Insus - Industrial Sustainable Solutions

What Insus - Industrial Sustainable Solutions does

INSUS AG, operating as Insus — Industrial Sustainable Solutions, is a privately held Swiss AI engineering firm founded in 2022 and headquartered in Steinhausen, canton of Zug (CHE-294.271.145). The company deploys an Industrial AI platform ecosystem targeting energy-intensive heavy industries across Europe — cement, mining, steel, oil & gas, chemicals, energy & power, utilities, and manufacturing — with the stated objective of converting fragmented OT/IT data into governed, explainable optimization across multi-site legacy environments. Its two flagship products are OptiStudio, which combines constrained optimization, AutoETL ingestion of historian data, multi-variable setpoint recommendations, and closed-loop SOP alignment for plants; and ExpertFlow AI, a governed, source-linked RAG-based knowledge and Q&A platform with a documentation quality module. The portfolio is augmented by EcoScout (free AI sustainability advisor), EcoChain (supplier ESG vetting and claims verification), EcoView AI (generative visualization), AI Doc Generator, BatchVision (vision-based QA), Predictive Maintenance, Conversational AI, and ROI Spectrum.

The business model is a hybrid of platform licensing and substantial professional services: subscription/recurring revenue from AI Platforms & Software sits alongside four pricing tiers — AI literacy trainings at CHF 5,000–15,000, embedded Expert Services from CHF 10,000/month, 3–6 month pilots at CHF 30,000–80,000, and yearly programs at CHF 100,000–300,000. Go-to-market is enterprise field sales with a structured three-phase customer journey (feasibility, development, support) fronted by a 6-Week Pilot-to-Value Sprint, targeting operations leaders, plant managers, and executives at energy-intensive industrial sites. Lead generation is supplemented by product-led growth via the free EcoScout tool and the AI Sustainability Quiz, plus event-driven activity across pan-European industry conferences. Disclosed outcome metrics include 50+ AI projects delivered, 100% client retention, 8 heavy-industry verticals served, multi-site production deployments in Europe, customer benefits of 5–15% energy cost reduction, 3–8% CO2 intensity reduction, and 6–18 month payback. Compliance positioning emphasizes EU AI Act, GDPR, ISO 27001, and IEC 62443 by design.

The leadership team comprises three directors — Cristina Gurguta (Research & Innovation Director, 15+ years' experience with Oracle, HOLCIM, and Indeed), Abel Avila (Growth Director and EEA Representative per GDPR Art. 27), and Eduardo Fuentevilla (Development & Technology Director, with prior automation leadership at ABB and ENUSA nuclear) — and the firm discloses a stated headcount of 1–10 alongside a marketed network of 21 specialist expert roles available for embedded client engagements. Several logos on the company website (SymphonyAI, SDSC, digitalswitzerland, License Dashboard, ERBESSD) appear to be technology/ecosystem partners rather than disclosed enterprise customers; references to HOLCIM, Oracle, Indeed, Naturgy, ENDESA, Specialized Bicycles, Vita Group, and Albany International are largely drawn from leadership biographies and case study narratives, indicating that most enterprise customer relationships remain under NDA.

Name

Insus - Industrial Sustainable Solutions

Legal name

INSUS AG

Website

https://insus.ch

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Insus — Industrial Sustainable Solutions is a Swiss AI engineering firm that deploys AI platforms, optimization, and embedded experts to help energy-intensive heavy-industry operators cut energy use, CO2 intensity, and unplanned downtime across multi-site European plants.

Ownership category

akta.pro rank

Product category

Industrial AI Software

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

akta.pro secondary industries

AI/ML Engineering & Model Development Services (BPAEAHAF), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• Industrial AI software
• Process optimization platforms
• Predictive maintenance solutions
• Energy efficiency analytics
• Sustainability management software

Headquarters

HQ city

Steinhausen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. AI Foundations & Skills: Foundational AI literacy and training programs to build AI understanding across organizations, including workshops, customized trainings, AI governance training, innovation labs, and mentoring programs.
2. Expert Services: On-demand access to technical experts including Software Engineers, Data Scientists, AI/ML Engineers, MLOPS/LLMOPS Engineers, AI Product Managers, and AI & Digital Project Managers to supplement client teams.
3. Custom AI Solutions: Bespoke AI applications co-designed around client processes, data, and goals with MVP development either internally or on client infrastructure. Project-based engagements ranging from 3-6 month pilots to yearly programs.
4. AI Platforms & Software: In-house developed platforms and tools including OptiStudio, ExpertFlow AI, EcoScout, EcoChain, EcoView AI, and specialized solutions like BatchVision, ROI Spectrum, and Predictive Maintenance offered as licensed software.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

INSUS develops and licenses an Industrial AI platform ecosystem, anchored by OptiStudio (continuous process optimization and SOP alignment for multi-site heavy industry) and ExpertFlow AI (governed knowledge management with source-linked AI), supplemented by specialized solutions (EcoChain, EcoView AI, AI Doc Generator, Predictive Maintenance, Conversational AI, BatchVision, ROI Spectrum) and a free EcoScout advisor. The company sells these platforms alongside bespoke Custom AI Solutions, Expert Services (embedded specialists across 21 roles), and AI Literacy Workshops to industrial operators in energy-intensive sectors across Europe.

