Mostviertel Tourismus Gmbh

What Mostviertel Tourismus Gmbh does

Mostviertel Tourismus GmbH is the regional destination marketing organization (DMO) for the Mostviertel area in Lower Austria, headquartered at Töpperschloss Neubruck in Scheibbs under Managing Director Mag. Andreas Purt. The company operates the primary tourism portal mostviertel.at and an ecosystem of 12 sub-regional websites covering destinations including Moststraße, Ybbstaler Alpen, Eisenstraße Niederösterreich, Pielachtal, Traisental, and Mariazellerland. Its core product portfolio includes the Wilde Wunder Card (bundling 50+ regional experiences), a regional event calendar, the Mostviertler Feldversuche culinary series, and a KI-Guide conversational AI assistant powered by third-party LLMs (delivered by Goodguys GmbH via Microsoft Azure). The company also holds a licensed travel agency (Reisebürogewerbe) enabling it to broker group, school, and B2B bookings.

The company serves individual domestic and international tourists seeking nature, hiking, cycling, pilgrimage, and culinary experiences; regional hospitality providers and producers participating in coordinated marketing; school groups on rural immersion programs; and group tour operators. Revenue is generated through three streams: (i) service fees and per-experience pricing for tourism packages (e.g., €10–€107 per person across offerings), (ii) commission-based travel agency bookings, and (iii) public funding from EU LEADER programs and Land Niederösterreich for regional development projects covering culinary tourism, hiking/cycling infrastructure, and pilgrimage routes. Strategic relationships include partnerships with the European Union, Land Niederösterreich, Niederösterreich Werbung GmbH, Donau Niederösterreich Tourismus GmbH, and Niederösterreich-CARD, alongside LAG Mostviertel Mitte and LAG Donau NÖ Mitte for project coordination. The company is actively positioned around the NÖ Landesausstellung 2026 as a regional host.

Name

Mostviertel Tourismus Gmbh

Legal name

Mostviertel Tourismus GmbH

Website

https://mostviertel.at

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Mostviertel Tourismus GmbH is the regional destination marketing organization for the Mostviertel area in Lower Austria, operating the mostviertel.at portal, 12 sub-regional websites, the Wilde Wunder Card, and LEADER-funded tourism development programs for individual tourists and regional hospitality providers.

Ownership category

akta.pro rank

Product category

Regional Tourism Destination Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520), Travel Agencies (56151)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Tours, Activities & Experiences Booking (HSACAKAF)

akta.pro secondary industries

Group & Small-Group Custom Itinerary Planning (THAKAOAF), Culinary & Wine Itinerary Planning (THAKAOAJ)

Keywords

• Regional tourism promotion
• Destination marketing
• Travel agency services
• Tourism event management
• Regional development projects

Headquarters

HQ city

Scheibbs

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism Service Fees: Service fees for booking accommodations, organizing group trips, school trips, and processing booking requests for regional tourism providers
2. LEADER Project Funding: EU and regional government funding for tourism development projects including culinary promotion, hiking initiatives, cycling infrastructure, and cultural events
3. Travel Agency Services: Commission-based travel agency services as a licensed travel agency (Reisebürogewerbe) in Austria

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Mostviertel Tourismus GmbH operates the regional destination marketing and tourism services organization for the Mostviertel region in Lower Austria, delivering travel planning content, accommodation and experience bookings, event programming, and the Wilde Wunder Card attraction pass through the mostviertel.at portal and its network of regional sub-portals. As a licensed travel agency it also processes group, school, and corporate trip bookings, and it administers EU/regional LEADER-funded tourism development projects across culinary, hiking, cycling, and cultural themes.

Product overview

Mostviertel Tourismus GmbH operates a network of regional tourism websites and digital services centered around the mostviertel.at destination portal. The primary offering is the comprehensive tourism website providing travel planning, destination information, event listings, and booking services for the Mostviertel region in Lower Austria. Supporting digital products include regional sub-sites (Moststraße, event calendar), the Wilde Wunder Card attraction pass, and the AI-powered KI-Guide chatbot. The organization also manages LEADER-funded regional development projects, culinary events (Mostviertler Feldversuche), and coordinates with the NÖ Landesausstellung 2026 exhibition. The portfolio functions as a destination marketing platform rather than a unified software product.

