, 7+ years in market, sold in 30+ countries globally) and Ebiche (ginseng and red ginseng products, Korean Traditional Food Best 5 Gold Medal recipient), and as authorized dealer for Bullsone (Korea's leading car care brand). The company's F&B sub-brand Bburiche received FDA Philippines approval in June 2020. Distribution reaches over 1,500 stores in the Philippines through modern trade accounts with a geographic focus on the GMA (Greater Metro Manila) region, serving nine named retail partners. Headcount is reported at 1-10 employees, and the company maintains a Manila head office. No revenue figures, funding rounds, management team details, or AI/technology platform capabilities are publicly disclosed.

Name

Midan Corporation

Legal name

Midan Corporation

Website

https://midan.ph

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Midan Corporation is a Philippine junior mineral exploration and consumer goods trading company. It holds four MGB exploration permits in Negros Oriental for gold, copper, and limestone, and distributes Korean brands Winycam, Ebiche, and Bullsone to over 1,500 stores nationwide.

Ownership category

akta.pro rank

Product category

Mineral Exploration and Consumer Goods Trading

SIC

Gold And Silver Ores (1040)

akta.pro primary industry

Exploration & Resource Development (Critical Minerals) (IMAKAFAL)

akta.pro secondary industry

Copper Concentrate Trading & Marketing (IMAKADAI)

Keywords

• Mineral exploration
• Consumer goods trading
• Gold copper mining
• Exclusive importing
• Car care products

Headquarters

HQ city

Manila

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Goods Trading: Midan generates revenue through trading of fast-moving consumer goods (FMCG), primarily in electronics (dashcams such as Winycam) and food & beverages (ginseng products such as Ebiche). The company operates as exclusive importer and authorized dealer, distributing to over 1,500 stores in the Philippines through modern trade accounts.
2. Mineral Exploration and Development: Midan is a junior mineral development company engaged in acquisition, exploration, and development of mineral properties in the Philippines. The company holds multiple exploration permits for gold, copper, lead, zinc, silver, molybdenum, and limestone projects. Revenue from this segment is not yet realized as the projects are in exploration stages.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Midan Corporation is a junior mineral exploration and general trading company operating in the Philippines. The mineral exploration segment acquires, explores, and develops four mineral properties in Negros Oriental targeting gold, copper, silver, lead, zinc, molybdenum, and limestone. The trading segment serves as the exclusive Philippine importer and distributor of Korean consumer brands — Winycam dashcams, Ebiche/Bburiche red ginseng beverages, Bullsone car care products, and OKF — distributing through modern trade accounts to more than 1,500 retail stores with primary focus on the Greater Metro Manila (GMA) region.

Product overview

Midan Corporation is a junior mineral development and trading company operating two distinct business lines. The mineral exploration segment includes four projects: Tarog Project (gold/copper/lead/zinc, 844 hectares), Mainit Project (gold/silver/copper, 2,111 hectares), Actin Project (limestone, 590 hectares), and Huaqiao Project (copper/molybdenum, 506 hectares). The trading segment encompasses consumer goods distribution to over 1,500 stores in the Philippines, including exclusive importing rights for Winycam dashcams from South Korea, Ebiche health food products (red ginseng and mulberry), and authorized dealership for Bullsone car care products. The company operates as exclusive importer for electronics and F&B sectors, while distributing mineral exploration services and products.

Differentiator

Problem solved

Functional benefit

Brands

• OKF: Consumer goods brand distributed by Midan Corporation in the Philippines.
• Bburiche

Products and services

• Tarog Project An 844.0120-hectare low-sulfidation epithermal gold-base metal mineralization project in Santa Catalina, Negros Oriental, featuring epithermal gold-carbonate base metal in quartz veins and hydrothermal breccias with potential for buried porphyry copper at depth. Highest gold assay result of 28.8 g/t recorded.
• Mainit Project A 2,111-hectare high-sulfidation epithermal gold-silver mineralization project with porphyry target at depth, located in Siaton, Negros Oriental, featuring advanced argillic alteration with silicic zones. Over 100 g/t Ag anomalous value recorded.
• Actin Project A 590.4446-hectare limestone deposit located in Basay, Negros Oriental, with exploration permit application consisting of seven meridional blocks and strong potential for high purity limestone. Limestone samples contain over 54.3% CaO with 97% CaCO3.
• Huaqiao Project A 506.0403-hectare porphyry copper mineralization project with possible gold and molybdenum credits, located in Basay, Negros Oriental, 6km from the former Basay-CDCP mine. Peak assay of 1.27% Cu and 0.415 g/t Au recorded.
• Winycam Distribution Exclusive Philippine distribution of Winycam dashcams, one of the longest-lasting dashcam brands in South Korea with over seven years of market presence and exports to 30+ countries worldwide. Targeted at retail stores and vehicle owners in the Philippines.
• Ebiche / Bburiche Distribution Exclusive Philippine distribution of Ebiche, an award-winning Korean ginseng and red ginseng brand recognized with the 'Korean Traditional Food Best 5 Gold Medal,' and its sub-product Bburiche Korean Red Ginseng Drink with Roots, which received FDA Philippines approval on June 23, 2020. Targeted at health-conscious consumers and retail stores.
• Bullsone Distribution Authorized Philippine dealership of Bullsone, Korea's leading car care product brand, distributing Bullsone car care products throughout the Philippines. Targeted at vehicle owners and automotive retail channels.
• OKF Distribution Philippine distribution of the OKF consumer goods beverage brand, part of Midan's broader consumer goods trading portfolio reaching over 1,500 stores.

