Pawssion Project Foundation Inc.

What Pawssion Project Foundation Inc. does

Pawssion Project Foundation Inc. is a Philippine non-profit animal welfare organization founded in October 2018 by Malou Perez, headquartered across two operational shelters in Bacolod City (Negros Occidental) and San Jose Del Monte (Bulacan). The organization rescues, rehabilitates, and rehomes abused, abandoned, and neglected dogs and cats, currently housing over 800 animals supported by 15 stay-in caretakers and a part-time veterinarian. Since founding, it has rescued more than 3,000 animals and successfully rehomed over 2,000, including international placements to Canada, the USA, and Switzerland, supported by airline logistics partnerships with Philippine Airlines and Cebu Pacific.

The organization runs a community-led, donation-dependent model with four primary revenue streams: voluntary monetary donations (online, bank transfer, or in-person across BPI, BDO, and UnionBank accounts, processed via PayMongo); a recurring monthly sponsorship program at PHP 1,000 (~US$20) per rescue covering food, medication, rehabilitation, and shelter operations; a one-time PHP 1,000 adoption fee introduced in January 2022 to offset shelter upkeep and rehabilitation costs; and limited merchandise sales through events and the Drip & Ratchet storefront on Shopee. Its core technology is essentially non-existent in the software sense — intake, screening, and adoption flows are handled through JotForm and Google Forms, with marketing driven by an active presence on Instagram, TikTok, Facebook, YouTube, and X.

Customer and supporter segments are distributed across individual adopters, animal sponsors, in-kind donors, corporate CSR partners (Ayala Malls, Globe, Krispy Kreme, Mazda, Somerset, Chips Delight, Falcor Marketing, Isolana Co., Pet Express, Hiraya Tails), and walk-in volunteers, with adoption inquiries triaged through screening interviews and the two shelters open to the public Tuesday through Sunday, 10AM to 5PM. The competitive positioning rests on a strong brand, a documented rescue-story content library, a TNVR (Trap, Neuter, Vaccinate, Release/Rehome) program, and the operational footprint to support nationwide intake and international adoption.

Name

Pawssion Project Foundation Inc.

Legal name

Pawssion Project Foundation Inc.

Website

https://pawssionproject.org.ph

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Pawssion Project Foundation Inc. is a Philippine non-profit founded in 2018 by Malou Perez that rescues, rehabilitates, and rehomes abused dogs and cats across two shelters in Bacolod and Bulacan, serving individual adopters, monthly sponsors, corporate CSR partners, and international adopters in Canada, the USA, and Switzerland.

Ownership category

akta.pro rank

Product category

Animal Rescue and Welfare Services

NAICS

Social Advocacy Organizations (8133), Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Animal Welfare & Advocacy Organizations (AFAEALAC), Foster & Volunteer Network Programs (BPAGAIAF), Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ)

Keywords

• Animal rescue services
• Animal rehabilitation
• Pet adoption
• Animal welfare nonprofit
• Rescue sponsorship

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations: Voluntary monetary contributions made online, via bank transfer, or in-person at facilities. Donations support animal care, facility maintenance, veterinary expenses, and community outreach.
2. Sponsorship Program: Monthly sponsorship at ₱1,000 per rescue covers rehabilitation, food, medication, and shelter operations. Sponsors support specific animals while they await adoption.
3. Adoption Fees: One-time adoption fee of PHP 1,000 implemented since January 2022 to help with shelter upkeep and rescue rehabilitation costs.
4. In-Kind Donations and Merchandise: Receipt of physical supplies (pet food, medicines, cleaning solutions) and sale of official Pawssion merchandise through events and partner shops like Drip & Ratchet on Shopee.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Pawssion Project Foundation Inc. is a non-profit organization that rescues, rehabilitates, and rehomes abused and neglected animals in the Philippines. The organization operates two physical shelters (Bacolod City and San Jose del Monte, Bulacan) housing over 800 rescued dogs and cats, delivers TNVR (Trap, Neuter, Vaccinate, Release/Rehome) programs, and facilitates local and international adoption to countries including Canada, USA, and Switzerland. Support is funded through monetary donations, monthly ₱1,000-per-rescue sponsorships, ₱1,000 adoption fees, merchandise sales, in-kind donations, and volunteer engagement.