Differentiator

Problem solved

Functional benefit

Brands

• Moststraße: Tourism portal for the Moststraße sub-region, Niederösterreich's cider/country wine region featuring culinary experiences, cycling routes, and scenic viewpoints.
• Ybbstaler Alpen
• Eisenstraße Niederösterreich
• Pielachtal
• Traisental
• Mariazellerland
• Elsbeere Wienerwald
• Veranstaltungen Mostviertel
• Wilde Wunder Card
• Mostviertler Feldversuche

Products and services

• mostviertel.at Tourism Portal
• Wilde Wunder Card
• Travel Agency Booking Services
• Mostviertler BIO-Fr\u00fchst\u00fcck (Regional Organic Breakfast)
• RelaxTag with Bio-Fr\u00fchst\u00fcck (Wellness Day + Bio Breakfast)
• RelaxTag & Candle Light Dinner
• N\u00d6 Landesausstellung 2026 Admission
• N\u00d6 Landesausstellung 2026 Guided Group Tour

Quantifiable outcome

• Over 50 experiences accessible via Wilde Wunder Card

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Land Niederösterreich (Lower Austria Regional Government)coreStrategic or Co-development PartnerGovernment funding partner for LEADER tourism development projects including culinary promotion, hiking infrastructure, cycling routes, and regional event development across the Mostviertel region
• Europäische Union (European Union)coreStrategic or Co-development PartnerEU funding source for LEADER regional development initiatives supporting sustainable tourism infrastructure and marketing in the Mostviertel
• Niederösterreich Werbung GmbHcoreStrategic or Co-development PartnerRegional tourism marketing organization collaborating on projects including Traisental wine tourism and coordinated regional promotion
• Donau Niederösterreich Tourismus GmbHmajorStrategic or Co-development PartnerRegional tourism partner for cooperative projects such as Traisental wine and culinary promotion, leveraging proximity between destinations
• LAG Mostviertel MittemajorStrategic or Co-development PartnerLocal Action Group coordinating regional development projects including cycling tourism initiatives
• LAG Donau NÖ MitteminorStrategic or Co-development PartnerCooperation partner for cycling tourism project Radfahren in der Landeshauptstadtregion NÖ
• Niederösterreich-CARDmajorGTM or Marketing PartnerPartner card program providing tourists free or discounted access to regional attractions and experiences

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tirol Werbung GmbH: One of Austria's largest and most prominent regional DMOs, operating a multi-sub-region portal, year-round event programming, and a bundled visitor card. Directly comparable business model at substantially greater scale, making it a useful benchmark for Mostviertel's growth ceiling.
• Kärnten Werbung: Carinthian state DMO with destination portal, attraction card (KärntenCard), and LEADER-style regional development projects. Comparable DMO operating model with comparable rural/Alpine sub-region structure.
• Niederösterreich Werbung GmbH: The state-level destination marketing organization for Lower Austria and an explicit partner of Mostviertel Tourismus. Operates the same DMO function (promotion, content, event coordination) at the next geographic tier up, with overlapping mandate and shared LEADER-funded projects.
• Salzburg Tourismus GmbH: Regional DMO for Salzburg state, operating the salzburg.info destination portal, the SalzburgCard attraction bundle (a direct analogue to the Wilde Wunder Card), and event marketing. Closest functional peer in terms of portal + bundled-experience card model.
• Oberösterreich Tourismus GmbH: Upper Austria state DMO with destination portal, sub-regional sites, and event marketing. Directly comparable regional DMO operating model with similar sub-regional portal architecture.
• Steiermark Tourismus GmbH: Regional DMO for Styria with a multi-sub-region portal, culinary tourism focus (GenussRegion partnerships), and a GenussCard-style attraction pass. Closely comparable in product mix — culinary differentiation + bundled experiences + sub-regional portals.
• Wiener Tourismusverband: Vienna city DMO and the dominant feeder market for Mostviertel day-trips and weekend visits (~1.5 hours from Vienna). Comparable portal + events model; not a direct competitor on destination but a comparable institutional DMO structure.
• Donau Niederösterreich Tourismus GmbH: Regional DMO for the Danube stretch of Lower Austria and a confirmed strategic partner (Traisental wine tourism cooperation). Directly comparable DMO model — destination portal, sub-portals, culinary/event programming — serving an adjacent Lower Austrian geography.

Emerging players

• Genuss Region Österreich: Austrian culinary heritage network that awards and certifies regional food specialties (Mostviertel partners such as Genussbauernhof Distelberger carry this certification). Comparable in the niche of culinary-tourism positioning rather than full DMO scope.

Broad incumbents

• Österreich Werbung: Austrian national tourism board operating at country level rather than regional level. Comparable DMO function but at greater scale and broader geographic mandate; sits above regional DMOs in the marketing hierarchy and competes for the same leisure-traveler attention budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/MostviertelTourismus
• Facebookfacebook.com/Mostviertel.Tourismus
• Instagraminstagram.com/mostviertel.at
• LinkedInlinkedin.com/company/mostviertel-tourismus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mostviertel Tourismus Gmbh