ORITAGE

What ORITAGE does

ORITAGE Sàrl is a Swiss luxury jewelry house headquartered in Signy, Vaud, that designs and produces handcrafted fine jewelry made to order in its own Swiss workshop. Offerings center on 18k gold and 925 silver pieces, often incorporating Murano glass elements and colored stones, organized into named collections: ORIMOON, ORISIGN (a zodiac-themed line launched in February 2024), ORIDROP, and ORILOVE on the gold side, and ORICHARM and ORIVENICE on the silver side. The company also produces the CONCEPT modular earring system, developed in collaboration with Swiss master jeweler Claude Equey, which enables customers to customize interchangeable earring components. Beyond jewelry creation, ORITAGE provides sertissage (stone setting), repair and restoration, and valuation services for its customers.

The business operates primarily through direct-to-consumer e-commerce on shop.oritage.ch, a storefront running on the PrestaShop framework, accepting payment via TWINT, PayPal, Visa, and Mastercard. The catalog lists 175+ SKUs with prices ranging from approximately 40 CHF for silver entry pieces to 6,000+ CHF for high-end gold and diamond jewelry, positioning ORITAGE across both mid-market and aspirational luxury segments. Distribution is gradually broadening via an active reseller recruitment program within Switzerland, supplemented by scheduled showroom appointments for personalized consultations.

ORITAGE is a privately-held atelier-style business concentrated entirely in Suisse romande (French-speaking Switzerland), with no disclosed funding history, headcount, leadership roster, M&A activity, or geographic expansion. The absence of these signals, combined with the boutique catalog size and reliance on a single named master jeweler, indicates a small-scale operating structure where revenue is driven primarily by bespoke commissions and a curated set of branded collections distributed via its own e-commerce site.

Name

ORITAGE

Legal name

ORITAGE Sàrl

Website

https://oritage.ch

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

ORITAGE Sàrl is a Swiss luxury jewelry house based in Vaud that designs and produces handcrafted 18k gold and 925 silver jewelry, including a modular earring concept, via DTC e-commerce, supplementing with repair, stone-setting, and valuation services.

Ownership category

akta.pro rank

Product category

Luxury Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)

akta.pro primary industry

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

akta.pro secondary industries

Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI), Stone Setting & Gem Mounting Services (CRAKAIAG)

Keywords

• Handcrafted jewelry
• Gold jewelry manufacturing
• Silver jewelry retail
• Customizable earrings
• Jewelry repair services

Headquarters

HQ city

Signy

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Jewelry Retail Sales: Direct sales of gold 18 karats and silver 925 jewelry through their e-commerce platform. Products are made to order in their Swiss workshop. Includes various product categories: rings, bracelets, earrings, necklaces, pendants, and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ORITAGE designs, handcrafts, and sells Swiss-made gold 18-karat and silver 925 jewelry made to order in its Signy atelier, organized into named collections (ORITAGE, ORIMOON, ORISIGN, ORIDROP, ORILOVE for gold; ORICHARM, ORIVENICE, Murano lines for silver). It complements retail with a proprietary CONCEPT customizable interchangeable earring system, professional sertissage (stone setting) services for jewelers, and jewelry repair, transformation, and valuation services for private clients.

Product overview

ORITAGE is a Swiss luxury jewelry company selling handcrafted jewelry made in their Swiss workshops. The product portfolio consists of two main categories: Gold jewelry (18 karat / 750 gold) including the ORITAGE, ORIMOON, ORISIGN, ORIDROP, and ORILOVE collections, and Silver jewelry (925 sterling silver) including ORICHARM and ORIVENICE collections featuring Murano glass beads. A key differentiator is the CONCEPT collection offering customizable modular interchangeable earrings. ORITAGE also provides professional services including stone setting (sertissage), jewelry repair and restoration, and jewelry valuation for insurance and inheritance purposes. All products are manufactured to order in their Swiss atelier.