Product overview

INSUS offers an Industrial AI platform ecosystem with two core products (OptiStudio and ExpertFlow AI) complemented by multiple specialized solutions and services. OptiStudio provides continuous optimization and SOP alignment across multi-site industrial operations, while ExpertFlow AI delivers governed knowledge management with source-linked AI. The solution portfolio includes AI Doc Generator for automated document creation, EcoChain for sustainability partner vetting and claims verification, EcoView AI for visualization and simulation, Predictive Maintenance for equipment monitoring, Conversational AI for customer support automation, BatchVision for quality assurance, and ROI Spectrum for impact measurement. EcoScout serves as a free AI advisor for sustainability roadmap generation. Services include Expert Services (embedded specialists across 21 roles) and AI Literacy Workshops for workforce training. The architecture is designed for heavy industry with operator-first, production-ready deployment across sites.

Differentiator

Problem solved

Functional benefit

Brands

• OptiStudio: Industrial AI platform for continuous optimization and SOP alignment in heavy industry.
• ExpertFlow AI
• EcoScout
• EcoView AI
• EcoChain
• ROI Spectrum
• BatchVision
• AI Doc Generator

Products and services

• OptiStudio

Quantifiable outcome

• 5-15% energy cost reduction through process optimization
• +9 more outcomes

Named customers13 records

Segments13 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability22 records

Feature8 records

Partnerships

Two partnerships are on record, tiered minor.

• SDSCminorStrategic or Co-development PartnerSwiss Data Science Center collaboration. SDSC logo appears on INSUS website indicating partnership or collaborative relationship in data science initiatives.
• digitalswitzerlandminorGTM or Marketing PartnerNational digital transformation initiative partnership. INSUS participated in digitalswitzerland events including AI in Action collaboration with Locarno Film Festival.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AVEVA: AVEVA provides industrial software including process simulation, manufacturing execution systems, and PI System historians that are deeply embedded across process industries. Its PI historian integration is the connective tissue INSUS's OptiStudio relies on, and AVEVA's broader portfolio makes it a strategic incumbent to compete against or partner with.
• C3.ai: C3.ai is a much larger enterprise AI platform with deep deployments in oil & gas, manufacturing, and process industries, offering applications for predictive maintenance, process optimization, and sustainability. It competes with INSUS across multiple verticals but at a far greater scale and with broader functionality.
• GE Digital (Predix): GE Digital's Predix platform delivers industrial analytics, asset performance management, and process optimization for power generation, oil & gas, and manufacturing. It represents an incumbent industrial AI/analytics stack operating in many of the same heavy-industry verticals INSUS targets.

Direct peers

• Sight Machine: Sight Machine provides an AI/analytics platform purpose-built for manufacturing operations, connecting to plant historians and OT systems to improve yield, quality, and OEE. Its Factory Analytics platform parallels INSUS's OptiStudio in connecting legacy industrial data to AI-driven optimization.
• Presenso: Presenso offers an AI-driven predictive maintenance solution for industrial equipment, using unsupervised machine learning on sensor data to detect anomalies. It overlaps with INSUS's predictive maintenance and anomaly-detection capabilities for rotating and process equipment.
• Augury: Augury is an industrial AI company specializing in machine-health and asset-condition monitoring for rotating equipment across manufacturing and process industries. Its Predictive Maintenance solution overlaps directly with INSUS's Predictive Maintenance offering for O&G and heavy-industry customers.
• Falkonry: Falkonry delivers time-series AI for industrial operations, enabling anomaly detection and predictive analytics on plant sensor data without requiring data scientists. It targets the same heavy-industry operational use cases as INSUS's anomaly detection and OptiStudio capabilities.
• Uptake Technologies: Uptake is an industrial AI platform focused on asset-intensive industries such as rail, energy, and manufacturing, providing predictive analytics and operational intelligence. Its target customer base and asset-reliability focus closely mirror INSUS's heavy-industry positioning.
• SparkCognition: SparkCognition provides industrial AI solutions spanning predictive maintenance, asset reliability, and process optimization for energy, manufacturing, and defense customers. It competes with INSUS in AI-driven heavy-industry optimization, though at substantially larger scale.
• Braincube: Braincube is a SaaS-based industrial AI platform focused on manufacturing process optimization, predictive maintenance, and energy efficiency for asset-heavy operators. It is the closest direct comparable to INSUS's OptiStudio given its emphasis on multi-site industrial deployment and process-variable optimization.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_INSUS_
• LinkedInlinkedin.com/company/insus-ai-solutions-for-sustainable-transformation

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insus - Industrial Sustainable Solutions