Liberal Victoria

Political Party and Public Policy Advocacyliberal.org.au

Liberal Victoria is the Victorian division of the Liberal Party of Australia, a non-profit political organization that develops policy, vets candidates, and runs electoral campaigns in Victoria for voters, the business community, young people, women, and overseas supporters.

Company typePrivate
Founded1945
HeadquartersMelbourne, Australia
Headcount—
GTM typeB2C
OfferingServices

What Liberal Victoria does

Liberal Victoria is the Victorian division of the Liberal Party of Australia, a registered political party headquartered in Melbourne, Australia. The organization operates as a non-profit political entity that develops policy positions, endorses and vets candidates, and coordinates electoral campaigns at the state level in Victoria. It serves the general Victorian electorate, with supplementary engagement programs targeted at the business community (Australian Business Network), young people aged 16–30 (Young Liberals), women (Federal Women's Committee, Liberal Women, Margaret Guilfoyle Network), and Australians abroad (Australian Liberals Abroad UK and US branches). The organization is governed by the federal Liberal Party's Constitution and Federal Executive, with the Victorian division operating as one of seven autonomous state and territory divisions.

The organization does not develop commercial products or technology services. Its "offerings" consist of political representation, policy advocacy, candidate preselection, and campaign activities. Communication is delivered through a multi-channel digital footprint spanning Facebook, Instagram, X, YouTube, LinkedIn, TikTok, a WhatsApp Channel, email newsletters, website content, and PR/media releases. The party is a founding member of the International Democracy Union and the Asia Pacific Democracy Union, and operates under the brand umbrella of the Liberal Party of Australia (ABN 15 217 882 958), which has operated for more than 80 years since its 1944–1945 founding.

Liberal Victoria's revenue mechanics are non-commercial. Funding derives from individual donations (tiered at AUD $30, $60, $120, $500, $1,000, $2,000 plus custom amounts), with donations between AUD $2 and AUD $1,500 per financial year being tax-deductible, supplemented by the Enid Lyons Fighting Fund for campaigns of Liberal women in key seats. Federal disclosure thresholds apply under the Commonwealth Electoral Act 1918. The party is membership-based and is not publicly traded, with no disclosed headcount, ARR, or audited financial figures in the source material.

Liberal Victoria firmographics

Firmographics

Name: Liberal Victoria
Legal name: Liberal Party of Australia
Website: https://liberal.org.au
Company type: Private
Founded year: 1945
Operating status: Operating
Short description: Liberal Victoria is the Victorian division of the Liberal Party of Australia, a non-profit political organization that develops policy, vets candidates, and runs electoral campaigns in Victoria for voters, the business community, young people, women, and overseas supporters.
Ownership category
akta.pro rank

Where Liberal Victoria is headquartered

Location

Headquarters

HQ city: Melbourne
HQ country: Australia
HQ region: Oceania

Markets served

Liberal Victoria business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations, Others

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Various donation tiers available

Distribution channels3 records

Marketing channels11 records

Liberal Victoria product offering

Product offering

Core offering

Liberal Victoria is the Victorian state division of the Liberal Party of Australia. It develops policies, endorses candidates, coordinates election campaigns, and engages party members and supporters across Victoria. Its offerings centre on political representation, policy advocacy, candidate preselection, and membership mobilisation for state and federal elections in Victoria.

Product overview

Liberal Victoria is the Victorian division of the Liberal Party of Australia, a political party. The organization does not offer commercial products or technology services. Its primary offerings relate to political representation, policy advocacy, campaign activities, and party membership engagement. The available source materials from liberal.org.au describe political news, party leadership, policy positions, and organizational information rather than commercial product or service offerings.

Differentiator

Problem solved

Functional benefit

Brands

Victorian Liberal Party: The state division of the Liberal Party of Australia operating in the state of Victoria
Young Liberals
Liberal Women
Margaret Guilfoyle Network

Companies that use Liberal Victoria

Customer profile

Segments5 records

Ideal customer profiles5 records

Liberal Victoria technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Liberal Victoria partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered minor.