Differentiator

Problem solved

Functional benefit

Products and services

• ORITAGE Collection (Gold 18k) Fashion jewelry collection in 18-karat yellow, white, and rose gold featuring rings, pendants, bracelets, necklaces, and earrings, designed in collaboration with Swiss master jeweler Claude Equey for individual consumers seeking Swiss-made luxury pieces.
• ORIMOON Collection (Gold 18k) Gold 18-karat jewelry collection featuring moonstone and various colored gemstones including tourmaline, sold as rings, pendants, and earrings for individual consumers.
• ORISIGN Collection (Gold 18k) Zodiac-themed jewelry collection in gold 18 karat featuring exclusive original creations for each zodiac sign, with new signs introduced monthly for individual consumers.
• ORIDROP Collection (Gold 18k) Gold 18-karat collection including engagement rings, wedding bands, and gemstone jewelry featuring diamonds, rubies, tourmalines, and pearls, targeted at consumers buying for engagements and weddings.
• ORILOVE Collection (Gold 18k) Gold 18-karat romantic jewelry collection featuring rings, pendants, and earrings with diamond accents, including the 'Three Hearts' design symbolizing You, Love, Me, aimed at gift and self-purchase consumers.
• ORICHARM Collection (Silver 925) Silver 925 charm bracelet collection featuring Murano glass beads, semi-precious stones, and various shape pendants for customizable jewelry targeted at individual consumers.
• ORIVENICE Collection (Silver 925) Silver 925 jewelry collection featuring Murano glass beads and Venetian-inspired designs for individual consumers.
• Murano Jewelry (Gold & Silver) Handcrafted jewelry featuring authentic Murano glass beads in various colors including blue, rose gold, red, green, and multi-color, available in both silver 925 and gold 18 karat.
• CONCEPT Interchangeable Earrings Customizable modular earrings system allowing customers to mix and match separately purchased ear studs and pendants in silver 925 or gold 18 karat with optional diamonds, Murano glass, or semi-precious stones.
• Professional Sertissage (Stone Setting) Services Professional stone setting services including grain setting, prong setting for center stones and small stones, and channel setting, offered for gold, platinum, silver, and steel to trade jewelry professionals.
• Jewelry Repair and Restoration Services Jewelry repair, transformation, and restoration services including ring refreshment, offered for gold, platinum, silver, and steel pieces across rings, pendants, necklaces, bracelets, and earrings to private clients in Suisse romande.
• Valuation and Appraisal Services Expert jewelry valuation services including insurance value (replacement value), inheritance value, and liquidation value (material value) assessments, offered free to private clients.

Quantifiable outcome

• 14-day return policy for customer satisfaction
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• Claude EqueycoreStrategic or Co-development PartnerSwiss master jeweler Claude Equey collaborates with ORITAGE to create exclusive jewelry collections. Each collection has a distinct artistic style, expressing the meeting of materials and the know-how of their creators. Collections include ORITAGE, ORIMOON, ORISIGN, ORIDROP, and ORILOVE.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Bucherer: Bucherer is a long-established Swiss luxury jeweler and watch retailer with deep Swiss heritage. Comparable as a broader incumbent operating in the same Swiss premium jewelry category where ORITAGE competes for the same clientele and gifting occasions.
• Tiffany & Co. Tiffany & Co. is a global luxury jewelry incumbent with deep brand equity in engagement, wedding, and gifting. Comparable as a broader incumbent in the same premium fine jewelry and engagement occasion segments ORITAGE serves.
• Pandora: Pandora is a global jewelry incumbent known for charm bracelets and silver/gold personalized pieces. Relevant as a broad incumbent competing for the same customizable charm and gifting occasions that ORITAGE targets with ORICHARM and its themed collections.

Direct peers

• Mejuri: Mejuri is a direct-to-consumer fine jewelry brand selling gold and silver pieces online at accessible price points with frequent themed drops. It overlaps directly with ORITAGE on channel (DTC e-commerce), target customer (women seeking everyday fine jewelry), and gold/silver precious-metal product mix.
• Vrai & Oro: Vrai & Oro is a DTC fine jewelry brand selling gold and diamond pieces online with transparent pricing tiers. Comparable to ORITAGE on DTC model, gold-forward assortment, and entry-to-luxury pricing ladder.
• Missoma: Missoma is a UK-based demi-fine jewelry brand with gold and gemstone pieces sold DTC and through retail partnerships. Comparable to ORITAGE on precious-metal assortment, occasion-driven gifting, and multi-channel marketing.
• Monica Vinader: Monica Vinader is a DTC demi-fine and fine jewelry brand known for stackable, customizable pieces and everyday gold and silver jewelry. Comparable to ORITAGE on precious-metal assortment, gifting positioning, and customization-led product design.
• Aurate: Aurate is a New York-based DTC fine jewelry brand offering gold and conflict-free diamond pieces with a focus on everyday wear. Directly comparable to ORITAGE's mix of accessible gold pieces and gifting occasions.
• Gorjana: Gorjana operates a direct-to-consumer and wholesale jewelry brand with gold, silver, and gemstone layering pieces. Overlaps with ORITAGE on multi-channel distribution (DTC + retail partners) and gold/silver precious-metal everyday jewelry focus.
• BaubleBar: BaubleBar is a DTC fashion and fine jewelry brand with frequent themed drops and personalization. Relevant as a peer competing in similar gifting and occasion-driven price tiers with a more digital-native operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xinstagram.com/oritage.ch
• Facebookfacebook.com/oritage.ch
• LinkedInlinkedin.com/company/oritage
• Instagraminstagram.com/oritage.ch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ORITAGE