Product overview

Pawssion Project Foundation Inc. is a non-profit animal rescue organization, not a technology product company. The organization offers animal welfare services including animal rescue and rehabilitation, adoption matching, sponsorship programs, volunteer opportunities, and international adoption facilitation. The organization operates two physical shelters in Bacolod and Bulacan, Philippines, housing over 800 rescued dogs and cats. Their services are delivered through direct shelter operations, donation collection via multiple payment channels, and community engagement programs rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Animal Rescue, Rehabilitation, and Rehoming Program

Quantifiable outcome

• Over 3,000 rescues since 2018
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• Ayala MallsminorGTM or Marketing PartnerPartner organization supporting Pawssion Project initiatives. Ayala Malls logo appears on the homepage as a supporter/sponsor.
• Cebu PacificminorGTM or Marketing PartnerAirline partner potentially assisting with animal transportation. Logo appears on homepage as supporter.
• Philippine AirlinesminorGTM or Marketing PartnerAirline partner for international adoption transport logistics. Logo appears on homepage as supporter.
• Pet ExpressminorGTM or Marketing PartnerPet supplies partner. Logo appears on homepage as supporter.
• GlobeminorGTM or Marketing PartnerCorporate supporter. Logo appears on homepage.
• Krispy KrememinorGTM or Marketing PartnerCorporate supporter. Logo appears on homepage.
• Drip & RatchetminorChannel Partner/ Reseller/ DistributorPartner shop for official Pawssion merchandise sales via Shopee. Limited designs available online at shp.ee/mqgrbq9.
• Hiraya TailsminorGTM or Marketing PartnerPet-related partner organization. Logo appears on homepage.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• SPCA International: International animal welfare organization supporting shelters, rescue operations, and advocacy worldwide — operates in overlapping mission space with Pawssion Project, particularly on international adoption and shelter-rescue support.
• Best Friends Animal Society: US-based leading no-kill animal welfare organization running the largest sanctuary in the U.S. and national adoption programs — comparable in rescue-rehab-rehome mission and no-kill philosophy.
• Four Paws: International animal welfare organization running sanctuaries and rescue operations globally, including Southeast Asia — comparable in shelter and stray-animal mission but operates across multiple countries and species.
• World Animal Protection: Global animal welfare NGO operating advocacy and on-the-ground programs in Asia including stray-animal management — comparable in animal welfare mission and TNVR-stray population work, though at much greater international scale.
• Humane Society International: Global animal welfare organization with programs across Asia including advocacy, shelter support, and TNVR initiatives — operates at far greater scale and geographic breadth than Pawssion but covers the same animal-welfare mission space.
• Royal Society for the Prevention of Cruelty to Animals (RSPCA International): One of the oldest and largest animal welfare charities globally, with international programs supporting shelters and advocacy in Asia — comparable in mission and shelter operations, though at substantially greater scale and institutional maturity.

Direct peers

• CARA Welfare Philippines: Philippine animal rescue and rehabilitation organization running shelter operations, mobile spay/neuter clinics, and adoption programs — a comparable operational model to Pawssion Project's rescue-rehab-rehome pipeline.
• Soi Dog Foundation: Major Southeast Asia-based animal welfare nonprofit operating a large shelter in Phuket with international fundraising and adoption reach — closely comparable in regional rescue operations, international fundraising, and stray-animal TNVR programs.
• PAWS (Philippine Animal Welfare Society): The most established Philippine animal welfare nonprofit, operating its own shelter and clinic in Quezon City and running spay/neuter and adoption programs nationwide — directly comparable in mission, shelter operations, and donor base to Pawssion Project.
• Animal Kingdom Foundation: Philippine-based animal rescue and sanctuary organization that rescues dogs from slaughterhouses and provides long-term care — directly comparable in rescue operations and Philippine geographic scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PawssionProject
• YouTubeyoutube.com/@PawssionProject
• Facebookfacebook.com/PAWSsionProject
• Instagraminstagram.com/pawssionproject
• TikToktiktok.com/@pawssionproject
• LinkedInlinkedin.com/company/pawssion-project

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pawssion Project Foundation Inc.