International Democracy UnionminorStrategic or Co-development PartnerThe Liberal Party is a founding member of the International Democracy Union, an organization that links like-minded political parties around the world in cooperation on policy issues, campaigning techniques, and foreign policy matters.
Asia Pacific Democracy UnionminorStrategic or Co-development PartnerThe Liberal Party is a founding member of the Asia Pacific Democracy Union, linking centre-right political parties in the Asia Pacific region for cooperation on policy and campaigning.
Australian Liberals Abroad - UK BranchminorChannel Partner/ Reseller/ DistributorUK-based supporters group coordinated by the Federal Secretariat, known as 'Australian Liberals Abroad – UK'.
Australian Liberals Abroad - United States BranchminorChannel Partner/ Reseller/ DistributorUS-based branch known as 'Australian Liberals Abroad – United States Branch', based in New York and led by President Luke Copley.

Recent moves6 records

Expansion highlights5 records

Liberal Victoria competitors and assessment

Company assessment

Direct peers

The Nationals (Victoria): Coalition partner of the Liberal Party in Victoria, competing in regional and rural seats while sharing Coalition infrastructure; effectively a peer in policy development and campaigning despite the formal partnership.
Australian Greens (Victoria): Competing minor party in Victorian state elections that draws progressive voters and competes for the same donor/volunteer pool in inner-Melbourne and progressive-leaning seats.
Liberal National Party of Queensland: Merged state Liberal-National entity in Queensland that is structurally analogous to Liberal Victoria's federal-state operating model, serving the same federal-state political functions.
Liberal Party of Australia (NSW Division): Sibling state division of the Liberal Party of Australia with a near-identical structure, sub-brand network, and operational model, scaled to the larger NSW electorate.
Victorian Labor Party: The Victorian branch of the Australian Labor Party is the primary electoral opponent of Liberal Victoria in state elections, competing for the same Victorian voter base with similar campaign infrastructure and policy positioning.

Regional players

New Zealand National Party: Trans-Tasman centre-right counterpart, connected via the International Democracy Union, with comparable policy positioning on economic management, taxation, and infrastructure.
Conservative Party of Canada: International centre-right peer through the International Democracy Union, sharing policy and campaign frameworks relevant to Liberal Victoria's federal-state operations.

Broad incumbents

Liberal Party of Australia (Federal): The federal parent entity of which Liberal Victoria is a state division; sets national policy platform, manages federal campaigns, and coordinates international party affiliations.
Conservative Party (UK): Centre-right international peer through the International Democracy Union, sharing policy positioning, donor networks, and campaigning techniques relevant to Liberal Victoria's federal-state operations.

Emerging players

Australian Conservatives Network: Adjacent conservative political network in Australia that competes for the same right-of-centre donor and activist pool, particularly visible during the internal Victorian preselection controversies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Liberal Victoria financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Liberal Victoria leadership team

Management profile

Number of profiles

Profiles2 records

Liberal Victoria funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Liberal Victoria M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberal Victoria

What does Liberal Victoria do?

Is Liberal Victoria a public or private company?

Liberal Victoria is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Liberal Victoria founded?

Liberal Victoria was founded in 1945.

Where is Liberal Victoria based?

Liberal Victoria is headquartered in Melbourne, Australia, in the Oceania region.

Who are Liberal Victoria's main competitors?

Direct peers on record are The Nationals (Victoria), Australian Greens (Victoria), Liberal National Party of Queensland, Liberal Party of Australia (NSW Division) and Victorian Labor Party. Regional players are New Zealand National Party and Conservative Party of Canada. Broad incumbents are Liberal Party of Australia (Federal) and Conservative Party (UK). Australian Conservatives Network is listed as an emerging player.

Does Liberal Victoria have an API?

No public API is recorded for Liberal Victoria.