Lust Auf Mehr

What Lust Auf Mehr does

Lust auf Mehr GmbH is a Swiss private catering and events company headquartered in Steinhausen, Switzerland, founded by CEO and Head Chef Chris Züger together with Manuel Schaub (Feuerring specialist), Sebastian Schubert (Service & Wine) and Andreas Züger (Marketing & Communications). The company provides bespoke culinary experiences for private parties, family celebrations, corporate events and intimate gatherings, operating an event-driven model with no self-serve digital ordering—customers engage via phone, email or in-person consultation. Its service portfolio comprises six formats: Tavolata (communal shared-plating dining), Flying (standing tray-passed appetizers), Buffet (self-service stations), Streetfood (live cooking stations), Sitting (formal multi-course seated dinners) and Apéro (Swiss-style drinks and small bites). Pricing is quote-based and customized to each event, with no publicly listed standard menu pricing.

Underlying the offering is the Feuerring (fire ring) signature cooking technique, a domain in which Chris Züger is described as having world-class expertise developed through work at Anton Mosimann in London, leadership of the Michelin-starred restaurant Memoire, and three Olympic Games as Head Chef of the House of Switzerland (London, Sochi, Rio). Züger has authored a celebrated cookbook on the technique. The company's "technology" is therefore culinary craft rather than software; no proprietary platform, app, API or AI system is in place. Customer-facing channels are limited to organic social media (Instagram, Facebook, LinkedIn), a website gallery and a newsletter signup. (WXK MY4Z4M)

Lust auf Mehr generates revenue through two streams: customized event catering delivered on-site at customer-specified locations, and pop-up restaurant operations (most notably Heimathafen at the harbor in Lachen SZ, now in its fifth iteration). Chris Züger additionally serves as Chefkoch at the Venus Bistro in Zürich Oerlikon, providing a third channel. Distribution is regional, concentrated in the Cantons of Zurich and Schwyz with outreach extending to private estates overlooking Lago Maggiore and Lac Léman. The company operates as a self-funded, founder-owned GmbH with no external institutional investment, no headcount beyond four core founders and disclosed partners, and no disclosed revenue figure. The model is premium-priced, labor-intensive, and inherently constrained by chef/event capacity rather than capital.

Name

Lust Auf Mehr

Legal name

Lust auf Mehr GmbH

Website

https://lustaufmehr.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lust auf Mehr GmbH is a Swiss event-catering and pop-up restaurant company offering bespoke private and corporate dining experiences across six service formats, distinguished by founder Chris Züger's signature Feuerring (fire ring) cooking expertise, serving clients in the Cantons of Zurich and Schwyz.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (72232), Caterers (722320), Food Service Contractors (72231)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Wedding & Reception Catering (HSACAGAD)

akta.pro secondary industry

Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Event catering services
• Bespoke culinary experiences
• Fire ring cooking
• Pop-up restaurants
• Corporate event catering

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Event Catering Services: Customized catering for private and corporate events. Services include Tavolata (shared plating), Flying (standing appetizers), Buffet, Streetfood, Sitting (formal multi-course), and Apéro formats. Pricing is bespoke based on event requirements.
2. Pop-up Restaurant Operations: Operation of temporary restaurant venues, including the Heimathafen in Lachen SZ and other locations. Generates revenue through food and beverage sales at these temporary establishments.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Lust Auf Mehr provides customized event catering and culinary experiences for private parties, family celebrations, and corporate events across Switzerland, anchored by the signature Feuerring (fire ring) open-fire cooking technique. The company also operates pop-up restaurant concepts such as Heimathafen in Lachen SZ and the standing venue Venus Bistro in Zürich Oerlikon, and offers six distinct service formats — Tavolata, Flying, Buffet, Streetfood, Sitting, and Apéro — tailored to each event's requirements.

Product overview

Lust Auf Mehr is a Swiss event and catering company offering customized culinary experiences for private parties, family celebrations, corporate events, and catering occasions. The company operates several distinct service concepts: Tavolata (communal sharing-style dining), Flying (standing buffet with tray-passed appetizers), Buffet (self-service stations), Streetfood (live cooking stations), Sitting (formal multi-course seated dinners), and Apéro (drinks and appetizers). The company is distinguished by its signature Feuerring (fire ring) cooking technique developed by founder Chris Züger. Key projects include the Heimathafen pop-up restaurant in Lachen and the Venus Bistro in Zürich Oerlikon. The company emphasizes local, seasonal ingredients, partnerships with local suppliers, and memorable culinary experiences in extraordinary locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Tavolata A communal, sharing-style catering concept where dishes are arranged on large platters and placed in the center of the table for guests to share. Designed for events that emphasize communal dining experiences.
• Flying A standing-guest catering concept in which staff continuously serve bite-sized culinary creations on trays throughout the event, providing ongoing culinary surprises for guests.
• Buffet A self-service catering concept with beautifully arranged buffets where guests can sample various dishes and help themselves to seconds of their favorites.
• Streetfood An informal catering concept with food stations where guests can watch chefs at work, offering diverse dishes and flavors suited to relaxed events with large guest numbers.
• Sitting A seated dining experience where the kitchen team serves multi-course menus restaurant-style, intended for elegant evenings requiring formal attire.
• Apéro

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• ZFV (Zürcher Hochschul-Verein): Swiss cooperative operating restaurants, cafeterias, and catering services with deep roots in the Zurich region. Comparable as a Zurich-based food service and catering operator that also serves corporate and event clients across German-speaking Switzerland.
• Hiltl: World's oldest vegetarian restaurant and a Zurich-based caterer offering event catering, restaurants, and special-occasion dining. Comparable as a Zurich-rooted premium caterer combining restaurant operations with bespoke event services.
• SV Group: One of Switzerland's largest food service contractors, operating restaurants, catering, and hospitality concepts across Switzerland. Comparable as a Swiss-headquartered catering/food service competitor with much broader scale and a similarly strong focus on event formats.
• Mövenpick Restaurants / Mövenpick Weinland: Swiss heritage hospitality and catering brand with restaurants, banqueting, and event catering. Comparable as a premium Swiss caterer with a broader national footprint that also operates restaurants and event formats across multiple venues.

Broad incumbents

• Sodexo: Global food services and facilities management company with significant presence in Switzerland across corporate, healthcare, and event catering. Comparable as a broad incumbent competing for premium corporate event catering contracts in the same Swiss market.
• ARAMARK: Global food service, facilities, and uniform services provider operating across corporate, sports, education, and event segments. Comparable as a broad incumbent that competes for the same corporate catering and event hospitality budgets Lust auf Mehr serves, though at vastly larger scale.

Emerging players

• Dinner in the Sky: Global experiential dining concept that hosts suspended dining events for private and corporate clients. Comparable as a premium event-based dining operator that monetizes unique venue formats and high-touch corporate/private bookings.
• Petit Chef: Immersive dining experience concept combining projection-mapped table-side storytelling with multi-course meals, operating globally as pop-ups and private events. Comparable as an experiential, theatrical dining concept that monetizes memorable event formats rather than traditional restaurant service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lustaufmehr.ch
• LinkedInlinkedin.com/company/lustaufmehr
• Instagraminstagram.com/lustaufmehr.ch

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lust Auf Mehr