Quantifiable outcome

• Highest gold assay result of 28.8 g/t at Tarog Project prospect
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• BullsonecoreChannel Partner/ Reseller/ Distributor · 14 January 2021Midan Corporation became the authorized dealer of Bullsone, Korea's leading car care product brand, for the Philippines. This partnership grants Midan exclusive rights to distribute Bullsone car care products throughout the Philippine market.
• WinycamcoreChannel Partner/ Reseller/ DistributorMidan is the exclusive importer of Winycam, a leading dashcam brand in South Korea. Winycam has over seven years of market presence and exports to 30+ countries worldwide. Midan serves as the exclusive importer for the Philippines market.
• EbichecoreChannel Partner/ Reseller/ DistributorMidan is the exclusive importer of Ebiche, an award-winning Ginseng and Red Ginseng brand in South Korea. Ebiche has been recognized with the 'Korean Traditional Food Best 5 Gold Medal' and manufactures products from red ginseng to mulberry products. Midan serves as the exclusive importer for the Philippines market.
• Modern Trade Retail PartnerscoreChannel Partner/ Reseller/ DistributorMidan distributes to over 1,500 stores in the Philippines through modern trade accounts. Partner retailers include MDC, SSD, NB, TMP, RPI, RS, Blade, TV, and UJ. Primary strategic focus is on modern trade accounts with geographic focus on GMA region.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Red 5 Limited: Australia-listed gold developer/operator with prior Philippine project exposure and current focus on epithermal and porphyry gold; a relevant junior peer for capital structure, exploration-to-development trajectory, and market re-rating benchmarks.
• Lepanto Consolidated Mining Company: Long-established Philippine gold and copper miner with operations and exploration interests in the Benguet and Surigao regions; comparable to Midan as a Philippine-listed operator targeting epithermal gold and porphyry copper systems.
• Filminera Resources Corporation: Philippines-focused gold and copper junior with Masbate operations and direct involvement in Philippine mining policy and MGB permitting; relevant comparable for assessing junior-miner regulatory pathways in the country.
• Benguet Corporation: Diversified Philippine miner with historical gold operations in Benguet and exploration interests across the country; relevant direct peer for a Philippine-domiciled junior exploring epithermal gold systems and seeking scale.
• Suyen Corporation: Philippine-based distribution and brand-management company holding exclusive distribution rights for international brands across multiple retail categories; the closest pure-play comparable to Midan's trading business model of exclusive Korean brand importation.
• Apex Mining Co., Inc. Philippines-based junior-to-mid gold and silver producer with operating mine in Negros Oriental, the same mineral district as Midan's Tarog and Mainit projects, providing the closest operational and geological peer for the exploration segment.

Broad incumbents

• DKSH Holdings (Philippines): Asia's largest market expansion services company distributing consumer goods, healthcare, and F&B brands; a broader incumbent distributor comparable to Midan's exclusive-brand FMCG distribution to modern trade accounts in the Philippines.
• OceanaGold Corporation: Mid-tier international gold producer with a historical Philippine footprint (Didipio mine); useful broad incumbent comparable for understanding the regulatory environment and capital intensity of advancing Philippine gold-copper assets to production.
• Philex Mining Corporation: One of the Philippines' largest gold and copper producers, operating the Padcal mine; a broader incumbent peer providing read-across for Philippine mining policy, mineral economics, and capital-markets benchmarking versus Midan's junior portfolio.

Regional players

• Splash Corporation: Philippine personal care and consumer brand manufacturer/distributor; a regional peer illustrating how Philippine-headquartered consumer-goods businesses scale distribution, manage FDA compliance, and build durable retail partnerships in the GMA and modern trade.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/midan.ph
• LinkedInlinkedin.com/company/midan-corporation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midan Corporation